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video small marketing business

Video marketing is associated with numerous benefits for businesses of all sizes, but small businesses may have the most to gain from utilizing this powerful medium. Here are ten big benefits of video marketing.

10. Tell a Better Story

Customers can record their testimonial on their smartphone or webcam and send it to you, and then you can share it on your website or social media page.

9. Meet Your Consumers Where They Are

Videos are your audience’s preferred medium, and delivering your message in the package that they want allows you to meet them where they are.

8. Boost Understanding of Your Product

In an era where customers conduct more and more of their shopping online, video marketing is the prime way to boost your audience’s understanding of your product by letting them experience it before they buy.

7. Improve Email Click-Through Rates

An email subject line that includes the word “video” is 19% more likely to be opened, and including video in the email can boost click-through by as much as 300%.

6. Foster a Strong Connection with Your Brand

The audio and visual stimulation that results from viewing a video has been shown to engage viewers and foster a deeper sense of connection than words on a page.

5. Get Big Bang for Your Buck

Website visitors are 64% more likely to make an online purchase after watching a video, and companies that use video report that they are growing revenue nearly 50% faster than businesses that are not.

4. Get Noticed on Social Media

Videos tend to rise to the top of social media newsfeeds due to their popularity, and site users are more likely to stop scrolling to watch an eye-catching video than to read the same content in print form.

3. Boost Your Conversion Rate

According to experts, doubling your website’s conversion rate may be as simple as adding video content.

2. Track Your Audience’s Patterns

Video allows you a peek into your audience’s consumption patterns by letting you see what parts of the video were skipped or what parts were re-watched. This gives you the opportunity to further tweak your marketing efforts to deliver what your customers want to see.

1. Take Advantage of Its Ease and Affordability

Contrary to popular belief, creating video content isn’t expensive, and it’s not just for large companies. With help from Kicker, your small or medium-sized business can harness the power of video and reach a larger audience.

Kicker works with your business to help you produce powerful video content to tell your brand’s story and reach more customers.


Posted in: All Posts, Making Decisions, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

Where can you, as a small business, embrace your customers and share your videos with your clients online? Many times, small business owners don’t realize the sheer amount of reach that video can offer to them. Using video to promote your business, your product, or your service isn’t always simple to do, but it is very important for today’s marketer. Video reaches more people, gets shared more often, and provides a better opportunity for you to embrace and engage with your client. But, where should you promote those videos so your audience reaches them?

The Best Channels for Small Businesses to Share Video

Once you understand who your audience is, the next step is to find out where they are online so you can ensure your video content is present in those locations. It sounds simple enough, right? Many small businesses understand the value of video, but they don’t do more than place that video on their website. Here are some other avenues worthy of sharing your video content:

Facebook: Perhaps the easiest option, Facebook works for nearly all audiences including consumers and businesses. You’ll benefit from adding video to Facebook for multiple reasons. Your chances of getting in front of your audience are higher on Facebook than other channels. It’s also one of the most heavily used video content sites – people expect to see videos here.

Instagram: Though some business owners have yet to check out this platform, it is well worth the investment. It’s easy enough to use as well. Creating the videos on Instagram is much like doing so on Facebook (did you know Facebook owns Instagram and their platforms for video content are fairly the same?) The Instagram Story feature makes sharing your story very easy. You don’t want to just embrace single photos on this site. Embrace the story feature to engage better.

Snapchat: Snapchat is another option for video sharing. It doesn’t have the highest amount of views for videos, but it does offer a way for your customers to get to know your brand.

YouTube: For those who plan to create a lot of video and to place it online, such as for educational purposes or to build a following to your videos, YouTube remains the place to be. YouTube is an excellent tool for those looking to build a solid audience. For example, a company that wants to do product demonstrations, reviews, or how-to videos will find this platform is the ideal choice overall.

There are other locations for your videos as well. Twitter isn’t a site to ignore either. For those connecting with the B2B market using LinkedIn can even be a critical step. You’ll also want to embrace using video in your email campaigns, on your blog, and, of course, on your website. The good news is you don’t have to create individual videos for each of these platforms. You can use the same video or snippets of the same video on each site. This can help keep your production needs a bit lower while allowing you to reach your audience.


Posted in: Making Decisions

Video marketing is an efficient and reliable way to sensitize your audience about your small business. The video gives you an ideal opportunity to interact with your potential customers enabling them to know you and your business intensively. Through this intensive knowledge, they can feel comfortable with you thus buy your products and services. According to recent research, it is evident that a video is 53 times more likely to appear on the first page of search engine results.

If you have a startup or small business, videos are more reliable that text as a marketing tool. It is also evident that web pages with videos are easily searched on the Web and will receive three times more clicks compared with the pages without the features. To boost customer interaction, you can add videos to your email-marketing campaign. Videos encourage your target audience to open the email and also click on other content in your email marketing campaign.

To make a useful video, you can hire a production company. Also, you may cut costs by using simple software or an online service to make a top quality marketing video by yourself. Here are some tips that are important when you are making video marketing campaign for your small business:

  • Keep your promotional video short to keep the full attention of your audience. The branding and advertising videos should always be short while the rest of the detailed information is conveyed in follow-up videos.
  • For effective results, it is advisable to combine your videos with still images. The still images may include your products, employees, and the location to interest your potential customers and add variety to the video advert.
  • An effective video marketing campaign contains a personal message. The personal message could be a recommendation or a testimonial from one of your existing customers. Also, it can be a message from one of your employees. The message authenticates your video and boosts confidence of the potential customers in your brand.
  • Make your video a bit appealing and entertaining by adding some humor to it.
  • An effective video marketing campaign for your small business should have a call to action. The call to action dictates to the viewer on what they should do after viewing your video. You may add a special offer or coupon to prompt the audience to take immediate action.
  • Always ensure that you have included all your contact details and physical address in your video. These features will enable your potential customers to easily and quickly find you.
  • Make use of all available channels to distribute your video. You may do it on your own or pay some online video services to assist you in broadcasting the video on the many available channels and platforms.

Though it may be time-consuming, you should consider making a video to market your small business. Videos are guaranteed to engage your customers and differentiate your advert from others that are static. Also, videos will help you to have a face and the customers easily trust your brand.


Posted in: Video Production Tips