Video isn’t just a great medium for attracting and engaging customers, it’s also an effective tool for finding and hiring top talent. By thinking outside of the box and strategically using video during the hiring process, you can cut down on the time it takes to fill a position and ensure that your new hires are the right fit for your company.

Identify Interested Candidates

Thanks to job boards, a job candidate can apply for an open position at your company with just a few clicks of a mouse, regardless of their qualifications or level of interest. This can happen without the candidate talking to a recruiter, visiting your website, or even knowing the basic philosophy of your company.

To identify the candidates that are truly interested in a position, put an email gate to your video from inside your video platform. This will require that interested candidates provide their contact information before they view the video content. To gain the biggest benefit of an email gate, don’t put one on the main video of your Careers page; after all, candidates need to see an introduction of your company before they can decide if they’re interested in pursuing an opportunity. However, if you have follow-up videos, such as videos regarding your location, workplace culture, or your team, an email gate can help you gauge a candidate’s interest.

Show Them How Your Company Is Different

Chances are that the candidate that you’re interested in has applied for a position with several different companies, meaning that they will be in communication with other recruiters and hiring managers. Using video can help your company stand out, showing them why you’re different from the businesses in your industry and how a career with your company will provide incentives and opportunities that they won’t find elsewhere.

Incorporate Interactive Elements

Just as you can measure a prospective client’s engagement with interactive content, you can measure that of a job applicant as well. In the video, you can ask a viewer questions, direct them to other parts of your website, instruct them to contact a specific person or watch another video. This can help you determine their level of interest in your company and the position, letting you move the resumes of qualified applicants to the top of the stack.

By creatively using video throughout the hiring process, you can sift through the many applications and resumes of unqualified, uninterested jobseekers and identify those that will be a good fit for your company.

Posted in: Audience

Hiring the right candidate for a job is about more than finding someone who will be experienced, dependable, and hardworking. The best candidate will not only be the right fit for your business, but your business will be the right fit for them.

How many employee complaints can be attributed to the fact that the company or the job is simply not what they’d had in mind? How often can dissatisfaction be traced back to unrealistic expectations, either of the job, the people with whom they work, or the brand as a whole? Only so much information regarding your company culture can be crammed into a job description, leaving the applicants to fill in the blanks for themselves.

Rather than using an inefficient (and expensive) trial-and-error process to land your perfect job candidate, take a proactive approach by creating a company culture video that will accurately showcase what working for your business will actually look like.

Keep reading for three engaging company culture video ideas.

Show, Don’t Tell

If your goal is to give prospective hires a clear picture of what the posted job entails, then skip the bulleted lists, strap on a wearable camera, and record a quick video that will show what the average day will look like for someone in that job. This will allow your applicant to see the entire workplace, their work space, and the many faces that they will encounter.

Get the Team Involved

Different people will have entirely different perspectives on the company that employs them, which is why crowdsourcing your video is such an engaging and effective approach. To make it happen, recruit a few employees to share a snapshot of their lives through a video camera, mobile device, or whatever recording device is most convenient, and pair those clips with your company message. Whether you’re showing potential hires how your team works together, how your employees balance their career goals with their personal lives, or why each individual loves their job, crowdsourced videos provide a raw, authentic way to introduce prospective employees to the culture of your company.

B-roll Montage Videos

Do you want to share information about what it’s like to work for your company or outline a specific job post? B-roll montage videos are simple to make; in fact, with the right background music and visuals, they often require no dialogue. These short, action-filled videos are perfect for sharing outside of your official website, such as on social media sites like Facebook and Instagram. Next time there’s an office birthday party, a company picnic, or even a charity event in which you’re participating, grab a video camera and capture some footage.

By using a company culture video to provide prospective employees with an engaging, authentic introduction to your business, you can ensure that you are landing the perfect candidate for the job. To learn more about creating your company culture video, get in touch with us today.



Posted in: Audience, Video Production

Hiring a video agency could be one of the best decisions you may for your business or personal needs. Let’s face it – video is incredibly important today. It has become the marketing tool for most companies and, without a doubt, it continues to play a role in brand awareness as well as sales material. Yet, many companies make the mistake of trying to producer their own product. While this may be more possible than ever, it rarely provides the same, outstanding quality that is always provided by a top-notch video production team.

Why You Need a Video Production Agency

Hiring a video production agency provides an opportunity for companies to achieve their underlying goals. It also helps to avoid some of the most common challenges present in this industry. If you need great content and video quality, this is where you need to focus. What challenges will you avoid when you bring on a team like this?

#1. You get a solid foundation

The first step is to create a foundation. Know what your goal of the project is. Create a plan that is going to get you there. For example, you’ll need to consider your audience, your script, your location, and your overall goal. Your video production agency can help you to achieve these goals so you have a solid foundation from which to start.

#2: You keep your budget in line

It’s easy to get off track when it comes to creating and building a budget and then trying to produce content for your video on your own. If you want to (or have to) stay within a budget for your video shoot, these professionals will ensure it. You can still have a fantastic end product without the over-the-budget concerns.

#3: The tools are already in place

When you try to shoot your own video, you’ll need to invest in equipment and setup. You’ll need to spend time with lighting configurations. You’ll need to learn how to script a script and edit it. It’s a lot of work not only to complete, but also to learn how it is done. When you hire a professional, on the other hand, they have these skills in place already.

#4: You don’t have to create the story yourself

Sometimes, the hardest part of the video production is the storytelling. You need to develop a story through your video that hits home with your audience. Being so close to the project, this can prove to be very difficult. However, a video production agency can streamline the process for you and ensure your success.

#5: You can achieve a strong ROI

When you hire your video production company, you get a better bottom line and return. They keep the costs in line. They create a story that’s going to get attention. You see better profits. The fact is, you end up with a better ROI if you let the pros do the work.

These factors play an important role in your success. Do you really want to overcome these challenges on your own?

Posted in: Working with a Video Production Company

Hiring new talent is a highly competitive process today. It goes without saying that there has never been so much talent available to companies today but that the talent they need is often hard to obtain. There isn’t a large job pool of applicants waiting for your offer. You have to stand out and offer them what they want and need to decide to work with you. One way to do that is to use video. Video can be an incredible tool and a key component of any recruitment process. What can a video from your company do to your hiring process?

Where Are You Hiring?

The first thing to keep in mind is the platform you are using for hiring. If you are like many companies today, you’ve learned that the best places to find your next employee is through social media sites. This may include LinkedIn, Facebook, and even Twitter. But, you can’t just put up a help wanted post. You need to do something to engage your audience. The top talent you need really is not interested in a company begging for help. They want to see what working for that company has to offer to them. Video can be helpful in each of these mediums.

Creating a Brand for Your Company

Video can help you brand your company not just for future sales, but for talent and employees as well. That is, your video production team can help you to create a video that really tells the story about your company and what it has to offer. This creates an employee-focused brand. It’s what helps companies such as Apple and Microsoft look so attractive to top talent – they know these company’s not just in the products they offer, but also in their workplace brand.

Create an Enhanced Job Description

Perhaps the biggest hold up for you is in the details. If you need to find someone that can handle very specific tasks or fill positions that are typically hard to fill, you need a video that provides a more thorough and impactful job description. Record a video that discusses the position. It can provide for the qualifications of the individual. It can also help to put a face to the person that your would-be employee can interview with. This helps to breakdown some walls and get people applying.

Showcase Your Workplace

With the help of video, you can show off why people should work for you. This may mean showing them around the office. It may mean showcasing some of the benefits you offer in-house such as childcare or fitness centers. You can even take them on a virtual tour of the floor, offices, and lunchroom. This helps to form a connection and really helps to show your would-be applicants that you’ve put the time and effort (not to mention the money) into creating a fantastic work environment for them.

There are many ways to incorporate video into your recruitment efforts. You can even use it for live feeds, video resumes, and recorded interviews. The key here is to let video show people what taking a position with your company can offer to them. Why should they want to work with you? These reasons can be better understood through video than through any list or description of a job.

Posted in: Getting Ideas

Are you using video as a component of your employee onboarding process? You should be! There is no better way to bring your employees up to date and to engage them in your business than through the use of video. But, many organizations haven’t taken this step yet and are unsure how to use video within the employee onboarding process. What’s more, you may not realize just how effective and valuable this type of move can be.

What Can Video Teach Your New Employee?

At the basis of any employee onboarding process is the communication of information from your business to your new employee. You want them to learn about who you are, what you do, how you do it, and why you do it. That’s where video can come in. It can create a resource to get your new employee on the same page with you. Here are some examples of how to use video in this process.

  • Utilize video as training material. Whether your employee will be using a new type of software or your new employee needs to learn how to do his or her job, video can provide a great resource. They can come back to it as often as needed, learn at their own pace, and learn the very important steps and procedures you require.
  • It’s a cost-effective resource. Using video to provide your new employee with basic knowledge and insight into the company is an affordable way to do so. Now, your employees have more time on their hands to accomplish tasks while new employees learn the basis on their own.
  • Engage your employees with video. Another way to use video during the onboarding process is for engagement. You can introduce key players in the business. You can demonstrate what job the individual will do, how it fits into the company’s model, and the importance of it. You’ll show them how much they matter to you.
  • Policy and rule sharing through video is effective. Today, every company has a long list of policies to review with new employees – it’s essential to give them this information. But, you don’t have to have another employee reviewing it with them. Now, you can use video not only to communicate policies but also to demonstrate effectively.
  • Talk about those little things. Every company has rules and guidelines. They have a unique culture and way of doing things. When you use video to communicate these to your new employee, they fit right in on that first day.

In short, employee onboarding with video can be customized to your specific needs. Anything your HR person, your training team, or your management team is communicating on that first day with your new employee can be done through video. The ROI here is on the time you save as well as the more efficient and effective way you are bringing new team members on board with you.

It’s important to know that video isn’t meant to replace interaction with other employees and management. Rather, it provides a more effective manner to rely information. That individual is more likely to remember and act on what they see, hear and learn on the video. They can still ask questions and provide feedback to your team. Every employee is different, but most benefit from the use of video rather than just being told about rules or procedures.

Posted in: Getting Ideas, Video Production