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Think back to your favorite childhood stories. Whether you were rooting for the hero or the villain, you can still recall how you felt when immersed in the narrative can’t you? The goal of any business marketer developing a video idea is to capture attention in the same manner. Discover the basic elements of business storytelling before crafting your company’s unique script.

4 Elements of Storytelling for Business

Telling a story in business videos is not much different than writing a novel or creating a work of fiction. Before turning on the camera, you need to settle on these four elements of the story:

  • Authenticity. The first and most important aspect of business storytelling is honesty. As a basic foundation of any relationship, trust is only developed when both parties are authentic and honest.
  • Purpose. Each video should tell its own story and each story should have a purpose. Define what the purpose of each video is and map it to your business goals before investing time and energy on video production.
  • Audience. It’s not enough to say your audience is “anyone” because it’s impossible to create a video that speaks to everyone. Use video as a means to communicate with a certain slice of your target audience.
  • Emotion. Every powerful video is linked to a human emotion. Is it excitement, anticipation, compassion? That’s up to you to figure out.

Ideas for Your Business Video

There is much more to telling a story about your business than a simple promotion or commercial. What makes your business tick? Where and why was your company launched? What goes on behind the scenes that might interest a potential or current customer? Get inspired with these business video ideas:

  • Behind-the-scenes videos. Do you have a weird or unique office tradition? Does your company use industry-leading equipment not found elsewhere? Do your co-workers like to play pranks? Capture the funny, interesting and quirky moments on camera.
  • Employee spotlights. The best part of your company is its people. Allow your audience to get to know the people they encounter within your organization by filming employee spotlight videos.
  • Customer testimonials. Build trust and promote your business using word of mouth testimonials from customers themselves. Make sure to focus on how your company’s product or service successfully addressed a pain point your customer was experiencing.
  • Community involvement. A business that is invested in the community shows a commitment to giving back. Get your audience excited about supporting your business’ efforts by filming community involvement activities.

To resonate with your audience, create videos that clearly communicate your brand’s story as it develops.


Posted in: Audience, Video Marketing, Video Production, Video Production Tips

Videos are engaging, interesting, and memorable. They provide people with information using more of the senses, and as a result, they can be an excellent tool for teachers. Though schools can benefit from the use of videos as well, teachers can and should dive deeper into this area. The right video can communicate a message, share a story, answer a question, or break down complex topics into easy-to-digest content.

Why Use Video in Education?

Consider how your students engage in the world around them today. They use social media platforms such as Vimeo and YouTube every day. While this may be content that’s enjoyable, there is a strong component of this that can benefit the classroom. For example, 93 percent of teachers believe that the use of educationally based videos actually improves the learning experience, according to a study done by Kaltura. And, used in the proper format and designed well, this is exactly the type of result expected.

There are numerous benefits to using video in the classroom. Here are some of them:

  • Video allows students to engage visually. As a result, they also can retain information longer.
  • Students can watch the video more than one time, even at home to refresh their memory.
  • Video is more engaging, filled with more color, information, sound, and content. This helps to get them watching.
  • Video works in all types of classrooms. Use it in math, English, or just about any other topic where you want to communicate a message more fully.
  • Students enjoy videos. They are more willing to talk about what they watched. They can gather more insight and more willingness to share.

Video like this also allows the teacher to step back. Instead of teaching the same content day in and day out, video allows the teacher to step away from the front of the classroom to focus on other topics. And, yet, he or she is still providing incredible resources to students.

How Can You Use Videos in the Classroom?

As a teacher, your time in the classroom with students is limited. Each day is filled with more to do and balance. Video can help to alleviate some of this frustration. Here are a few ways to use it:

  • Create videos to teach specific course material. In particular, use it to help communicate a complex topic in a simple manner.
  • Use it to demonstrate outcomes to experiments or lab work. Break down the steps to a project your students need.
  • Use it to build awareness or communicate a message through a story rather than through a lecture. Sometimes, the inclusion of stories in teaching material can help to bring the message through more fully.

To be effective, video must communicate in the right format based on the topic but also on the audience. A professional video company can help to get this done. And, teachers can then turn this video into a tool they use to promote classes, refresh before a test, or engage students who need more sensory-based education more effectively.


Posted in: Getting Ideas

Are you looking for a few new ways to add content and interest to your social media pages? Video is the right medium, but what message can or should you use? It really comes down to your goals and needs, but sometimes, having a topic is not as easy as it sounds. New ideas can be challenging. Here are some of the best ways to jumpstart your video efforts on all of your social channels.

#1: Answer a Question

You get them from all of your social media accounts. Questions can be frustrating because you have to answer them individually. But, if you post a short video answering the most common questions, you solve that problem. And, you are providing your guests with outstanding information and insight as well. This is ideal for Facebook or Twitter questions, for example.

#2: Use a show-and-tell style message

On social media channels like Instagram, video and imagery are essential. You can get it right with a few important pieces. A show-and-tell type of video, one that allows you to share a behind the scene look or just provide insight into the company’s culture, methods, or services, is a good place to start. A good reason to do this is to ensure you are providing a real, authentic version of your company to your visitors.

#3: Showcase a product or service

Let’s not forget that a component of your social media efforts can and should be info about the products and services you offer. One way to do this, without being overly salesy, is to use your Facebook or LinkedIn pages to really dive deep into the product or service you offer. Break open the shell, so to speak, to share insight and information with your clients.

#4: Invite People to an Event

Facebook and LinkedIn are great social media platforms for launching and communicating about your upcoming event. Use a video to showcase what those who attend can expect. You will also want to invest wisely in some marketing here about the benefits offered. Get people excited.

Each of these methods can help you to reach your audience in an authentic manner. Video just helps to make sure the information comes across in the most effective manner possible.


Posted in: Video Marketing

The competition among travel agents has never been thicker. Travel booking websites have seen a boom in popularity among budget travelers who aren’t educated on the benefits of working with a travel agent, and as a result, travel agencies must strive to maintain a competitive edge. Video marketing provides a powerful tool that allows customers to witness the excitement found at the destinations that you offer while also outlining the unique benefits of working with your company. Video sets you apart not just from other companies in your industry but also from the booking websites that pull customers away.

Here are a few reasons why your marketing strategy should include video marketing.

Sharing on Social Media Is Easy

Social media has become much more than a way to connect with faraway friends and family. People of all ages use it to get their local and national news, research different products and services, follow their favorite musicians, and so much more. If your travel agency is on social media, then you have a prime opportunity to meet your target market right where they hang out. Publishing promotional videos on social media is a powerful, shareable way to engage potential customers. Make the most of social media platforms by tailoring campaigns according to specific factors like relationship status. For example, those who are recently engaged may be interested in promotional videos showcasing romantic getaways.

Search Engines Love Video Content

Your ranking on a search engine results page is everything when it comes to attracting new business and even repeat customers; after all, if your brand is buried under pages of results, you might as well not exist. Video almost always helps you gain a better search position. In fact, according to a study conducted a few years ago, a webpage that had a video was 53 times more likely to be listed on the first page in the SERPs. Take advantage of this edge by creating and focusing on different personas, for example, a business traveler, and tailor a video that provides solutions to their most common needs and pain points.

Videos Have Powerful Influence

When it comes to influencing your customers, video holds a power that the written word just doesn’t. It provides a more interactive experience, giving your customers an opportunity to see the accommodations and activities available to them at your top destinations. Videos that take advantage of weather conditions, such as changes in temperature, snow storms, or cloud condition, are particularly effective in inspiring customers. When winter temperatures plunge into the single digits or when summer temperatures become unbearably high, consider creating a video showcasing a destination with a more comfortable climate to motivate aspiring travelers.

Want to learn more about using video to gain a competitive edge? We’re here to help, so reach out to us today to get started.


Posted in: Video Marketing

How can dentists use video for marketing? Many of today’s consumers turn to the internet for information and to find the service providers they need. They also expect a completely new type of interaction with those service providers. Video can help you to create the engagement these patients want and need to make the decision to visit your location over others.

What Can Video Do for Your Dental Practice?

Videos used online offer a number of benefits for dental offices. Some of those include the following.

  • You’ll increase the number of people learning about your company. You can include videos about the company, its history, and its goals.
  • Placing videos on YouTube, for example, can help your audience learn about the services you provide. Explain how a procedure is completed, for example, through a video demonstration. This can alleviate their stress about coming in for an appointment.
  • You can also benefit from videos for SEO. To rank well in the search engines, add more videos to your website, blog, and social media. This will help your dental practice to be easier to find by those looking for these services.

Use videos in various locations to communicate with your audience. Instead of a basic website like every other practice offers, offer something a bit more effective and engaging. This will get the attention of your would-be patients.

Video Types for Dentists

How can dentists use video? Many times, dentists don’t recognize the numerous ways they can use video to communicate a message. But, there are plenty of things to use videos for, including:

  • Patient testimonials; allow new patients to learn what they can expect from your dental practice based on what other patients have to share.
  • Provide informative information and tips to patients. Use video to show them how to brush their teeth or to care for their oral health.
  • Document dental procedures to provide a better level of information and to put patient’s minds at ease. This type of supportive video can help make your dental office more enticing than others.
  • Post videos about the staff. This can help to make your location a bit more real to prospective patients. This is especially important for dentists themselves.
  • Showcase what you do to make patients feel at ease when visiting. Take them on a tour of the location.

These types of videos can provide an intense level of information to your patients. And, it helps your dental practice to grow in a competitive market.


Posted in: Video Marketing

When it comes to advertising, video is a powerful tool. It instantly engages the audience through multiple senses, increasing the likelihood that viewers will follow up on the advertising to learn more about the business it represents. Businesses in every industry can benefit from intelligent use of video in their media profile. The following are the keys for success to law firms using video to grow their business.

Introduce Your Attorneys

Trust is the key to any attorney-client relationship. Clients have to trust that you fully understand the laws pertinent to their case. They have to trust that you will represent their specific interests. Creating this trust usually requires at least one face-to-face meeting.

It is possible, though, to speed up that process with video introductions. While it isn’t an actual personal interaction, videos introductions create a better first impression than just a picture and some text. Video introductions offer an opportunity for your attorneys to show off their knowledge of the law, explain how they work in their own words, and start to build a connection with potential clients.

Create Advice Videos

A little bit of free advice today can pay off big in the future. Most attorneys know this, which is why most attorneys offer free initial consultations.

Converting this concept to video is easy. Create short videos that offer basic advice for how to act in common legal situations. You obviously can’t provide details specific to individuals, but you can provide advice that helps potential clients avoid making mistakes before they contact a lawyer, or maybe help them create the type of records that will make legal work less onerous for everyone involved.

The best way to share these videos is by uploading them to YouTube and then posting them on your web page and on any social media sites your business uses. In order to fully benefit from this, you should be posting new videos once or twice a week. New content maintains engagement, which is important for maintaining clients. After videos are roughly a month or so old, you will want to include them in an archive library that ensures clients can easily watch them any time they want.

Link Between Video and Other Media

Linking to videos on social media and websites is easy. You just need to include a direct or embedded link to the video. But, if you really want your videos to best support your law firm, you need to expand on this. You should be referencing or linking to videos at every opportunity. Link to them in e-mails sent to clients. Reference them in mass mailing print advertising. Even reference them on billboards if you advertise that way.

Similarly, your videos should reference other types of media as well. Mention your website or social media accounts in the videos. If you have a physical newsletter of some sort, let people know how to subscribe in your videos. This sort of cross-media referencing really complements your overall advertising approach.

Conclusion

Video, when used wisely, is a tool that helps grow your law firm. By creating professional, informative videos, that include a modest amount of cross-media promotion, you can engage your clientele in a way that strengthens your business greatly.


Posted in: Video Production, Video Production Tips

Video marketing is still a relatively new trend, and there is quite of misinformation surrounding it. Here is a countdown of the five most common video misconceptions.

5. You Need to Look the Part

If you’re like most people, you’re more comfortable when you’re behind the camera rather than in front of it. However, one of the most beautiful things about video marketing is that it promotes authenticity. It’s a real person talking about real issues to a real audience; for that reason, it feels personal and inspires trust.

4. It’s Only for YouTube

Sure, YouTube may be oriented around providing video content, but that doesn’t mean that your video content is limited to that platform. Video is highly shareable and can be circulated in one way or another on every social media platform. In addition to that, video content is a great addition to your website, personifying your business and putting faces to names.

3. The Number of Views Matters

How many videos have you started to watch (or how many videos have automatically begun playing on your browser) before you realized about 10 seconds in that you actually weren’t interested in it? The number of views your video receives matter in that it can show you how many people you’re reaching. However, that number only tells half the story; if 10,000 people begin to play your video and only five of those people watch it in its entirety, then can you really consider that campaign to be a success? As with most marketing efforts, quality matters over quality. Focus on getting your video in front of the right audience, even if that means that your number of views seems less impressive.

2. One Video Is All You Need

The future is video. In fact, according to a new report from Cisco, 79 percent of all IP traffic will come from IP video. Video content is only going to become more popular, and more and more, your audience is going to expect your brand to connect with them through this medium. A single welcome video on your homepage won’t suffice; video content should be a regular part of your marketing strategy.

1. It’s Too Costly

Maybe you think that since video advertising is such an important tool in your marketing toolbelt, then surely it must be costly. The truth is that it can be – that is if you’re going to invest in all of the high-quality sound, video, and editing equipment yourself. However, hiring a video production company for you is a surprisingly economical alternative to doing it yourself and getting subpar results.

There’s another side to the cost analysis though, and that’s the ROI. After all, a marketing campaign is only as good as the return you get from it, right? When it comes to video marketing, 73 percent of B2B marketers say that video marketing positively impacts marketing ROI, and more than half of marketers worldwide say that this type of content has the best ROI.

Want to find out more about how video can be put to work for your brand? Connect with us today to learn more about how the services we provide can support your brand, increase brand recognition, and establish your business as an industry leader.


Posted in: Video Marketing

Car dealerships have a difficult job to do. You have to market your vehicle to a very local audience and get them to come to your location. There are many fantastic ways to do this, but using pre-made videos from the manufacturer is not the only option. It may not even be the best option. Instead, change things up. Incorporate your own video marketing into your game plan. When you do, you’ll find that you’ll have more people interested not just in a car, but also your business.

Social Media at the Heart of It

Car dealerships need to have a social media presence. Facebook is a good place to start. You need to create a business page that lets you interact with locals in your area and within your marketing segment. Here’s what’s important. Incorporate engaging photos and outstanding materials into your social media. These are opportunities for you to grow your presence – because videos are easily shareable – and it helps you to bring people in the door.

How to Make it Possible

How can you pull off creating this type of buzz and drama? It all starts with video. Here are a few ideas to get you started.

  • Show off the existing cars on your lot. Don’t make this too promotional. Instead, provide an overview of what’s on your lot and what’s coming in. Video of the vehicles being delivered can spark the interest in your viewers.
  • Showcase people who just bought from you. If you have a few stories that can tug on the heartstrings, these will get more shares.
  • Let the kids doing the talking. Everyone loves a cute message involving your customers’ children. Why not incorporate them into a few of your videos.
  • Focus on tips. A very good way to market your car dealership is to talk about how to buy, what to look for, how to maintain, and how to sell a vehicle. Do not make these promotional. Instead, make them highly educational and clear. Teach people how to change a tire. Create a video for checking out the air in the tires.
  • Showcase your business with a walkthrough. Let your agents do the talking. Give interviews with them as well. Elevate the conversation by creating videos about market conditions and how individuals can use various rebates to get more money back.

Car dealerships can create long-term customers by building this type of social media presence. You’ll want to invest wisely in a plan that is going to capture their attention. Video marketing for car dealerships can be engaging, interesting, and very helpful.


Posted in: Video Production Tips

Today’s marketing team has endless products and services at their disposal to help them connect with their target audience. The marketing landscape has undergone huge changes in the last decade, but one thing hasn’t changed: word-of-mouth advertising is among the most effective tools for improving conversion rates.

A video testimonial provides website visitors with an attention-grabbing, memorable experience, enabling them to get a first-hand account of a positive experience someone had with your brand. Wondering what your testimonial video should include? Keep reading to learn how to create a testimonial video that gets results.

1. Laying the Groundwork

Like all videos, your testimonial video should have a solid intro. Your client should say a few lines about who they are and what type of industry they’re in. Then, they should relay the issue that they had and how your company helped them resolve it. If they’d previously had an unsatisfying experience with a company similar to yours, they may describe how their experience with your brand differed. The video may conclude with the client emphasizing how your product or service has positively impacted them.

Sounds short and simple, right? That’s the goal; your site visitors have a short attention span, so don’t lose them by shooting a five-minute testimonial. Your mission is to provide viewers with a person that they can identify with who was in a situation that they can understand, and then create value by demonstrating how your product or service was uniquely beneficial.

2. Ditch the Script

While laying out a basic structure or outline to follow is good, creating a script that is to be read word-for-word is definitely not. This marketing approach is one in which you’re essentially abandoning the marketing approach and kicking off a genuine conversation. Memorized lines crafted by a marketer will sound like just that, which defeats the entire purpose of a testimonial video. Give your client a few pointers as to what information you’d like for them to cover, and then let them do the rest.

3. Emphasize Benefits

The exact features of your products and services are probably readily available on your website, so they really don’t need to be laid out in a testimonial video. Instead, the video should focus on the benefits that you provide to your customers. For example, rather than talking about automation feature, talk about the time-saving benefit.

4. Use Candid Shots of Service Personnel

The beauty of testimonial videos lies in the fact that they provide an element of authenticity and transparency that is otherwise difficult to capture. Expand on that element by interweaving candid shots of your service-based personnel throughout the video, creating a more dynamic and engaging viewing experience.

Testimonial videos are highly shareable, so once your video is complete, upload it to your website, YouTube, and your preferred social media platforms. Because of their unique ability to fully capture just how your product or service enriches the lives of your clients, testimonial videos are a wonderful way to create brand recognition, build loyalty, and improve your conversion rates.

 


Posted in: Video Production Tips

Captions may seem like an optional component to video content, but they can actually be an important part of your online marketing strategy. You may know that 80 percent of internet traffic online is expected to be video by 2019. That’s why you are investing in it. But, without captions, you may be leaving a lot on the table – and a lot of viewers out of luck – from really capturing the content and message you are trying to present.

Why Does Video Captioning Really Matter to You?

Captioning is not new. It’s been used for many years for television. However, it hasn’t been used regularly on all websites or with all video production. It’s likely that this small investment and change to your marketing campaign, though, can make a significant difference in your outcome. There are a few key ways why captioning matters today.

  • It improves accessibility. Captioning’s ultimate goal is to improve accessibility so that those who are deaf or hard of hearing can still interact with and connect with the video. And, with a global industry, captioning also allows those who don’t speak your native language to gain access to the content. In short, more people get to experience your content.
  • Social media benefits come from captioning as well. It can help to increase the amount of people viewing your content on most websites. Keep in mind that captioning gives people a way to watch a video without the sound – such as when they don’t want to turn the volume on at work.
  • It also benefits your search engine optimization efforts. With captioning, you get to create a transcript of your video. This easily incorporates your keyword phrases. It can give you a nice bump to your SEO efforts.

In order to make captioning effective, there are a few things to keep in mind. First, keep them subtle instead of over the top in terms of flashy graphics. You also want to choose captions that work well with your video on all formats including on your mobile phones.

Depending on the tools you use to create captions, you can offer your viewers the ability to turn on captions or turn them off. This can also give you more freedom to use your video in variety of ways no matter what your ultimate goal is. On a landing page, this makes sense.

When it comes to using captions on social media, it’s best to offer them in all cases. According to some reports, nearly all people use Facebook without any sound – they don’t want the sound unless they elect to hear something. In this case, captioning becomes very important for them. Without it, you miss the audience you need to embrace because they are scrolling past your video.

Captioning is an important tool you should not avoid when it comes to video creation. With it, you can create an effective video that reaches more people and one that provides you with a far better ROI. It’s easy to incorporate.


Posted in: After Your Video is Created, Video Production

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