Blog

7posts


Video marketing is a great tool for businesses of all sizes. In fact, according to research, 64 percent of consumers make a purchase after watching a branded video. Use these best practices to get the most from your video marketing efforts.

1. Create an Outline

Because video feels more casual and personable than written copy, some marketers make the mistake of “winging it” and neglecting to create an outline. Too often, the result is a rambling video that is difficult to follow. Before shooting the video, make an outline and write out the key points that you want to cover.

2. Grab Your Audience’s Attention

Your viewers have a lot competing for their attention. Social media has made it easier than ever for businesses to get their message out, and in the last year alone, Facebook video ads have increased by 258 percent. Every 60 seconds, 72 hours of video are uploaded to YouTube. With that kind of competition for your followers’ attention, it’s imperative to grab their interest quickly, preferably within the first few seconds of the video.

3. Build Value

Video marketing is a highly effective sales tool because it gives you an opportunity to build value before making the final sales pitch. Rather than keeping the focus of your video on making the sale, which can be off-putting to viewers, focus on the value of your product or service.

4. Appeal to Emotions

Emotions play a powerful role in creating memories. Rather than putting out a sales pitch, appeal to your audience’s emotions by using storytelling to get your message across.

5. Encourage Your Viewers to Take the Next Step

To you, it may seem like the next steps are logical, whether that’s signing up for a monthly newsletter, making a purchase, submitting a donation, or sharing your content. However, oftentimes, viewers need a specific call to action. Incorporate a CTA in your video to maximize engagement.

6. Understand SEO

Incorporating keywords in your video’s title, description, and tags can help you rank better on major search engines while letting your viewers know what to expect.

By fine-tuning your video marketing techniques, you can increase engagement and maximize conversion.


Posted in: All Posts

Demo videos have a lot going for them: they’re educational, memorable and informative, and most of all, they are powerful tools that help you make sales and close deals. An effective product demo video highlights the value of what you’re offering, addressing your client’s problem and how your company can solve it. Here are a few reasons that your business needs a demo video.

Demo Videos Let You Connect with Clients

You’re a firm believer in the products and services that you offer, and your enthusiasm for your business shines through to your clients when you sit down with them and explain how what you’re offering can meet their needs. No matter how great your online copy is, it’s really hard to capture that enthusiasm and make every website visitor feel like your service is uniquely suited to their needs. Demo videos provide the experience of sitting down one-on-one with a client and sharing how your product or service can help them.

They’re Convenient for You and Your Clients

Your clients are busy people, and coordinating a demo time can be a serious challenge. Rather than playing email volleyball with your client in an attempt to set up an appointment, you can simply send them a pre-recorded demo that they can watch and rewatch at a time that fits their busy schedule.

You Don’t Have to Worry About Canceled Appointments

Life happens, and sometimes your client is not able to attend a scheduled product demo. If you have a pre-recorded demo, then the preparation that you put into that meeting won’t go to waste. You’re still able to provide the client with the demo via email or social media, without having to go through the trouble of planning another demo.

Demo Videos are Easy to Share

Did your prospect arrive at the demo but other stakeholders from their organization that were scheduled to be there didn’t show up? If you’ve recorded the demo, then that won’t be a problem. Demo videos are easy to share, and once your prospect has the demo, they can easily share it with the other decision-makers within their organization.

Demo videos are powerful sales tools that can speed up your company’s sales cycle, maximize your sales team’s efficiency, and cut down on unqualified leads.


Posted in: Getting Ideas, Video Production

Video does more than communicate a message to your customers. It also provides you with valuable feedback and data you can use to tailor your marketing efforts more effectively. Every marketing dollar needs to produce enough leads to make it worthwhile. But, if you are not looking back over your video – or using enough video – you may be missing key information about what your audience needs and wants. Is your message getting through? Are you connecting with the right audience?

Video Data Gives You Insight

When you use smarter, richer data from, for example, video, you enhance the sales process. To be successful in sales, you must communicate the right message every time. But, what is the right message? The data received from your video use can help. It can tell you a great deal about your audience.

  • How did the viewer engage with the video?
  • Did the viewer watch the video a second time?
  • What action did the viewer take immediately following the video?
  • How long did they spend in that video?
  • Did they share it or otherwise use that video?

This type of data can help marketing teams to better understand their audience. Instead of creating videos – and even marketing plans – focused on what the company wants to say, consider what the audience is listening to and interacting with instead.

Make Videos More Than Just an Ad

In order to create this type of engagement and the data you need, it is critical for business owners to gather data that’s specifically focused. That is, you need to do more than create a video that’s an ad. Instead of the commercial of years gone by, create an informative video with incredible detail. Remember, customers have control now. They can stop, rewind, or even skip to various videos. This helps to provide that data that is necessary, but it also means you need to create a video with depth and detail to ensure they get the type of results they need.

How to Measure Your Video Value

Once you have videos, you can begin to measure the value they provide. It is this value that helps define how your sales marketing message is working. You can do this by collecting leads from the video content. Using tools, you can measure where people start and finish watching videos. You can also gather information about how that particular video creates leads – did they call or buy from you? Which videos do your customers watch the most? That, too, is incredibly valuable.

Create quality videos. Then, use the data from them to create and adjust your marketing plan. This is key insight that can transform the way you do business and gives you insight into who your customers are.


Posted in: Video Marketing

Video is highly valuable beyond just the average commercial. It can be, and often should be, at the heart of a company’s entire sales process. Because people relate to and engage with video so easily, it is one of the most powerful tools today’s companies have access to when it comes to creating that all important connection with the customer. In the sales process, there are a number of ways companies can utilize video.

Creating an Introduction Video

One of the ways to add video to the sales process is through an introduction to the company or product. This is one of the best ways to show the audience who the company is, why they should care, and, perhaps most importantly, what the company can do for them. It provides an opportunity for one-on-one face time with the company. Most companies cannot spend a great deal of time scheduling these types of introductions. But, a video can help to ensure the client gets the initial perspective. Then, the client also gets to begin creating an emotional connection with the company. Now, a conference call or sales meeting is less formal and already more familiar to them.

Sharing Assets and Opportunities

The next step in incorporating video is a step into the sales process. Here, you want to begin to share video to your prospective client that grabs hold of them. You can begin to provide more specific information here and provide more insight into the connection between your company’s products or service to the client’s needs. For example, if your company can offer the prospective client a specific manufacturing process, software development, or enhanced process, this type of video shows the customer how that works. What’s important here is to communicate the why.

One way to look at this is how it can enhance your client’s decision to invest more time into the sales process with your company. They may be hesitant to spend money to send their representative across the country to see your plant, but they can easily see a video of how the plant works and how it fits their need. In short, you want to show your customer why you can do what they need and how you will achieve their goals.

Tell Them They Can Trust You

Now, it is time to drive home what you can offer and work with your clients to show they can trust you. Erase their concerns. For example, as you work towards closing the deal, showcase a few video testimonials from previous clients. This can really seal the deal for your customers. You can provide a client story in the video. Instead of focusing on your service and product solely, turn things around and show an angle from the client’s point of view. This is what they will experience. This is what has happened previously. This is what they can expect.

When you take these steps, you enhance a customer’s ability and willingness to work with your company. They learn what your business has to offer, but they also learn about the company and about how their needs will be met throughout the process. It builds trust and lets you stand out from the competitive companies circling around you. Video provides a very clear picture of what your clients can expect.


Posted in: Video Production Tips

Using video on your website’s landing page is an excellent step for most companies. Video placed here is going to get attention and help in driving sales with your customers. While video used on the landing page needs to convey the right message to the right people, it is important to do it right. In other words, you don’t want a video that’s going to slow down the page’s load time or bore your visitors with basic information. However, well created and designed video can help increase your sales substantially.

Why Do You Need Video?

Here’s the hard truth that nearly all website owners need to recognize. You have 8 seconds. You only have seconds to turn that person that visited your website into a buyer. More specifically, you have just 8 seconds to grab their attention before they move on to the next website. If your video isn’t there, or your content is lacking, customers and website visitors can easily move on to the next page of a competitor’s site to get the information they need.

What Makes Your Landing Page Convert?

The ultimate goal of any landing page is to take visitors and make them into buyers. This is conversion. What most website owners don’t focus on is how to make those conversions happen more frequently. When you consider all of the steps you can take and the changes you can make to your website to achieve these goals, you’ll find using video can be one of the best options. Video converts buyers because it:

  • Engages them
  • Interests them
  • Is shared by them
  • Is memorable
  • Is different and unique

So, the goal of video on your landing page is to grab and hold he attention of someone who visits as well as to turn them into paying customers. How do you do that?

How to Make Landing Page Video a Success

Working with a professional video production company is the first step in the process. Then, consider these tips for ensuring your landing pages do well.

  1. Create multiple videos for different types of website visitors. You’ll need videos that answer questions, speak to them based on how they are finding you, and create a personal experience based on their customer journey.
  2. Minimize the length of landing page videos. Keeping them under 90 seconds is a good start. This gives them guidance and information, attracts their interest, and keeps them on the page.
  3. Video quality is essential. Invest in high quality production that you’re proud to place on your website. Clip art or the use of low resolution images just will not create the right experience or result.
  4. Tell them why your company is valuable, why they should care, and what they should do. Your video can serve as direction for your website visitors, pointing them to the next step they take.
  5. Ensure your video is optimized for SEO and offers tools to help you track its success. You want to know how well it is doing and whether or not it is converting for you.

By investing in video for your landing page, you’ll create the engagement your website needs and help your customers to interact with you more fully. Most importantly, you’ll make the best use of that 8 seconds of video to get the results you want.


Posted in: All Posts, Online Videos

Video marketing is one of the most powerful tools you have as a business owner to reach a diverse audience. Video consumption is growing rapidly, making the simple one-minute video one of the most important investments you can make in your growing business. But, how can you double your return on investment using video? Try these tips.

#1: Don’t focus on viral content

Many times, marketers make the mistake of believing the only videos that will get attention are those that go viral. Not only is that not true, trying to create such a viral video is rather impossible. However, video does generate about three times as many visitors to a website a month than other marketing methods such as text posts. What’s the solution? Create highly targeted messages directed right at the most likely customer for your business.

#2: Keep it real

You do not have to spend a lot of money on a complex video. Keep things as realistic and authentic as possible. You should use a professional to create the videos for you, but using them is rather easy to do. Include them in your social media campaign. Complex videos are too commercial-like. Your videos should deliver a more personal message.

#3: Use your videos to draw in qualified leads

The next step in the process is to make sure your videos are easily accessible where users want to and can see them. This means positioning them on YouTube. It also means using them on Facebook and your other social media accounts. And, you should also create videos for your website. Statistics say that 60 percent of people who visit a website will watch a video before they read the material on the page. The right content will give you the best possible outcome in turning those visitors into buyers.

#4: Test and monitor what works

To improve your ROI, you need to determine what type of video and what type of use of that video is getting attention. Look for key performance indicators, or details that indicate how well the customer responds to your videos. There are various ways to do this including:

  • Considering how much time they spend on the landing page
  • How many videos lead to consumers signing up or taking action
  • Which videos are actually converting leads
  • CTR on the landing page

If you use a site like YouTube to display your videos, you’ll find analytical tools are available to help you to see who is watching the videos, where they are coming from, and what they do after they’ve watched your video. Use this information to make decisions about future video creation.

#5: Use videos as lead positioning in your sales funnel

Videos are not just lead creators. They should also be informative tools that answer questions about the leads you get. For example, it’s important to evaluate leads based on their attention span and then insert those leads into your sales funnel based on their interest. For example, if someone watches three of your videos and signs up, they are highly interested. If someone just catches a few seconds of your video, they may not be ready for your marketing call.

Most importantly, create videos on a consistent basis and ensure they are providing the very best message. With the help of video production, you can easily create a stream of videos that keeps your customers’ attention.


Posted in: Video Marketing

A video provides your business with a new prospect for marketing. Videos have the capability of getting millions of viewers globally. If you employ video for your business needs, then you will be able realize an increase in conversions and subscribers.


Sales

If your business has an online presence, then you should be looking at what video can do for you. Think of the impact video for small business can have on your sales. Video sells things better than plain old text. People prefer to watch rather than read. If you can present visual content, you will be branding yourself and getting future sales. Take a look at how best you can incorporate video into your marketing strategy today.

A good approach is to change any motionless text sales pages in your business into film sales pages. Publications and articles also need to be converted into video content. These will keep your company ahead of competitors by concentrating on tactics like this. You can exploit your videos on blog posts and YouTube in order to reach your message far and wide.

At times, it is wise to let other people with know-how in video content to handle the job for you. This allows you to concentrate on other areas of your company while they create your videos.

 

Customer Testimonials

Video Testimonials aid to drive the company’s marketing message by revealing the success stories of your customer who is the most valuable asset in your company. Use your contented customers to get your intended market interested. You customers have some awesome things to narrate about your business, your products, and your process. You should provide a platform for them to be heard.

Testimonials are great for building trust. If your customers are happy after using your products or services creating a great video testimonial to notify your visitors that they had an upbeat experience with your products, services and company is very essential.

 

Social media

Social media offers more video alternatives. With online video rapidly becoming a primary method for people to gratify their entertainment and information needs, businesses that fall short of incorporating videos in their marketing approaches are under significant threat.

People are gravitated towards striking images more rapidly than text, and your business is more probable to get more likes on Facebook if you use attractive videos and images rather than just plain text. Evidently you have to select the appropriate podiums to do it; Twitter is not very appealing when it comes to visuals while Facebook, Instagram, and Pinterest are some of the best platforms.

Do not ignore social media and make sure that you promote your company across numerous channels. If you desire to appreciate the power of video usage fully, ensure that the videos can be easily found and shared by viewers.

-The brain processes visuals 60,000 times faster by than plain text.

– Videos are shared over ten times more than photos and text combined.


Posted in: All Posts, Online Videos, Video Production, Video Production Process