Blog

5posts


When you’re on social media or browsing YouTube, what catches your eye about a video? Is it the thumbnail, design elements or the fact that the title seems to be speaking directly to you? Most likely, it’s a little bit of all three.

You see, successful business videos share three key elements: audience, aesthetics and appeal. Do your videos have what it takes to be successful? Let’s find out.

Target the Right Audience

There is truth in the saying “You can’t please everyone all the time” because, in fact, you’re not supposed to. This is particularly important for businesses trying to reach customers with video. Before hitting the power button on your camera, you need to think deeply about who you’re making the video for and what would want out of it.

What pain points can you address? Which emotions are the most powerful? In what ways will your video be useful and memorable?

Stay True to Your Brand

While it’s important to think a little outside of the box when planning brand videos, it’s equally important to help viewers instantly attribute a video to your company. Visual elements, such as logos or script, within a video should be carefully chosen and consistent with your company’s branding that would otherwise be found on a business card, emblem or product. For example, Coca-Cola keeps the content in this video on-brand by tying the product colors into the animation.

Give Your Title and Thumbnail Some Pizzazz

If you’ve ever gone to an open house, you know it’s easy to be reeled in with pristine landscaping, the smell of cookies baking in the oven and furniture that looks like it was just delivered that day. Much like the appeal of a staged home, video titles and thumbnails work for your brand to grab attention and entice casual viewers to click.

Choose titles that are funny (but appropriate), clear about your message and on-brand. With the magic of video editing and design, add elements to your thumbnail that help it stand out from the pack and capture attention.

Is Your Brand the Next Big Thing?

Brands that have made their way to the top can often credit a great video or two to their rise in global recognition. Perfect examples include Canadian Tires’ 2016 ad campaign ‘Wheels’ and Always’ #LikeaGirl campaign. These videos connect with the viewer, evoke emotion and are beautifully produced. Now that the secret’s out, how will you use video to make your brand the next big thing?


Posted in: All Posts, Audience, Interactive Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

Are you ready for your starring role in your company’s video? While actors make it seem easy enough, it can actually be a bit more challenging than you think to get the right look and feel. And, since you are going to play a role in just how successful this video is, you really do want to polish up on a few things to ensure you really are giving your best performance.

Anyone that is going to be creating a video for their company or other effort and starring in it, needs to take a few steps to ensure the look and feel of the video matches the company’s specific need. So, how do you do that.

What Are You Wearing?

What you wear on a shoot depends on a few things. First, you want to give the right image. If this is a formal video that will be displayed on your company’s website where professionalism is expected, you need that suit and tie. On the other hand, your clothing really should relate to feeling you want to convey. For example, a t-shirt is a fantastic way to create an image of “everyday life.” Are you wearing comfortable clothes that helps others relax?

Next, How About Makeup?

Let’s be frank here. Most people today relate better to those who have makeup that’s less obvious. Unless you want to look like you are wearing makeup, it’s better to keep things a bit more simple. Putting on makeup just for a video really can create a layer of unfamiliarity if you don’t always wear it. You want to be relatable, after all.

Lighting and Camera Location – It Matters

Consider the positioning of the camera and the amount and type of lighting for your photo shoot when setting up the stage. Here are some simple rules:

  • Are you working with someone that’s tall? Keep the lens just above their eyeline.
  • Using a webcam? Raise the laptop up off the table and position the camera lower to create a better look.
  • Get rid of any harsh shadows from the lighting.
  • When you want all of the focus on the subject of the video, keep the light on the subject nd allow the rest of the space to fade away.
  • What’s in the background matters, too. The wrong or too-busy background takes away from the subject. Let it set the stage of the content instead.

Your Performance Matters

It all comes down to your performance. Are you smiling, with bright eyes and a friendly disposition? Or, you are tucking your shoulders inward and looking down? This conveys a great deal to the viewer. In most cases, you want to ensure that you are creating a welcoming, positive experience. This may be a good time to talk about body language and to determine how you can stand and look to create a trusting, welcoming look.

Take a deep breath. It may seem like a cliché thing to say, but there’s one thing that always makes a difference – just be yourself.


Posted in: Choosing Actors, Video Production

You’ve spent all day working on the production of your next video. You’ve wrapped up and are now doing some editing. You’re confident this will be a breeze because it went so well. Then, you notice the problems.

It’s not uncommon for there to be shots you need to fix after production. Whether it is minor or something significant you likely don’t have to go back and re-shoot unless there is simply too much to fix. Instead, consider a few key ways you can improve those unsuccessful shots to make them work just perfectly.

#1: Improve the Shaking

The most common complaint post-production is the shaking of the video. Even if you have stabilization in place, there are still going to be instances in which you find yourself dealing with a few wobbles or unwanted movements. The good news is you can often improve this. To do so, you’ll want to use a stabilization tool in your editor (and really learn how to use it well). The Warp Stabilization Tool from After Effects and Adobe Premiere is one of the best options. Back down the smoothness setting, which can help to improve the movement. Choose the Perspective or Position, Scale and Rotation settings instead of the Subspace Warp.

#2: Fixing the Sound

If you are using Adobe Creative Cloud, you can improve the sound significantly even when you are fighting a lot of background noise. Adobe Audition is another excellent editing tool for this purpose. You’ll get a lot out of it if you put some time into using it. Some situations may warrant a reshoot, though.

#3: Framing Problems

Another common problem that needs repair after production is framing. You’re main go to settings for making improvements to framing include Position, Scale, Rotation, and Perspective tools. The best way to fix these types of problems, you may need to give up some of the quality resolution of your shot. That’s because you’ll need to scale the image no matter what to fix the framing.

#4: Exposure Problems

It is quite common for filming to warrant re-doing the shoot completely as a result of exposure problems, but that’s not always necessary. You can adjust the exposure and improve it through the Exposure, Contrast, Highlights, Whites, Blacks, and Shadows settings on your editing tool. If the shot is underexposed, you’ll need to adjust most of these settings to get improvement. It’s important to work on all of them to get the look right.

When it comes to finalizing your production, take the time to use a quality editing tool. And, learn as much as you can about the various settings available to you on it. You’ll find there are many types of problems that you simply can improve without having to schedule the dreaded re-shoot. This may take a bit of time, but playing with some of these tools can help you to have the best final production possible and give you the ability to sharpen your skills behind the camera.


Posted in: Video Production

There’s an old saying that goes, some things are best left to an expert. You’ve likely heard this over the course of your life at one time or another. You hear it when it comes to DIY home repair jobs like fidgeting with the electrical or HVAC components of your home, or fixing the engine on your car when you have no clue what you’re doing.

Yes, some things are best left to an expert. This mantra should be the same rule of thumb when it comes to video production. If you wouldn’t attempt to do any of the above without trained experience and know-how, why not leave video production to the experts as well? Let’s explain why this is your best bet for the ultimate success of the exciting debut of your new and highly-anticipated video.

A Sure Fire Tested Video Process—do you have one?

When working with a video production company on your highly-anticipated video, you want to contract with a company that has a sure fire “tested video process.” A process that’s tried and true; a process that is completely professional from the get go.

This process should include critical story telling steps—steps such as the initial research to select a story, a meeting of the minds before production, savvy fact gathering, getting the creative energies of the team flowing, expert content creation from the entire team, and finally, a review of it all, which leads to the final production. The big shebang that you’re going to proudly debut on your favorite social media platforms.

What you don’t want is a fly-by-night video production that hasn’t been carefully planned, crafted, and well-thought out. The true professional will take the time to craft a video that will be a true 60 second + masterpiece, or a 60 second epic fail. The true professional could still end up with a failure, but in the end, it’s best to take the time to plan.

Think about it like this. Would you buy a house without planning? Would you walk down the aisle without planning? Would you write a book without planning? Then you should never produce a video without planning. That’s simply asking for trouble. And where there’s trouble, there’s plenty of dislikes, hateful comments, and worse—the complete and total avoidance of the aforementioned video.

Moving On…The Real Deal

A professional video production company has your best interests at heart from the start (that rhymed?) and will work diligently to make sure the end result is a master piece. Even if it is just a 60 second masterpiece! The professional team is a team that’s reliable, highly-skilled, with upfront accurate pricing and predictability. The professional team will also give you a timeline for completion of the production, taking the guesswork out of how long it’ll take.

Your video team will be real with you and 100% on the same page with you, ensuring that your voice and your message is conveyed through this 60 second (or more) clip. In the end when the video makes its exciting debut, you’ll breathe a sigh of relief knowing that you made the right choice. Remember, anyone can pick up an iPhone and take video. But a true professional can create a 60 second masterpiece that goes viral (okay, and sometimes cute cats, dogs, and babie


Posted in: Working with a Video Production Company