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Choosing the right music for corporate videos should be the priority for video creators. Producing a video is all about telling your story and setting a mood, and this cannot be done without choosing the right track. 

When planning the narrative of the video, the music you choose has a dramatic impact on the feeling that you convey. 

Here are some pro tips to help you choose the perfect track!

1 – Pick the right genre 

In order to pick the right genre for your video, you must ask yourself the right questions first. What is the nature of your video? Is it a corporate video? Is it a dramatic short movie? Or a youtube tutorial? Choosing the appropriate genre of music will immediately help set the mood of your video. 

Luckily, you can easily filter by genre the music library of free online music bank, which is way easier for you to find the right track. You can search for Acoustic, Classical, Electronica, Country, Jazz, Latin, and many more genres.

2 – Match the energy of your video content

It is very important to match the energy of the visual content with the energy of the music. Songs with an upbeat tempo can inject a lot of energy into your video if, let’s say, you are filming a sports competition for example. On the contrary, slower instrumental music without lyrics could fit perfectly for a romantic video. The soundtrack can make a huge difference when it comes to setting the proper mood. You wouldn’t play some Michael Jackson’s songs at a memorial, would you?

3 – Mix it up!

There’s no rule that says you need to use one song for the whole duration of your video. In fact, using distinct songs would be a great way to convey the energy of your work. You could also totally try to mix different music tracks or add some sounds effects to your video. Have some fun! 

4 – Use music libraries 

Music libraries that produce royalty-free music give you the polished feel of the big production houses. You want your work to sound professional, not like a make-up tutorial from Youtube. Personalized tracks are the best way to level up your video!


Posted in: Online Videos

Do you need to create more interesting sales videos? Perhaps you are not getting the results you want and need? These 15 tips can help you to get some new creative videos in the works for your company.

#1: Use Filters

It’s a fun thing the kids are doing. It’s also something that can be perfect for you to create an interesting look across your social media videos.

#2: Get Personal with Videos

Use your customer’s name in them. Doing this could help to boost the number of views your video gets by as much as three times. Say hello in your videos to key customers.

#3: Incorporate Music

It may not be as hard as you think to have some fun with this. Add some music to get people talking.

#4: Use a Fun Prop

Think outside of the box here. Even a plush animal can work well. The goal is to get people paying attention.

#5: Use a Pro

You can also use a camera person to help you with your videos so they can zoom in and out. Or, let a professional handle the video creation for you.

#6: Shock Them with a Performance

You may find that dragging out your theater experience could be just what you need to do to get people talking.

#7: Narrate Your Video

Instead of letting someone else do it, do it yourself. This is a fantastic way to get people to commit to your video.

#8: Use Lighting – Right

Lighting is a big turn off when you are not using it properly. Yet it does not have to be a hard aspect to master.

#9: Incorporate Humor

Every sales video can benefit from getting the audience to chuckle. Do something to make them laugh, even if just a little.

#10: Be Personable

Let your sales attitude come to life with a bit of personality. It’s always a good idea to let people see the real you!

#11: Use a Parody

If there’s a theme you love, use it here. You can copy off of movies or other companies, too.

#12: Smile in Your Videos

Sounds simple, right? Yet, it is a common problem!

#13: Incorporate Your Brand

Your brand is a big deal and something that needs to be a part of every video you do.

#14: Be Authentic

There’s no need for the gimmicks. Be real with your customers.

#15: Do an Interview

Interview a customer or anyone else who may seem interesting to you! Your customers will love it.

It’s easy to be creative in your videos. What options are right for you?


Posted in: Online Video Ads, Online Videos, Video Marketing