The energy industry is one of the fastest growing and most diverse industries in the global market. It is also one capturing innovation at a fast rate. No matter your role in the industry, video can play an important part of sharing information, gaining investor insight, working to develop solutions, or sharing concepts with industry leaders, local government, and customers. Here are a few ways video can enhance the energy industry.

Animated Videos for Extraction and Refinement

A meeting with local government or residents about a new system or tool can be hard to explain. Using animated video, it is possible to show how extraction and refinement happen. Use this type of video to showcase how you could do something or how you are doing it right now. Give those outside of the industry a clear picture of what is happening and how.

Use Animated Videos to Showcase ROI

Provide insight to investors and others in the industry about how any new investment can improve functionality, energy efficiency, or aid in development. It is possible to display ROI of any new investment, for example, by using animated videos. This breaks it down into easy to understand content and shows why a specific investment is ideal.

Demonstrate New System and Tools

Perhaps you are an innovator trying to get your product into the hands of the energy industry. Or you may be hoping to invest in new technology. Showcasing how these tools and systems work can open the eyes of any investor or company. It also provides insight into the benefits, functionality, and even challenges that new products can bring to any workspace.

Preserve and Share Industry Knowledge

The energy industry is growing and changing quickly, requiring a need to not just obtain information but also to share it. Keeping information available to customers, clients, investors, researchers, and others is so valuable but hard to do. With video, you can capture industry knowledge and maintain it long term in a streamlined, efficient manner.

Share Experience and Build Reputation

Video – whether animated, product information, or employee-focused, provides a way to build a brand and reputation. Energy businesses generally need to be able to share their brand image with the public. Showcasing talent, attracting new workers, and even simply ensuring shared information can help any business grow and thrive.

Video plays an essential role in the day to day operations of an energy business. It can be a simple, effective method of conveying important information.

Posted in: All Posts

We are in an age of high definition. People are getting high definition televisions, browsing on their tablets, kicking back in the cafe with their smart phones streaming audio. Movies, media, and multimedia content have evolved. Everyone is concerned about pixel ratios, sound quality, and the lighting of the last video on YouTube. Since everyone now has a camera – everyone is a critic. Quality is no longer subjective and as standards evolve, companies are trying to out-compete each other. What does this mean for you?

What Does an Audience Look for in a Video?

This means that you have to up-the-ante and provide to your audience a video that will appeal to them on many levels. You have to know what they want and give it as best as possible in the medium that most appeals to them. This means ensuring the video has crisp clear audio, a meaningful message and catchy graphics.

Upping your game can mean a lot of things. In house, it may mean revising your product and redefining your target market. For your Marketing and PR departments it may mean redefining ‘how’ you market to your audience. In today’s market there are some things that seem like a must-have from an audience perspective and having those will ensure that your project will be nearer to the quality the target audience has come to expect.

Getting a good video production company with a solid reputation for quality, could be the most important part of the production lifecycle. This company will most likely have very good equipment, lighting, and personnel and as such will ensure that their videos are crisp, clear, and of the highest pixel quality.

Good equipment, software, and production processes will ensure that voiceovers or background music production can be clear and well defined. A perfect accompaniment to the visual component of your product.

A meaningful story line or flow is very important. How do you feel when you watch a video? What kinds of emotions did it evoke? Do I now want to get the services I was just shown? These are questions you can ask yourself and your team and use them as a guide through the production process.

Lucky for you and your team, Kicker has gone through many video production life cycles. Our experienced staff has what it takes to produce graphically compelling and meaningful videos that will surely be the envy of your competitors. Giving us the job means giving in to the great quality your audience will enjoy.

Posted in: Audience

There are many things to consider when choosing a video production company. The criteria for choosing the right video production outfit may be different for each client. Understand though, that what worked for your competitor may not necessarily work for you. Be mindful of the vision you have for your project and go with the production company that can deliver it. Here at Kicker, our reputation speaks for itself. Kicker is a top of the line video production company, and our 93% client retention rate is nothing to scoff at. Outlined below are some important things to considering when choosing a video production company for a video project.

Camera for the Right Production


You want the best team possible to work on your project. Why? Simple: You want an excellent final product. A product that you can be proud of, and that you will be proud to show to potential clients. It is good when you know people who have worked with the company or can view their past works so as to get a general idea of the quality of their output. Kicker has a portfolio online available for your purview. Our list of awards and positive customer feedback can go a long way in deciding if we are right for you.


You want a company that is as dynamic as real life. A company that can evolve with trends in the market and capture the interest of different target audiences. A company that can create your idea and not force you to bend to their archaic routine. A company like Kicker. View our portfolio to get an idea of the full extent of our creativity.

Business Sense

You need a video company that not only creates videos, but also have a strong sense of business in order to drive your business, expand your business model or reach new clients, your video company should understand your business needs. The company you entrust should be able to guide you to an end product that will satisfy your business needs. A company like Kicker has a lot of experience with creating videos for companies that want to grow. We understand the business model and how we fit into the big picture. Kicker is run on a successful business model, and as such, can appreciate that you want your business to grow to new heights. That’s the reason why you approached us in the first place!


Money, the most important commodity for a business, is a key player in getting the video solution you want. Be willing to pay for the value you want in your product. After you did a detailed research of your prospective production team, you should now at least have an idea of the quality of their product and the potential return on investment to be gained from using their services. What they cost should be comparable to the value the video brings. Make each penny count!

There is never a hard and fast way to determine which company to use. Each project is unique and the demographics of your target audience may change or may be unknown to you. The best way to be confident in your decision is to do the groundwork. Choose a company with solid groundwork and who you have confidence in to get the job done.

A video production company with a portfolio like Kicker is the right choice for you. Ask our long list of clients. Don’t just take our word for it.

Posted in: Video Production Company