Blog

7posts


video small marketing business

Video marketing is associated with numerous benefits for businesses of all sizes, but small businesses may have the most to gain from utilizing this powerful medium. Here are ten big benefits of video marketing.

10. Tell a Better Story

Customers can record their testimonial on their smartphone or webcam and send it to you, and then you can share it on your website or social media page.

9. Meet Your Consumers Where They Are

Videos are your audience’s preferred medium, and delivering your message in the package that they want allows you to meet them where they are.

8. Boost Understanding of Your Product

In an era where customers conduct more and more of their shopping online, video marketing is the prime way to boost your audience’s understanding of your product by letting them experience it before they buy.

7. Improve Email Click-Through Rates

An email subject line that includes the word “video” is 19% more likely to be opened, and including video in the email can boost click-through by as much as 300%.

6. Foster a Strong Connection with Your Brand

The audio and visual stimulation that results from viewing a video has been shown to engage viewers and foster a deeper sense of connection than words on a page.

5. Get Big Bang for Your Buck

Website visitors are 64% more likely to make an online purchase after watching a video, and companies that use video report that they are growing revenue nearly 50% faster than businesses that are not.

4. Get Noticed on Social Media

Videos tend to rise to the top of social media newsfeeds due to their popularity, and site users are more likely to stop scrolling to watch an eye-catching video than to read the same content in print form.

3. Boost Your Conversion Rate

According to experts, doubling your website’s conversion rate may be as simple as adding video content.

2. Track Your Audience’s Patterns

Video allows you a peek into your audience’s consumption patterns by letting you see what parts of the video were skipped or what parts were re-watched. This gives you the opportunity to further tweak your marketing efforts to deliver what your customers want to see.

1. Take Advantage of Its Ease and Affordability

Contrary to popular belief, creating video content isn’t expensive, and it’s not just for large companies. With help from Kicker, your small or medium-sized business can harness the power of video and reach a larger audience.

Kicker works with your business to help you produce powerful video content to tell your brand’s story and reach more customers.


Posted in: All Posts, Making Decisions, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

You’re investing in a new video for your brand or company. Your ultimate goal is to ensure you get the most out of this investment as possible. Video can do many things for your company, but what is essential is to get the details right. Numerous factors can help your video stand out from the competition. However, there are three specific things that contribute the most to how well your video does.

#1: Create an Intriguing Story

To make any video truly memorable, allow it to tell a story – a great story. If you lack a story, no amount of other gimmicks or details will capture your attention. Of course, this can be the most difficult component of the process, too. You need a story that’s interesting, unique, and memorable.

#2: Design with Lighting Perfection

Lighting is more than just ensuring the space can be seen. It is also about creating a display capable of capturing the mood, feel, and overall atmosphere of the video. Getting the lighting, as well as the video’s composition right, can make or break it. Working with a professional can help soothe this concern significantly.

#3: Ensure the Sound Reflects the Video’s Goal

The sound within your video is more than spoken words. It is the music, the background, and the movements of each person in the video as well. If you lack sound, or you have too much or too little of it, you lack the type of emotion-grabbing, drama-for-attention design you want and need. Investing in sound is essential, but you also need to get the right type of sound based on the composition, goal, and the overall medium you plan to use the video in.

These are complex components to any type of video creation. This is what makes working with a video production company so important. But, even if you create a video yourself, if you focus on getting these three areas right, you will see your video perform well.


Posted in: Video Production Tips

Content creation is all about telling a story, whether it’s a story about your business itself, your mission, or your customers. As the content creator, your job is to tell that story in a way that will capture the attention of your audience and motivate them to take the desired action.

However, in order for that to happen, you must tell your story well. It doesn’t matter how great the story is; if the execution is poor, you’re unlikely to see the results that you want.

Here’s where animated video comes into the picture. This type of video is rich and engaging, and it is generally easier to produce and manage than traditional video content. In other words, animated video gives you all the benefits of traditional video content, but requires fewer resources.

Here are six reasons that your business needs an animated video.

Animated Videos Help You Get Your Name Out

Because animated video typically has a smaller resource requirement than other forms of video marketing, it can be used by nearly any business, no matter how small or young that business is. It levels the playing field, making it possible for small start-ups to get their name out and compete with bigger, more established businesses.

Animated Videos Let You Set the Tone

When you’re working with real people who have their own visions for how a video should look, it can be hard to capture the exact tone that you’re going for. With animated video, that’s not an issue; you have total control over the entire process from start to finish, setting the tone for even the most sensitive topics.

Animated Videos Appeal to Emotions

Animated videos go beyond providing a list of benefits; rather than limiting the content to the what, they explore the why and how. This makes it easy to appeal to your viewers’ emotions and push them towards the desired action.

Animated Videos Bring Problems and Solutions Together

Your customers have a problem, and your business has the solution. By using an animated video to demonstrate how your business has a unique ability to meet customers’ needs, you allow your viewers to plug themselves into the scenario you’ve created. Rather than simply telling them about what you can do for them, you’re actively showing them.

Animated Videos Let You Flaunt Your Creativity

Want to show a camper being chased by a bear without worrying about risking an animal rights activist group landing on your doorstep (or worse, being mauled by a bear)? Or an office building being crushed under a mountain of loose documents? With animated video, you can flaunt your creativity, playing fast and loose with the laws of nature and letting your imagination run wild. You can bring any concept to life, no matter how off-the-wall or complex it might be.

Animated Videos Leave a Lasting Impact

Because animated videos allow you to go to extremes to get your message out, they leave a lasting impression on viewers. Not only does this give your brand voice a microphone in your industry, but it will make you more memorable, giving you a competitive edge.

Through animated videos, you can create a boundary-free world that appeals to your customers’ emotions, allowing them to understand your brand’s message and what you can do for them.


Posted in: All Posts

The goal of any business video is to ensure that you create a connection with your viewers. Engaging videos get attention. They are shared. Perhaps most importantly, this type of connection with your audience helps you achieve your goals. What should you do to make a video engaging, though? Here are some simple tips that create outstanding results.

Let Your Video Tell a Story

Don’t shoot an advertisement. Instead, let your audience learn something through a story-telling format. You’ll want to make this very clear – ensure they can follow along and “get it.”

Let Your Actors Be Themselves

The best way to engage your audience is, in fact, to let anyone in the video be themselves. Instead of trying to “act” let each member of the video shoot just act as they normally do. This helps to reduce the overall stress of the shoot and helps everyone to have a bit of fun. That comes through on the other end, too.

Make the Interactions More Genuine

Don’t follow a very hard script. Instead, let people act and interact the way they normally do. This helps to ensure that your audience sees that you are a real person and that your company is all about being authentic.

Get the Content Right

Aside from the video script, you also want the content of your video to convey a sense of fun and lightheartedness. For example, choose camera angles that are able to create the mood – don’t settle for just a direct, face-forward look. And, add some music to help drive home the emotion you hope to create in your video.

Don’t Forget the Details

Sometimes, you need to communicate actual details. Using graphics at the end of the video, for example, can help convey this information. You’ll also want to consider adding details that help to make the video more unique and stand out.

The more time you take to create an authentic experience, the better. When it comes down to it, videos are only as good as your video production company can create – and that means hiring a team that is well seasoned in creating engaging, interactive videos the audience can relate to.


Posted in: Video Production Tips

Hiring a video agency could be one of the best decisions you may for your business or personal needs. Let’s face it – video is incredibly important today. It has become the marketing tool for most companies and, without a doubt, it continues to play a role in brand awareness as well as sales material. Yet, many companies make the mistake of trying to producer their own product. While this may be more possible than ever, it rarely provides the same, outstanding quality that is always provided by a top-notch video production team.

Why You Need a Video Production Agency

Hiring a video production agency provides an opportunity for companies to achieve their underlying goals. It also helps to avoid some of the most common challenges present in this industry. If you need great content and video quality, this is where you need to focus. What challenges will you avoid when you bring on a team like this?

#1. You get a solid foundation

The first step is to create a foundation. Know what your goal of the project is. Create a plan that is going to get you there. For example, you’ll need to consider your audience, your script, your location, and your overall goal. Your video production agency can help you to achieve these goals so you have a solid foundation from which to start.

#2: You keep your budget in line

It’s easy to get off track when it comes to creating and building a budget and then trying to produce content for your video on your own. If you want to (or have to) stay within a budget for your video shoot, these professionals will ensure it. You can still have a fantastic end product without the over-the-budget concerns.

#3: The tools are already in place

When you try to shoot your own video, you’ll need to invest in equipment and setup. You’ll need to spend time with lighting configurations. You’ll need to learn how to script a script and edit it. It’s a lot of work not only to complete, but also to learn how it is done. When you hire a professional, on the other hand, they have these skills in place already.

#4: You don’t have to create the story yourself

Sometimes, the hardest part of the video production is the storytelling. You need to develop a story through your video that hits home with your audience. Being so close to the project, this can prove to be very difficult. However, a video production agency can streamline the process for you and ensure your success.

#5: You can achieve a strong ROI

When you hire your video production company, you get a better bottom line and return. They keep the costs in line. They create a story that’s going to get attention. You see better profits. The fact is, you end up with a better ROI if you let the pros do the work.

These factors play an important role in your success. Do you really want to overcome these challenges on your own?


Posted in: Working with a Video Production Company

What’s your video marketing strategy? Even small businesses need one and creating one doesn’t have to be difficult to do. Your marketing strategy answers many of the questions you’ll have about producing video and using it. For many businesses, this can seem like an overwhelming process. However, with a few key tips and a basic guide, you can easily work through the process. Here’s where you should focus first.

#1: What is your budget?

Your budget will determine how many videos, the type of video, and other factors related to the project. The key here is to invest in quality. A single video designed well to represent your company is far better than low budget videos that create a poor brand image for your company. It is best to determine your budget in advance and then work with a professional video team to determine what your options are.

#2: Create a story

What message do you want your audience to have? There’s no limitation to what you can do. Be creative and unique. Tell the story of your business or products. Tell the story about why your business is present. It’s important to make the process as human as possible.

#3: Bring people into it

While it is possible to create the video your company needs with just your product in it, what’s better is to bring humans into the video itself. As noted, you’ll want to create a story that humanizes your brand, company, and product. The best way to do that is with people, either those who you are selling to or your employees.

#4: Remember short is better

The next step is to consider the length of your video. However, don’t focus on a video that’s too long. You may have a great deal of information to share, but at the same time, you’ll want to keep it as short as possible. Most of the time, videos should be kept under five minutes. People watching these vehicles rarely spend more than that amount of time on them.

#5: Determine how you will use them

When creating your video, you’ll want to have an audience in mind. This is the person or group of people who you feel is most likely to watch and benefit from your video. Then, determine where you will find these people. For example, you may want to use social media for marketing. This is often a great place to market to Millennials. Options include YouTube, Facebook, your website, or numerous other platforms.

#6: Determine what you want your viewers to do

It’s important to give the viewers direction after they watch your video. Do you want them to call you, sign up, like the video, or share it? This is your call to action and it is critical to the success of any marketing video. Without it, your customer closes the video and moves on. With it, they have an avenue into connecting with you again.

Creating the right marketing video starts with understanding how you will use it based on what your plan achieve with it. Invest the time in developing your marketing strategy first and then apply this to the video production. Work closely with a team to produce a video that fits this strategy and creates the outcome you desire.


Posted in: Video Marketing

Louisa May Alcott wrote in her novel Little Women that, “[she liked] good strong words that mean something…” Indeed there are some words that instantly transport the viewer into a whole new world. How many times have you heard a voice-over on a film and instantly gotten an adrenaline rush of anticipation?

Words are immensely important tools that have the potential to evoke powerful reactions in your audience. The right words can build a strong public connection with your brand and turn it into a household name.

Once Upon a Time

Storytelling is one of the most natural ways to communicate ideas and information. Brands and products are created for a specific target audience. One of the simplest and most effective methods to communicate to your audience is by telling them a story – and great script will always tell a great story.

The Key Elements of a Great Script:

  • Gets the message to the audience clearly
  • Is honest, concise, accessible, and uses key words to engage the right audience
  • Creates a proper structure that will focus on the brand’s objective
  • Is the right length to match the duration of the video
  • Curated to specific platforms like YouTube, Facebook, or other social media sites
  • Focuses on solving problems for the audience, rather than the brand itself
  • Will evoke a strong emotional response, or keep the viewer engaged, and attentive

Video Specific Scripts

There are many different types of marketing video formats to incorporate in a campaign. Explainer videos, which are very popular, uses narrative structures to convey a message, where the brand came from, their mission, and how they can help their targeted demographic.

Instructional videos may require an entirely different type of script as its primary focus would be to inform, educate and relay key points to their audience. The tone of these videos may also be completely different as it might need to employ more point-form language so that the viewer has verbal cues on what to note and write down.

A successful marketing video will employ music, animation, or live film in conjunction with a great script. Unique voice-overs can highlight key marketing features and bring the vision to life.

More Than Just a Poor Choice of Words

Creating a good script for an explainer or animated marketing video is an integral piece to a successful campaign. Your brand or product is geared towards an audience that is looking for something. The right video production team will give your brand access to acclaimed script writers that know the market and offer creative insights you may otherwise miss.

Sub-par script writing can have some deeply damaging effects such as:

  • Reducing viewership and followers
  • Provide incorrect or misleading information to your audience
  • Permanently damage brand image and association
  • End up costing more funds than the actual money spent on a poorly executed marketing campaign

It is important to set aside the time and resources so that your video campaign has a great script. This will ensure that your brand messaging is consistent, effective, and powerful.


Posted in: Making Decisions, Video Production Tips