Blog

4posts


Choosing the right music for corporate videos should be the priority for video creators. Producing a video is all about telling your story and setting a mood, and this cannot be done without choosing the right track. 

When planning the narrative of the video, the music you choose has a dramatic impact on the feeling that you convey. 

Here are some pro tips to help you choose the perfect track!

1 – Pick the right genre 

In order to pick the right genre for your video, you must ask yourself the right questions first. What is the nature of your video? Is it a corporate video? Is it a dramatic short movie? Or a youtube tutorial? Choosing the appropriate genre of music will immediately help set the mood of your video. 

Luckily, you can easily filter by genre the music library of free online music bank, which is way easier for you to find the right track. You can search for Acoustic, Classical, Electronica, Country, Jazz, Latin, and many more genres.

2 – Match the energy of your video content

It is very important to match the energy of the visual content with the energy of the music. Songs with an upbeat tempo can inject a lot of energy into your video if, let’s say, you are filming a sports competition for example. On the contrary, slower instrumental music without lyrics could fit perfectly for a romantic video. The soundtrack can make a huge difference when it comes to setting the proper mood. You wouldn’t play some Michael Jackson’s songs at a memorial, would you?

3 – Mix it up!

There’s no rule that says you need to use one song for the whole duration of your video. In fact, using distinct songs would be a great way to convey the energy of your work. You could also totally try to mix different music tracks or add some sounds effects to your video. Have some fun! 

4 – Use music libraries 

Music libraries that produce royalty-free music give you the polished feel of the big production houses. You want your work to sound professional, not like a make-up tutorial from Youtube. Personalized tracks are the best way to level up your video!


Posted in: Online Videos

Videos are a powerful way to connect with your audience, but they’re only effective when that Play button is clicked and the information is actually absorbed. So how do you use this powerful medium to its full potential? By using basic psychology to create a video that will appeal to your site visitors, of course! Keep reading for a few tips on how to use psychology to create memorable videos.

First Things First: Who Is Your Audience?

Before mapping out your video, it’s important that you know your audience. A makeup tutorial designed for preteen girls will look different than a video that shows homeowners how to unclog a drain, and both videos will look different from one educating viewers about history or current events.

Use the tools available to you to examine your target market. What types of videos interest them? Is “short and sweet” the key, or are they willing to spend 15 minutes watching a video about a topic that interests them?

Make Your Video Pop

You probably know that different colours evoke different emotions; for example, green is calming, orange is associated with energy, yellow conveys happiness. When using videos as a medium to connect with your site visitors, your colour choices matter.

In 2008, Wellesley College published a study demonstrating how effective the colour red is in grabbing our attention. When we see red, our brains start tuning in. Depending on the intensity of the shade, our blood circulation increases, our breathing rate picks up, and even our metabolism is affected.

A word of caution: Use red, but use it wisely. Too much red can easily overwhelm your viewer and inhibit relaxation, literally making them physically uncomfortable.

Choosing Your Music

Have you ever heard a song come on the radio and immediately think back to a commercial on which the song was played? Even if you weren’t interested in purchasing the car or smartphone that was advertised, the commercial, and hence the product, stuck in your mind because of the music that was used.

Music provides a great backdrop for your video. Not only is it enjoyable to listen to, but it builds an association to your website, creating a more memorable experience for the viewer. To make a lasting impression on your site visitors, choose a song that fits the mood of your video, and then let the music do the rest.

Evoke an Emotional Response

Your viewers are far more likely to remember your video’s content if it evokes an emotional response. Think back to ad campaigns run by brands like Dove, Nike, or Coca-Cola. Rather than simply advertising their product, they create a whole narrative that resonates with their audience. Advertisements are forgettable, but stories that stir up an emotional response can be remembered for years.

Your website visitors are bombarded with information on a daily basis, but by using a few different strategies to customise an experience that will appeal to their senses, you can ensure that the content of your video makes a lasting impression.


Posted in: Video Production Tips

What music do you plan to use in your next promotional video? Perhaps you heard a song on the radio that was perfect for your next ad campaign. Or, you may have a song in your mind that is from 10 years ago. Can you use them? It is important to consider the restrictions and limitations of using copyrighted music in any type of video whether it is for promotional use (such as a product launch) or a social media post. Not understanding a few key rules could put your business on the line from copyright violations.

Do You Need Permission?

The short answer here is yes, it is always necessary and better to get permission to use any copyrighted material before you do so. If the content is copyrighted by another person, it is illegal for you to use it without their permission. And, doing so could result in legal action against you. Most often, it is not hard to obtain such permissions, but missing this step can be costly.

So, how do you get such permissions? There are often two ways to do so. You can ask the artist themselves for it. An email or written letter is best here and you’ll need a signed document saying you can use it. The second option is to pay a licensing fee for the music. You can do this rather easily online and it does not necessarily cost a lot of money to do so.

Will Anyone Really Find Out?

Many times, videos placed online are thought to be hidden. After all, the internet is so big that it is not possible that the musician holding the copyright will actually find your video, right? That’s not the case. In fact, YouTube, a popular location for posting these types of videos, is notorious for removing content like this. You’ll have to prove that you have the right to use this type of content. Simply, they will find out and the risk is very high.

What Should You Do?

Here are a few things to keep in mind as you consider your options in creating and implementing music into your online videos:

  • If you do not have permission to use music from the copyright holder and you do so, they can legally come after you for royalties. That is they can take a part of the profit from your video.
  • You shouldn’t avoid using music because of these types of rules. The key here is to simply learn how to use music in the proper manner. It is far too valuable for most videos to leave it out.
  • Are you thinking about live streaming and using music in the background? Here is a big thing you need to know – live streaming music does not work any differently than if you were to use music in a produced piece. That is, there are still protections in place safeguarding the owner.

Perhaps the best way to make this process simpler is to create videos that allow you to use copyrighted material through licensing. Using a video production company to manage the process for you can also be a benefit here. The goal is not to stop using music – that actually could hurt the outcome of your next video. Rather, it is simply to follow key rules that can protect your business.


Posted in: Video Production Tips

The idea of virtual reality used to conjure up images of gamers wearing goggles. Now, virtual reality has erupted into the mainstream thanks to its variety of practical applications — and not just for video game fans.

A recent analysis of corporate earnings reports showed a 375% increase in the use of virtual reality as part of their marketing scheme. It’s not just tech companies getting in on the fun either. The New York Times, Wayfair, and even the NBA are all planning to integrate this technology into their business plan.

Let’s take a closer look at how different industries can use virtual reality to increase their ROI.

 

Sports

In North America alone, the sports industry is reportedly worth over $60 billion. Stadiums fill up with local sports fans and those able to travel to the game. However, for every one person who is able to physically attend the game, there are thousands of others watching from another location, wishing they could get a taste of the atmosphere. Virtual reality offers the opportunity to do just that.

Imagine how amazing it would be for a Golden State Warriors fan who lives in Louisiana to experience the game via virtual reality. Being able to hear the noise of the crowd and see the players and shots up close and personal would be an indescribable feeling – and one which fans would be willing to pay a lot of money for.

 

Music

Musicians are another type of entertainer that inspire super fans who are willing to do anything to get closer to their favorite artist. Unfortunately for the fans, not all artists tour regularly, and when they do, it tends to be in the country’s largest cities. What about those living in rural areas or overseas?

Getting into a live studio recording session or attending a concert through virtual reality technology would be almost as good as being there. If fans are willing to pay $100 for concert tickets and $50 for concert DVDs, how much more would they pay for the chance to “be there”?

 

Travel

The travel industry enjoys some of the best writers of our time. Top authors and guidebook writers can paint a picture with their words, evoking the most minute details of a place. But what if someone could “stand” outside of the Trevi Fountain in Rome, hearing the water cascading into the pool below, see the tourists standing around, soaking in the Italian atmosphere? This technology could be used by travel agents, government agencies promoting their country as a travel destination, and even hotel chains who want to offer potential customers the experience of staying in their hotel before they even arrive.

 

Fashion

All of the major fashion retailers understand the importance of having an online presence. That’s why many have amped up their websites, offering multiple snaps of each piece and even videos of models showing off their clothing. However, that doesn’t help the reader get a feel for the material, the true color, or how it looks in real life. Virtual reality could really cause a boom for these retailers, especially for those who don’t live near one of their brick-and-mortar locations.

As more and more companies look to virtual reality to increase their bottom line and offer customers a new way to experience their goods and services, ask yourself how this technology might give you a competitive edge.

 


Posted in: Getting Ideas