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You have seen people “going live” on social media before. It looks interesting and you like to find out what they have to say. However, you may be unsure how this type of service can actually help your business. Livestreaming is an important tool for companies who want to capture business in one of the fastest growing methods possible. Yet, there are a few rules to keep in mind as you do so.

#1: Make Sure You Have a Point

The most important first step is to always have a well-defined point. You do not have to script out your livestreaming (that’s why it is so personal after all). However, you do want to have a clear path to go from thought to thought. You want to have a specific message to provide within the event. Do this before you log on.

#2: Choose the Right Medium

Many of the social media websites offer livestreaming now. Which one is right for you? The easy answer is that the best one is the location with the highest percentage of your most likely buyers. Facebook Live is perhaps the easiest one to use with built-in analytics that help make it ideal. Instagram Stories and YouTube Live are also ideal if this is where your customers are.

#3: Be Professional with Your Tech and Setup

While livestreaming can happen from any location, when doing this as a part of your business, you really need to be sure it looks and feels professional. To do that, be sure you have considered the location carefully. Do a test run to ensure the visuals and the sound are good. You also want to ensure you have a strong, steady internet connection. Live video does not work without it. Then, set the stage to be impressive. Be sure you look good and are a clear representation of your brand.

#4: Practice Makes Perfect

If you have never used livestreaming before, test it out before you try to go live for the first time. Set up something on your personal social media page to give yourself an opportunity to try out the medium, adjust the cameras, and to get comfortable with the methods. Keep in mind – it is all you. Be sure you can properly represent your company.

#5: Don’t Forget to Promote It

Once you are ready to go, you’ll want to have a big audience. Yet, if you haven’t marketed your event any prior to going live, you may not have much of an audience. Instead, be sure to do some marketing before and during your event. Encourage viewers to share your page, too.

Livestreaming can be a lot of fun and very effective if you work at making the pieces come together. Why not give it a shot?


Posted in: Online Video Ads, Online Videos, Video Marketing

Video marketing is the must for most businesses that have an online customer base. There are many statistics that point to the benefits of video, but instead of focusing on that, consider the bottom line. Video marketing has the highest level of conversion when it comes to online marketing methods. Knowing this, the next question you need to answer is how to get started. Let’s break down how to build your online video marketing strategy.

#1: Who Is Going to Create Your Campaign?

Some businesses believe they can do this on their own – and you may be able to if you have a background in online marketing. Treat it as much as vital as any other form of advertising you do. Using a team that is skilled in this area can be a much more effective solution.

#2: Let’s Think About Why

Here’s the bottom line. Why do you want to use video? Do you want to engage with your customers, create new leads, build more traffic to your website, or achieve other goals? You need to define this component because it helps to foster the next steps of the process. Why are you making a video?

#3: What Will You Create?

This is the big question many businesses have. What are they going to create that is going to engage the viewer and provide the desired final result? Look at some videos prepared by other companies, perhaps in the same industry. Look at other examples. Use this to get some ideas. Most importantly, be creative. If someone created a video one way, look for another take even if the subject or message is the same.

#4: When and How Often Will You Create Video?

It can be said that video production companies can help you to create a consistent schedule of videos. The key here is to develop a marketing strategy that fits your goals and your industry. You will need to consider creating more than one video (in most cases) that helps to tell your company’s history over time. You want to use video, for example, to build a relationship with your customers and clients. At the same time, having hundreds of hours of video that’s just basic and not engaging isn’t going to help.

#5: Pick Your Location and Mediums

Finally, it is time to consider where you will both create your videos and then where you will use them online. Consider your goals here, again. You can use your business’s location. In some cases, you may want to choose a third party location that’s over the top to be creative. Then, consider where you will use the videos online – your website? Social media?

Working through this process allows you to create a successful, well-designed online video marketing strategy that is going to help you create the relationship and brand your customers need and want. Are you ready to put the pieces together?


Posted in: Making Decisions, Video Production