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Video is one of the best ways to build your brand. Through it, you can demonstrate visually, not just with words, what your brand is all about. This includes providing your viewers with insight into what makes your business unique, what your products are, and what your company stands for. Yet, to do this, you need to develop a video that’s authentic and easy to understand. Here are some ways to do that.

Focus on What the Customer Wants

To sell your product or service, your video must communicate the message your customer needs. That is, customers want to learn specific things about a company before they decide to work with you. It can be easier to give them this than you think. You can use the following components in your video to do that:

  • Incorporate product demonstrations to showcase how a product works – solving the problem the customer has within that video.
  • Build on customer testimonials. There is no better way to convince someone to make a purchase than to show them what others did and received.
  • Provide clear information about what the product or service is. Sometimes names and company brands don’t provide enough of a tool to demonstrate this.

Show Them the People

Today, many consumers are interested in learning what a company can offer to them, but they also want to know more about “who” is in that company. They want to know what your business is and what it offers, yet putting a human face to the brand is also important. Branded films and live videos can help you to do this. Your goal here is to simply let the audience see the personality, character, and just the people behind the brand.

Use Video Content Consistently

Seeing a video about a company one time does not really put that brand into the consumer’s mind for years to come. Rather, it’s important to be consistent. Use video weekly within your social media content. You can also easily use video on a blog, do a live stream on social media, or do a question and answer session on Twitter. The key here is to use it as a constant way to remind your audience of who your company is.

When you do this, you are building up your brand. You are communicating the message of what your company is and what you have to offer to that customer watching it.


Posted in: All Posts

When was the last time you needed instructions on how to put a piece of furniture together? Did you rely on the unhelpful insert that came in the box, or did you head over to YouTube to see if anyone else ran into the same problems? If you’re like most people, you use video to answer complex questions in a few short minutes.

Current and prospective customers within the financial industry are no different. The average customer wants simple, straightforward information about important financial services and news that can be delivered on any device. Video brings this perfect balance of convenience and value to financial customers daily.

Types of Financial Industry Videos

There are multiple ways video can benefit businesses in the financial industry whether your company is offers banking services, brokerage services, or personal financial advice.

New Services

Adding a new service to your business? Breaking into a new market? An announcement video is a quick, friendly way to let your audience know what you’re doing and how it will benefit them in the long run. An announcement video is also a great opportunity to explain existing services and elevate your authority as a financial brand.

Explainer Videos

Want to give your clients a basic overview of registered retirement savings plans? Plan to offer helpful information about tax-free savings accounts? Saving for short and long-term needs as well as retirement is one of the most important things your clients can do with their money. Unfortunately, the average client doesn’t understand how it all works. That’s where video content comes in. Create an explainer video to provide meaningful information in a convenient, easily understood format.

Marketing & Advertising

Recently open your firm and need to get the word out? Are customers in love with your services and you want to tell the world? Buying airtime on television or radio can drive marketing costs through the roof, but a simple advertising video can work for you on the web 24/7.

Why Use Video in the Financial Industry?

In addition to informing customers about important financial services and products, video can be used to boost a company’s visibility in the marketplace and achieve brand awareness with a target audience. A video is also the most frequently shared and engaging content format on the internet, which means your investment in video content creation can provide new leads and a higher return on investment.


Posted in: Video Production Tips