When creating video for social media, the format and overall design needs to be a bit different than for other mediums. That’s logical, but as you work to create the next video for your company, how do you know what steps to take?

Recognize Solution Media Is Different

Perhaps the most important step is to recognize that social media is a different type of marketing than other forms. Your goal should be to promote your brand, your services, or your products – but not in the traditional sales method. Rather, you need to get social and creative.

What Do You Want Your Viewers to Do?

Before you begin the process, define what you want your customers to do at the end of the video. Are you using the video to drive people to visit your website or do you want to build your brand? Are you hoping to engage with more people? For visitors, aim to use teasers on social media with a link to the video on your site. Using a brand awareness campaign designed for Instagram can work well. Or, if you are looking to increase engagement get people talking, post the entire video on social media, especially Facebook, and interact.

Editing Your Video

There are a few key things to remember about editing your video for social media:

  • First, edit your video the way people will see it first – with the sound off.
  • Choose a thumbnail image that is interesting and attractive enough to get attention.
  • Most often, you have existing tools available to help you with video editing in the social media platform. Use them.
  • Focus on the length based on the social media site. For example, 10 to 30 seconds on Facebook is all that’s recommended. For Instagram stories, aim for 15 seconds, Twitter for 45 seconds, and LinkedIn for as long as 5 minutes.
  • Be sure the video is designed in terms of size specifically for the format you plan to use it in.
  • Remember, people are using social media on their smartphones, which means square videos tend to do better than others.
  • There are other simple things you can do to speed up the process, such as uploading the video right to the platform instead of a third party website.

When it comes to handling video for social media, it tends to be more effective and efficient to hire a video production company to help you.

Posted in: Online Videos, Video Marketing, Video Production Tips

But do you know how effective videos are in marketing and fetching traffic? Well, when you link the content within those videos to campaigns, you make help guides to prospective clients into becoming customers. Depending on how effectively you are using the information that you receive from these visitors’ reviews for future campaigns, there is so much potential for them converting into real customers in due time. Using videos for reaching your customers is a perfect way of increasing your sales. You will need to understand exactly what your customers are getting from that video and what content is most interactive and engaging to them can have long-life ripples on how you interact with your base. If you understood that creating these capabilities takes very little time per video and can provide useful integration with you sales automation platforms and marketing, you would find more meaning in video usage in sales.

Clients’ testimonials on video

Clients’ testimonials are a superb way to use social proof in marketing your business online. An endorsement from a third-party about your company is a weightier method of promoting your business than using your words. While written testimonials are convincing, video testimonials are splendid! A video testimonial engages the viewers to connect emotionally and non-verbally with the cues that go along with the testifier, making it more genuine and powerful. Ultimately, after you have gathered these great testimonial videos, you want them on the right page. Placing them on your home page is one way that will grab attention of your viewer’s spot on. You will need to design you home page to include a place for these videos. Put them on “thank you” pages and encourage your sales team to use them help boost their credibility.


There are several video platforms that share nicely done videos globally enhancing reach-ability for any size of business. Apparently, for a good reason, YouTube is ranked top video platform. YouTube enables anyone everywhere to create videos, watch, discover and share them online. YouTube’s audience is immense and is comprised of a tangible variety of stable, well-connected communities. Well, it does not involve rocket science but in order to use YouTube effectively, your videos ought to be done professionally to suit the search of your audience.


Facebook is working extremely hard to making video features work for its users, and significant results have been achieved to that effect. Facebook is being used worldwide almost every person who could be a potential client. Adding some interactive and informative videos to you timeline will go a long way to grow and reinforce your audience and online community. When you’re posting videos to your Facebook page, it is important to include CTAs at the videos end to drive more traffic to your landing pages.

Posted in: Online Videos, Video Marketing