Video has a huge potential for lead generation. If you are an experienced salesperson, you know leads are people who can become your future clients, or it can be the data that identifies your potential buyers. You access this information through advertising, emailing, third parties, or other marketing efforts.

Even if today is somehow your first time going online, you probably know videos are one of the most used features on the Internet. It then makes sense advertisers would use it to advertise their products or services and generate leads.

There are two main ways to use videos and generate leads: by adding a video to a landing page with a form, and by collecting leads in the video player.

Let’s take a closer look.

Choose the right video

No matter which method of generating leads with video you use, choosing the right video can be tricky. One way to help you determine this is by categorizing the video according to each step in the marketing funnel. The marketing funnel is not a cooking instrument, but a way of describing a buyer’s journey with a business.

At the top of the funnel knows nothing about a business and the goal is to change that. You should make videos whose goal is to create awareness about your business and explain your products or services. These videos are usually informational or educational videos designed to appeal to a wide audience. They can be placed on the blog or other informational places of the website. Most visitors spend more time on a website that has a video and one of the best places to install one is on the landing page.

The bottom of the funnel is where you want to have videos that lead to conversion and hopefully customer loyalty. These can be product or purchase related videos and are designed to appeal to users who are deeper in the buying process. They are usually placed on a website’s product or purchase page.

Place the form in the right place in the video

Where to place the form in the video to generate your leads depends on its location on the website, the goals of the video and its content. The form could be a demo request, an e-book, a brochure download, or a contact us form. Once leads have downloaded these types of document, they are thinking more about a company’s product and are closer to the decision stage of the buyer’s journey.

A clear call-to-action (CTA) included in videos will increase the chances of converting visitors into strong leads. It guides them where they want to go, whether by adding it into the video itself, having a “Click Here” button, or a thumbnail leading to another video. With most video platforms it’s possible to insert annotations so the viewers can click on the CTA wherever they want.

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Before COVID-19, video marketing was a major tool used by marketers to reach and engage audiences. Now that audiences are required to stay at home for their safety and have plenty of time to watch their screens, marketing videos are more important than ever for marketing firms.

Here are some trends businesses should implement in their marketing strategies this year.

Interactive videos

There are millions of ad videos floating around the Internet that are simply shorter versions of what you would see on TV. One thing you never saw on TV is a video with interactive content that invites the audience to participate. Examples include customizable content that lets users choose their path based on their preferences, areas where users can click on the video to get more details, and a 360-degree access option that lets users scroll inside the video to get a full view. These videos are trackable and provide companies with valuable user data for future marketing strategies.

Augmented Reality (AR) and Virtual Reality (VR) videos should gain in popularity as the technology makes it easier to produce. Using these tools now help you generate interest among audiences and stand out from the competition.

Vlogging will keep growing

Vlogging, or video blogs, will remain a valuable tool to capture shoppers’ interest as they want to feel connected with the brands they buy from. It helps build brand authenticity by giving users a behind-the-scenes look at businesses, lets them meet the team that runs the company, and gives them a look at new products before they are launched.

There are plenty of platforms businesses can use to share their videos, and live streaming gives vloggers the option to diversify their content on a weekly or daily basis.

Shoppable videos

People can shop online through webpages, social media posts by clicking on images of the products, and now through videos that link directly to products. Just like with photos, it may be possible to buy a product by clicking on its image in the video. Until then, videos are an easy way to simplify the buying process, grab customers’ attention, and spotlight specific products.

Education videos will expand

As the year began there was a huge market for educational and instructional videos, and that was before people weren’t allowed to leave their homes. Many schools and universities are closed, but education is still available online in video form. From online history courses to Zumba classes, there is educational content for everything. Some are free to access; others are taught by professionals in their sectors and available for a fee.

There are also online communities dedicated to explaining how to use specific products. If they are not already doing it, companies can produce video tutorials giving detailed instructions for their products and services.

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You may think of video as something to invest in for your customers or even to showcase your company to brand partners, investors, and the media in general. Yet, there’s a strong place for using video internally within your company. It can be one of the most powerful tools for you to use for communication for a wide range of topics and goals. All you have to do is to know how to make it work.

Video Can Help Keep Employees Engaged

There are dozens of ways you can use video within your company. You can send messages to people individually or create productions that are used for training. In all cases, video is engaging, interesting, and far more interactive than sitting in another meeting. When you use video as a component of your business’s employee engagement, you’ll see significant improvement in their involvement.

Video Conveys Information Easily

Video is also very easy for you to use. Let’s say you have an end-of-the-day note you want to send everyone and you want to be sure everyone gets it. You can do a live video to connect with everyone at one time even at the last minute. Or, you can use any type of device to use playback videos to educate your team or to provide them with the information they need. Most people know how to use video, and it is always in hand with their phones.

Video Lets Your Employees Share Information, Too

Video can also help your employees share information back to you. They can reply to your video with their own, depending on the format. This allows you to gain more insight into what their thoughts and feelings are, well beyond what a formal email would convey.

It’s an Efficient Way to Communicate Across Large Groups

Whether you are creating training segments or quarterly upgrades, video is a good way to communicate lots of information efficiently. It is an easy tool to use to communicate across your entire team with a clear message without having to worry about taking people out of the office for meetings or seminars.

Internal Video Helps Build Brand Awareness

It’s important to have a few videos that you use as components of your brand awareness. Videos can communicate brand information and features at a much higher rate than you could expect from traditional documents or an employee guidebook. In short, it helps information be captured at a higher level than you may expect otherwise.

Video works in many ways. You can even use it as a way to gauge just how interested your employees are – where did they stop watching? Did they make it to the end? Incorporate internal videos as a way to build your company.

Posted in: Audience, Online Videos, Video Production, Video Production Company, Video Production Tips

Captions may seem like an optional component to video content, but they can actually be an important part of your online marketing strategy. You may know that 80 percent of internet traffic online is expected to be video by 2019. That’s why you are investing in it. But, without captions, you may be leaving a lot on the table – and a lot of viewers out of luck – from really capturing the content and message you are trying to present.

Why Does Video Captioning Really Matter to You?

Captioning is not new. It’s been used for many years for television. However, it hasn’t been used regularly on all websites or with all video production. It’s likely that this small investment and change to your marketing campaign, though, can make a significant difference in your outcome. There are a few key ways why captioning matters today.

  • It improves accessibility. Captioning’s ultimate goal is to improve accessibility so that those who are deaf or hard of hearing can still interact with and connect with the video. And, with a global industry, captioning also allows those who don’t speak your native language to gain access to the content. In short, more people get to experience your content.
  • Social media benefits come from captioning as well. It can help to increase the amount of people viewing your content on most websites. Keep in mind that captioning gives people a way to watch a video without the sound – such as when they don’t want to turn the volume on at work.
  • It also benefits your search engine optimization efforts. With captioning, you get to create a transcript of your video. This easily incorporates your keyword phrases. It can give you a nice bump to your SEO efforts.

In order to make captioning effective, there are a few things to keep in mind. First, keep them subtle instead of over the top in terms of flashy graphics. You also want to choose captions that work well with your video on all formats including on your mobile phones.

Depending on the tools you use to create captions, you can offer your viewers the ability to turn on captions or turn them off. This can also give you more freedom to use your video in variety of ways no matter what your ultimate goal is. On a landing page, this makes sense.

When it comes to using captions on social media, it’s best to offer them in all cases. According to some reports, nearly all people use Facebook without any sound – they don’t want the sound unless they elect to hear something. In this case, captioning becomes very important for them. Without it, you miss the audience you need to embrace because they are scrolling past your video.

Captioning is an important tool you should not avoid when it comes to video creation. With it, you can create an effective video that reaches more people and one that provides you with a far better ROI. It’s easy to incorporate.

Posted in: After Your Video is Created, Video Production

As the world slowly yet steadfastly makes its transition from the written word to video, marketers have latched on and fastened their seat belts for a fierce race ahead full of competitors and basically, anyone desperate for attention. With such an overabundance of great content on the web and an unfortunate short attention spans of web surfers, how can one guarantee to have one’s content viewed?

While we can’t guarantee the number of views or followers you’ll gain by implementing any of the below tips and tricks, we can guarantee that as you hone and master the following tactics, you should see dramatic growth. But while waiting for growth, expect the occasional Epic fail. It’s all a part of the game and the learning process. Just be sure to learn from your mistakes. This will make you a powerful marketer.

#1 Less is More

Keep your videos short and sweet. Again, it’s unfortunate, but understandable that attention spans are lacking in today’s fast paced digital world. And in the war on grabbing the most attention, you’ll have better luck with a shorter “eye catching” video–shall we dub it the infamous, click bait. If your heart is set on getting your message and voice out through a longer video, you have options. Once you’ve reeled them in with the shorter eye catching video clip, you could redirect the one’s interested in watching a longer clip, while quenching the thirst of the shorter attention span folks.

#2 Stick to Your Home Base

Sometimes it’s best to click your heals home, Dorothy. When sharing brand spanking new content, consider sticking to your home base platforms. By sticking to your home base platforms, you’ll enjoy benefits like auto-play when your subscribers and fans scroll through their news feeds. The auto-play feature will either annoy the H-E double L out of them, or make them curious to watch more. The key to making them want more is again, with something eye catching and attention grabbing.

#3 The “Silent Video”

Okay, we don’t really want you to make a silent video, unless you want to that is. But here’s the thing, it’s been reported that 85% of YouTubers are watching videos without sound. Why you ask? Who knows, but they are. This fun fact has led to countless experts in the marketing realm to roll up their sleeves and put on their thinking caps, which has led to…dun-dun-dun…adding in subtitles. By adding in text to the video, you’ll ensure that the voice and message of the video is captured by the viewer.

#4 Be the Change

Your viewers run the show and if they’d like you to change—be the change they wish to see. Their wish is your command, because without their views, you have nothing shall we say. Be adaptive to their needs and you’ll enjoy a kith and kin relationship for years to come.

#5 Accept Failure

Yes, that’s right. The occasional, or frequent, Epic fail of a video is likely going to happen. But it’s not the end of the world. Eventually, you’ll get it right and even when you do get it right. The next one could be a disaster. Know this and embrace it. You’ll be a better marketer for accepting this fate. It will give you something to grow from and it will make the accomplishments that much more delicious and enjoyable.

Posted in: Video Production Tips

Video marketing and SEO is becoming necessary on the internet since more users are gaining access to faster internet connections. Due to these aspects, businesses are finding it necessary to start extensive implementation of online video marketing campaigns. Since their inception as a marketing tool, videos have shown significant success in driving traffic to websites. All search engines recognize the value of the videos since they provide a lot of in-depth information and take some amount of time to produce.

Due to this importance, videos are believed to be important supporting signals for the quality of the content for the sites on which they are used. The best place to host the video marketing campaign is on YouTube. This service is ideal because it is considered to be number two behind Google as a world leading search engine. Though YouTube is among the leading search engines, it is perfect mostly for entertainment videos. Nonetheless, consider hosting the video on other platforms if you intend to have full control over its ownership.

Also, the other hosting platforms enable your video to be quickly found in search engine results. Keywords are also important in video marketing just as they are for other SEO marketing campaigns. The keyword is vital for the video’s actual filename. Additionally, when you include a catchy title, your marketing video will be easily found by your target audience. Make sure that you utilize all the fields available while uploading your video to tell the system about the keywords you are targeting your video to be found with.

A successful video marketing and SEO campaign provides the users with capabilities to comment on the video. The ease of commenting will give your users an easy time to share your video with other connections on the social networks. Make sure that your videos are adaptive and clear for all devices. Make sure that your video is also supplied with a transcript. The transcript will assist the search engines to know exactly the content that appears in your marketing video.

Transcripts are also necessary for video marketing. They will help your video to be found using other terms that are not captured in the title or filename of your video. They act extensively as the content of a web page for the video. To make sure that your video content is easily found, make use of Video XML Sitemaps. These sitemaps are excellent because they will provide search engines with a definitive list of all the video contents.

The sitemaps also enable your videos to be found in their SERPs for the exact terms that you are targeting for your potential audience. Moreover, they give the search engines all the information they require to index all your video content efficiently. So as to ensure that your videos are quickly found, use Schema markup and Rich Snippets when making the video marketing campaigns. Also, Geotagging and merging YouTube with Google+ will enable for your videos to be found efficiently.

After making and publishing your video, make sure that you share it on 3rd party websites. Through sharing on social Medias, you can make many links enable your video marketing and SEO campaign to thrive exponentially.

Posted in: After Your Video is Created, Online Videos, Video Production Tips

OrabrushIf you have had apprehensions about how much your business would benefit from a social video campaign, you should hear the Orabrush story. This little piece of equipment useful for cleaning your tongue had significant trouble launching in the market. Its founder, Dr. Bob Wagstaff struggled for 8 years and spent tens of thousands of dollars on TV and print infomercials but they just didn’t pay off. In fact, spending $40,000 on a TV ad campaign only helped sell 100 pieces. Needless to say, it was a huge failure.

Social video campaign

What changed for Orabrush? What turned it into a product everyone wants and sold million of pieces in over 114 countries? A $500 social video campaign on YouTube! That’s right, the Orabrush YouTube video about bad breath and how Orabrush helps fight it has garnered a whopping 35 million views, with 116 million subscribers. Orabrush is selling like hot cakes.

When spending $40,000 on TV ads didn’t work and Orabrush just wouldn’t take off, Wagstaff asked the marketing class of a business school for suggestions. One of the students, Jeffery Harmon suggested an online ad campaign. Harmon is the man behind the video that has gone viral on the internet.

He created quite a simple video – a funny guy explaining what bad breath does to him and just how awful it can be. He addresses a common problem a lot of people face, in a funny, humorous way. That is what captivates the audience. The story doesn’t end there though. The video campaign explains how Orabrush can help fight this problem, keeping your breath smelling good all day and all night. It then goes on to offer a free trial to the interested customers. The approach worked! The video was widely viewed by millions, and made an instant connection with everyone who watched, sending them straight to place an order.

Great feedback

The response to the video has been phenomenal. The video grabs people’s attention by addressing a prevailing problem and offers an instant solution too. All businesses have a lot to take away from the success story of Orabrush. With YouTube becoming the second largest search engine, social video is the best way to market your business and clock in unmatched sales. So if your signature product has been ready for that million dollar sale mark, let Kicker help you make that winning video that will give you the launch you have been waiting for.

Take a look at their YouTube Channel!

Posted in: Online Video Ads, Online Videos, Video Marketing