Pushing Video to the Next Level

There are many ways you can enhance the way video is used, but new technology is making it possible to do much more than what most would expect. For example, with machine learning and artificial intelligence, it could link any person to any location within a video in a short period of time. This may allow for the video to be experiential and immersive, far more so than it has been. Consumers would then be able to go deeper, really learning and interacting within a simple video. In some cases, this could including shopping opportunities, but consider what could be if that video could embrace a true experience.

Another key benefit of this would be providing brands with the ability to learn more about their video’s viewers. Who are they and what are they encouraged by or interested in? You can see, even scene-by-scene, what consumers find as interesting and what they engage with within your video. This would allow you, as a brand, to create more personal images and messages that could capture that individual’s interests at a higher level. Imagine the interaction that could happen here. Then, consider what type of impression this would create on the consumer.

What Does This Mean for You?

When working on video for your next promotion or campaign, consider the benefits of going deeper and doing more. It is possible to link to artificial intelligence and machine learning tools that could enhance the way your customers can embrace the video.

Evolving video to the next level, away from the simple, linear type of content that we’ve seen so commonly on television commercials our entire lives, and creating more interactive and one-on-one experiences could change the way you are able to reach your customers and interact with them. It may even enhance the way those customers think of your company in the long term.

Posted in: 3D animation, Video Production, Video Production Company, Viral Video

Could Interactive Video Drive Better and Bigger Results for Your Marketing Campaign?

Interactive video is one of the most cutting edge types of marketing available today. In short, it transforms video from being information and a traditional speech about a product or service into a conversation and an engaging marketing tool. It gets your customers involved, builds your brand, and creates lasting results. What is this type of video and should you be incorporating it into your next marketing campaign?

What Is Interactive Video?

There are a variety of ways the average video can become interactive. In short, the goal is to get people to interact with or engage with the video in some way. This type of video allows for the addition of tools and features in videos that make them more interesting. This may include the use of questions, lead generation tools, hot spots, and even calculations. It encourages the viewer of the video to interact in some manner.

For example, your videos can feature a speaker who asks the audience a question. Instead of assuming the answer, the video displays two options for the viewer to choose from. This allows you to gather information from those questions that can later be helpful to you in your marketing, product development, sales methods, or even in turning that customer into a paying client.

Why Is Interactive Video So Important?

First, these videos still deliver valuable information. They still inform your viewer about the topic or service. That’s important. But, they go one step further. They allow the viewer to interact, which can do several things:

  • It answers your questions so you can better reach their needs.
  • It allows you to solve a specific problem for the watcher.
  • It creates a lasting impression on that viewer as well.

You can use these videos to gather a wide range of data points. This may include benchmarking the individual against his or her peers. It may include determining that person’s specific needs. This rich source of data can help you to fill your sales funnel with valuable information. It improves the development of profiles, creates effective nurturing programs, and allows for demand generation.

How Can You Use It Today?

When you work with Kicker Video to create interactive video, you can tailor the content for just about any goal you have. You can use them for:

  • Capturing leads on your website
  • Giving consumers information based on their specific needs
  • Building your brand
  • Use them to gather leads that have extensively built profiles
  • Keep the conversation going with the audience you have

What’s more, you can customize these interactive videos in any way that you would like to. Give them a survey. Create a true and false question session for them that answers their burning questions about your products. Use the video to allow for write-in answers to give you even more valuable information to use in your marketing and lead generation process.

Interactive videos are highly effective. People like them and respond well to them. As a result, you’ll see more people than ever interacting with your business.

At Kicker Video, we can help you to develop a powerful, informative and interactive video that gets leads and aids your business. Contact us today to learn more about how interactive videos really can define the success of your business.

Posted in: Interactive Videos, Video Marketing

Interactive Video can take many forms. Whatever form they take, they use a means to interact with the viewer via gestures, touches, or clicks. A viewer can answer a question, fill a survey, even relate with an interactive video.

Using Interactive Video in Education: Many companies allocate funds to creating educational videos. Interactive videos can be highly targeted to educate people in a school setting, or a business setting, like human resources. Here are some companies and how they effectively used interactive video in their marketing campaigns:

  • Maybelline Glamour Eye: How-to videos featured popular online personalities. The video is akin to an online adventure, making it very immersive. Viewers were able to select signature makeup looks and learn how it can be implemented into their own regimen.
  • Tostitos’ “And Then There Was Salsa”: Tostitos engaged their audience by creating a video that had a journey. The video starts with a website homepage, with a vegetable host going down a journey about how salsa is made. It’s immersive, effective, and engaging.
  • Nike’s New Balance: Nike’s video advertisement for its New Balance shoes is an example on how a video can be about showing the consumer the benefits and highlights of a product, as opposed to telling them. Floating animations and the strategic use of shadows and lighting reinfoces how this type of shoe is lighter and more effective than it’s predecesors. There is alot of information in the video, but the interactive video is shown in a way that it does not overwhelm the viewer.

Understanding What Makes Interactive Videos Effective

An effective interactive video underlines the importance of a call to action that is presented in the right places – without annoying the viewer. Many companies and video ad creators tend to go overboard with their interactive videos, with too many elements and navigational factors that can confuse many viewers. An interactive video that will work will include levels of functionality that are obvious and intuitive.
Careful implimentation of intuitive navigational links and overlays will have higher levels of conversions and engagement. It’s important to understand that an online video advertisement is not about pushing your product or service onto your online audience. Realize that the online community can be very engaging, but it can tune out your interactive video if it is not done correctly. To lure your audience with your interactive video, consider the length of it. An interactive video that is 3-4 minutes long will perform the best. If creating an interactive ad that specifically caters to mobile users, then that ad needs to be less than 2 minutes. A video that is too long will cause viewers to abandon the video altogether before they were able to respond to your call to action.

Posted in: Online Videos, Video Marketing, Video Production Tips