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You may not be directing the next box office hit, but directing videos for your business is just as important. Video is directly tied to your brand’s success and can positively impact customer engagement, revenue and your brand’s identity if it is directed well. So, how do you direct actors? Put simply, directing actors takes strong leadership skills and a solid understanding of the video’s tone.

But let’s break it down a bit more. Take in these five tips for directing actors before you shoot your next take (see what we did there?).

1. Be the Expert

Part of directing a video means you’re the go-to expert on all things. From pre-production plans to coordinating technical aspects of the film and interviewing subject matter experts, it’s up to you to make the idea behind a video come to life on-screen. Do your homework before casting actors and really dive into your subject. Think about what questions or concerns actors might have once on-set and have a response ready for them.

2. Establish a Chain of Command

If there is one thing a great director is not, it’s a lone wolf. Not only do you need to have a team of people working with you to create a film, but you also need to be comfortable delegating responsibility and establishing a chain of command. When it comes to directing the actors themselves, that task is yours alone. Make sure you don’t confuse your talent by allowing members of your crew to interfere with your direction.

3. Keep Your Calm

Like a commanding officer on the battlefield, you’re the person each member of the team looks to for guidance. If you’re frustrated, tired or otherwise preoccupied with other things, your actors will notice. Following the previous tips will help keep you clear-headed and capable of leading actors to create a great video.

4. Empower Actors to Perform Well

Actors do best when they have what they need to carry out a role. Assist them by giving actors the tools they need to perform well. If your video involves scripts, let your actors become familiar with the script and ask questions well before you’re on set. Each actor is unique, so get with them one-on-one to learn what they need from you.

5. Pay Attention to Your Actors

Strong attention to detail doesn’t simply mean you need to understand all the components of making a video. It also means you need to read body language and emotions to ensure your actors feel supported and up to the task of carrying out a role. When asked about his method for working with known vs. unknown actors, Scarface’s Brian De Palma remarked, “When they see that you’re very concerned about protecting their performances, watching what they’re doing, and giving them the right suggestions at the right time, they become very easy to direct and look for all the help they can get.”

The Best Directors Direct Themselves First

Being a great director clearly requires that you understand all aspects of filmmaking, but it also requires the ability to control your own emotions and stay on task. The next time you’re planning a shoot, think about your previous video production and evaluate what went right and wrong. Aim improve yourself as a director with each new video.


Posted in: Making Decisions, Video Production, Video Production Company, Video Production Process, Video Production Tips

Explainer videos are tools like no other. They provide a clear explanation of something. Done well, they can serve to educate your audience on a wide range of topics and do so in an engaging, memorable way. But, explainer videos take a bit of time and planning to get right. Here’s how to make it a success by focusing on creating a video script that will capture your audience’s attention.

Get Inspired

Bring together people who can help you define what it is you need from this video. You’ll want to be inspired by your customers or audience. Create a brief list of ideas. Then, begin to work to flesh out those ideas. Keep the group of people working on the project small as to not overwhelm it with too many ideas.

Put the Script Together

Now that you have a basic idea, it is time to work out the explainer video’s script. You should do this with careful planning – don’t just freeform it. Start with addressing the problem that the video will overcome for the viewer. What will you teach them? Then, it is time to offer a solution to your audience. What is the solution you have to offer? Finally, create a list of benefits – what happens when the audience member uses your solution to solve his or her problem?

Once you get some specifics down pat, you can then work on the actual explanation. Tell them how it works. You’ll want to provide a brief description and then be sure to demonstrate the product or service at length. Remember, this is video so your content needs to show what is happening.

After providing a full explanation, the video should also offer a conclusion and wrap up the information. Summarize what you’ve told them and again state the benefits. Then, and perhaps most importantly, put a call to action in place.

Make It Work

Don’t overthink your explainer video. Instead, keep it as short as possible with a goal of keeping the script short. Then, you’ll want to focus on keeping the content as conversational as possible. A big portion of the benefit of creating these types of content is to engage with your audience and customers – be sure your video script includes a bit of personality.

It is also a good idea to work with a video production company to handle the process. They can help you with the details of putting it all together and doing the edits. The goal here is to ensure the final product is impressive and professional, what your audience expects.


Posted in: Video Production Tips

Today’s marketing team has endless products and services at their disposal to help them connect with their target audience. The marketing landscape has undergone huge changes in the last decade, but one thing hasn’t changed: word-of-mouth advertising is among the most effective tools for improving conversion rates.

A video testimonial provides website visitors with an attention-grabbing, memorable experience, enabling them to get a first-hand account of a positive experience someone had with your brand. Wondering what your testimonial video should include? Keep reading to learn how to create a testimonial video that gets results.

1. Laying the Groundwork

Like all videos, your testimonial video should have a solid intro. Your client should say a few lines about who they are and what type of industry they’re in. Then, they should relay the issue that they had and how your company helped them resolve it. If they’d previously had an unsatisfying experience with a company similar to yours, they may describe how their experience with your brand differed. The video may conclude with the client emphasizing how your product or service has positively impacted them.

Sounds short and simple, right? That’s the goal; your site visitors have a short attention span, so don’t lose them by shooting a five-minute testimonial. Your mission is to provide viewers with a person that they can identify with who was in a situation that they can understand, and then create value by demonstrating how your product or service was uniquely beneficial.

2. Ditch the Script

While laying out a basic structure or outline to follow is good, creating a script that is to be read word-for-word is definitely not. This marketing approach is one in which you’re essentially abandoning the marketing approach and kicking off a genuine conversation. Memorized lines crafted by a marketer will sound like just that, which defeats the entire purpose of a testimonial video. Give your client a few pointers as to what information you’d like for them to cover, and then let them do the rest.

3. Emphasize Benefits

The exact features of your products and services are probably readily available on your website, so they really don’t need to be laid out in a testimonial video. Instead, the video should focus on the benefits that you provide to your customers. For example, rather than talking about automation feature, talk about the time-saving benefit.

4. Use Candid Shots of Service Personnel

The beauty of testimonial videos lies in the fact that they provide an element of authenticity and transparency that is otherwise difficult to capture. Expand on that element by interweaving candid shots of your service-based personnel throughout the video, creating a more dynamic and engaging viewing experience.

Testimonial videos are highly shareable, so once your video is complete, upload it to your website, YouTube, and your preferred social media platforms. Because of their unique ability to fully capture just how your product or service enriches the lives of your clients, testimonial videos are a wonderful way to create brand recognition, build loyalty, and improve your conversion rates.

 


Posted in: Video Production Tips

Louisa May Alcott wrote in her novel Little Women that, “[she liked] good strong words that mean something…” Indeed there are some words that instantly transport the viewer into a whole new world. How many times have you heard a voice-over on a film and instantly gotten an adrenaline rush of anticipation?

Words are immensely important tools that have the potential to evoke powerful reactions in your audience. The right words can build a strong public connection with your brand and turn it into a household name.

Once Upon a Time

Storytelling is one of the most natural ways to communicate ideas and information. Brands and products are created for a specific target audience. One of the simplest and most effective methods to communicate to your audience is by telling them a story – and great script will always tell a great story.

The Key Elements of a Great Script:

  • Gets the message to the audience clearly
  • Is honest, concise, accessible, and uses key words to engage the right audience
  • Creates a proper structure that will focus on the brand’s objective
  • Is the right length to match the duration of the video
  • Curated to specific platforms like YouTube, Facebook, or other social media sites
  • Focuses on solving problems for the audience, rather than the brand itself
  • Will evoke a strong emotional response, or keep the viewer engaged, and attentive

Video Specific Scripts

There are many different types of marketing video formats to incorporate in a campaign. Explainer videos, which are very popular, uses narrative structures to convey a message, where the brand came from, their mission, and how they can help their targeted demographic.

Instructional videos may require an entirely different type of script as its primary focus would be to inform, educate and relay key points to their audience. The tone of these videos may also be completely different as it might need to employ more point-form language so that the viewer has verbal cues on what to note and write down.

A successful marketing video will employ music, animation, or live film in conjunction with a great script. Unique voice-overs can highlight key marketing features and bring the vision to life.

More Than Just a Poor Choice of Words

Creating a good script for an explainer or animated marketing video is an integral piece to a successful campaign. Your brand or product is geared towards an audience that is looking for something. The right video production team will give your brand access to acclaimed script writers that know the market and offer creative insights you may otherwise miss.

Sub-par script writing can have some deeply damaging effects such as:

  • Reducing viewership and followers
  • Provide incorrect or misleading information to your audience
  • Permanently damage brand image and association
  • End up costing more funds than the actual money spent on a poorly executed marketing campaign

It is important to set aside the time and resources so that your video campaign has a great script. This will ensure that your brand messaging is consistent, effective, and powerful.


Posted in: Making Decisions, Video Production Tips

Shooting a video can be very exciting, but the process generally takes a lot of advance preparation. Coming up with a great idea, drafting a script, setting a scene, and deciding on a tone and an overall message can be very time-consuming, leading to a large creative commitment that must be executed precisely and properly. Prior to heading over to the set, there are many steps you must take to ensure a video shoot goes smoothly. Whether you’re in front of the camera or advising your team members from the sidelines, making sure everything is in place can be the difference between a successful shoot and a final product that misses the mark.

Know Your Lines

Even if memorization isn’t your strong suit and you’ll be using cue cards, being familiar with the script is very important. Being able to deliver your message clearly and cleanly in a natural way is a big part of a successful project, which means reading, reviewing, and practicing. Reading your lines to yourself in the mirror or out loud to a friend, going over things like the right tone and tempo and reviewing cues in the script, can be a great way to ensure your first takes go smoothly, keeping the shoot organized and on track.

Get a Feel for the Flow

Will you be the only one on camera? Are there other people in the video with you? Do you know what your responsibilities for the day of the shoot will be? By taking a look at the bigger picture, you can make sure you understand how things will unfold, allowing you to help keep the big day on track. A week or two before the shoot, review where you fit into the organizational process as well as what you need to do to keep the shoot on the right page in order to make sure your time when the cameras are rolling is spent appropriately.

Prepare the Night Before

The night before your video shoot, make sure you have everything organized to prevent any delays in filming. Have your outfit picked out and approved, go to bed early in order to ensure you get enough sleep, and set your alarm early enough to guarantee you’re ready to go when the shoot begins. Cameras can wash people out, so if necessary, prepare yourself with the necessary makeup and hairstyling products if you’re going to be on screen. Go over your details and responsibilities the night before, and try to relax as best you can during the big day.

Shooting a film, whether for internal distribution or to meet video marketing needs, can be a lot of fun, as well as serving as a way to provide a lot of value to your small business. In order to facilitate the process before the shoot begins, practice your lines thoroughly, review your role in the process, and make sure everything is organized the night before. By preparing properly for your video shoot, you can make sure every project is a smashing success.


Posted in: Working with a Video Production Company

A motion graphic is an animated graphic or video that actively tells a story. To create an engaging and compelling motion graphic, certain steps must be followed keenly. These steps when followed to the letter guarantee that the animated video produced becomes popular among the targeted audience. Here below are the fundamental steps that need to be followed to obtain a top quality motion graphic:

Step 1: A Thoughtfully Written Script

Simplicity and clarity are a primary factor to be considered when writing the script. The standard and most effective number of words per 30-60 seconds should be a maximum of 65 words. To craft the story effectively, one should ask themselves who they are trying to reach, what they want them to learn, remember, and do. Also, one should consider how they want their audience to feel after they watch the motion graphic.

To become highly effective, one should be direct but not too literal. Additionally, to get the message across effectively, one should consider kinetic text and a unique voice over. These features make sure that the animated video is memorable and the message is put across adequately. Kinetic texts grab the full attention of the audience. Studies have shown that people tend to pay more attention to animated videos when they have to read the story line.

Step 2: Storyboard as you Brainstorm the Visual Treatment

This storyboard phase combines the script and the visuals. The design and production team combine their ideas to come up with the best motion graphic. This step is important because it brings together the scriptwriter and the designer. Through the storyboard, frames are drawn out on whiteboard. Additionally, the final script is reviewed in this step before the actual creation of the motion graphic starts. Then, ideas are sketched to bring the desired script into live motion.

Step 3: Take the Storyboards into Design

Color and style are important in the creation of motion graphics. Simple choices make a huge impact on the audience. Therefore, the color and style need to be chosen wisely to make sure that they communicate effectively to the audience. After obtaining the sketches on the storyboard, translation into actual design should begin. All the ideas and information gathered at this stage are used in the final stages. Thus, this step should be completed with precision to assist the storyboard sketcher and the designer.

The final visual notes are used by the designers to come up with the final motion graphic.

Step 4: Animation of the final designs

This is the stage when the real animation process begins. During the process, all steps have built upon each other and everybody involved in the creation of the animated video is well conversant with what needs to be done. The animation style, timing, music and sound effects are ideally incorporated into the motion graphic. By the end of this process, the animated video is ready to be launched for the targeted audience to view.
With these steps followed to the letter, the resultant motion graphic is guaranteed to be of excellent quality.


Posted in: Online Videos, Video Production Tips

Live Action іs а good wау tо demonstrate a tangible product or service. When given the option, mоst people wоuld probably rаthеr seе a product or service in action than see it аs аn illustration. Live Action is аlsо a great tool for connecting wіth уоur audience, espеcіallу if уоu run а personal business. People lіkе experiencing the human element of another person in a live action video. It lends for аn emotional connection, which саn bе powerful and effective when telling уour story or highlighting the features of your product.

With animations, yоu сan dо just abоut аnything. It is one of the positive cons of animations. Іt works particularly well fоr tech companies and web services, аnd it’s a great way оf demonstrating abstract, non-tangible features. For example, many people understand the power of a cellular network or cloud-based services – if your corporation focuses on products that are not tangible, then animation videos are an effective form of marketing your services.

Animation makes it easy tо brand уоur video. By usіng sіmilar colors, styles, аnd themes, уour video cаn fit іn seamlessly with уour website and marketing materials. Animations will also grow with you. If your product or service іs constantly evolving, іt’s easier tо make an update tо аn animated video down the road than it іs to a live one.

Considerations When Investing In Live Action or Animated Videos

Both types of video can be effective forms of marketing, but it is integral to understand and consider your target market. If the audience is younger, then аn animated video will fit with their sensibilities. If your audience are professionals, then an animated video might loоk tоo childish аnd be harder for thеm to takе seriously.

When you’re doіng a live action video, you’re ablе tо add sоmе personality tо thе video аnd your service соuld benefit frоm thаt human element. Wе can pick up оn а lot of non-verbal cues, and thеse сan bе just аs іmpоrtant аs what people sаy. As а result, live footage of customers talking about аnd showing off уоur service саn bе very compelling type of testimonial.

Most оf us аrе carrying аrоund a smartphone capable оf capturing video іn оur pockets. That is what most need for their live action shots, correct? Νot exactly. If yоur demo isn’t tоo involved, yоu maу be to get away with an in-house team to record and edit footage. Нowеver, if whаt you had in mind for уour live action video іs more thаn what уоu саn pull off yоurself, thеn you should lоok into hiring а video creation company.

For animation, уоu neеd а computer аnd software, as well as some knowledge of animation software. Thе steps tо gеttіng started with animation аrе challenging if уou’rе are not knowledgeable. Lіke а live action production, animation cаn be outsourced to a video creation company for ease of mind.

Making changes to the script оr how somеthіng looked аftеr the production is over isn’t аlwаys easy. Going bаck аnd fixing оr changing something cоuld mеan а lot of extra costs. Wіth live action video, booking talent аnd crew fоr аnothеr day or mоre of reshoots can bе pricy. By collaborating closely with a video creation team, finer details of the production can be fixed before they become an issue.

That ability tо perform last-minute changes mоre easily іs whаt makes animation аn appealing option for small business videos, еspecіаlly startups. When уou hаve а service that’s alwаys changing and evolving, bеіng аblе to swap out а screenshot оr voiceover lіne саn be important. For established business, a live action shot highlighting the features of your product will foster candid rhetoric from your clients and customers.


Posted in: Audience, Getting Ideas, Making Decisions, Video Production, Video Production Tips

When setting оut to produce а corporate video, іt is impоrtant to hаvе clear, specific objectives in mind. Іf thе purpose behind your production is muddled іn the slightest, thе potential impact оf уour video will bе sіgnifісаntly lessened. Company promotion, staff training, testimonials, аnd product demonstration are among the mоst common purposes fоr a corporate video production. Іt is іmpоrtаnt tо identify which category yоur video will fall undеr befоrе bеginning production.

While the intent bеhind corporate videos іs tо educate, оnе must be sure tо engage thе intended audience аnd maintain thеіr interest. Аn effective corporate video production will have the еffect of sparking rhetoric amоng employees.

Examine the Script: A committee nеver writes thе perfect script. Тhe more hands that touch the script, the worse іt will be. The scriptwriter must meet with іmpоrtаnt stakeholders tо gather integral information about the core aspects of a product or service. The scriptwriter will need to be aware of stakeholder emotions, and understand how it can be used in video. Conveying thе passion reinforced by important facts, is the ultimate goal.

The script also improves when yоu convey the benefits that уоu will deliver to society, rаthеr thаn how уou deliver them. Thіs approach helps yоu focus оn thе external audience, rаthеr thаn on thе internal audience.

Considerations Whеn Selecting People For Your Video

When іt соmes to creating videos fоr corporation or business, you will need to draw out emotions. Make them laugh, make them sad, make them excited – it’s appropriate to underline the appropriate emotion. Whatever the emotion is, it will create dialog. This is the hallmark of an effective, viable corporate video.

As уou plan your video, yоur goal shоuld bе to takе the audience оn аn emotional roller coaster. Emotions based on facts, move a viewer to takе thе actions you wаnt. You want to star someone who is professional, expressive, and able to sway the audience.

Sadness and laughter are effective, valid emotions. However, in the sensitive world of corporate culture, these emotions may be deemed unprofessional. Thіs requires уоu to thoughtfully use parody or satire. Find humor іn situations аnd irony, rather than in individuals.

Including А Clear Call Tо Action

You must knоw whаt уour call to action is fоr the audience. Do уou want them to buy somethіng? Dо уоu want them to beliеvе аs уоu do аnd abandon а previous belief thаt thеy mаy hаvе had? Don’t crowd thе video wіth tоo manу calls tо action. Allow the person or persons in your video to sway your audience into your call to action, with emotions based in facts.


Posted in: Choosing Actors, Making Decisions, Video Production, Video Production Tips

No matter what the self-proclaimed experts tell you, the script is the king of a video, not the video quality. While a good video quality is simply indispensable, a good script is the very life of your video. You cannot possibly have good conversions without a good script that is informative and gives value to your customers.

Check out some of the businesses that have succeeded immensely from a video. The video on the Crazy Egg homepage has been driving $21,000 extra a month in revenues, all thanks to an intriguing script. Dropbox and a few hosting companies too have seen remarkable growth after the launch of their videos. And the one thing all these videos have in common is excellent, informative and engaging script.

 

So How Do You Nail the Script?

The first rule of creating a compelling script is to understand what your audience wants. The main idea of a video has to answer each and every doubt, question or concern your potential customers might have. To accomplish this, you must first put yourself in the shoes of the customer and think of all the possible questions you could come up with about your product. Some of these questions can be:

  • What more information would you like from this page?
  • What is the biggest concern you have with this product or service?
  • What is the biggest apprehension that is stopping you from buying?
  • How we can help solve your problems?

Once you have the questions, you can come up with targeted answers. Your customers probably still haven’t understood what your service does and how. Using a more informative, clarified and simple script, you could effectively eliminate any apprehensions the customer might have.

 

The Script Creation

One thing you must remember is that the company producing your video may be good at a hundred things, but the best person to write your script would be someone who knows your business inside and out. It’s good if someone within the company can formulate a good script design. If not, there are professionals and freelancers who will take the time to understand the details, values, goals and ethics of your business in detail, to generate a truly captivating script that will provide a strong backbone to your video. So make sure you get the script right and the success of your video will follow.


Posted in: Getting Ideas, Making Decisions, Video Marketing, Video Production, Video Production Tips