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Traditional marketing and written social media posts can only take your brand so far online. If you really want to resonate with your customers, you need video. Whether short or long, live or scripted, video is king online.

If contemplating video’s ability to produce positive ROI, don’t fret for another minute. Branded video is among the most valuable assets you can have. Here’s why your brand needs video now.

Video is the Preferred Media Type Online

More than one billion hours of video are watched on YouTube every day, according to Brandwatch, and video is the most engaging type of content on the web. It receives more shares and likes than written content or images and has the power to entertain, uplift and communicate like no other form of media.

It Doesn’t (Have to) Take a Village

With video, your brand can start with a smaller budget and build up the production value once you begin to see ROI. Too many brands make the mistake of thinking that “doing video right” requires Hollywood-level equipment and scores of staff members. Consider this: One of the highest-earning channels on YouTube is by a 7-year old who reviews toys in his house. It doesn’t have to take a village to create great video.

Forge an Emotional Connection with Customers

If you’ve ever seen a Hallmark or Dove commercial, you know just how powerful video can be when it comes to connecting to your customers. It’s a great medium to use when you want to show off your brand’s human side and appeal to your audience emotionally. Take this Dove video “Real Beauty” for example. Millions of men and women (68 million, according to the current view count) were inspired by this video since 2013.

Showcase Your Brand’s Creativity

Video opens up a world of creativity that can be utilized by your brand to everything from product promotion to communicating company values. Use video to craft scripted skits, air live events and conferences, or document your brand’s community service efforts.

Tie Video to Different Audience Segments

When created with purpose, video can be used to target different audience demographics at various points along the sales funnel. For example, your branded video documenting the good work your company is doing in the community may help retain existing customers while showcasing your presence at an industry conference can boost your brand’s position as an expert when viewed by new leads.

Video Can Take Your Brand to New Heights

Regardless of your current budget or market share, video can take your brand to new and exciting levels. Whether you plan to release traditional marketing videos on television or are going a digital-only route, you can expect increased ROI from your efforts when you create and promote branded video.


Posted in: Online Videos

Holiday videos can provide some outstanding benefits to your company. They create personality and character. They can also help with branding your business and encouraging your customers to engage with you. If you’re wondering how you can create a few videos with a holiday theme that will get attention, consider a few specific ideals like these:

#1: Emotional Gestures

One type of holiday video that can work well for most businesses is one that depicts some type of emotional grand gesture. That is, it needs to pull on the heartstrings while also selling a product or service. You want it to tell a short story, but you also want to ensure the video offers some type of sentimental or meaningful memory or thought. For a good example, check out Reindeer Games from Microsoft.

#2: Personalized Holiday Videos

Another route to take is to incorporate some type of personalized holiday message. In some way, you want the video to be true to your company and offer something that is going to pull the viewer in. Incorporate the consumer’s name into the video. This works well for email newsletters that you are sending out during the holiday.

#3: Do Something Memorable and Cute

Finding a way to have some fun during the holidays is also important. You may just want to give your customers something simple and yet fun to remember you by this holiday. Here’s one key example. Software company Hootsuite, creates a simple video that is 40 minutes long. The only thing in the video is a crackling fireplace and a sleepy owl. That’s it. But it’s memorable.

#4: Get Your Staff Involved

There are times when you want to create a connection between your staff and your customer base. This is one of them. It can be easy to do. For example, you can create a short video of your favorite employees signing Christmas carols. Or, take that and place their images on the heads of elves dancing around. It’s a bit of animation that is going to get people to smile.

#5: Make It a Heartwarming Video Instead

While you can get all of the gimmicks you want out there, one surefire way to bring a smile on people’s faces is simply to offer a short, heartwarming video. A “happy holidays from us” type of video does not even need to include people. It can include a fun puppy or a winter scene. Your goal here is to just offer a direct message with a bit of branding on it that touches the hearts of those who watch it.

Holiday videos offer a lot of interest and many are opened more often than what you would expect from a traditional email campaign. They work well on social media, too. What is most important in this video is making it memorable and meaningful to your brand.


Posted in: Online Videos

There are so many factors to consider when creating video for your business, it’s hard to know where to put more of your time or your budget. Should you put money into storytelling and let the quality of production falter a bit? Finding the right balance here is critical. Remember, you want your video to be memorable for the right reasons.

Superior Production Matters, But Has Its Place

When the time comes to choose a video production company for your business video, you want to hire an experienced, trusted company that does superior work. And, while you should put time and talent into the quality of every frame of the video, this is not the only place for you to invest money.

Many business owners spend a lot of their time finding the most expensive, well-known company to handle their video production only to find that it didn’t produce anything better than what the moderately well-known company did. How does this happen?

The ROI on your video doesn’t always come from the quality of the production itself. Rather, it stems from what makes that video truly memorable to your clients and customers. So, what matters when it comes to business video development?

You Have to Have a Story to Tell

Storytelling outperforms other types of video production in nearly all situations. The key here is that you do not want a video that is so professionally polished that it doesn’t seem realistic or even real. You want to ensure that there’s a feeling of authenticity with the video. It needs to be meaningful. Telling a story can help to communicate that many times over other methods.

Go for the Less Polished Look

Did you know that many of your business videos will be viewed from a smartphone, not a computer? That means that most of your ads are never going to benefit from the polished, enhanced video services you are paying for. The return on your investment is just not there for most companies with most ads. Yet, what you will find is that the less polished look creates room in your budget for more creative thinking and unique storytelling that gets a more important message across.

Where Should You Start, Then?

As you work to develop your business video, there are a few key things to keep in mind:

  • Focus on creating the content of the video as the primary objective. Work with a team that helps you with superior content as a primary focus.
  • Ensure your brand’s voice comes through as well. Even this is more important than that polished, finished video.
  • Ensure your videos are personal and conversion-focused. They need to create an impactful message that helps turn people’s heads towards your business.

The bottom line here is that video quality is important, but it is not more important than the story that your video tells. Avoid the focus on a polished, tight video and instead, look for one that is more authentic and natural. This can make all of the difference in the long term.


Posted in: Video Production

Are you finding that your corporate videos are not getting a lot of attention? Perhaps people are watching just a few minutes and then giving up. It’s easy for this to happen if you don’t incorporate a consistent level of interesting new things or unique formats. To keep people busy, it is always important to do something unique. Here are a few ways to make your business videos pop.

Use Animation to Explain Your Topic

Corporate videos can be fun and a bit more lighthearted – these get more attention from viewers. Explainer animation is one way to do this. In short, you take the topic of your video, write out a script, and have an animating team create it for you. With bright colors, a fun character, and plenty of details to make someone smile, these concepts always do well.

Branded Videos Create Pride

Another way to build your corporate video interest is to include branded content. That is, you want to ensure your company is viewed in a positive, motivating, and clear manner. These videos should be short and keep your corporate brand as the focal point. Be sure to convey a specific, clear message – not too much detail is necessary. And, be sure to place a strong call to action at the end of them. You should be proud of what this video shows of your company.

Detail a Case Study

Often, concepts are hard to take in when they are nothing but words and marketing. Instead, bring an example to life. Use a case study of what you have accomplished. Show a customer’s journey and how you changed their outcome. The goal here is to ensure that your message is clear – this is what can happen when people buy your product or service. Case studies tend to ring true for most people. They connect with them more fully.

Go with an Educational Tone

Another route to take is with an educational or more formal tone. Do not get boring here with technical breakdowns and too many details. Instead, focus on educating people about the reason behind your company. Why do you do what you do? What benefit does your product or service offer the world around you? This is a fantastic way to demonstrate information that your viewers need to know, but to do it without the sales tone that commonly is associated with marketing.

When you take these steps – and use a video production company to help – you will have fantastic videos that turn heads. You want these videos to be interesting so people watch them.


Posted in: Camera and Editing Services

Videos are essential to your company’s success and ability to connect with your audience. It doesn’t matter if you consider your industry “boring” or don’t have a huge budget; brand video is an essential marketing tool that can provide big, positive results for your bottom line.

So the question becomes: “Should I hire a professional or DIY it?” There are arguments for both. Regardless of which you choose, there are a few things you should know.

The Real Cost of Video

Obviously, your video production budget is always a concern when doing anything business-related. When it comes to video, it’s important to consider the real cost. This doesn’t mean calculating how much it is to hire a professional versus taking a video on your phone (clearly the former is more expensive). Instead, consider the costs associated with DIYing your video, such as:

  • Man hours spent shooting and editing the video
  • Need to re-shoot the video due to poor production quality
  • Equipment failures causing video to be unusable

If you’re just shooting a quick “Hi, how are you? Check out our new blog,” then DIY may be a good option. But if you’re looking for the best ROI from your video, you need to conduct a thorough cost-benefit analysis before you break out the tripod.

Timelines Influence Your Options

In a perfect world, videos are planned out months in advance with scripts that have been nailed down and actors ready to go. But this is real life we’re talking about and not everything runs smoothly. If you’re facing a short deadline or a timeline that really doesn’t leave much room for error, you’re taking serious risks if you choose to DIY your brand’s video. In situations like these, it makes sense to work with a video production company that can guarantee a professionally edited, stunning video on a deadline.

Quality is Key for User Experience

Do you have a budding Tarantino on your staff who wants to get some real-world experience under their belt? While this may be an asset and potentially the perfect solution for a training video or quick retreat highlight reel only seen by in-house staff, it may not serve your customers well.

There are plenty of videos on the internet competing for the attention of one pair of eyes. When you’re producing video designed to be seen by your target audience, choose whichever method is going to provide the highest quality and best viewer experience.

Don’t Give Up on DIY

What? A video production company encouraging DIY?! Yes. DIY video has its place in your business. For short, spontaneous videos that are meant to quickly connect with your viewer or showcase an “in-the-moment” scene, DIY can be great. But for professional, quality videos that are directly tied to your business goals, don’t sacrifice expert prod


Posted in: Video Production Company

How do you reach your audience? Through print mail, email marketing tactics or strictly on your website? Are you seeing the results you want? Whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness and sales.

“But video isn’t right for my business!” you might say. That’s where we’ll have to disagree. There are a lot of misconceptions about branded video out there. Take a look at the top five video myths as we debunk them.

Myth #1: You Can’t Afford Video

Believe it or not, video is sometimes more affordable than written content (and performs better, to boot). You can snap a video from most smartphones and tablets only to upload it to social networks from the same device seconds later. Even if you shoot a video using a professional production company, the costs are far less than that TV ad spot you’re probably already funding.

Myth #2: There Is No Way to Track Success

Simply untrue. Virtually any platform you use to distribute video has built-in analytics that can give you insight into engagement metrics that can then be tracked to conversions. According to the pros, engagement is the most popular way to monitor content performance. Even if you don’t want to dive into analytics, recording likes, shares and views provides insight into how well your video is doing online.

Myth #3: You Need Professional Actors

Customers can smell phony from a mile away and using professional actors exclusively may even harm your brand’s credibility or trustworthiness. Your audience wants real. They want you, your employees, your existing customers and even your vendors (if applicable) to weigh in on your brand’s value.

Plus, they want humor. Take Dollar Shave Club’s hilarious video as a great example of melding real life with real people. The result: 26 million views and a brand that has become a household name.

Myth #4: Video Isn’t Right for Your Industry

Hogwash! There is no wrong industry for video. Whether you sell a service, a digital product or a physical product, video is the most engaging way to showcase why people should pay attention to your brand. If you’re stumped for ideas, show customers a behind-the-scenes view of your product’s production or record your team’s participation in a local volunteer event. Video is about reaching people on an emotional level, even if you sell antique buttons or oversized clown shoes.

Myth #5: There Is No Time to Create Video

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.

Video Grabs Attention

And, your business will benefit. Hubspot found that video outperformed everything from social media content to interactive articles. So, shoot a video, distribute it and see how it goes. Don’t let myths hold you back. Your ROI will thank you.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Working with a Video Production Company

You may think of video as something to invest in for your customers or even to showcase your company to brand partners, investors, and the media in general. Yet, there’s a strong place for using video internally within your company. It can be one of the most powerful tools for you to use for communication for a wide range of topics and goals. All you have to do is to know how to make it work.

Video Can Help Keep Employees Engaged

There are dozens of ways you can use video within your company. You can send messages to people individually or create productions that are used for training. In all cases, video is engaging, interesting, and far more interactive than sitting in another meeting. When you use video as a component of your business’s employee engagement, you’ll see significant improvement in their involvement.

Video Conveys Information Easily

Video is also very easy for you to use. Let’s say you have an end-of-the-day note you want to send everyone and you want to be sure everyone gets it. You can do a live video to connect with everyone at one time even at the last minute. Or, you can use any type of device to use playback videos to educate your team or to provide them with the information they need. Most people know how to use video, and it is always in hand with their phones.

Video Lets Your Employees Share Information, Too

Video can also help your employees share information back to you. They can reply to your video with their own, depending on the format. This allows you to gain more insight into what their thoughts and feelings are, well beyond what a formal email would convey.

It’s an Efficient Way to Communicate Across Large Groups

Whether you are creating training segments or quarterly upgrades, video is a good way to communicate lots of information efficiently. It is an easy tool to use to communicate across your entire team with a clear message without having to worry about taking people out of the office for meetings or seminars.

Internal Video Helps Build Brand Awareness

It’s important to have a few videos that you use as components of your brand awareness. Videos can communicate brand information and features at a much higher rate than you could expect from traditional documents or an employee guidebook. In short, it helps information be captured at a higher level than you may expect otherwise.

Video works in many ways. You can even use it as a way to gauge just how interested your employees are – where did they stop watching? Did they make it to the end? Incorporate internal videos as a way to build your company.


Posted in: Audience, Online Videos, Video Production, Video Production Company, Video Production Tips