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Let’s face it. Most people hate ads. Some research indicates that 91 percent of people believe that ads are intrusive. Many people believe ads are invasive to their privacy too.

If you are a company with a product you want the world to know about, what are you supposed to do? How can you get your information out there when it seems people don’t want to – and even hate – viewing ads?

What Do People Hate?

A good place to start is with understanding why some people hate ads. Every situation is different, but when you understand what they don’t like, you can create ads and videos that are less intrusive to them. For example, most people hate the invasion of privacy when they see ads for things they are looking for online. This feels like an invasion into personal space.

You still need to use these ads – called retargeting ads – in most marketing campaigns. One way around the dislike for them is to ensure you are only using retargeting ads for the most valuable resources you have. Don’t waste time on display ads that just bother people.

Ads Get in the Way of Experiences

An ad that pops up in the middle of an enjoyable experience isn’t one most people want to deal with – it’s a turn off. There are many mid-roll pop ads like this that get in the way of experiences.

You can still use these but do so limitedly. Instead, aim to create value-driven ads, those that provide real information and truly valuable experiences. These are going to be ads that help to build your brand, not ads that are going to be sales messages. When you switch what you are talking about and how you can better encourage people to learn about your company.

Modern Buyers Want Something Interesting

It’s hard to capture the attention of today’s modern internet user. You need to create ads that are going to highly engaging and entertaining. Give them something that is different from what everyone else does. This may mean getting creative in the content as well as the visuals.

Take a few minutes to consider the value of content that’s delivered in a more effective manner. If you are using ads that are the same as you’ve used for 10 years, you’re missing the market and probably limiting your success with your audience. A few tweaks and the right tools, and you can enjoy a better response.


Posted in: All Posts

If there is any consistent truth about effective B2B marketing strategies, it is that those strategies are constantly changing year in and year out. Some strategies that couldn’t fail at the start of 2019 are already outdated at the start of 2020. Adjusting your B2B marketing strategies every year is critical to long term success. If you haven’t yet introduced video into your marketing strategies, now is the time to start using these tips customized for 2020.

Personalize Your Messages

One of the hidden advantages of video marketing is that it has the potential to feel more intimate than marketing with static forms of media. More than any still image ever could, video lets potential clients see every aspect of your business that you choose to showcase. In 2020, when clients are more discerning than ever, it is critical to really make that personal connection.

Effective video marketing should put your entire operation on display. Don’t just tell viewers who you are as a company. Show them, by letting them watch your employees as they work. If possible, include a real client in your video and highlight how your product or service has benefited them. Observing the process and the benefits in living color will encourage potential clients to purchase your services.

Make Your Videos Fun

People are highly influenced by their emotions when making decisions about the products and services they will use. You want to infuse your videos with content that evokes positive emotions in order to best engage your audience. Content that is clever or amusing is more likely to encourage clients to choose your services over content that appeals to logic.

There are a variety of ways to include levity in your videos. Incorporating popular memes, parodying popular media, or using exaggerated portrayals are all excellent ways to inject comedy into your video marketing. The key to using effective humor is not to go overboard. If it gets overwhelming, it will distract from your message. And always be careful not to accidentally insult while trying to amuse.

Answer the Client Questions Before They Ask Them

Very often clients know what their end goal is, but have no clue how to get there. You may offer the perfect product or service to reach that goal, but the client doesn’t understand that, you won’t make a sale.

The best B2B video marketing explains how your product or service will help your clients obtain their end goal. Your videos should educate potential clients by giving straightforward explanations of the benefits they should expect to see. It should also highlight past success stories that best represent the advantages of connecting with your business.

Putting It All Together

The strongest B2B marketing videos in 2020 will combine all these tips in a witty and engaging motion picture. They will be videos that make the client feel like they personally walked into the door of the business and walked side by side with employees throughout the work process. They will be videos make the client smile and occasionally laugh, even while nodding in understanding at how this business can support them. Marketing videos that embrace these philosophies are sure to succeed in 2020.


Posted in: Online Video Ads

How do you reach your audience? Through print mail, email marketing tactics or strictly on your website? Are you seeing the results you want? Whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness and sales.

“But video isn’t right for my business!” you might say. That’s where we’ll have to disagree. There are a lot of misconceptions about branded video out there. Take a look at the top five video myths as we debunk them.

Myth #1: You Can’t Afford Video

Believe it or not, video is sometimes more affordable than written content (and performs better, to boot). You can snap a video from most smartphones and tablets only to upload it to social networks from the same device seconds later. Even if you shoot a video using a professional production company, the costs are far less than that TV ad spot you’re probably already funding.

Myth #2: There Is No Way to Track Success

Simply untrue. Virtually any platform you use to distribute video has built-in analytics that can give you insight into engagement metrics that can then be tracked to conversions. According to the pros, engagement is the most popular way to monitor content performance. Even if you don’t want to dive into analytics, recording likes, shares and views provides insight into how well your video is doing online.

Myth #3: You Need Professional Actors

Customers can smell phony from a mile away and using professional actors exclusively may even harm your brand’s credibility or trustworthiness. Your audience wants real. They want you, your employees, your existing customers and even your vendors (if applicable) to weigh in on your brand’s value.

Plus, they want humor. Take Dollar Shave Club’s hilarious video as a great example of melding real life with real people. The result: 26 million views and a brand that has become a household name.

Myth #4: Video Isn’t Right for Your Industry

Hogwash! There is no wrong industry for video. Whether you sell a service, a digital product or a physical product, video is the most engaging way to showcase why people should pay attention to your brand. If you’re stumped for ideas, show customers a behind-the-scenes view of your product’s production or record your team’s participation in a local volunteer event. Video is about reaching people on an emotional level, even if you sell antique buttons or oversized clown shoes.

Myth #5: There Is No Time to Create Video

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.

Video Grabs Attention

And, your business will benefit. Hubspot found that video outperformed everything from social media content to interactive articles. So, shoot a video, distribute it and see how it goes. Don’t let myths hold you back. Your ROI will thank you.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Working with a Video Production Company