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When it comes to capturing your audience, focus on video. It should be a key component of your content marketing. It makes sense to do so since YouTube is the second largest search engine online. And, it’s highly effective at converting leads into buyers. But, take a closer look at a few key reasons you should be including video as a component of your content marketing efforts right now.

#1: People Are Using Video at Increasing Rates

This is really the bottom line. People like video. Across nearly all types of generations, video has become one of the most important tools for marketers because people are watching videos at an increasing rate. More so, experts believe that 71 percent of Millennials actually prefer video (with 58 percent of Generation X and 54 percent of Baby Boomers doing so).

#2: Video Converts Leads

One of the most important considerations here is what your video can do for your bottom line. Research indicates that video actually converts leads at a higher rate. In other words, video can pull in more people than your other forms of content marketing can.

#3: Video Can Boost Google Rankings, Too

Another key area of focus should be in how video can help you with search engine rankings. Video itself is helping with ranking well in the search engines – search engines rank websites with videos and links pointing to them higher than they do websites that do not. Plus, you can convert your video in a transcript, adding keywords to your website.

#4: People React to Video

Let’s say you create a fantastic video packed with information. You place it on your social media pages. It is more likely that your video will be shared before your other form of content is. And, when building a strong marketing campaign, shares are incredibly valuable. In short, if you want to increase your bandwidth to gain more attention from new followers, video can help make it happen.

#5: Video Brands Your Business

Video gives you a unique opportunity to brand your business. Every time you launch a video, you are providing a view into the way your organization does business, who you are, and what you have to offer. While all content marketing can offer some insight here, branding creates an image in the mind of the consumer, increasing his or her impression of you.

#6: You Can Monitor Your Strategies Effectively

Another nice benefit of video is that it provides a way for you to consistently see how your marketing efforts are working. You can see if people are clicking on it, where they go, where they stop watching, and what they tend to react to. All of this creates a better way for you to create successful campaigns down the road.

When it comes down to it, video marketing is an important tool in helping you to grow your business. Are you using it enough?


Posted in: Getting Ideas, Making Decisions, Video Production, Viral Video

Demo videos have a lot going for them: they’re educational, memorable and informative, and most of all, they are powerful tools that help you make sales and close deals. An effective product demo video highlights the value of what you’re offering, addressing your client’s problem and how your company can solve it. Here are a few reasons that your business needs a demo video.

Demo Videos Let You Connect with Clients

You’re a firm believer in the products and services that you offer, and your enthusiasm for your business shines through to your clients when you sit down with them and explain how what you’re offering can meet their needs. No matter how great your online copy is, it’s really hard to capture that enthusiasm and make every website visitor feel like your service is uniquely suited to their needs. Demo videos provide the experience of sitting down one-on-one with a client and sharing how your product or service can help them.

They’re Convenient for You and Your Clients

Your clients are busy people, and coordinating a demo time can be a serious challenge. Rather than playing email volleyball with your client in an attempt to set up an appointment, you can simply send them a pre-recorded demo that they can watch and rewatch at a time that fits their busy schedule.

You Don’t Have to Worry About Canceled Appointments

Life happens, and sometimes your client is not able to attend a scheduled product demo. If you have a pre-recorded demo, then the preparation that you put into that meeting won’t go to waste. You’re still able to provide the client with the demo via email or social media, without having to go through the trouble of planning another demo.

Demo Videos are Easy to Share

Did your prospect arrive at the demo but other stakeholders from their organization that were scheduled to be there didn’t show up? If you’ve recorded the demo, then that won’t be a problem. Demo videos are easy to share, and once your prospect has the demo, they can easily share it with the other decision-makers within their organization.

Demo videos are powerful sales tools that can speed up your company’s sales cycle, maximize your sales team’s efficiency, and cut down on unqualified leads.


Posted in: Getting Ideas, Video Production

Lead nurturing, the process of taking a fresh lead and turning to a buying process over various connection points is one of the most important parts of building a business. Yet, many companies have yet to move their marketing towards video, even though it is an incredible opportunity to connect with people in a very effective manner. In fact, video is one of the fastest growing areas of digital marketing itself. There are various ways that you can use video in your lead nurturing and marketing automation. Here’s a look at some of them.

Getting New Leads from Video

A visitor comes to your website. They are able to interact with your business website, but they also can watch a fast video that provides them with a formal introduction. Instead of just providing a simple contact form and hoping they fill it out, this method allows you to form a real connection with your lead. You can set it up so that your video plays at just the right time. And, within that video, there is an area where they can submit their email address. They watch the video and want to learn more – of course, they will submit their email to get more access.

Video Email Works Well

Another tool available to today’s business is email. That’s not anything new, but what is happens to be what’s inside that video. You can place videos right in the emails that your customers receive. This way, they can open the email – due to your on-point subject line – and immediately connect with you. Video does well in email and can improve click-through rates significantly. In some situations, having a video thumbnail will increase your lead generation many times over just having a standstill image there.

Keep That Engagement Going

You have the lead. You’ve connected with them through presenting your information and company brand. Now, use email to continue to connect with your customers. For example, you can use video to encourage them to download a company brochure. You can use video to help them to gather insight into a specific service you offer. Use video in every stage of the lead nurturing process including:

  • The awareness stage when they realize there is a problem in front of them and need a solution.
  • The consideration stage when they are looking for solutions to their problem, such as seeking out companies or products to work with.
  • The decision stage occurs when they have the solutions and need to make a decision.

Find solutions that fit their needs here. During the awareness stage, they will need educational videos, for example. In the consideration stage, they are looking for testimonials from clients and case studies. And, in the decision stage, they need testimonials, free samples, special offers, and product-based videos.

When you consider each one of these factors, it becomes clear that video is an important part of your marketing automation process. Once in place, this type of video marketing setup can help you to develop a strong foundation for nurturing your leads into buyers.


Posted in: Video Marketing

Medical marketing can be one of the most challenging of all formats. Those in this industry have a lot of limitations – advanced tech, numerous restrictions, and lots of questions of validity. One format for marketing that works well in this industry is online video. Sure, a brochure in a doctor’s office seems like a good start, but video brings information to life and allows it to hit home with the intended buyer. It provides a better ROI in nearly any situation.

How Does Video Matter in Medical Marketing?

Take a look at a few reasons why so many marketers are finding this particular platform so ideal to meet their goals. Could this help you, too?

#1: It Shows Your Expertise

The biggest reason to use this format is that video provides specific information in a specific format and it easily translates into expertise for the medical provider. To convince someone to spend a significant amount of money on a cosmetic procedure, for example, it helps to become the industry expert in your local area. Video makes you, or your medical practice, the go-to pros in this area.

#2: Your Clients Trust You

In the medical marketing industry, trust really is everything. It is not easy to come by, though. With video, you can help to build that trust. First, video is a format that people trust inherently That is, they are more likely to believe a doctor speaking on camera than a written article. Second, you can use video testimonies to help boost that level of trust. Many times, video can convey a message that is otherwise hard to believe or seems like a “too good to be true) option in a believable format.

#3: Video Gets Shared, and Builds Leads

The whole point of medical marketing is to get more patients and clients in the door. Video helps enable this by providing a way to get shares on social media, track leads who visit the website, and monitor who is watching the video in the first place. In short, it turns your visitors to your website into prospective leads and allows you to count them – using the tools provided.

#4: Video Gives You the Power to Customize Your Audience

A proper video production company understands its target audience. Video can be created to meet a specific goal for just about any provider, then. Video marketing can target a very specific group of people, such as those broken down by demographics. It can help you to showcase what a teenager may benefit from compared to what a senior may benefit from. Because it allows this type of targeting, it tends to be more effective. Again, a brochure struggles to achieve this.

Video medical marketing is a must today. People watch videos. They don’t read long documents explaining risks and discussing complex medical procedures. Yet, they want information in an easy to digest manner. With the right video production, your marketing dollars go further when you incorporate video marketing into your campaign.


Posted in: All Posts

Video has fast become one of the most powerful tools available to today’s small to medium business and marketer. Incorporating it in every component of your campaign isn’t just about getting the attention of individuals, but teaching them, growing their interest in your brand, and building long-term clients or customers as a result. How can you use video as a tool to first find the leads you need and then to help you to nurture them into buying from you? It may not be as complex as you think.

How to Generate Leads Using Video

Video has become one of the most important components to marketing campaigns today. Consumers are more likely to watch videos than they are to read a paragraph of information. They are more likely to watch video than they are to click through to “learn more.” In a recent survey from Vidyard, it found that 74% of B2B marketers believe video converts better than all types of other content. So, how can it help you to generate leads:

• Put a “gate” in front of your videos. To view the video, visitors must first provide some basic information such as email addresses.
• Use a call to action within your video to give them the opportunity to get more information easily.
• Place contact information right within the video. A simple detail at the end that gives them your contact information allows the viewer to instantly click on a link to get to your site’s contact page or buying pages.
• Use video testimonials to draw in your customer base.
• Explainer videos is another type of tool that can work well.

Now that you have leads coming in, you need to take those leads and make them paying customers. Video can help you to do that, too.

How to Nurture Leads Through Video

A key fact for marketers and business owners to know here is that today’s consumer is taking more control over the buying process than ever. It’s really less in-your-hand as a retailer. It’s not about commercials. It’s about providing your customer with the information and tools he or she needs to learn and decide on your project. Video can be an excellent tool for this.

Whether through websites, social media, emails, or third-party websites, video can help you to give consumers the information they need to make a buying decision. For example, explainer videos are very powerful because they teach your client base about the product or service you have to offer in just a few minutes of their time. Designed properly, it can help to build your brand, showcase why the buyer simply must have what you are offering, and give them the ability to make a purchase.

You’ll want to create videos designed to nurture and expand the client or customer’s understanding of what you have to offer. Email campaigns, a series of blog posts, and even paid video content can help you to do just that.

The goal here is to incorporate video into your marketing campaign as both a tool to bring people in and a way to get them to buy. When you do this you achieve better ROI and better brand recognition that can last you for years to come.


Posted in: Video Marketing

Video marketing is one of the most powerful tools you have as a business owner to reach a diverse audience. Video consumption is growing rapidly, making the simple one-minute video one of the most important investments you can make in your growing business. But, how can you double your return on investment using video? Try these tips.

#1: Don’t focus on viral content

Many times, marketers make the mistake of believing the only videos that will get attention are those that go viral. Not only is that not true, trying to create such a viral video is rather impossible. However, video does generate about three times as many visitors to a website a month than other marketing methods such as text posts. What’s the solution? Create highly targeted messages directed right at the most likely customer for your business.

#2: Keep it real

You do not have to spend a lot of money on a complex video. Keep things as realistic and authentic as possible. You should use a professional to create the videos for you, but using them is rather easy to do. Include them in your social media campaign. Complex videos are too commercial-like. Your videos should deliver a more personal message.

#3: Use your videos to draw in qualified leads

The next step in the process is to make sure your videos are easily accessible where users want to and can see them. This means positioning them on YouTube. It also means using them on Facebook and your other social media accounts. And, you should also create videos for your website. Statistics say that 60 percent of people who visit a website will watch a video before they read the material on the page. The right content will give you the best possible outcome in turning those visitors into buyers.

#4: Test and monitor what works

To improve your ROI, you need to determine what type of video and what type of use of that video is getting attention. Look for key performance indicators, or details that indicate how well the customer responds to your videos. There are various ways to do this including:

  • Considering how much time they spend on the landing page
  • How many videos lead to consumers signing up or taking action
  • Which videos are actually converting leads
  • CTR on the landing page

If you use a site like YouTube to display your videos, you’ll find analytical tools are available to help you to see who is watching the videos, where they are coming from, and what they do after they’ve watched your video. Use this information to make decisions about future video creation.

#5: Use videos as lead positioning in your sales funnel

Videos are not just lead creators. They should also be informative tools that answer questions about the leads you get. For example, it’s important to evaluate leads based on their attention span and then insert those leads into your sales funnel based on their interest. For example, if someone watches three of your videos and signs up, they are highly interested. If someone just catches a few seconds of your video, they may not be ready for your marketing call.

Most importantly, create videos on a consistent basis and ensure they are providing the very best message. With the help of video production, you can easily create a stream of videos that keeps your customers’ attention.


Posted in: Video Marketing