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An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

When it comes to educating and engaging with your audience, no other medium even comes close to being as effective as video marketing. The beauty of video marketing is that it allows you to not only get the content of your message across, but you can tightly control the tone and style of how that content is delivered.

If you’re considering making a video, you may be going back and forth between shooting it live action or creating an animated video. Unfortunately, there’s no one-size-fits-all answer to that dilemma; both styles have their perks and drawbacks. Keep these things in mind as your deciding what type of video you want to create.

When to Use Live Action Videos

Live action videos are a great way to showcase a tangible product or service. If you’re selling, say, a vacuum cleaner, a live action video can demonstrate its benefits in a way that an animated video could not. Watching an animated vacuum cleaner suck up animated particles isn’t nearly as convincing as watching the real thing in action.

On the other hand, live action videos have some limitations. It’s hard to convey abstract ideas, such as cloud-based services, using a live action video. In instances where an intangible product or service is being provided, live action videos may not be effective.

The Benefits of Animated Videos

Animated videos are awesome for conveying abstract or conceptual ideas and services. These types of videos are well-suited for companies that provide web services that may be difficult to sum up by an actor working from a script. They also don’t have the limitations that live action videos do. Do you want to incorporate a cape-clad pig flying over a cityscape? No problem! With animated videos, you’re only limited by your own imagination.

Animated videos are also easy to brand. You can incorporate the same fonts, styles, colors and themes that are on your website into your video, providing consistency across marketing materials.

As your products and services evolve, it’s very easy to edit animated videos to keep them up-to-date, making them a great long-term marketing tool. Editing a live action video is significantly more difficult and likely won’t have the same seamless results.

Summing It Up

Both live action and animated videos have their areas in which they shine. By considering the message that you want to convey (along with a few other factors like budget, time constraints, and resources), you can decide which style is best suited for you.


Posted in: Making Decisions, Video Production

When it comes to creating video, you have a great deal of option available to you today. Both live-action video and animation are two of the hottest components to marketing. No matter what type of content you select, you’ll need to choose between these two formats with care. Each offers some good and bad aspects to it. The good news is that you can easily incorporate both types of content into your business marketing model and do well with them. Before you move forward with your decision, there are a few things to keep in mind.

What to Consider Before You Get Started

Before you start creating video, there are a few things to keep in mind. Both animation and live-action, camera-shot videos can work well if you first define what the goal of your marketing campaign is and then determine which style will work the best to achieve your end goal.

Who Is Your Audience?

A good place to start is with your audience. You may not think of animation as a good fit for adults, and believe it is best for kids. That’s not the case. A well-done video in animation really does achieve a lighthearted, more attention-grabbing design that adults can respond to. But, animation makes it harder for people to connect with the elements in the video story. It’s easier, on the other hand, to connect emotionally with a smiling woman or a crying child in live-action than with an animated character.

Consider Your Budget

Your resources will play a role in which format you decide. Animation will cost more, of course. However, you will find both options are well within most marketing budgets especially when you consider the importance for making videos mobile friendly as well.

Breaking It Down

What are the pros and cons of animated video?

  • There is no limitation in animated videos aside from your imagination.
  • For explainer videos, animated videos can really take a complex matter and make it easier to understand.
  • It’s fantastic for introductory videos, too.
  • Animated content can sometimes come off as too simplistic or minimalistic. If the content is seen as condescending, it will fail.
  • Production takes longer and it can cost your business more.

What are the pros and cons of using live-action content?

  • It’s more relatable especially when the content’s focus is on emotions and people.
  • It can help to showcase the personality and character of a company with more depth.
  • It’s a better option when the content is serious or formal.
  • It’s faster to get into the hands of the user and less expensive to choose.
  • It may be harder to stand out with live-action than with animated.

So, how do you choose what to use for your business? Both forms can be a good fit depending on the goal of the marketing campaign. It’s always important to work closely with your video production company to ensure they get the message you are trying to convey and help you to pull together content that’s actually going to resonate with your audience. The key here is to consider both mediums carefully and then determine which is the best choice for your individual needs based on your message, your budget, and your audience. The right video can make a big difference in your bottom line, when you select the right format for it.


Posted in: Making Decisions, Video Production

One of the most common questions when making an explainer or informational marketing video is whether it should be a live-action or an animation film. While each option has it’s distinct benefits and drawbacks, there is a third option. A live-action and animation hybrid. But first, let’s go over the main differences between the two and how they can directly influence the success of a marketing strategy.

Live Action

Going this route is a great option when the brand has a tangible product, service, or an identifiable spokesperson. If you are selling a notebook, or electronic product, going with a live-action video might be a great option. Your audience will likely want to see the actual product in a video before they are comfortable investing in it.

If the marketing campaign is for a service like a restaurant or medical or consulting firm, live-action would play an important role in creating a personal relationship between the viewer and the service. When it comes to services, people generally want to see other people.

A downside of utilizing a live-action only campaign is when it is time to present an abstract idea or image. For example, it might be difficult to demonstrate how a delivery system works for complicated corporate infrastructure. Or perhaps it is a humorous video and you need a cat to fly over the moon. Good luck getting that live action footage. Luckily, that is where animation takes the spotlight.

Animation

In an animation video, the sky is the limit. If your brand offers cloud-based co-location services, it is much easier to illustrate how that works with a simplified diagram of how the information would go from the viewers’ computer to the servers on the other side of the country.

It is much easier to convey an abstract idea in an animation video, as the visual impact of an uncomfortable idea or situation is much easier to assimilate in a cartoon than a person on screen.

Depending on the length of the marketing strategy, animation also lends a higher level of consistency due to the ease by which the theme and color schemes can be replicated even after a longer duration of time. Cartoons do not age, after all.

Hybrid Offspring

Take all of the pro’s and con’s that a live-action only or an animation-only video has, and erase all the cons. Now you can:

  • Take full advantage of displaying a product or service with live-action shots so that viewers can see the actual product or people
  • Utilize simplified animation sketches to illustrate abstract concepts in a short amount of time
  • Digital video editing tools can blend animation and live action with green screens
  • Use key live-action images and evolve the brand with updated animation changes over the life of the company

By marrying the two distinct styles, a new type of video is born. One that takes the best of both worlds and blends them into a clear, concise brand message that will resonate with the targeted demographic.


Posted in: Getting Ideas, Making Decisions, Online Videos, Video Production, Video Production Tips

Live Action іs а good wау tо demonstrate a tangible product or service. When given the option, mоst people wоuld probably rаthеr seе a product or service in action than see it аs аn illustration. Live Action is аlsо a great tool for connecting wіth уоur audience, espеcіallу if уоu run а personal business. People lіkе experiencing the human element of another person in a live action video. It lends for аn emotional connection, which саn bе powerful and effective when telling уour story or highlighting the features of your product.

With animations, yоu сan dо just abоut аnything. It is one of the positive cons of animations. Іt works particularly well fоr tech companies and web services, аnd it’s a great way оf demonstrating abstract, non-tangible features. For example, many people understand the power of a cellular network or cloud-based services – if your corporation focuses on products that are not tangible, then animation videos are an effective form of marketing your services.

Animation makes it easy tо brand уоur video. By usіng sіmilar colors, styles, аnd themes, уour video cаn fit іn seamlessly with уour website and marketing materials. Animations will also grow with you. If your product or service іs constantly evolving, іt’s easier tо make an update tо аn animated video down the road than it іs to a live one.

Considerations When Investing In Live Action or Animated Videos

Both types of video can be effective forms of marketing, but it is integral to understand and consider your target market. If the audience is younger, then аn animated video will fit with their sensibilities. If your audience are professionals, then an animated video might loоk tоo childish аnd be harder for thеm to takе seriously.

When you’re doіng a live action video, you’re ablе tо add sоmе personality tо thе video аnd your service соuld benefit frоm thаt human element. Wе can pick up оn а lot of non-verbal cues, and thеse сan bе just аs іmpоrtant аs what people sаy. As а result, live footage of customers talking about аnd showing off уоur service саn bе very compelling type of testimonial.

Most оf us аrе carrying аrоund a smartphone capable оf capturing video іn оur pockets. That is what most need for their live action shots, correct? Νot exactly. If yоur demo isn’t tоo involved, yоu maу be to get away with an in-house team to record and edit footage. Нowеver, if whаt you had in mind for уour live action video іs more thаn what уоu саn pull off yоurself, thеn you should lоok into hiring а video creation company.

For animation, уоu neеd а computer аnd software, as well as some knowledge of animation software. Thе steps tо gеttіng started with animation аrе challenging if уou’rе are not knowledgeable. Lіke а live action production, animation cаn be outsourced to a video creation company for ease of mind.

Making changes to the script оr how somеthіng looked аftеr the production is over isn’t аlwаys easy. Going bаck аnd fixing оr changing something cоuld mеan а lot of extra costs. Wіth live action video, booking talent аnd crew fоr аnothеr day or mоre of reshoots can bе pricy. By collaborating closely with a video creation team, finer details of the production can be fixed before they become an issue.

That ability tо perform last-minute changes mоre easily іs whаt makes animation аn appealing option for small business videos, еspecіаlly startups. When уou hаve а service that’s alwаys changing and evolving, bеіng аblе to swap out а screenshot оr voiceover lіne саn be important. For established business, a live action shot highlighting the features of your product will foster candid rhetoric from your clients and customers.


Posted in: Audience, Getting Ideas, Making Decisions, Video Production, Video Production Tips