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Before COVID-19, video marketing was a major tool used by marketers to reach and engage audiences. Now that audiences are required to stay at home for their safety and have plenty of time to watch their screens, marketing videos are more important than ever for marketing firms.

Here are some trends businesses should implement in their marketing strategies this year.

Interactive videos

There are millions of ad videos floating around the Internet that are simply shorter versions of what you would see on TV. One thing you never saw on TV is a video with interactive content that invites the audience to participate. Examples include customizable content that lets users choose their path based on their preferences, areas where users can click on the video to get more details, and a 360-degree access option that lets users scroll inside the video to get a full view. These videos are trackable and provide companies with valuable user data for future marketing strategies.

Augmented Reality (AR) and Virtual Reality (VR) videos should gain in popularity as the technology makes it easier to produce. Using these tools now help you generate interest among audiences and stand out from the competition.

Vlogging will keep growing

Vlogging, or video blogs, will remain a valuable tool to capture shoppers’ interest as they want to feel connected with the brands they buy from. It helps build brand authenticity by giving users a behind-the-scenes look at businesses, lets them meet the team that runs the company, and gives them a look at new products before they are launched.

There are plenty of platforms businesses can use to share their videos, and live streaming gives vloggers the option to diversify their content on a weekly or daily basis.

Shoppable videos

People can shop online through webpages, social media posts by clicking on images of the products, and now through videos that link directly to products. Just like with photos, it may be possible to buy a product by clicking on its image in the video. Until then, videos are an easy way to simplify the buying process, grab customers’ attention, and spotlight specific products.

Education videos will expand

As the year began there was a huge market for educational and instructional videos, and that was before people weren’t allowed to leave their homes. Many schools and universities are closed, but education is still available online in video form. From online history courses to Zumba classes, there is educational content for everything. Some are free to access; others are taught by professionals in their sectors and available for a fee.

There are also online communities dedicated to explaining how to use specific products. If they are not already doing it, companies can produce video tutorials giving detailed instructions for their products and services.


Posted in: All Posts

 

You have seen people “going live” on social media before. It looks interesting and you like to find out what they have to say. However, you may be unsure how this type of service can actually help your business. Livestreaming is an important tool for companies who want to capture business in one of the fastest growing methods possible. Yet, there are a few rules to keep in mind as you do so.

#1: Make Sure You Have a Point

The most important first step is to always have a well-defined point. You do not have to script out your livestreaming (that’s why it is so personal after all). However, you do want to have a clear path to go from thought to thought. You want to have a specific message to provide within the event. Do this before you log on.

#2: Choose the Right Medium

Many of the social media websites offer livestreaming now. Which one is right for you? The easy answer is that the best one is the location with the highest percentage of your most likely buyers. Facebook Live is perhaps the easiest one to use with built-in analytics that help make it ideal. Instagram Stories and YouTube Live are also ideal if this is where your customers are.

#3: Be Professional with Your Tech and Setup

While livestreaming can happen from any location, when doing this as a part of your business, you really need to be sure it looks and feels professional. To do that, be sure you have considered the location carefully. Do a test run to ensure the visuals and the sound are good. You also want to ensure you have a strong, steady internet connection. Live video does not work without it. Then, set the stage to be impressive. Be sure you look good and are a clear representation of your brand.

#4: Practice Makes Perfect

If you have never used livestreaming before, test it out before you try to go live for the first time. Set up something on your personal social media page to give yourself an opportunity to try out the medium, adjust the cameras, and to get comfortable with the methods. Keep in mind – it is all you. Be sure you can properly represent your company.

#5: Don’t Forget to Promote It

Once you are ready to go, you’ll want to have a big audience. Yet, if you haven’t marketed your event any prior to going live, you may not have much of an audience. Instead, be sure to do some marketing before and during your event. Encourage viewers to share your page, too.

Livestreaming can be a lot of fun and very effective if you work at making the pieces come together. Why not give it a shot?


Posted in: Online Video Ads, Online Videos, Video Marketing

Video marketing is the must for most businesses that have an online customer base. There are many statistics that point to the benefits of video, but instead of focusing on that, consider the bottom line. Video marketing has the highest level of conversion when it comes to online marketing methods. Knowing this, the next question you need to answer is how to get started. Let’s break down how to build your online video marketing strategy.

#1: Who Is Going to Create Your Campaign?

Some businesses believe they can do this on their own – and you may be able to if you have a background in online marketing. Treat it as much as vital as any other form of advertising you do. Using a team that is skilled in this area can be a much more effective solution.

#2: Let’s Think About Why

Here’s the bottom line. Why do you want to use video? Do you want to engage with your customers, create new leads, build more traffic to your website, or achieve other goals? You need to define this component because it helps to foster the next steps of the process. Why are you making a video?

#3: What Will You Create?

This is the big question many businesses have. What are they going to create that is going to engage the viewer and provide the desired final result? Look at some videos prepared by other companies, perhaps in the same industry. Look at other examples. Use this to get some ideas. Most importantly, be creative. If someone created a video one way, look for another take even if the subject or message is the same.

#4: When and How Often Will You Create Video?

It can be said that video production companies can help you to create a consistent schedule of videos. The key here is to develop a marketing strategy that fits your goals and your industry. You will need to consider creating more than one video (in most cases) that helps to tell your company’s history over time. You want to use video, for example, to build a relationship with your customers and clients. At the same time, having hundreds of hours of video that’s just basic and not engaging isn’t going to help.

#5: Pick Your Location and Mediums

Finally, it is time to consider where you will both create your videos and then where you will use them online. Consider your goals here, again. You can use your business’s location. In some cases, you may want to choose a third party location that’s over the top to be creative. Then, consider where you will use the videos online – your website? Social media?

Working through this process allows you to create a successful, well-designed online video marketing strategy that is going to help you create the relationship and brand your customers need and want. Are you ready to put the pieces together?


Posted in: Making Decisions, Video Production