If there is any consistent truth about effective B2B marketing strategies, it is that those strategies are constantly changing year in and year out. Some strategies that couldn’t fail at the start of 2019 are already outdated at the start of 2020. Adjusting your B2B marketing strategies every year is critical to long term success. If you haven’t yet introduced video into your marketing strategies, now is the time to start using these tips customized for 2020.

Personalize Your Messages

One of the hidden advantages of video marketing is that it has the potential to feel more intimate than marketing with static forms of media. More than any still image ever could, video lets potential clients see every aspect of your business that you choose to showcase. In 2020, when clients are more discerning than ever, it is critical to really make that personal connection.

Effective video marketing should put your entire operation on display. Don’t just tell viewers who you are as a company. Show them, by letting them watch your employees as they work. If possible, include a real client in your video and highlight how your product or service has benefited them. Observing the process and the benefits in living color will encourage potential clients to purchase your services.

Make Your Videos Fun

People are highly influenced by their emotions when making decisions about the products and services they will use. You want to infuse your videos with content that evokes positive emotions in order to best engage your audience. Content that is clever or amusing is more likely to encourage clients to choose your services over content that appeals to logic.

There are a variety of ways to include levity in your videos. Incorporating popular memes, parodying popular media, or using exaggerated portrayals are all excellent ways to inject comedy into your video marketing. The key to using effective humor is not to go overboard. If it gets overwhelming, it will distract from your message. And always be careful not to accidentally insult while trying to amuse.

Answer the Client Questions Before They Ask Them

Very often clients know what their end goal is, but have no clue how to get there. You may offer the perfect product or service to reach that goal, but the client doesn’t understand that, you won’t make a sale.

The best B2B video marketing explains how your product or service will help your clients obtain their end goal. Your videos should educate potential clients by giving straightforward explanations of the benefits they should expect to see. It should also highlight past success stories that best represent the advantages of connecting with your business.

Putting It All Together

The strongest B2B marketing videos in 2020 will combine all these tips in a witty and engaging motion picture. They will be videos that make the client feel like they personally walked into the door of the business and walked side by side with employees throughout the work process. They will be videos make the client smile and occasionally laugh, even while nodding in understanding at how this business can support them. Marketing videos that embrace these philosophies are sure to succeed in 2020.

Posted in: Online Video Ads

You’ve sourced the best actors and guests, created a compelling video (or series) and now you simply need to show it off to the world. If you’re not quite prepared for this last piece of the puzzle, you’re in luck. There are some creative and hassle-free ways to get your content in front of your target audience; just keep reading!

Consumer Insights: Digital Viewing Behavior

Expert marketing brand HubSpot conducted in-depth research on customer viewing habits and behaviors on the web. Here’s a snapshot of what they learned:

  • YouTube and Facebook are the top platforms of choice for video-viewing
  • Entertaining and funny videos get the most attention from viewers
  • Mobile devices are preferred to desktop devices when watching videos

What does this mean for you? It means your promotional game needs to be mobile-friendly, social media-driven and easily found on YouTube.

7 Ways to Grow Your Video Audience

Let’s dive into different strategies you can start today to get your content in front of a larger piece of your audience.

Repurpose Your Video Content

Not everyone is able to watch videos 100% of the time; some people prefer to listen to podcasts while they work out and stay productive. Without much extra work, you can transform your video script or series into a podcast ready for fresh ears.

Try Something New

You won’t often find blogs advising you to hit up users on Reddit, Quora or review sites, but trying something new may pay off depending on your niche. Add a simple link in your bio on these sites or embed a recommendation to view your video after leaving useful feedback or comments on a thread.

Market Videos via Email

You’re already sending out emails to your subscriber list or existing clients, why not include a link to your channel or latest video in the sender’s signature? This is an easy, automated way to encourage viewers to watch your content without investing additional time and effort into marketing.

Tease Your Content on Social Media

Have a particularly funny or educational clip in your upcoming video? Post it on various social platforms as a teaser that will entice your audience to watch once it’s live. Also, don’t forget to post an update announcing that the video has gone live to let viewers know when to watch.

Ask for Shares

Whether you’re posting a teaser or showing the full video, include a call to action that encourages your audience to share the content with their friends and followers. On your full video, provide a call to action at both the beginning and end of the content to remind viewers who were not yet committed to sharing to do so once they’ve finished watching.

Take Advantage of Notifications

If you’re posting videos on YouTube or your website, you won’t get any views unless people know about it. With the unpredictability of search engines, the best way to get more views is to encourage your audience to allow notifications on their devices and YouTube channels. This way, they’ll be notified as soon as fresh content is uploaded.

Encourage Employees to Promote Your Video

Before your video goes live, drum up some company-wide excitement by showing your team the finished product. Encourage them to share your video on their own social platforms and among friends or family (who will possible also share it!).

The Bottom Line

No matter how well your content is produced, it won’t do you any good if no one sees it. Use these ideas to get your content out there into the digital universe and sit back as your view counter continues to rise.

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  • How much time do you spend on looking for new customers?
  • Does your current marketing strategy activate all of the potential clients’ senses?
  • Would you be interested in being miles ahead of the competition?
  • Are you open to innovative and bold ideas when it comes to enhancing your business idea?

If thinking about these four simple questions made you feel anything but excited and optimistic about your marketing and sales, we should talk. You may be trying print advertising, the radio, social media marketing and intensive networking (indeed, these approaches to marketing may be eating up a large portion of your time and your budget), but the outcome is not always what you were hoping for. If you are wondering why you seem to be missing out on a significant customer segment, the answer may very well lie in two simple words: video marketing.

How is video marketing different, anyway?

We asked you above if you were catering to the different senses through which customers gather and interpret information – you may have heard that focus on and interest in visuality is currently at its highest level in the history of human evolution. From the marketing point of view, you may try to use visuality as a photo or graphic element in an ad, but this is only halfway to success. A sound and well-organized video marketing strategy has the potential to grasp the website or blog visitors’ attention like nothing else. Just consider: your average customer is currently being bombarded by the bright and loud information stream of a hundred or more television channels. As a result, people are getting accustomed to seeing the product or service demonstrated to them as directly as possible, with the video presentation accompanied by helpful numbers, quotes, animation and so on and so forth. Thus you may have the best product or service there is, but still not convince a large group of potential customers that are looking for a video on your website (ironically, even the sheer presence of a video playback box on a page can have a positive effect on your company’s credibility and technological development in the eyes of the visitor).

Where do you come in?

Whether you are looking to launch a new website, product line, branch or service, video marketing can work miracles on your customer conversion rates. The Kicker team of experienced professionals can turn your brilliant ideas into reality through top quality seamless videos that impress, inspire and, importantly, lead to sales. Our videographers have the skills and the knowledge required to make your video marketing campaign unique, active and vibrant, taking the time to listen to your input and feedback in order to produce materials that follow your guidelines and not only meet, but exceed your expectations. We take pride in working with every customer on an individual basis, walking you through the details of what video marketing involves and how it can be employed to your competitive advantage. Are you ready to start the adventure? We thought so. Give us a call today.

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