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Testimonials, price quotes, feature highlits, e-books, Youtube personalities – they all harness the power of video content marketing in some way. Many have understood the prevalence and influence of video – with results to show how effective and versatile it can be. Marketing and science typically do not overlap, but there are very concrete factors that make video one of the most effective mediums for marketing:

1. Vocal Inflictions Say A Lot

Vocalization can bring out sympathy, happiness, excitement, and even a sense of familiarity. Not only does the added voice act as a stimuli that can help increase retention metrics, it is used to convey and deliver a message. It transforms emotionless text, into breathing content that has the power to influence.

2. Personalization of Brands

Video allows business to become “human”, forging trust with prospective customers and creating brand loyalist from regular customers. Customers are simply drawn towards video due to its human element, especially when juxtaposed over written text. Video marketing that is effectively used can bring about strong ROI, while allowing the customer feel familiar with your product or service. It is a win-win situation.

3. Emotions Are Contagious

When you are highlighting the features of your products, you can convey excitement by using a person’s face. People are wired to relate to a human face, making video marketing highly effective.
According to 70 percent of marketers, video converts far better than other types of marketing. Internet users are consuming more and more video. The current attention-driven economy demands content that is interactive, educational, and direct. Video content beats text-based content when it comes to engagement.

One of the positive aspects of video content is that it works well with other forms of marketing. Videos can be used as a promotional platform to catapult your website, newsletter, or email subscriptions. Attaching a video into a newsletter tends to reinforce subscribers, increasing click-through rates. Video marketing also forces the viewer to sit on your website for longer, which is an element that Google and other search engines favor.

Video is also more accessible than ever. Over are the days of primitive video players on flip phones. Prior to the evolution brought about by the original iPhone, it is deemed a manufacturer’s suicide to not include a dedicated video player on all cell phones. Powerful desktop and laptops, and the onslaught of tablets, has made video content more popular than ever. A video creation team will allow small and large businesses to harness the persuasive power of video content. Long gone are the large production budgets needed to make testimonial videos, many video content curators are able to work within the means of your budget.


Posted in: Video Marketing

Grumpy Cat on VideoVideo is not only a marketing tool for television, the use of video advertising is now taking over the web. The reasons to use video on your website are now making it an utmost necessity to have it as an accompaniment to regular textual content. Here is an outline of some of the top reasons to have video content on your website.

SEO Benefits

Video is now an important part of search results, and as such, having a well ranked video is also a great benefit. If your video turns up on the main pages of a search results page, you are a step closer to ensuring that your visitor will be directed to the content you want them to view first. There is no need to search around the page for the information; it will be right there in an easily accessible format. Embedding search terms in your video’s metadata will work the same as using such techniques on a web page.

Shows Personality of the Company

We all love stories of corporate social responsibility and meeting with real people instead of machines when we want to conduct business. Putting a video of your company on your page can have the same effect. Having an actor or real employee speaking almost in a conversational tone to your visitors, may serve to give the users a better user experience and actually give them a chance to associate a voice/face to your company. You can build a relationship with your potential clients by introducing them to a more personal experience with a current employee. You could also use this tactic for client feedback, praise seems less generic when it is coming from a real person on screen than when written on a webpage.

Places Important Information on the Forefront

Reading through site content for the information needed is not ideal for everyone. Providing a short video with the information you deem most important to your clients, or even information on specials, can save your clients time. This can be placed strategically throughout the site, or on the sidebar for continuous visibility. You can also ensure it plays automatically, when the page loads, thus giving you an opportunity to ‘shout out’ the information you want to relay to the customer before he or she finds it otherwise.

Improves Overall User Experience

In this graphics rich, multimedia age nothing is more graphics intensive than a well produced video. Keeping this in mind, adding a video or audio to your website for your prospective clients to enjoy will provide a richer user experience.

Whether you have thought about adding video or not, there are some good arguments to adding video to your site. Contact Kicker, the supreme video production powerhouse for ideas on how we can help.


Posted in: Online Videos