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Filming interviews can be tricky sometimes, especially if you feel more comfortable behind the camera rather than in front of it. Interviews can also be challenging because of all the factors that you have to take into consideration: all the technical aspects of the setup, such as the lighting, the camera angles, and making sure that every second are correctly recorded. Sometimes, we tend to think less about making the person we are interviewing comfortable, which is a key element for a quality tape. 

Here are a few tips to help you through that process:

1 – Start by connecting with your interviewees as soon as they arrive on set. 

You can achieve that by sharing a bit more about yourself, and about the project. Be honest about your expectations and give the maximum details about the shoot, which will help them understand what emotional reactions you are looking for. The more you give details about your project, the more they will be likely to articulate their answers towards what you want. 

2 – Always have your micro recording 

Even if you didn’t start the interview yet, you can start recording the audio before recording the video. While you are connecting with the person in front of you, the off-the-cuff audio can withhold very useful information!

3 – Smile and make jokes 

It is well-known fact that human beings get more comfortable and more relaxed when they smile and laugh. The same goes for you as the interviewer: smile, laugh and relax to put your interviewee at ease. This way, the person in front of you will feel in a safe environment where he or she can be him/herself. 

4 – Make their body language talk as well 

Depending on your interview set-up, the person you are interviewing may be sitting or standing. Both have their advantages when it comes to technical aspects such as lighting, but it may not be the most comfortable position for your interviewee. If you have to keep your interviewee in one spot, encourage them to use their hands as they speak. It helps them convey information and it certainly helps them be more expressive.

5 – Get them in a conversation 

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations, because people respond best when they are in a conversation with another human being. It’s much more natural to explain ideas or processes to another person than it is to simply speak to a camera or a light.


Posted in: Online Videos

Interviews are challenging to get just right. You want to convey a very specific message, in the right light. The best way to ensure your message is presented clearly is to ensure the video is done well. Interview videos can be challenging because there are a lot of working components. However, with a few tips, you may minimize some of the background and get precisely what you need.

Get the Details Right First

The first step in the process of creating interview videos is to have a plan. You may not know what will be said, but you should have questions ready to go to lead the conversation. Dead air is perhaps the worst component of any interview. Define the purpose of the interview, write down plenty of questions (often interviewees will not offer long answers, requiring a lot of prep work on your part), and then consider any type of response the individual may give.

Choose the Right Venue

The setting for your interview needs to be well established. You want to ensure the environment is designed to allow for clear communication. You also want to consider factors such as the amount of light present, area distractions that may occur, and the comfort of those who will be in the interview. It is easiest to do videos in an actual studio, but that’s not often realistic. Choosing an outdoor venue is the most challenging. Be sure to give yourself plenty of time to get started.

Setup with Confidence

Perhaps the most critical step in the process is to ensure that you have prepped all of the equipment and tested the method before getting started. This means arriving early, setting up all gear (or allowing a video production company to do all of the work for you), and then testing the entire process. Consider lighting, background noise, background visuals, and every other factor that can play a role. You also want to ensure there is a working mic that sounds well. Getting sound quality right can be challenging in any environment.

Create a Conversation

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations. You want to be able to provide clear information to the viewer, but you also want to make it seem comfortable and relaxed. A conversation is easier to create in this manner.

Interview videos that need to convey specific messaging benefit from having a video production company to help. Even if you are doing the video yourself, give yourself time to plan and execute the entire process with precision. You will want to do some practice work to get the format and your confidence in front of a camera up.


Posted in: Online Videos