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The energy industry is one of the fastest growing and most diverse industries in the global market. It is also one capturing innovation at a fast rate. No matter your role in the industry, video can play an important part of sharing information, gaining investor insight, working to develop solutions, or sharing concepts with industry leaders, local government, and customers. Here are a few ways video can enhance the energy industry.

Animated Videos for Extraction and Refinement

A meeting with local government or residents about a new system or tool can be hard to explain. Using animated video, it is possible to show how extraction and refinement happen. Use this type of video to showcase how you could do something or how you are doing it right now. Give those outside of the industry a clear picture of what is happening and how.

Use Animated Videos to Showcase ROI

Provide insight to investors and others in the industry about how any new investment can improve functionality, energy efficiency, or aid in development. It is possible to display ROI of any new investment, for example, by using animated videos. This breaks it down into easy to understand content and shows why a specific investment is ideal.

Demonstrate New System and Tools

Perhaps you are an innovator trying to get your product into the hands of the energy industry. Or you may be hoping to invest in new technology. Showcasing how these tools and systems work can open the eyes of any investor or company. It also provides insight into the benefits, functionality, and even challenges that new products can bring to any workspace.

Preserve and Share Industry Knowledge

The energy industry is growing and changing quickly, requiring a need to not just obtain information but also to share it. Keeping information available to customers, clients, investors, researchers, and others is so valuable but hard to do. With video, you can capture industry knowledge and maintain it long term in a streamlined, efficient manner.

Share Experience and Build Reputation

Video – whether animated, product information, or employee-focused, provides a way to build a brand and reputation. Energy businesses generally need to be able to share their brand image with the public. Showcasing talent, attracting new workers, and even simply ensuring shared information can help any business grow and thrive.

Video plays an essential role in the day to day operations of an energy business. It can be a simple, effective method of conveying important information.


Posted in: All Posts

Could video help you to train your team more effective and efficiently? You may be surprised by just how incredible your new hires or even cross-trained individuals do when they can use video as a key component of their learning process. Video offers many benefits – lower costs, more opportunity for customized education, and lots of better results than reading a how-to manual. Yet, pulling it together and ensuring that you can teach your would-be employee or another individual in video takes a bit of practice and organization.

Where to Start

If you are just getting started turning your big training manual into a video production, the first step is to take a deep breath. You have a lot to say and plenty of time to do it, but you need a game plan. You’ll want to first consider the options available to you including video with people and video with animations. Both can work depending on your format.

Next, Create a Plan

Once you know what format you plan to use, the next step is to create a video map. This is simply a diagram that shows what information will be included in the training videos as well as how the information will flow from one step to the next. It’s a good idea to make your content, for example, into smaller chunks. An important tip – don’t go for one long video. Instead, create steps in shorter, five-minute-long videos.

Create the Visual Component

Video is highly effective because it is visual. You’ll need to create a comprehensive game plan for how to make this work that relies on a combination of instructional information as well as visuals. You don’t have to describe every detail of the process – let your visuals such as props, layouts, and location, help to provide information.

More Tips for Success

Transforming your training materials into video format takes a lot of consideration. Here are a few things to keep in mind:

  • What is the best ROI for this video? Be specific. You need to know what you need the outcome to be before you create the video.
  • Where will this video be watched? You’ll want to consider formatting and design elements within the video based on where your viewers will watch it.
  • Should you include specific learning objectives in the video (yes!) and how do you wish to do this? Simply stating exactly what the employee should learn in the demonstration or training video is a good first step.
  • Who should be a part of this video? Use someone that is clearly spoken, easy to understand, and personable. Training videos are an extension of your company’s brand.
  • Work with a professional video production company to get it right. Don’t assume your smartphone camera is good enough.

Creating training materials through video makes sense, but doing it well means considering a variety of factors. Take the time to really break down what you need from this video and then create a plan to get you there. It may be easier to achieve with the help of a video production company.


Posted in: Video Production Tips

Explainer videos are one of the most valuable of all types of videos for many businesses today. They tell a story. They provide insight. And, they often help your business to connect with your audience in a very impactful manner. But, explainer videos can be done very poorly and that often leads to limited – if any – response from your audience.

One key reason some explainer videos fail is because they lack in three specific areas. Let’s face it – most people are interested in watching a video to see how something works rather than reading a manual to do the same. And, B2B’s tend to find that this type of marketing can offer a far better ROI than promotional videos.

What Your Videos Need to Have

You know the value of explainer videos. Now, you need to know how to perfect them. Here are three elements that you need to incorporate into these videos to achieve the goals you have.

Your Story Needs Characters

Any story – which an explainer video needs to tell – should have characters. In this case, it’s common for an explainer video to feature a buyer persona. This is the person that represents your buyer. You want the person in your video to be the one that your customers connect with and see as themselves. Establish who your ideal buyer is. And, then, incorporate this character into your video.

There Needs to Be a Conflict

Next, consider the conflict. What’s the problem? Your product, of course, is the solution. However, the first step is to ensure that your buyer sees a conflict that they can relate to. Without a conflict, there’s simply no way for you to tell a story. And, you need to be sure that your conflict is something that truly does impact your audience. What is their pain point? Why did you make the product you are selling in the first place? Often, it is necessary to create an emotional connection between your character and your audience using conflict.

Resolutions and Solutions

Now they see themselves on the screen. They see the problem that has impacted them for a long time. And, you step in to offer the solution they need. In explainer videos, this is the area where you show the viewer how your product or service matters. It’s the purpose of your story. Explainer videos that offer this solution component are those that get a response from the buyer. “Hey, that’s my problem and that’s the best solution for me.”

When creating an effective explainer video, you really do need to create a story like this that communicates clearly what your product is and how it works. However, you also have to develop that story a bit more fully so that you can create an emotional connection with the viewer. Not only are they more likely to buy a product like this, but they are also more likely to share this information with other people. If your explainer videos are lacking in this area, it will impact your success.


Posted in: Video Production Tips

Hiring a video agency could be one of the best decisions you may for your business or personal needs. Let’s face it – video is incredibly important today. It has become the marketing tool for most companies and, without a doubt, it continues to play a role in brand awareness as well as sales material. Yet, many companies make the mistake of trying to producer their own product. While this may be more possible than ever, it rarely provides the same, outstanding quality that is always provided by a top-notch video production team.

Why You Need a Video Production Agency

Hiring a video production agency provides an opportunity for companies to achieve their underlying goals. It also helps to avoid some of the most common challenges present in this industry. If you need great content and video quality, this is where you need to focus. What challenges will you avoid when you bring on a team like this?

#1. You get a solid foundation

The first step is to create a foundation. Know what your goal of the project is. Create a plan that is going to get you there. For example, you’ll need to consider your audience, your script, your location, and your overall goal. Your video production agency can help you to achieve these goals so you have a solid foundation from which to start.

#2: You keep your budget in line

It’s easy to get off track when it comes to creating and building a budget and then trying to produce content for your video on your own. If you want to (or have to) stay within a budget for your video shoot, these professionals will ensure it. You can still have a fantastic end product without the over-the-budget concerns.

#3: The tools are already in place

When you try to shoot your own video, you’ll need to invest in equipment and setup. You’ll need to spend time with lighting configurations. You’ll need to learn how to script a script and edit it. It’s a lot of work not only to complete, but also to learn how it is done. When you hire a professional, on the other hand, they have these skills in place already.

#4: You don’t have to create the story yourself

Sometimes, the hardest part of the video production is the storytelling. You need to develop a story through your video that hits home with your audience. Being so close to the project, this can prove to be very difficult. However, a video production agency can streamline the process for you and ensure your success.

#5: You can achieve a strong ROI

When you hire your video production company, you get a better bottom line and return. They keep the costs in line. They create a story that’s going to get attention. You see better profits. The fact is, you end up with a better ROI if you let the pros do the work.

These factors play an important role in your success. Do you really want to overcome these challenges on your own?


Posted in: Working with a Video Production Company

Are you using video as a component of your employee onboarding process? You should be! There is no better way to bring your employees up to date and to engage them in your business than through the use of video. But, many organizations haven’t taken this step yet and are unsure how to use video within the employee onboarding process. What’s more, you may not realize just how effective and valuable this type of move can be.

What Can Video Teach Your New Employee?

At the basis of any employee onboarding process is the communication of information from your business to your new employee. You want them to learn about who you are, what you do, how you do it, and why you do it. That’s where video can come in. It can create a resource to get your new employee on the same page with you. Here are some examples of how to use video in this process.

  • Utilize video as training material. Whether your employee will be using a new type of software or your new employee needs to learn how to do his or her job, video can provide a great resource. They can come back to it as often as needed, learn at their own pace, and learn the very important steps and procedures you require.
  • It’s a cost-effective resource. Using video to provide your new employee with basic knowledge and insight into the company is an affordable way to do so. Now, your employees have more time on their hands to accomplish tasks while new employees learn the basis on their own.
  • Engage your employees with video. Another way to use video during the onboarding process is for engagement. You can introduce key players in the business. You can demonstrate what job the individual will do, how it fits into the company’s model, and the importance of it. You’ll show them how much they matter to you.
  • Policy and rule sharing through video is effective. Today, every company has a long list of policies to review with new employees – it’s essential to give them this information. But, you don’t have to have another employee reviewing it with them. Now, you can use video not only to communicate policies but also to demonstrate effectively.
  • Talk about those little things. Every company has rules and guidelines. They have a unique culture and way of doing things. When you use video to communicate these to your new employee, they fit right in on that first day.

In short, employee onboarding with video can be customized to your specific needs. Anything your HR person, your training team, or your management team is communicating on that first day with your new employee can be done through video. The ROI here is on the time you save as well as the more efficient and effective way you are bringing new team members on board with you.

It’s important to know that video isn’t meant to replace interaction with other employees and management. Rather, it provides a more effective manner to rely information. That individual is more likely to remember and act on what they see, hear and learn on the video. They can still ask questions and provide feedback to your team. Every employee is different, but most benefit from the use of video rather than just being told about rules or procedures.


Posted in: Getting Ideas, Video Production

Video has fast become one of the most powerful tools available to today’s small to medium business and marketer. Incorporating it in every component of your campaign isn’t just about getting the attention of individuals, but teaching them, growing their interest in your brand, and building long-term clients or customers as a result. How can you use video as a tool to first find the leads you need and then to help you to nurture them into buying from you? It may not be as complex as you think.

How to Generate Leads Using Video

Video has become one of the most important components to marketing campaigns today. Consumers are more likely to watch videos than they are to read a paragraph of information. They are more likely to watch video than they are to click through to “learn more.” In a recent survey from Vidyard, it found that 74% of B2B marketers believe video converts better than all types of other content. So, how can it help you to generate leads:

• Put a “gate” in front of your videos. To view the video, visitors must first provide some basic information such as email addresses.
• Use a call to action within your video to give them the opportunity to get more information easily.
• Place contact information right within the video. A simple detail at the end that gives them your contact information allows the viewer to instantly click on a link to get to your site’s contact page or buying pages.
• Use video testimonials to draw in your customer base.
• Explainer videos is another type of tool that can work well.

Now that you have leads coming in, you need to take those leads and make them paying customers. Video can help you to do that, too.

How to Nurture Leads Through Video

A key fact for marketers and business owners to know here is that today’s consumer is taking more control over the buying process than ever. It’s really less in-your-hand as a retailer. It’s not about commercials. It’s about providing your customer with the information and tools he or she needs to learn and decide on your project. Video can be an excellent tool for this.

Whether through websites, social media, emails, or third-party websites, video can help you to give consumers the information they need to make a buying decision. For example, explainer videos are very powerful because they teach your client base about the product or service you have to offer in just a few minutes of their time. Designed properly, it can help to build your brand, showcase why the buyer simply must have what you are offering, and give them the ability to make a purchase.

You’ll want to create videos designed to nurture and expand the client or customer’s understanding of what you have to offer. Email campaigns, a series of blog posts, and even paid video content can help you to do just that.

The goal here is to incorporate video into your marketing campaign as both a tool to bring people in and a way to get them to buy. When you do this you achieve better ROI and better brand recognition that can last you for years to come.


Posted in: Video Marketing