How to Incorporate Your Corporate Video into Instagram
Instagram and marketing: it’s a match made in user-engagement heaven, giving businesses the ideal platform for their “show, don’t tell” strategy. Social media platforms like Instagram provide businesses with the opportunity to connect with a receptive target audience right where they enjoy spending time, an opportunity that marketers of yesteryear could only dream of.
For this reason, Instagram is a great place to share your corporate video. You just have to be strategic to ensure that you’re posting something that viewers will take the time to watch. Here are a few types of videos that perform well on this platform.
Customers rely heavily on word-of-mouth advertising, making user-generated content a great resource for businesses. UGC is especially prevalent on Instagram, as it’s easy for brands to repost and regram content right from a user’s account. While this isn’t a replacement for original content, it can be an effective tool in encouraging engagement among your followers.
Marketers can use UGC to educate viewers on an unexpected or unique aspect of their brand. The UPS Store does this particularly well, sharing content from small business owners with the hashtag #TheUPSStoreCustomer to their own account.
Timelapse videos cater to two specific demands from viewers: first, to get new information, and second, to receive that information as quickly as possible. Not only are timelapse videos a lot of fun to watch, but they’re particularly successful in keeping viewers engaged from start to finish. Timelapse videos are especially effective in helping viewers visualize an experience, such as is the case with Denmark’s Instagram video of Copenhagen.
Stop-motion videos are relatively easy to produce and provide a clean, charming effect that grabs viewers’ attention. As an added bonus, the narrative is visual and therefore doesn’t rely on audio. When you consider the fact that the vast majority of viewers don’t listen to audio on social media videos, this type of format makes a lot of sense. Starbucks is a great example of a brand that has mastered the stop-motion video game, providing fun, engaging content that reflects their brand’s personality.
Instagram is the ideal platform for eye-catching, original content. By incorporating your corporate video to Instagram, you can engage users and build brand recognition.
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