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When creating video for social media, the format and overall design needs to be a bit different than for other mediums. That’s logical, but as you work to create the next video for your company, how do you know what steps to take?

Recognize Solution Media Is Different

Perhaps the most important step is to recognize that social media is a different type of marketing than other forms. Your goal should be to promote your brand, your services, or your products – but not in the traditional sales method. Rather, you need to get social and creative.

What Do You Want Your Viewers to Do?

Before you begin the process, define what you want your customers to do at the end of the video. Are you using the video to drive people to visit your website or do you want to build your brand? Are you hoping to engage with more people? For visitors, aim to use teasers on social media with a link to the video on your site. Using a brand awareness campaign designed for Instagram can work well. Or, if you are looking to increase engagement get people talking, post the entire video on social media, especially Facebook, and interact.

Editing Your Video

There are a few key things to remember about editing your video for social media:

  • First, edit your video the way people will see it first – with the sound off.
  • Choose a thumbnail image that is interesting and attractive enough to get attention.
  • Most often, you have existing tools available to help you with video editing in the social media platform. Use them.
  • Focus on the length based on the social media site. For example, 10 to 30 seconds on Facebook is all that’s recommended. For Instagram stories, aim for 15 seconds, Twitter for 45 seconds, and LinkedIn for as long as 5 minutes.
  • Be sure the video is designed in terms of size specifically for the format you plan to use it in.
  • Remember, people are using social media on their smartphones, which means square videos tend to do better than others.
  • There are other simple things you can do to speed up the process, such as uploading the video right to the platform instead of a third party website.

When it comes to handling video for social media, it tends to be more effective and efficient to hire a video production company to help you.


Posted in: Online Videos, Video Marketing, Video Production Tips

But do you know how effective videos are in marketing and fetching traffic? Well, when you link the content within those videos to campaigns, you make help guides to prospective clients into becoming customers. Depending on how effectively you are using the information that you receive from these visitors’ reviews for future campaigns, there is so much potential for them converting into real customers in due time. Using videos for reaching your customers is a perfect way of increasing your sales. You will need to understand exactly what your customers are getting from that video and what content is most interactive and engaging to them can have long-life ripples on how you interact with your base. If you understood that creating these capabilities takes very little time per video and can provide useful integration with you sales automation platforms and marketing, you would find more meaning in video usage in sales.

Clients’ testimonials on video

Clients’ testimonials are a superb way to use social proof in marketing your business online. An endorsement from a third-party about your company is a weightier method of promoting your business than using your words. While written testimonials are convincing, video testimonials are splendid! A video testimonial engages the viewers to connect emotionally and non-verbally with the cues that go along with the testifier, making it more genuine and powerful. Ultimately, after you have gathered these great testimonial videos, you want them on the right page. Placing them on your home page is one way that will grab attention of your viewer’s spot on. You will need to design you home page to include a place for these videos. Put them on “thank you” pages and encourage your sales team to use them help boost their credibility.

YouTube

There are several video platforms that share nicely done videos globally enhancing reach-ability for any size of business. Apparently, for a good reason, YouTube is ranked top video platform. YouTube enables anyone everywhere to create videos, watch, discover and share them online. YouTube’s audience is immense and is comprised of a tangible variety of stable, well-connected communities. Well, it does not involve rocket science but in order to use YouTube effectively, your videos ought to be done professionally to suit the search of your audience.

Facebook

Facebook is working extremely hard to making video features work for its users, and significant results have been achieved to that effect. Facebook is being used worldwide almost every person who could be a potential client. Adding some interactive and informative videos to you timeline will go a long way to grow and reinforce your audience and online community. When you’re posting videos to your Facebook page, it is important to include CTAs at the videos end to drive more traffic to your landing pages.


Posted in: Online Videos, Video Marketing

2012 saw a giant increase in awareness about content marketing as the newest way for businesses to connect with people and create a lifetime customer. What’s new in 2013? Adding video to your content marketing campaign. That’s right – with the unprecedented advent of internet in our lives and YouTube becoming the second largest search engine, video is the newest, most innovative and effective means of content marketing.

What Makes Video So Appealing?

Let’s keep that answer simple – because people love it! Videos are interactive, they move, they talk. They are simply more entertaining and attractive. Plus, videos require much less effort. There is no reading, scrolling through images or typing in detailed search queries. You just press play and watch. That is how convenient videos are, and of course, a one minute video says much more than a 1000 words.

Videos Are Informative On a Whole New Level

A recent Boot Fit Fundamentals video by the retail giant Nordstrom gives its customers a quick video tutorial on how to buy perfectly fitting shoes online. This video has greatly helped boost the company’s sales, and more so, its customers’ loyalty, even though the video is devoid of a classic sales pitch and purely informative.

That is the key to good content marketing. Keeping content genuinely informational and non-salesy, one that gives real value to its customers, goes a long way. Doing so with a video makes the viewers believe in the credibility of your company and result in repeat business and ardent fans.

Two Dimensional Marketing vs. Videos

There will always be a place for text write-ups and image directories. However, video will always be the preferred choice of people. Videos bring your products to life. They can actually show how the product works, as well as showcase its remarkable results. Trying to explain in writing how a vacuum cleaner pulls out dust from the folds in your upholstery using a tiny dismountable attachment can be a lot more tedious and simply, boring. Compare this to a video that shows just how beautifully a dainty looking hostess/homemaker attached to the small brush and swiftly collects all the dust, works much better.

So if you are looking for that perfect platform to launch your online sales campaign, come to Kicker and we will craft you a perfect video that highlights all the strong things about your products and shows its value to the customers, increasing your sales by large numbers.


Posted in: Online Videos, Video Marketing, Video Production

The Most Important Things You Must Do On YouTube

When mentioning videos, you cannot begin or end the conversation without talking about YouTube. That is just how massive the name YouTube is now. Needless to say, it is the world’s second largest search engine and also, a great way to promote your products or services, either by direct advertising or by simply creating a channel to connect with your customers and increase your social presence.

Creative people who constantly use YouTube with the right content and smart approach, have a lot of success. You can too, if you just follow the following guidelines diligently.

Stop Thinking, Start Doing

To begin with, you should always have a plan. At some point you must stop thinking about it and just start uploading your videos. It isn’t a test where you only get one chance at it and that’s it. You can always keep coming up with new ideas and surpass yourself each time. At the beginning though, you must get over the starter’s blues and just go ahead and upload the first video.

Knowing Your Market

You must have a basic strategy mapped out before you get on YouTube and start marketing your products and services. You must identify your market, know who your target audience is and find great ways to get their attention. There are so many videos on YouTube and you must find a way to stand out.

Evolve Continually

You are on YouTube to promote your business. You must therefore learn the art of continuously evolving. You don’t see the biggest brands airing the same advertisement on TV through the years. In fact, ads are reinvented almost every few months, even on TV these days. In the world of internet, this reinventing must take place all the time. You must keep coming up with new and engaging content every week or every month.

Make it a point to educate yourself about the latest in the field of YouTube marketing. Refer to sites like YouTube Creator Blog and New Media Rockstars. Remember that your views and subscriptions will certainly see a dip if you stop learning and implementing new tricks.

YouTube can be one of the most effective video marketing channels ever. You just need to play your cards right.


Posted in: Audience, Online Video Ads, Online Videos, Video Marketing, Video Production

If you have realized the potential of video marketing and started producing your videos already, you have taken the first big step. However, if you are still not able to see the desired results, there may be a few things you haven’t got right yet. In fact, there are some fairly common yet utterly misleading myths about video content marketing that you must not use.

Here are the top 3 myths related to video marketing:

Keep It Under Three Minutes

You may have seen or read somewhere that the average attention span of a viewer is somewhere close to 2 minutes 53 seconds. This means that any video longer than that is likely to go unseen. That doesn’t make much sense in the wake of reality however. In fact, it probably just means that most videos are only able to keep the viewers engaged for that amount of time. There are no hard and fast rules about how long a video should be and if you have truly engaging content, the viewers will stay hooked to the very end. The most important element is the content of the video, not how much or how little of it you put up.

Market Videos Just For Lead Generation

There is no doubt that videos can be of great help with lead generation and lead generation can, at the end, be a very rewarding thing for your business. However, that shouldn’t be the sole purpose of your video content marketing program. You must utilize your videos as a means to connect with your audience, provide valuable information that increases the customer’s faith in your product or services and promotes loyalty and repeat business, as the customer relates to your business ethics and you on an emotional level. If you begin to understand this concept, you will see the many layers embedded in the video marketing process and how you can exploit each area to develop the strongest relationship with your customers, forging a near permanent market.

Viral is the Word

Its not. You must understand that despite the most sincere of efforts, making a video that goes viral can very well be a matter of chance. You cannot build the foundation of a strong business on the basis of a viral video. These type of videos don’t get you a target audience and it’s very likely that a very small percentage of the viewers of a viral video will actually convert to sales or add any value to your business.

Steer clear of any such myths and adhere to the basics like good script and content to make the most of your video marketing campaign.


Posted in: Video Marketing

Increasing Traffic on Your Tree

If you still haven’t taken notice of the benefits of using Pinterest, it’s time you thought about it very seriously. Pinterest is currently the fourth largest traffic driver, coming closely after Google, direct traffic and of course, Facebook. Also, interestingly, it has been seen that the regular users of Pinterest tend to shop and spend a lot more often that those on any other social networks. And, apart from the large number of pictures being posted, there are now an increasing number of videos too. This is where your money lies.

Pinterest recently removed the ban they had on commercial and business accounts. This way, merchants can now endorse and promote their products and services on Pinterest, making it an exceedingly exciting platform for optimized video content marketing. Now that this avenue holds so much potential, it wouldn’t hurt to know some exciting ways in which you can utilize Pinterest to increase your brand awareness and boost visibility.

 

Include ‘Video’ In the Board Titles and Pin Descriptions to Get More Views from Pinterest

Needless to say, Pinterest is still a site primarily featuring images. In such a scenario, getting your video to stand out can be a bit of a task. Adding the word Video organically in the board title and the descriptions can help. In fact, any SEO best practices to optimize the description and titles are always welcome.

Backlinks in the Pinterest Description Field Helps

Please remember that clicking on the video will take the pinner to YouTube or Vimeo, and not your site, even if you have put up the video there. That is why you must always add a backlink in the description area if you wish to have the pinner visit your site. Also make sure you keep the description and the title as interesting and captivating as possible, to entice the visitor into clicking on it.

Include a Pinterest CTA on Your Landing Page

If you have activated the icons for Facebook and Twitter on your landing page, how can you leave the third largest social network behind. Pinterest makes it really easy to include a dedicated icon on your landing page’s CTA. Make sure you use this great feature.

Create Compelling Content As Well As Sharing Good Content

One of the biggest things about Pinterest is ‘Repins’. So, apart from promoting your own quality content, you must share good content from others as a way of increasing your social presence. Of course, the necessity of creating your own informative and engaging content cannot be stressed enough.

Have any more questions regarding video marketing? Kicker can help! Leave us a comment or contact us today!


Posted in: Online Video Ads, Online Videos, Video Marketing, Video Production Tips

Promoting a Video
Kicker again did a great job and produced a world class video for you. You have sent it to the advertisement companies, your distributors, and your friends. Your marketers and lead managers have a copy. What next? With the growing trend for social media how can you leverage that and put your video in the hands of the people. How do you successfully promote your video on social media?

Get Likes on Facebook

Facebook is basically at the top of the social media chart now. To get your video viral on Facebook will mean that it will reach a large interconnected network of potential customers. Have persons liking your page and ultimately your video by running a Facebook add, or even simply promoting a contest. A growing trend is offering as gift card or other promotional item to a person who has shared your page the most. This is sure to get persons fired up at the prospect of winning and will potentially draw likes to your pages.

Tweet up a Storm on Twitter

If you have a Twitter handle share it. Share it on your Facebook page too. Even on Twitter you can start a contest for persons who bring in the most followers. A simple $5 gift card at a favorite store can do the trick. Post teasers and blurbs about your video, get your followers to tweet about it. Use your daily post management personnel to find a way to integrate mentions of it in your daily posts. Start posting pictures with teasers before the video is even released so as to spark interest in the video, them once it is released share, share, and share!

Blog It Tumblr

Post pictures and tons of it during production. Show how the process is going on. Get followers, follow persons. Get people interested in your products and services and what you do. Create a consistent and interesting blog and spice it up even more as it comes time to release your video.
 
These are just three of the many social media platforms that exist. There are many more that you could be a part of. You know your clients base and where they are most likely to be. So, make the decision on where your efforts should be concentrated and drive an informational campaign there. It is important to get the word out so that people will want to see the videos you create. In this Smartphone/tablet culture a lot of persons may not engage in traditional radio/television media. So you have to make an effort to reach them also.


Posted in: After Your Video is Created, Video Production