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Are you finding that your corporate videos are not getting a lot of attention? Perhaps people are watching just a few minutes and then giving up. It’s easy for this to happen if you don’t incorporate a consistent level of interesting new things or unique formats. To keep people busy, it is always important to do something unique. Here are a few ways to make your business videos pop.

Use Animation to Explain Your Topic

Corporate videos can be fun and a bit more lighthearted – these get more attention from viewers. Explainer animation is one way to do this. In short, you take the topic of your video, write out a script, and have an animating team create it for you. With bright colors, a fun character, and plenty of details to make someone smile, these concepts always do well.

Branded Videos Create Pride

Another way to build your corporate video interest is to include branded content. That is, you want to ensure your company is viewed in a positive, motivating, and clear manner. These videos should be short and keep your corporate brand as the focal point. Be sure to convey a specific, clear message – not too much detail is necessary. And, be sure to place a strong call to action at the end of them. You should be proud of what this video shows of your company.

Detail a Case Study

Often, concepts are hard to take in when they are nothing but words and marketing. Instead, bring an example to life. Use a case study of what you have accomplished. Show a customer’s journey and how you changed their outcome. The goal here is to ensure that your message is clear – this is what can happen when people buy your product or service. Case studies tend to ring true for most people. They connect with them more fully.

Go with an Educational Tone

Another route to take is with an educational or more formal tone. Do not get boring here with technical breakdowns and too many details. Instead, focus on educating people about the reason behind your company. Why do you do what you do? What benefit does your product or service offer the world around you? This is a fantastic way to demonstrate information that your viewers need to know, but to do it without the sales tone that commonly is associated with marketing.

When you take these steps – and use a video production company to help – you will have fantastic videos that turn heads. You want these videos to be interesting so people watch them.


Posted in: Camera and Editing Services

Are you looking for a few new ways to add content and interest to your social media pages? Video is the right medium, but what message can or should you use? It really comes down to your goals and needs, but sometimes, having a topic is not as easy as it sounds. New ideas can be challenging. Here are some of the best ways to jumpstart your video efforts on all of your social channels.

#1: Answer a Question

You get them from all of your social media accounts. Questions can be frustrating because you have to answer them individually. But, if you post a short video answering the most common questions, you solve that problem. And, you are providing your guests with outstanding information and insight as well. This is ideal for Facebook or Twitter questions, for example.

#2: Use a show-and-tell style message

On social media channels like Instagram, video and imagery are essential. You can get it right with a few important pieces. A show-and-tell type of video, one that allows you to share a behind the scene look or just provide insight into the company’s culture, methods, or services, is a good place to start. A good reason to do this is to ensure you are providing a real, authentic version of your company to your visitors.

#3: Showcase a product or service

Let’s not forget that a component of your social media efforts can and should be info about the products and services you offer. One way to do this, without being overly salesy, is to use your Facebook or LinkedIn pages to really dive deep into the product or service you offer. Break open the shell, so to speak, to share insight and information with your clients.

#4: Invite People to an Event

Facebook and LinkedIn are great social media platforms for launching and communicating about your upcoming event. Use a video to showcase what those who attend can expect. You will also want to invest wisely in some marketing here about the benefits offered. Get people excited.

Each of these methods can help you to reach your audience in an authentic manner. Video just helps to make sure the information comes across in the most effective manner possible.


Posted in: Video Marketing

Business events – from luncheons with your team to large conferences – are a way to share information. Providing video that does this is essential. Imagine going to a company-wide conference only to have speakers on hand to lecture for hours on end. It is boring and hard to retain information even when the content is interesting to you. But, explainer videos can help you take information and create it in such a way as it gets a clear message out to your attendees.

How to Use Explainer Videos at Your Events

Nearly any type of business function can benefit from the introduction of explainer videos. These videos take the material and break it down to make it easy to understand. You can expect this type of content to provide education, insight, key topics, or details.

At a conference, you will want to choose numerous videos like this. It should be content that helps get your message out with the right sound and composition to grab and hold the attention of your viewers. If, on the other hand, you are hosting a smaller event, such as a board meeting or an investor summit, you will want to use more formal explainer videos. In this format, they should work more effectively than a simple PowerPoint.

You can also use explainer videos for other needs. For example, create one to help teach your employees how to handle various scenarios they come across while working with your customers. You can use them to communicate your company’s message in a fundraising video. Use them as a way to communicate directly with your customers, too, such as explaining your product or service.

Making Them Successful

In order to get the most out of your explainer videos, really work to develop the content of them. You will need to have the right type of message, but you also need the details to be just right. This should include music, lighting, and composition. It also is important to develop a well thought out script, one capable of answering all of their questions before they ask.

Finally, pull off your video with care. To do this, focus on ensuring your viewers have a great view. Be sure you have the proper equipment to showcase your video in the best format. And, consider creating several videos for larger events.


Posted in: Video Production Tips

Video marketing is a fun and effective way to engage your target market and spread your brand’s message, all while creating content that is highly memorable and easily shared. However, it’s not enough to simply shoot a video and send it out to cyberspace in hopes to hear an echo back; make a few mistakes, and your video could actually end up detracting from your goals.

Before you hit the record button, consider these three basics for creating a great video.

First Things First: Consider Your Focus

What do you want your audience to focus on in the video? It doesn’t matter how interesting or engaging your content; if the video is out of focus, that’ll likely be your audience’s only takeaway. Consider where you want to draw your viewers’ eyes, whether that’s to the main speakers in the story, to the action happening in the background, or to text on the screen. Proper focus will give your video a polished look and ensure that your audience is paying attention to what you want them to see.

Shining the Light

Like proper focus, proper lighting ensures that your viewers are seeing what you want them to see, but that’s not all; lighting sets the entire mood for the video. To decide on the type of lighting you want for your video, consider your company’s voice and the tone of the video. If your brand’s voice is authentic and reassuring, for example, then warm lighting might create the mood you want; if your brand’s voice is upbeat and sunny, on the other hand, then bright, vibrant lighting may be the better choice.

Feeling a little lost when choosing the right lighting? Check out what type of lighting techniques are being used in videos produced by companies who are in the same industry or have a similar brand voice to your own, or talk to a video expert for guidance.

Making Your Message Heard

The final element to consider is the video’s sound. Your video should have crisp, clear sound that is easy to hear. If the sound is distorted or difficult to hear, then not only does it give your video a decidedly amateur feel, but it may not hold your viewer’s attention. Because there is only so much that can be done post-production, sound quality is an important thing to consider throughout the process.

Video is becoming an increasingly important component in marketing, and doing it well is essential in an effective marketing campaign. By paying attention to these elements, you can create a video that you’re proud of.


Posted in: Making Decisions, Video Production