Interviews are challenging to get just right. You want to convey a very specific message, in the right light. The best way to ensure your message is presented clearly is to ensure the video is done well. Interview videos can be challenging because there are a lot of working components. However, with a few tips, you may minimize some of the background and get precisely what you need.

Get the Details Right First

The first step in the process of creating interview videos is to have a plan. You may not know what will be said, but you should have questions ready to go to lead the conversation. Dead air is perhaps the worst component of any interview. Define the purpose of the interview, write down plenty of questions (often interviewees will not offer long answers, requiring a lot of prep work on your part), and then consider any type of response the individual may give.

Choose the Right Venue

The setting for your interview needs to be well established. You want to ensure the environment is designed to allow for clear communication. You also want to consider factors such as the amount of light present, area distractions that may occur, and the comfort of those who will be in the interview. It is easiest to do videos in an actual studio, but that’s not often realistic. Choosing an outdoor venue is the most challenging. Be sure to give yourself plenty of time to get started.

Setup with Confidence

Perhaps the most critical step in the process is to ensure that you have prepped all of the equipment and tested the method before getting started. This means arriving early, setting up all gear (or allowing a video production company to do all of the work for you), and then testing the entire process. Consider lighting, background noise, background visuals, and every other factor that can play a role. You also want to ensure there is a working mic that sounds well. Getting sound quality right can be challenging in any environment.

Create a Conversation

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations. You want to be able to provide clear information to the viewer, but you also want to make it seem comfortable and relaxed. A conversation is easier to create in this manner.

Interview videos that need to convey specific messaging benefit from having a video production company to help. Even if you are doing the video yourself, give yourself time to plan and execute the entire process with precision. You will want to do some practice work to get the format and your confidence in front of a camera up.

Posted in: Online Videos

What type of corporate video is going to really ring true on social media? The type you use really depends on the goals for your next social media campaign and your company as a whole. However, there are a few styles to consider that work the best on social media. Which one is right for you?

#1: Informational and Satirical

Social media streams stop when you post something with a bit of truly funny, though not negative, on your timeline. Choose a video that’s satirical that conveys this. However, be sure to add good information to it at the same time. Don’t waste your viewer’s time but make them smile while learning.

#2: Trendy, Elegant, and Dominating

A bit more sophistication and a lot of trendy charm can also work very well for a social media video. Choose this video format when you want to make a point about how elegant your product is or to elevate your brand. Keep it tasteful, though.

#3: Hip and Lighthearted

If the stuck-up vibe isn’t right for your company, it’s time to consider a lighthearted and hip video style instead. To pull this off, it is very important to remain authentic to your brand and to your audience. Fake smiles are not going to work.

#4: Exciting and Dramatic

When you want to make a powerful statement, your video needs to show that in sound, color, and words. Consider something more mini-series quality that is more epic. These are the types of videos that get shared because they are so awesome.

#5: Inspiring and Sincere Message from the Heart

A feel-good story can work very well for many brands as well. In your video here, you don’t have to get all sentimental, but you can and should be sincere. If you want your brand to exude feelings and positive sentiment, this is the type of video format that is going to work the best for you.

#6: Educational and Straightforward

You could call this the more traditional format of video. It can work very well to communicate important information. If your audience needs information and really benefits from a very straightforward message, this is a good route to take. Keep in mind that all businesses benefit from this traditional format from time to time.

What you say and how you say it matters. This is very true with social media. Yet, it’s not always easy to find a format that’s going to draw enough viewers in. That’s why it tends to be ideal when you work closely with a team of pros to help you.

Posted in: Online Videos

When it comes to creating your next business video, take into consideration how sports videos can offer some suggestions and innovative methods. Sports videos are on-the-go, fast-paced, and exciting. They are attention-grabbing, often pulling people into them just to see what happens. How can that translate into a business video for your needs? There are a couple of key takeaways to consider here.

#1: Work to Grow Your Content

In today’s video world, you really can start from nowhere and work your way up. You do not have to be a star to create a following. You just have to be unique and interesting enough to grab the attention of the fans you are hoping to create. Work to grow your content one video at a time to reach an audience that fits your company.

#2: Capture Real Time

Today’s consumer wants to know what real life is like, not a fake set or a script. Do not be afraid – as the athletes do – to pull out your phone and start recording. While there is always a time for a produced, well-designed video, that is not the requirement. Instead, get real and do it in real-time to grow your audience.

#3: Work with Influencers

Many athletes have become influencers themselves. In short, you just want to get your brand in front of those influencers’ audience. To do that, you need to connect with those people on social media with a large following that is mostly made up of your most likely customers. Be sure to create videos that include cross-overs or collaborations with social media influencers like this to grow your following and to achieve more of a reach.

#4: Work on Building the Emotional Fan Base

You want people who are not just followers of your brand, but that have an emotional attachment to your brand. That may be hard to create initially, but once you learn how to create videos that are authentic and very much realistic, you will easily see your watchers grow. Again, grab your phone, as the athletes do, and make passionate statements about who you are, what you do, and why that matters to you and to your customer base.

#5: Connect within the Community

Athletes know they have to be a part of the community to maintain their fanbase and to drive their skills. The same is true for business owners. Get into the community with your videos. Play a role in the day-to-day lives of your customers.

What can these sports videos teach you? They can most certainly teach you how to grow a strong following of loyal fans.

Posted in: Video Production

As technological advancements have swept the events management field, the event-planning process has come a long way from paper-based systems and binders filled with charts and pamphlets. Today’s corporate events are expected to provide a dynamic experience that engages attendees, offering a unique experience that will educate and inspire. Here are three innovative tech trends that are changing the way companies share their story.

Engaging through Virtual Reality

While virtual reality has been on the horizon for at least a decade, the technology has finally reached the point where it can be incorporated to provide an immersive, enriching experience for event attendees. Virtual reality allows users to move and interact with computer-generated images, enabling companies to tell their brand story through 360-degree video. Major companies like Google and Sony are investing heavily in this budding technology, ensuring that it is increasingly accessible, affordable, and ready to be a part of your next event.

“Heads Up” Technology

People spend a lot of time staring down at their phones, and this has been a pain point for many companies who have hosted events. In response to this, event planners are using “heads up” technology to take advantage of attendees’ preoccupation with their mobile devices. Many events now feature large-scale interactive games, where smartphones are transformed into controllers. There are also apps like Crowd Mics turns cellphones into microphones to allow users to interact with a wide audience, as well as other dynamic video and audio interactions via smartphones. Rather than changing the habits of event attendees, consider looking for ways to optimize their experience through mobile technology.

Video Instead of Text

Consider this: 90% of the information that your brain takes in is visual, and that information is processed 60,000 times faster than text. While reading a text is active and requires our brains to do a lot of work, watching a video is passive, allowing our brains to take a break. This, in turn, frees up the mental resources to let us make an emotional connection with the information being given. When it comes to conveying chunks of information, video, not text, is the way to go. Not only is it easier and more fun to use this medium to educate your audience and promote your brand, but this format ensures that the information is more easily absorbed and has a greater impact.

Incorporating tech trends into your next event will provide a richer, more engaging experience for attendees while effectively relaying your brand message. We can help you capitalize on these event production trends in a way that will impact your attendees long after the event has concluded.

Posted in: Video Production Tips

The Biggest Video Marketing Trends of 2017: Are You Ready?

The utilization of video in social media has grown to incredible numbers. In fact, customers have come to expect video content as a part of their engagement and connection with their favorite brands. Video consumption has grown significantly over the last few years as a result of mobile technology improvements and overall access. Video isn’t new, but it is growing in terms of how much value and importance it offers to the customer.

Not Sure You Need Video?

Think again. The fact is, video is everywhere in the marketing process and growing rapidly. These trends show it:

  • Did you know that 80 percent of online video viewers have interacted with a video ad at least one time in the previous month?
  • More than 33 percent of online activity – all of it – has to do with watching videos.
  • And, 76 percent of professionals watch videos as a part of their business at least one time a week.
  • The average person watches more than 33 videos, on average, each month.
  • Perhaps most important, 38 percent of video watchers view the ads as credible – and that directly impacts their buying decision.

So, What Will 2017 Bring?

Video will be an important part of any marketing plan for 2017. Among the various ways video content will make a difference includes the following:

Facebook Video Will Grow in Demand

Facebook continues to be the strongest social media platform for marketing. Mark Zuckerberg, head of the company, has said that video, including Facebook Live, will be the main focus of the site and will be where the company focuses its resources. Video increases the number of people that share and talk about products.

Live Video Across All Platforms Will Dominate

Many of the social media sites – including Facebook, Twitter, and Snap – are focusing efforts on live video. Interacting one-on-one with fans and prospective customers is very important and highly effective when done in this format. One survey found that 85 percent of the people that use Twitter watch videos each day. Keep in mind that interaction through live video is likely to grow at a fast rate for all businesses across all platforms.

Sales Professionals Will Need to Focus on Video

Video offers a number of benefits:

  • It is easy to digest information, even complex information.
  • People like videos better than reading content.
  • People that see how a product works are more likely to buy it.
  • Customers can embrace and learn about a company long before buying from them.
  • People prefer learning technical topics – even product manuals – when it is in video format.

For all of these reasons, it has become increasingly important for companies to invest in video as a key component of their sales process. It should not just be a marketing tool to draw in people, but also to close the sale and to educate customers about companies, products, and services more fully.

When it comes to business plans and marketing plans for 2017, a focus on video is very important. In fact, video marketing should be the place most companies put most of their marketing dollars simply because it will be the differentiating factor when it comes down to where a customer spends money. Without a strong video focus, companies will struggle to capture their customer.

Posted in: Video Marketing

What is happening in the B2B market? Video is hot. In fact, it has been called the most compelling action taken on the Internet today. With that thought, you may want to tailor your B2B advertising around the use of high-quality, engaging video. Before you hit the webcam, though, there are a few things you need to know about the current marketing trends in this marketplace. Here’s what we are seeing doing well right now.

Video Needs to Create an Experience

One of the most important trends in video marketing is the experience. Instead of just providing facts and figures, ensure your video is engaging enough that the viewer actually has a positive experience. It is that engagement level that is going to help the individual watching the video to truly remember it. This is important because video can create feelings, especially when learning something the first time. It’s a virtual experience you want them to have.

Humor is Important

Video marketing to the B2B market can be somewhat boring. In some instances, we forget that real people are behind those screens not “companies.” Adding a bit of humor into the marketing can help. Laughter is good for the soul and for brand recognition. While you don’t want to create a comedy club script, adding a bit of humor throughout the video can add to the experience and ensure it is memorable.

Solve a Problem, Provide a Solution

Another key area of importance when it comes to video is ensuring the product is showcased as a solution. This is important in all forms of marketing. In video, you can actually show it being the solution, though, and that can be both memorable and effective. Videos with happy client interviews, for example, can be effective as can creating a how-to video that showcases the process of using the product.

Play on the Emotions

When making a purchase, people decide based on their emotions not on their logical need. When creating video, then, it is important to connect on an emotional level with the viewer. For example, develop a set of videos that showcase real-world issues with real people on the ground. This is a great place to incorporate social initiatives.

Your Content and Video Quality Needs to Be at the Top Level

A common mistake many smaller businesses have is creating video that’s just – video. It’s not working because the content is not relevant, useful, or done in an attractive manner. The best way to handle this is to hire a professional organization to handle the video marketing for your company. Don’t rely on just anyone, but on someone that can help to showcase the professionalism of your business.

In addition to these elements, it is also important to ensure your content is evergreen. That is, it should be able to be used over and over again without having any limitation or timestamp. For example, promotional video should be something that you can use long term. And, be sure you are including micro-content into your videos. That is, short videos can be very powerful.

How many of these marketing trends for video are you including in your B2B content? If you are not hitting all of those numbers like you want to, it may be time to up your video marketing game to achieve more.

Posted in: Video Marketing

Viral videos doing rounds on social networking sites often have thousands if not a million views. Emerging video trends have created, according to research done, awareness on products/services for marketers on social networking sites. The trend in viral videos in these current years challenges a number of suppositions and theories held on the same. A look at top viral videos confirm that the most viral content on social media are usually commercial corporate contents usually more than a minute long among other comical, musical, political and animal contents.

Emerging marketing video trends have diversified over the years with viewers’ expectations changing and growing rapidly. It is thus up to businesses to keep up the pace so as to meet these demands because, a single viral video connects to a thousand viewers equating to millions in revenue for businesses.

So why do these videos go viral within a short period of time? What should marketers have in mind to have a successful video? Well, let’s list a few of these factors.

A large percentage of people watch online videos at least once or twice every week. Unique, original and even emotional videos strongly attract and engage viewers encouraging them to in turn share them on to their networks on social media. It is paramount to have diverse videos falling within different categories with a tone of almost everything from humour to emotion to musical. Businesses can shine from other competitors within their field if they are ready to feature all these to attract more viewers.

Most successful videos stand out from other videos because they are simple and avoid using jazzy texts and logos. They mostly focus on the core purpose of the video which are customized to the viewers’ perception; Therefore, video ads made by businesses for commercial reasons need to be simply tailor-made to attract viewers in turn encouraging sharing on other platforms.

Humour in Advertising
Videos that reach a million hits over short periods often have a little bit of humour and jokes incorporated in their message. Who wouldn’t want a little laugh after all? Videos meant for commercial purposes can add a little bit of fun so as to permanently create an impression to viewers. This will encourage video sharing and drive traffic to their websites. Videos that have a lasting positive reaction to viewers will most definitely encourage them to purchase products from websites that upload these short funny clips.

Final Lessons
It is important to note and remember that most top viral videos last longer than one minute, changing the shift from 30 second short online ad videos. Additionally, emerging video trends shift from the normal and formal trend to more funny, animated and cool clips to advertise their products/services. This trend has quickly picked up and as technology advances, people expect a shift from old and common advertising methods to more engaging online ads on social networking sites as Facebook and LinkedIn. These are just a few factors that create successful videos.

Posted in: Making Decisions, Online Videos, Video Marketing

Are you still spending up to forty, fifty or maybe a hundred thousand dollars on shooting and airing video ads for television and media? Are you still unhappy with the results they are clocking in? That is a classic case of inefficient advertising. It’s time you figured out the benefits of the word ‘Internet’.

Video content marketing is the latest buzzword in the industry, making it possible to launch a viral video campaign with very little money. In fact, video content marketing isn’t about creating sales pitches and infomercials, it’s about creating some value for your customers, letting them know how your products can be helpful in their lives, or educating them about how to best utilize your products. The impetus is on reaching out to a much wider audience in much less time and by spending much less money. Here’s how you can accomplish that:


1. Create a Niche

That’s the great thing about internet based marketing; you can target your audience. You can identify your potential market, build a community and reach out to targeted customers using relevant information that will appeal to them. Eliminate the guesswork about what will work for the largest section of TV watching audience. Instead, focus on the people you want to exclusively communicate to. For instance, if you are a retail website selling handmade jewelry, you probably have no business talking to techno freaks. Instead, you can make a quirky video showcasing your jewelry, for very little money, and market it on social media platforms, targeting young girls and working women. A Facebook page, which by the way costs nothing, will then do a great job of bringing girls inquiring about your creations in no time.


2. Feature Great How-to Videos

If you are a start-up, selling a new, innovative product, the best way to get the word out and make people take notice is to create a how-to video. Not only will this peg interest among the masses but also, effectively show that your product actually works.

While viral videos are the entire buzz these days, don’t lose your brain cells over it. To build and sustain a business, it’s important to give your customers some value. That is what will build a market for you and bring in repeat business from loyal buyers. And the best part? It will cost you a fraction of the amount you would spend on a TV ad campaign.

Posted in: Online Video Ads, Online Videos, Viral Video