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A few months ago, group meetings would usually take place in a conference room around a table. Now every business has had to learn how to communicate via group video chats. For some industries this is nothing new, but for others it is a completely new way of holding a meeting and there is a learning curve.

Let us look at ways to make sure you make a good impression during business meetings, even if you are sitting at home looking at your screen.

Have proper lighting

You probably have heard the phrase “Lights, camera, action!” “Lights” goes first because a camera can only do so much with bad lighting.

Overhead lighting is the worst kind because it creates shadows under your eyes. Sitting behind a window is also not recommended as the sunlight will cause a bright glare. Instead, sit in front of the window so the light is to your advantage. To look your best, use soft light by placing them behind you on your left and right corners with a white background.

Have a good background

Speaking of backgrounds, you should still make the effort to clean up wherever you are during the call. A cluttered background will prove distracting for the people watching or in some cases may prove embarrassing. No one should see your pile of dirty underwear, and your boss may not be interested in seeing your poster of Baby Yoda.

Position your camera at a correct angle

Although you are not using an expensive camera on a tripod, you should still put some effort into placing it at the right angle to capture your face. Place your camera about an arm’s length away from you while making sure to give a bit of space between the top of your hair and the top of the frame. It should capture the triangle of your forehead to your shoulders in the frame.

Dress for the occasion

Tempting as it may be to stay in your pyjamas while working a home, you should clean up a little for a video call. Wear solid colours, wash your face, and brush your teeth in case you just had lunch and have spinach in your teeth. If the room is warm, don’t wear too many layers so you don’t start sweating.

Check your audio

It’s one thing to look good with the right clothing and lighting, but if no one can hear each other it won’t be much of a meeting. Everyone should keep their microphones muted unless it is their turn to speak, which will reduce the chances of background noises distracting participants during the call. You should also use headphones to make sure you can hear everyone and to block out any noises that might be around you.


Posted in: Video Production

Creative concept banner. Vector illustration for video marketing, social media, entertainment, video tutorials and training, apps, online advertising and presentation.

Before COVID-19, video marketing was a major tool used by marketers to reach and engage audiences. Now that audiences are required to stay at home for their safety and have plenty of time to watch their screens, marketing videos are more important than ever for marketing firms.

Here are some trends businesses should implement in their marketing strategies this year.

Interactive videos

There are millions of ad videos floating around the Internet that are simply shorter versions of what you would see on TV. One thing you never saw on TV is a video with interactive content that invites the audience to participate. Examples include customizable content that lets users choose their path based on their preferences, areas where users can click on the video to get more details, and a 360-degree access option that lets users scroll inside the video to get a full view. These videos are trackable and provide companies with valuable user data for future marketing strategies.

Augmented Reality (AR) and Virtual Reality (VR) videos should gain in popularity as the technology makes it easier to produce. Using these tools now help you generate interest among audiences and stand out from the competition.

Vlogging will keep growing

Vlogging, or video blogs, will remain a valuable tool to capture shoppers’ interest as they want to feel connected with the brands they buy from. It helps build brand authenticity by giving users a behind-the-scenes look at businesses, lets them meet the team that runs the company, and gives them a look at new products before they are launched.

There are plenty of platforms businesses can use to share their videos, and live streaming gives vloggers the option to diversify their content on a weekly or daily basis.

Shoppable videos

People can shop online through webpages, social media posts by clicking on images of the products, and now through videos that link directly to products. Just like with photos, it may be possible to buy a product by clicking on its image in the video. Until then, videos are an easy way to simplify the buying process, grab customers’ attention, and spotlight specific products.

Education videos will expand

As the year began there was a huge market for educational and instructional videos, and that was before people weren’t allowed to leave their homes. Many schools and universities are closed, but education is still available online in video form. From online history courses to Zumba classes, there is educational content for everything. Some are free to access; others are taught by professionals in their sectors and available for a fee.

There are also online communities dedicated to explaining how to use specific products. If they are not already doing it, companies can produce video tutorials giving detailed instructions for their products and services.


Posted in: All Posts

At first glance, it may seem that whether you share a YouTube video to Facebook or upload your video directly to the social media platform, you would see the same outcome. However, as discovered by Socialbakers in a 2014 experiment, there are a few key differences that may impact the way you choose to share your video content.

Over a five-day period, Socialbakers monitored the 3,684 YouTube video links that were shared and the 458 native Facebook videos that were shared. Keep reading to find out the differences between sharing YouTube videos vs. native Facebook videos, as well as the results of Socialbakers’ study.

The YouTube Video Links

It’s easy to understand the appeal of simply publishing your YouTube videos onto your Facebook page. After all, you’ve already created the video and posted it to YouTube; why go through the trouble of uploading it to Facebook when a quick copy-and-paste will do the job? Additionally, by providing the link for the YouTube video, you make it easy for your audience to click through to your YouTube channel, where they can view more of your content.

Sharing your YouTube videos has its drawbacks, though. For example, as more content is posted to your page, your YouTube video is pushed farther and farther down until it is no longer easily accessible to your page’s visitors. Also, because the analytics are harder to measure when the same video is posted in two places, it can be difficult to judge just how great an impact your video had.

Native Facebook Videos

Because the social media giant has provided features specially designed to offer an optimal visual experience for users, uploading videos directly to Facebook has unique benefits. In 2014, Socialbakers discovered that while nearly eight times the number of YouTube videos as native Facebook videos were shared, the Facebook videos generated more comments and more likes. Businesses also have the option of including a Like Page button, and option that is not present with simply linking a YouTube video. Finally, once a native Facebook video is shared, it remains accessible on the Pages Gallery, making it easy for site visitors to view it again.

Among the drawbacks, however, is the fact that YouTube videos were shared at a greater rate than Facebook videos. In other words, if going viral is your goal, a native Facebook video may not be your best bet.

While there is no doubt that uploading a video directly to Facebook offers significant benefits, the way that you choose to share video content will boil down to how you run your business and what your goals are. If Facebook is your primary avenue for connecting with your audience, then it makes sense to take advantage of its many features. If, however, Facebook is just one aspect of your marketing strategy, then sharing YouTube videos may provide a simpler, more efficient way to get your content out there.


Posted in: Online Videos