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What type of corporate video is going to really ring true on social media? The type you use really depends on the goals for your next social media campaign and your company as a whole. However, there are a few styles to consider that work the best on social media. Which one is right for you?

#1: Informational and Satirical

Social media streams stop when you post something with a bit of truly funny, though not negative, on your timeline. Choose a video that’s satirical that conveys this. However, be sure to add good information to it at the same time. Don’t waste your viewer’s time but make them smile while learning.

#2: Trendy, Elegant, and Dominating

A bit more sophistication and a lot of trendy charm can also work very well for a social media video. Choose this video format when you want to make a point about how elegant your product is or to elevate your brand. Keep it tasteful, though.

#3: Hip and Lighthearted

If the stuck-up vibe isn’t right for your company, it’s time to consider a lighthearted and hip video style instead. To pull this off, it is very important to remain authentic to your brand and to your audience. Fake smiles are not going to work.

#4: Exciting and Dramatic

When you want to make a powerful statement, your video needs to show that in sound, color, and words. Consider something more mini-series quality that is more epic. These are the types of videos that get shared because they are so awesome.

#5: Inspiring and Sincere Message from the Heart

A feel-good story can work very well for many brands as well. In your video here, you don’t have to get all sentimental, but you can and should be sincere. If you want your brand to exude feelings and positive sentiment, this is the type of video format that is going to work the best for you.

#6: Educational and Straightforward

You could call this the more traditional format of video. It can work very well to communicate important information. If your audience needs information and really benefits from a very straightforward message, this is a good route to take. Keep in mind that all businesses benefit from this traditional format from time to time.

What you say and how you say it matters. This is very true with social media. Yet, it’s not always easy to find a format that’s going to draw enough viewers in. That’s why it tends to be ideal when you work closely with a team of pros to help you.


Posted in: Audience, Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

Do you need to create more interesting sales videos? Perhaps you are not getting the results you want and need? These 15 tips can help you to get some new creative videos in the works for your company.

#1: Use Filters

It’s a fun thing the kids are doing. It’s also something that can be perfect for you to create an interesting look across your social media videos.

#2: Get Personal with Videos

Use your customer’s name in them. Doing this could help to boost the number of views your video gets by as much as three times. Say hello in your videos to key customers.

#3: Incorporate Music

It may not be as hard as you think to have some fun with this. Add some music to get people talking.

#4: Use a Fun Prop

Think outside of the box here. Even a plush animal can work well. The goal is to get people paying attention.

#5: Use a Pro

You can also use a camera person to help you with your videos so they can zoom in and out. Or, let a professional handle the video creation for you.

#6: Shock Them with a Performance

You may find that dragging out your theater experience could be just what you need to do to get people talking.

#7: Narrate Your Video

Instead of letting someone else do it, do it yourself. This is a fantastic way to get people to commit to your video.

#8: Use Lighting – Right

Lighting is a big turn off when you are not using it properly. Yet it does not have to be a hard aspect to master.

#9: Incorporate Humor

Every sales video can benefit from getting the audience to chuckle. Do something to make them laugh, even if just a little.

#10: Be Personable

Let your sales attitude come to life with a bit of personality. It’s always a good idea to let people see the real you!

#11: Use a Parody

If there’s a theme you love, use it here. You can copy off of movies or other companies, too.

#12: Smile in Your Videos

Sounds simple, right? Yet, it is a common problem!

#13: Incorporate Your Brand

Your brand is a big deal and something that needs to be a part of every video you do.

#14: Be Authentic

There’s no need for the gimmicks. Be real with your customers.

#15: Do an Interview

Interview a customer or anyone else who may seem interesting to you! Your customers will love it.

It’s easy to be creative in your videos. What options are right for you?


Posted in: Online Video Ads, Online Videos, Video Marketing