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Who is your buyer? With video marketing becoming more prevalent and effective in terms of marketing, companies must pay closer attention to who they are marketing to. The buyer persona is the representation of your ideal or most likely customer. To define who this is, a wide range of data must be considered. The goal is to determine who is most likely to buy your product. When you do, you then can create ads to your business.

When you target ads at your most likely buyer, it is possible to increase sales. Your marketing ROI is better because you are reaching more of the people most likely to buy from you. The question is, how do you define and use that buyer persona to achieve these goals?

Gathering Data Is Essential

The goal first is to determine who is the target market or buyer persona. A wide range of data can help with this, including information about who is buying your product now, why or when they are, and how they do so. You also want to consider more than just demographics. For example, where are they learning about or seeking information about your company? You want to know what type of technology they are using, too.

Once that data is in hand, it is then possible to develop videos that either portray that buyer or work to attract those people to your product. When you do this, you can achieve significant growth within your business.

What You Can See Happen

Video is an excellent way to use your buyer persona for the best possible outcome. The reason is simple – it is visual. When people can see others like this or when they can interact with stories and messages that they respond to, they are more likely to buy from you. The benefits may include the following:

  • More people will click on your ads and videos. Some studies report that click through rates using video like this can increase by as much as 300 percent.
  • Your customers are more likely to take action after watching your video. They identify with the person they see and, as a result, are more willing to buy.
  • They may buy more because they feel more comfortable with you and your product. When your video allows them to relate to them, they end up more willing to spend.

The key here is identifying your buyer persona, developing video to attract them, and then being ready to deliver. You should keep this persona as part of your brand, which means all segments of your marketing campaign should focus on it. When you achieve this, you see your company’s growth occur. You see more sales. And, you develop more followers who know and trust your brand.


Posted in: Getting Ideas, Making Decisions

The competition among travel agents has never been thicker. Travel booking websites have seen a boom in popularity among budget travelers who aren’t educated on the benefits of working with a travel agent, and as a result, travel agencies must strive to maintain a competitive edge. Video marketing provides a powerful tool that allows customers to witness the excitement found at the destinations that you offer while also outlining the unique benefits of working with your company. Video sets you apart not just from other companies in your industry but also from the booking websites that pull customers away.

Here are a few reasons why your marketing strategy should include video marketing.

Sharing on Social Media Is Easy

Social media has become much more than a way to connect with faraway friends and family. People of all ages use it to get their local and national news, research different products and services, follow their favorite musicians, and so much more. If your travel agency is on social media, then you have a prime opportunity to meet your target market right where they hang out. Publishing promotional videos on social media is a powerful, shareable way to engage potential customers. Make the most of social media platforms by tailoring campaigns according to specific factors like relationship status. For example, those who are recently engaged may be interested in promotional videos showcasing romantic getaways.

Search Engines Love Video Content

Your ranking on a search engine results page is everything when it comes to attracting new business and even repeat customers; after all, if your brand is buried under pages of results, you might as well not exist. Video almost always helps you gain a better search position. In fact, according to a study conducted a few years ago, a webpage that had a video was 53 times more likely to be listed on the first page in the SERPs. Take advantage of this edge by creating and focusing on different personas, for example, a business traveler, and tailor a video that provides solutions to their most common needs and pain points.

Videos Have Powerful Influence

When it comes to influencing your customers, video holds a power that the written word just doesn’t. It provides a more interactive experience, giving your customers an opportunity to see the accommodations and activities available to them at your top destinations. Videos that take advantage of weather conditions, such as changes in temperature, snow storms, or cloud condition, are particularly effective in inspiring customers. When winter temperatures plunge into the single digits or when summer temperatures become unbearably high, consider creating a video showcasing a destination with a more comfortable climate to motivate aspiring travelers.

Want to learn more about using video to gain a competitive edge? We’re here to help, so reach out to us today to get started.


Posted in: Video Marketing

Medical marketing can be one of the most challenging of all formats. Those in this industry have a lot of limitations – advanced tech, numerous restrictions, and lots of questions of validity. One format for marketing that works well in this industry is online video. Sure, a brochure in a doctor’s office seems like a good start, but video brings information to life and allows it to hit home with the intended buyer. It provides a better ROI in nearly any situation.

How Does Video Matter in Medical Marketing?

Take a look at a few reasons why so many marketers are finding this particular platform so ideal to meet their goals. Could this help you, too?

#1: It Shows Your Expertise

The biggest reason to use this format is that video provides specific information in a specific format and it easily translates into expertise for the medical provider. To convince someone to spend a significant amount of money on a cosmetic procedure, for example, it helps to become the industry expert in your local area. Video makes you, or your medical practice, the go-to pros in this area.

#2: Your Clients Trust You

In the medical marketing industry, trust really is everything. It is not easy to come by, though. With video, you can help to build that trust. First, video is a format that people trust inherently That is, they are more likely to believe a doctor speaking on camera than a written article. Second, you can use video testimonies to help boost that level of trust. Many times, video can convey a message that is otherwise hard to believe or seems like a “too good to be true) option in a believable format.

#3: Video Gets Shared, and Builds Leads

The whole point of medical marketing is to get more patients and clients in the door. Video helps enable this by providing a way to get shares on social media, track leads who visit the website, and monitor who is watching the video in the first place. In short, it turns your visitors to your website into prospective leads and allows you to count them – using the tools provided.

#4: Video Gives You the Power to Customize Your Audience

A proper video production company understands its target audience. Video can be created to meet a specific goal for just about any provider, then. Video marketing can target a very specific group of people, such as those broken down by demographics. It can help you to showcase what a teenager may benefit from compared to what a senior may benefit from. Because it allows this type of targeting, it tends to be more effective. Again, a brochure struggles to achieve this.

Video medical marketing is a must today. People watch videos. They don’t read long documents explaining risks and discussing complex medical procedures. Yet, they want information in an easy to digest manner. With the right video production, your marketing dollars go further when you incorporate video marketing into your campaign.


Posted in: All Posts

No matter what type of email you are sending to your customers, interested parties, or others on your email list, one thing is for sure. You want them to read it and take some type of action. That’s why you are investing in the email campaign in the first place. Considering that, you may see video as a tool to help you to get that engagement. Video has become the most sought after component to marketing campaigns today. Can it work within your email marketing campaign, though?

Not everyone is using video in email yet though sources say about half of marketers are not incorporating it on some level. When video is used within email campaigns, there are some significant outcomes:

  • People spend more time reading the email.
  • There are higher click-through rates associated with emails with video content.
  • They are more likely to be shared or forwarded to other people.

For these reasons then, it seems like video can be the ideal tool to add to any email marketing campaign. However, it isn’t always easy to send video in this manner. The hardest part may seem like the technical part of the process, but in fact, it is ensuring that the content is well done and done in such a way as to ensure you are getting the attention and click-throughs you need.

Why Video Email Market?

First, realize that most marketers believe that, within a few years, video email marketing will be very common. If you embrace it now, you will be ahead of the curve, so to speak. But, there are other reasons why you need to embrace this type of technology.

  1. It saves you time and the reader even more time. Video is a faster way to digest information. That means it can provide the same message (often times a better quality of message) in less time. They get more information.
  2. It makes hard concepts easier to understand. If you are creating content for a B2B market or sharing a new concept to your audience, video makes it easier to understand.
  3. It can also offer benefits to your SEO campaign. That’s because it can lead to more social sharing and it can boost your search engine ranking as well.
  4. It is easy to get your message across. Millennials want more information but they want it in an easy to digest manner. For this reason, you need to communicate your message through video.
  5. They can easily go viral. The video you create can be the one component of your campaign that truly takes off.

When you look at all of these factors, it is clear to see the value that video can offer to you. Email campaigns will likely incorporate video more readily in the future. Why wait to take advantage of this marketing tool?


Posted in: Online Videos, Video Marketing