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create good video training

Creating a training program is an essential part of building your business, as it provides your team with important information they need to know. How do you do it? There are a number of different formats that can work for you, depending on the industry and the type of training you are doing. With video training courses, the following are a few examples of how you can create an effective solution for your team.

Live Action Videos

One of the training video formats to consider is live action. This isn’t big thriller, movie-level stuff. Rather, you just need an employee that is comfortable working in front of the camera to provide instruction and information. They should be someone that’s relatable to the person you re onboarding. People like to feel a connection with those they will work with and this type of video can make that effective.

Role Playing Videos

Depending on the type of business you are in, you may benefit from the role-playing training video. This is a great way to show how to handle problems and resolve situations as they arrive. The video has at least two people who interact based on the content you will present. Keep it as realistic as possible to ensure your audience is truly learning what they need to.

Other Options

Depending on the situation, your company may also benefit from a few other types of video training formats. Consider these options:

  • If you want to provide a video and narration over it, a screencast works well. This is an excellent way to provide information without having to demonstrate.
  • Animation can work in some situations, but you don’t want to have your team think that the information you are providing is anything less than valuable. This isn’t the time for humor, but it can show steps in a more complex process.
  • Onsite videos are another option but can be more complex to create. The goal here is to present your audience with the actual location they will be working in and to communicate a clear message to them about the process – a tour, demonstration, or even just a way to familiarize themselves with the location is possible here.

Many times, you’ll need to create more than one training video. Try out a few different formats to determine which one is going to provide your audience with the best possible outcome. It is well worth spending some time getting these videos right. They can serve as a training tool for years.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Process, Video Production Tips

Video has become a powerful advertising tool, effectively building trust, appealing to mobile users and desktop users, and showing a great ROI. Regardless of the size of your business or the industry that you’re in, you can use video to connect with your audience and get your message out.
Check out these eight creative ways that your business can use video.

1. Advertising

Sure, it’s obvious, but it’s worth the mention because video advertising is such an effective tool in the online marketplace. By showing your audience your product or service in action, you can remove some of the apprehension that comes with online purchasing.

2. Educational Content

Whether it’s a practical how-to or a piece of thought leadership, educational content is a great way to establish your business as an industry expert.

3. Training

Gone are the days of handing a new hire a thick orientation guide; today’s companies are using training videos to introduce their company’s goals, history and culture to new members of staff. Training videos are also great for introducing new philosophies, products, and goal metrics for veteran employees.

4. Event Videos

At your next company event, grab a video camera or even a smartphone and capture footage of the event. You’ll have access to video snippets that can be recycled in endless ways, from raising brand awareness on social media to selling tickets and encouraging participation in future events.

5. FAQs

The idea behind an FAQs page is solid; rather than handling general issues on a case-by-case basis, why not take care of them in batches? Unfortunately, FAQ pages can feel rather brisk and impersonal. Using video to address customers’ most common questions and problems eliminates that perception.

6. Customer Experiences

Written reviews are hard to trust; after all, virtually nothing stops an unscrupulous company from writing their own glowing reviews about their products and services. Videos of customer case studies, on the other hand, provide a glimpse of a real-life experience that a customer had with your brand and build trust and credibility.

7. PR

No one likes change, and any changes that your business makes, no matter how necessary or positive, will likely be met with resistance. While written text is easy to produce and circulate, it essentially leaves the reader “unsupervised” to draw their own conclusions about your brand’s intentions, goals, and even motives. Creating a video that addresses a hot topic that has come up lets you combine words with tone, control the speed at which your viewer moves through content, and emphasize key information.

8. About Us

Video allows you to do more than simply tell your audience who you are and what you’re about; it lets you actually show them. An About Us video is a wonderful medium for sharing your values and giving your business a face.

Video, when done well, is an effective tool that has a variety of applications. By implementing some of these ways to use video, you can increase brand awareness and engage more customers.


Posted in: Video Marketing

Could video help you to train your team more effective and efficiently? You may be surprised by just how incredible your new hires or even cross-trained individuals do when they can use video as a key component of their learning process. Video offers many benefits – lower costs, more opportunity for customized education, and lots of better results than reading a how-to manual. Yet, pulling it together and ensuring that you can teach your would-be employee or another individual in video takes a bit of practice and organization.

Where to Start

If you are just getting started turning your big training manual into a video production, the first step is to take a deep breath. You have a lot to say and plenty of time to do it, but you need a game plan. You’ll want to first consider the options available to you including video with people and video with animations. Both can work depending on your format.

Next, Create a Plan

Once you know what format you plan to use, the next step is to create a video map. This is simply a diagram that shows what information will be included in the training videos as well as how the information will flow from one step to the next. It’s a good idea to make your content, for example, into smaller chunks. An important tip – don’t go for one long video. Instead, create steps in shorter, five-minute-long videos.

Create the Visual Component

Video is highly effective because it is visual. You’ll need to create a comprehensive game plan for how to make this work that relies on a combination of instructional information as well as visuals. You don’t have to describe every detail of the process – let your visuals such as props, layouts, and location, help to provide information.

More Tips for Success

Transforming your training materials into video format takes a lot of consideration. Here are a few things to keep in mind:

  • What is the best ROI for this video? Be specific. You need to know what you need the outcome to be before you create the video.
  • Where will this video be watched? You’ll want to consider formatting and design elements within the video based on where your viewers will watch it.
  • Should you include specific learning objectives in the video (yes!) and how do you wish to do this? Simply stating exactly what the employee should learn in the demonstration or training video is a good first step.
  • Who should be a part of this video? Use someone that is clearly spoken, easy to understand, and personable. Training videos are an extension of your company’s brand.
  • Work with a professional video production company to get it right. Don’t assume your smartphone camera is good enough.

Creating training materials through video makes sense, but doing it well means considering a variety of factors. Take the time to really break down what you need from this video and then create a plan to get you there. It may be easier to achieve with the help of a video production company.


Posted in: Video Production Tips

Virtual reality is more within reach now than it ever was. There are numerous companies offering virtual reality as a within-reach solution. If you have yet had the opportunity to slip one of these devices on and try out virtual reality, now is the time to do so. You’ll find that this is one of the most exciting opportunities today for those looking for a fantastic way to create videos that not only provide information, but also provide people with a bird’s eye view of what’s happening. It is because of this that virtual reality has become an important tool for training.

How Can You Use Virtual Reality for Training?

No matter what industry you are in, you need to train your team to interact with equipment, other people, and with customers. It can be hard to do from a piece of paper. Reading how to do so isn’t going to provide enough depth of information. On the other hand, you may find that a simple video in traditional form only provides a bit more depth. Rather, when you want people to feel as though they are truly experiencing what they need to do on the job, this type of training video works well. Virtual reality makes it very real and accurate.

How can it help your business? No matter who are you are training or why, it can help you effort in a variety of ways:

  • It teaches stills in a real, life like environment. This means they are getting as close to hands on training as is possible.
  • Your actual customers or floor work isn’t being interrupted by someone that needs significant training right off the bat. In other words, your business operations don’t slow down as much.
  • You don’t put an employee in a risky situation with no idea what to do or where to go. It minimizes risks.
  • It can speed up the training process. As a direct result of this, you are going to spend less money on training itself and more time with employees working at a higher productivity level.
  • You can teach more in less time. Virtually reality is so life like, it helps to teach concepts faster and that means they have time to learn more.

Overall, as a business owner, you have to make decisions based on your specific needs. Virtual reality may not seem like the first step in training, but creating virtual reality training and using this as a key component of your training process can save you time and money while creating better qualified employees right out the door.


Posted in: Video Production, Video Production Tips, Viral Video

Video training is essential for many purposes. The product instructional videos are necessary for getting new employees up to speed and making your products easier for the customers to use. The instructional video enables your clients and customers to partake training at their own convenient time and pace. Thus, they foster flexibility when the customers and employees are learning about new products in the market.

It is not difficult to put together an engaging instructional video. However, it needs some skills and time to get it right. For starters, you should plan your video to address all the content that you intend to cover. When planning for your video, the contents below should be off in-depth consideration:

  • The overall learning goals – put into account the critical information that you need your audience to take away from the video.
  • The course outline – proceed to create a list of the fundamental topics that you need your video to cover
  • The target video length – do not create a long video. Make sure that if your instructional video is lengthy, it should be divided into chapters of between 2 and 7 minutes. The breakdown will make sure that your audience can quickly comprehend the content of your video.
  • Select your subject matter expert – ensure that you choose an expert from within your organization that is widely knowledgeable of the product you wish to create for the instructional video.
  • Choose the time, date and location for your practice run and video shoot.
  • Finally, determine the budget and the crew needs for the shooting of your instructional video.

Before you start shooting your instructional video, make sure that you understand the basics of your instructional video. Make sure that you adequately connect with your audience. For instance, in case of demonstrating software, combine screen shots with face time from the presenter. This interspersing will keep your audience engaged all through the video duration. Furthermore, fine-tune the video with the help of your subject matter expert before production.

An excellent video is obtained when your expert feels comfortable in front of the camera. The shooting process should be divided into small segments, and the process kept fun and simple. With these conditions, the expert will be at ease to extensively elaborate all the necessary information about your new product.

After shooting your video, it is necessary for your team members to review the video. This review will enable you to edit the video accordingly resulting in a top quality instructional video. Moreover, you may add closed captions to your video to optimize your video for search engine results. Before publishing your video, consider your audience’s experience. You can compress your video to cater for the average user depending on the bandwidth that they have.

An instructional product video is appropriate whenever you make a new product that has not been previously made. The video will educate the audience on the proper use and handling of the new product. Therefore, since the video also acts as a marketing video, make sure that it markets your product efficiently.


Posted in: Making Decisions, Video Production Process, Video Production Tips