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Getting good lighting is probably the hardest and most important part when doing product photography.

When shooting product photography, you want to have the perfect set-up for high-quality images. You’ll need to make sure you choose a good background and maybe add reflectors to avoid unwanted shadows and you’ll also need to adjust your camera settings. Here are 3 tips that will help you get that perfect lighting:

  1. Natural light

Natural lighting is a cheap way to achieve great lighting without having to purchase photography equipment. You want to shoot when the light is bright but it’s important not to have direct sunlight on the products. Direct sunlight will cause overexposure with unwanted shadows. Shooting on a cloudy day will create a more natural look with even light, which is what you’re looking for.

  1. Background choice

Your background should always be white for best results. White reflects light better than any other color which helps you achieve more evenly distributed light. For smaller products, you can use a plain white board as a backdrop. For best results, the board should be slightly curved for a seamless background. It’s also important to secure the background with clamps or tape to prevent any changes in the lighting set up.

  1. Reflectors

Now that you have your space set up in front of a window with a white background, you may need reflectors to avoid unwanted shadows. You can purchase a reflector on amazon or even use a white foam board to reflect light. Place your reflector on the side where you see the most shadows on your products.

Keep in mind that the lighting requirements are different depending on which type of products you want to photograph. Altogether, you should accomplish pretty decent pictures with the few tips listed above.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

You’re investing in a new video for your brand or company. Your ultimate goal is to ensure you get the most out of this investment as possible. Video can do many things for your company, but what is essential is to get the details right. Numerous factors can help your video stand out from the competition. However, there are three specific things that contribute the most to how well your video does.

#1: Create an Intriguing Story

To make any video truly memorable, allow it to tell a story – a great story. If you lack a story, no amount of other gimmicks or details will capture your attention. Of course, this can be the most difficult component of the process, too. You need a story that’s interesting, unique, and memorable.

#2: Design with Lighting Perfection

Lighting is more than just ensuring the space can be seen. It is also about creating a display capable of capturing the mood, feel, and overall atmosphere of the video. Getting the lighting, as well as the video’s composition right, can make or break it. Working with a professional can help soothe this concern significantly.

#3: Ensure the Sound Reflects the Video’s Goal

The sound within your video is more than spoken words. It is the music, the background, and the movements of each person in the video as well. If you lack sound, or you have too much or too little of it, you lack the type of emotion-grabbing, drama-for-attention design you want and need. Investing in sound is essential, but you also need to get the right type of sound based on the composition, goal, and the overall medium you plan to use the video in.

These are complex components to any type of video creation. This is what makes working with a video production company so important. But, even if you create a video yourself, if you focus on getting these three areas right, you will see your video perform well.


Posted in: Video Production Tips

Video marketing is a fun and effective way to engage your target market and spread your brand’s message, all while creating content that is highly memorable and easily shared. However, it’s not enough to simply shoot a video and send it out to cyberspace in hopes to hear an echo back; make a few mistakes, and your video could actually end up detracting from your goals.

Before you hit the record button, consider these three basics for creating a great video.

First Things First: Consider Your Focus

What do you want your audience to focus on in the video? It doesn’t matter how interesting or engaging your content; if the video is out of focus, that’ll likely be your audience’s only takeaway. Consider where you want to draw your viewers’ eyes, whether that’s to the main speakers in the story, to the action happening in the background, or to text on the screen. Proper focus will give your video a polished look and ensure that your audience is paying attention to what you want them to see.

Shining the Light

Like proper focus, proper lighting ensures that your viewers are seeing what you want them to see, but that’s not all; lighting sets the entire mood for the video. To decide on the type of lighting you want for your video, consider your company’s voice and the tone of the video. If your brand’s voice is authentic and reassuring, for example, then warm lighting might create the mood you want; if your brand’s voice is upbeat and sunny, on the other hand, then bright, vibrant lighting may be the better choice.

Feeling a little lost when choosing the right lighting? Check out what type of lighting techniques are being used in videos produced by companies who are in the same industry or have a similar brand voice to your own, or talk to a video expert for guidance.

Making Your Message Heard

The final element to consider is the video’s sound. Your video should have crisp, clear sound that is easy to hear. If the sound is distorted or difficult to hear, then not only does it give your video a decidedly amateur feel, but it may not hold your viewer’s attention. Because there is only so much that can be done post-production, sound quality is an important thing to consider throughout the process.

Video is becoming an increasingly important component in marketing, and doing it well is essential in an effective marketing campaign. By paying attention to these elements, you can create a video that you’re proud of.


Posted in: Making Decisions, Video Production

Producing an industrial video can be an exciting opportunity to showcase how your operation works. It can be used for training, demonstrations, or even as a tool to help you find ways to improve the way you operate. To make it a success, though, you’ll need to ensure the shooting location, equipment, and overall plan is in place. Most industrial locations are working, high-risk areas that require special attention.

Create a Plan First

Before setting up the shoot, examine the area well. Know how much area you need for equipment. Create a storyboard to guide each of your shoots. It’s important to do this in an industrial setting as one of the first steps. Without doing so, there is no way to ensure that you’ll be able to make what you need to happen – most industrial spaces offer limited room and various pieces of large equipment that’s typically hard to shoot.

Focus on Safety

Talk to the industrial plant manager. Create a solid plan for how to keep every person involved safe, including those that are actually working at the location. As a key part of your shoot, you may be tempted to climb on equipment or use high ceilings. Be careful – there are electrical risks throughout any of these locations that need to be planned for well in advance.

Get Lighting Right

Some of the older industrial locations will have limited available light. Others use a great deal of overhead light streaming in from windows. More modern locations use natural light to reduce costs, but that light can be too bright in some cases. Plan for your lighting well in advance. Whenever possible, do some mockups for lighting specifically. Larger equipment creates big shadows, too, making it a bit more complex.

Make Your Presence Known

Filming in an industrial location takes a lot of practice, but it also gives you lots of opportunities. Pan the shot so that whoever is watching the video has an idea of the layout of the room. Show off all of that space. And, know the audience’s need. Do they need a close-up shot? Or, do they need to see the whole person moving around the area to understand their job? It’s important to know the process within the industrial location – how do things move through space and what’s accomplished, to ensure you can shoot it well.

Take the time necessary to create a professional industrial shoot. Working with a production company helps minimize the most common mistakes in this process. Don’t overlook the importance of ample planning, the right equipment, and a flexible shoot that gives you plenty of options to modify the space or picture to get your desired outcome.


Posted in: Video Production Process, Video Production Tips

Here’s the bottom line – the lighting you use for your next video will play one of the biggest roles in just how good the final product will be. Lighting problems are not uncommon, but they do need to be resolved if you hope to produce a stellar final product. Here are four common mistakes and how you can avoid them.

#1: Natural light is an option, but not always

Natural light is an important source for video production, but it is not easy to work with. Most projects will benefit, instead, from the use of lights. Properly lighting the scene is essential, but natural light often doesn’t do a good enough job. Keep in mind that investing in lights is an expense that’s nearly always necessary and beneficial.

#2: Those white walls aren’t a good thing

One of the common myths many video makers have is placing subjects against a simple white wall. Let’s be clear – white walls are unflattering to nearly any subject. They offer nothing to your video. Even one that’s freshly painted and sparkling can look dirty and too cheap. Instead, look for the use of backgrounds instead. What about all of those videos you’ve seen with white walls? They can work, but to make them work, you have to put a lot of effort into those walls including lighting them properly to get the right effect.

#3: Too much light on faces is a big problem

Another common mistake made with lighting in videos has to do with how much light you are placing on your subjects, particularly their face. First, start by not using direct light on a person’s face. Doing this makes the individual uncomfortable and he or she will look less put together. Now, that’s not to say you don’t need to light faces. You do, but you need to consider the use of filters or diffusers on that light. You can try to bounce light off ceilings and walls to create a softer feel. It can help to add in light where it is needed, but will not create shadows that otherwise harm your shot.

#4: Those shadows make everyone look strange

Shadows are distracting in any video. Light should always pull in attention to your target or the person in the video who is supposed to be the focal point. However, shadows can easily pull the attention of your viewer in another way. Many people make the mistake of believing they don’t have shadows until they wrap up the photoshoot and begin the editing process. Take the time to really get this right. Make sure you specifically are checking for shadows throughout your shoot.

It’s quite necessary to master the use of light in any video production, but the process is rarely easy to do. With a bit of focus on the right lighting, you can create an impressive video and one that truly puts the spotlight where it is supposed to be – on your subject. These tips give you a fantastic starting point.


Posted in: Video Production Tips

Are you ready for your starring role in your company’s video? While actors make it seem easy enough, it can actually be a bit more challenging than you think to get the right look and feel. And, since you are going to play a role in just how successful this video is, you really do want to polish up on a few things to ensure you really are giving your best performance.

Anyone that is going to be creating a video for their company or other effort and starring in it, needs to take a few steps to ensure the look and feel of the video matches the company’s specific need. So, how do you do that.

What Are You Wearing?

What you wear on a shoot depends on a few things. First, you want to give the right image. If this is a formal video that will be displayed on your company’s website where professionalism is expected, you need that suit and tie. On the other hand, your clothing really should relate to feeling you want to convey. For example, a t-shirt is a fantastic way to create an image of “everyday life.” Are you wearing comfortable clothes that helps others relax?

Next, How About Makeup?

Let’s be frank here. Most people today relate better to those who have makeup that’s less obvious. Unless you want to look like you are wearing makeup, it’s better to keep things a bit more simple. Putting on makeup just for a video really can create a layer of unfamiliarity if you don’t always wear it. You want to be relatable, after all.

Lighting and Camera Location – It Matters

Consider the positioning of the camera and the amount and type of lighting for your photo shoot when setting up the stage. Here are some simple rules:

  • Are you working with someone that’s tall? Keep the lens just above their eyeline.
  • Using a webcam? Raise the laptop up off the table and position the camera lower to create a better look.
  • Get rid of any harsh shadows from the lighting.
  • When you want all of the focus on the subject of the video, keep the light on the subject nd allow the rest of the space to fade away.
  • What’s in the background matters, too. The wrong or too-busy background takes away from the subject. Let it set the stage of the content instead.

Your Performance Matters

It all comes down to your performance. Are you smiling, with bright eyes and a friendly disposition? Or, you are tucking your shoulders inward and looking down? This conveys a great deal to the viewer. In most cases, you want to ensure that you are creating a welcoming, positive experience. This may be a good time to talk about body language and to determine how you can stand and look to create a trusting, welcoming look.

Take a deep breath. It may seem like a cliché thing to say, but there’s one thing that always makes a difference – just be yourself.


Posted in: Choosing Actors, Video Production

You’ve heard all of the good things about creating videos for your customers, clients, and investors. It’s a fantastic way to build your brand and to increase traffic to your website and social media pages. But, as you look around your office, you may be wondering what you were thinking. Could this location actually be the ideal place for you to create the perfect video shoot? It may not be as difficult as you think. With a bit of planning, it could actually be very successful.

Tips for the Perfect Video Shoot

Creating the right first impression is always important. You need to invest in a bit of planning and some organization to see the results you are looking for. Start with these tips:

  • The best location is one that offers the right lighting, sound and space for the video shoot. Planning out a few locations can help to ensure the best possible outcome.
  • Remember to plan for your filming crew. They will need space to set up and areas to park vehicles. They will also need areas to setup in and to watch playback. Talk to the team about their needs and plan space accordingly.
  • Give your film crew the access they need, too. That means giving them a clear opportunity to walk around your business to find great backgrounds or interesting color schemes. You’ll want to allow the team to find the best lighting, too.
  • Keep your team on board and motivated. You’ll want to talk to your employees about what is happening and discuss the length of time it will take, any interruption in the day-to-day business, and the impact it will have on the employees during the day.
  • Cleaning up and decluttering is important. As your video team will tell you, the goal is to keep everyone focused on what’s happening in the video, not on stray photos or strange looking equipment. You’ll want to remove as much as possible to create a crisp but interesting site.
  • Appoint one person within the company to work with the video team to create the best possible outcome. You’ll want a team member that’s knowledgeable and readily willing to work with and guide the film crew. This can help everyone to have the best possible experience.
  • Outline anything that’s a no-go. For example, you may have specific areas or products you do not want seen in the video. You may also have specific people that you do not want included. The key here is to review after, but to also make sure you have a game plan that outlines what shouldn’t be in the videos to start with.
  • Making some changes is often necessary. The best filming spot may require moving around desks. If a specific employee doesn’t want to be in the shoot, ask them to move for the day. It may seem like an inconvenience, but the goal is to ultimately create the best video for the betterment of the company.

With help from the video crew, you’ll be able to create a space that’s truly authentic and desirable. You’ll be able to use your space to create the message you want to convey. It’s important to plan in advance with the film team to know exactly what you can do to ensure this process goes well and the outcome is just what you want it to be.


Posted in: Video Production Tips

When it comes to creating an interactive video or promotional video for your company, focus on the light. Your message cannot get through to the person watching your video if you fail to create a beautiful, easy to see video. What’s worse than having too little light is having light that’s simply not at the right level as this can create the wrong focal point for your video. With a few helpful tips and tricks, though, you can create videos that are perfectly suited to your audiences needs, especially in an online format.

Know the Rules of Lighting

The first thing to focus on are some basic rules. When creating videos, always remember these specific rules.

  • You want the people or products in the shot to look good.
  • Focus on removing the shadows that occur on a person’s face or on the focal point.
  • Don’t make lighting so obnoxious that it becomes a distraction to the viewer or the person in the piece.
  • You don’t have to spend a great deal of money on lighting. Use what’s available and natural.

Now that you know these rules, you can make better decisions about the lighting you use. But, there are a few more things to keep in mind.

Focus on Ambient Light

One of the best options is ambient light. The best source of light is what’s natural for that space. For example, if you position a light over the top of the person in a video, this is going to create shadows. It is also going to distort the colors in your photo. Next, realize that natural light is a good thing and a bad thing. When you want a natural setting, natural light works well. However, when you want ample control over your lighting, its best to block out all natural light possible and create your own!

Light Placement

Where should you position lights to create the right look? Every shoot will be different to some level here. Here are some rules to consider:

  • The light source should be in front of the lens in most shots.
  • Place light at a level that is just above the subject’s eyeline.
  • Create contrasting shadows for depth by placing a light at the subject but at waist level.
  • Point the camera slightly down at the subject and place the lights in front of it, out of the lens, of course.

It is also important to consider the light source. The larger the light source is, the softer the light will be. Soft light doesn’t create shadows and offers more depth, and therefore is often best for most business videos. It’s also a good idea to use fluorescent bulbs over the stark light of LED.

When considering all of these components, the goal is simple. Create a video that is easy to see, but one that is visually interesting. Light takes practice, unless you allow a professional to help you to do the work for you. Create a few videos with light at different locations to see the differences for yourself.


Posted in: Camera and Editing Services, Video Production Tips

Advancement in technology has made it possible for video effects to be used to superimpose objects onto virtual backgrounds. Using these green screens, you can simulate different backgrounds to create different scenarios using the same image. Pulling your subject out of the real world and placing them into a digital domain is referred to as chromakey. Using chroma key efficiently will enable you to represent easily different sceneries some imaginative using a real image from the physical world.

If you are using the green screen, you require isolating every single color of brightness value in electronic images. The process is known as keying, and it uses unique software to make the value of light transparent. Color keying is what is referred to as chromakeying. A green color is used because of contrast. To isolate one part from the rest, the background color must be distinctly different. The object needs to be of a different color from the background for efficient keying out.

To set up an effective green screen, you will need the following items: a source of bright light, a green background, even lighting, and a tripod to lock the camcorder in place. Buy or build a background. Anything that is bright green is valid and sufficient for green screening. If you decide to use a wall, make sure that it is smooth since a textured surface will cause shadows making your images to be of lower clarity quality.

The lighting of your green screening wall should be done evenly using a soft light. Any cases of variation are registered as gradient coloring thus they will result in complicating your key in the post. Hard lights are undesirable because they cast narrow and vivid beams that create centrally placed circular hot spots. Therefore, make sure that the light you use is soft and consistent to bring out exemplary green screen effects.

Additionally, you should light your subject independently of your set. Shadows and reflections are the determinants of this kind of lighting. The wall is kept smooth and evenly lit to keep the subject’s shadow from falling across it. Thus, make sure that the talent is kept at a distance of some few feet from the screen. Then, proceed to light the subject using three point lighting.

Always position your key and make sure that the lights are filled slightly to the sides as opposed to being filled straight on. Using this side filling will rid the visible frame of shadows making them fall out of it. Furthermore, moving the subject away from the wall will reduce the amount of reflected green spill light on your talent. Whenever there is an occurrence of reflected spill light, your subjected can be rimmed in a tinted halo that is difficult to discern with the naked eye.

Frame and focus are essential for your green screen. It is advisable not to zoom in and out when you are recording. You should zoom and focus your subject and then leave the controls as the recording continues. After you have successfully shot your subject actually, pull the key to revealing the digital backdrops or virtual backgrounds.


Posted in: Camera and Editing Services, Getting Ideas, Video Production Tips