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Given how every phone now comes equipped with a quality camera and the prevalence of video editing software, it is easy for anyone to make any kind of video online. A sales video is a more specific type of assignment as the videographer has one goal in mind: convincing viewers to become buyers.

Having that objective in mind makes the planning of the video easier, but videographers should also know what kind of sales videos they want to make. A different type of video will fit a different goal and fit at different points in the sales cycle.

Let’s have a look at the kinds of professional sales videos marketers can use and their effectiveness. 

Screen Share Videos

These types of videos are ideal for explanations. Sales representatives often use screen share videos to review a prospect’s LinkedIn profile and explain why they would be an ideal customer. They can also record demo videos to walk prospective customers through a certain feature or benefit.

Screen share videos are recorded on webcams with the face of the salesperson in the corner of the screen. This gives space to convey complex information such as pricing proposals or demos, while letting the potential customers see the face of the person doing the sale pitch.

Webcam Videos

Webcam videos are great for a salesperson to introduce herself, perform some email prospecting, and build relationships. For these videos, the salesperson speaks directly to the camera, creating a sense of familiarity between them and the prospective customers. Props could also help capture viewers’ attention and personalize the video.

The salesperson should also intrigue viewers into clicking the video by choosing an interesting thumbnail that is personalized, such as the salesperson showcasing a company product. 

Marketing-Personalized Videos

These videos help salespersons achieve personalized outreach on a huge scale. With marketing-personalized videos, personalized information such as the potential customer’s name, are inserted in a pre-recorded video as well as a link to the salesperson’s calendar. This way the video feels like it was created for that one customer and hopefully leads them to make a call. Several elements can be personalized quickly for any individual recipient.

Video Playlists

Video playlists make pre-recorded videos feel personal while also saving time. To make them salespersons record personalized introductions to explainer videos that have already been recorded. They can also record introductions to marketing videos and lay out why they are relevant for viewers.

Salespersons then incorporate all these videos into a playlist, which gives them a wide selection of material to use for their prospective customers.


Posted in: All Posts

The need to work from home is now more present than ever, which is proving challenging for any business that wishes to make team building activities. Fortunately, it is still possible for a group of people to see each other and enjoy team building activities by using video software. Here are some creative ways to keep your employees engaged and connected using some well-organized Zoom calls.

Help your team members get to know each other

Video calls can be used for all aspects of a business and not just to organize formal work meetings. You can organize activities in which employees show off some of their home life such as their work area, their cooking skills, introduce their pets or any other interesting details that helps the team feel connected. One way to keep everyone engaged is to have different team members lead fun games during the meetings. Employees can then stay focused and have a laugh together.

Introducing new team members

Instead of just saying their names and their work experience when new employees join the team, have them share some fun facts during an introductory video so they can each highlight their particular personality. This way people will not be having the same first conversation every time a new person comes onboard, and the employees can relate to each other through fun conversations. 

Just relax and have some fun

Michael Scott of TV’s The Office would be the first to encourage having some fun in the workplace and this would be one of the instances where he would be right. Human resources company CIPHR has found that happy employees are more productive and healthier. One way to make sure employees are having fun each week is to host social Zoom calls hosted by volunteer team members. During these calls you can host dance parties, organize indoor competitive sports tournaments, or host a discussion on whatever show everyone is watching, whether it is The Mandalorian or Stranger Things.

Whatever you choose to do, these activities should be inclusive and allow everyone to participate. For parents this could be a way of keeping their children entertained, and for anyone else it could be a way to keep their social life active. These stress-free activities will keep your team socially active, happy, and unified.


Posted in: Online Videos

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: All Posts

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

 

Customer retention is critical to the long term health of every business. Maintaining a stable customer base increases revenue and decreases costs. Incorporating video into your customer retention plan is one strategy that has proven benefits for both you and your customers.

Economics of Losing Customers

According to one study, repeat, loyal customers make up roughly 70% of all revenue for the average business. Furthermore, the cost of retaining a customer is usually roughly 1/5th the cost of obtaining a new customer. That is a remarkably good value to cost ratio.

What Makes You Lose Customers?

The main reason that businesses lose customers is because a customer has a bad interaction with that business. This could be a bad interaction with your staff, but more likely it is a bad interaction with your product.

Bad interactions don’t just happen because a product is poorly designed or has some kind of flaw. Many bad interactions occur because customers simply don’t fully understand how to best use the product for maximum value. Thus, it is critical that any customer retention plan involves customer outreach that helps customers get the most value from their product.

How to Incorporate Video into Customer Retention

Videos offer a simple and engaging way to show customers how to get the maximum value from your product. The best videos for supporting customer retention focus on the “hidden value” in your product. For example, you can make a video that shows how to use your product in an a way that most customers might not think to use it. This adds new life to your product. Similarly, a video that shows precisely how your customer can save money using your product and details exactly how big those savings are, will increase the perceived value of your product. Both approaches create a positive interaction and increase the likelihood of retaining a customer.

Long Term Benefits of Customer Loyalty

Customer loyalty has cascading benefits. Many people are likely to switch brands when they see others leaving that brand. Similarly, when people are remaining loyal to your brand, you benefit from word of mouth advertising and may find your customer base expanding. This means that your videos aren’t just influencing the customer that watched them. They also have influence on customers and potential customers who didn’t, increasing the value of this tool on your revenue.


Posted in: Online Videos, Video Marketing, Video Production Tips

Just how important is video to B2C and B2B marketers? If you are operating a business, your goal is always to be to grow it by attracting new people to it. Video helps to make that possible. Often, the focus on video isn’t always clear. It’s easy to see why some companies may use it – their media professionals told them to – but, the metrics we have can clearly show the importance for using video throughout your communications. Let’s take a closer look at the importance of using video even if you have never done so before.

What the Surveys Tell Us

The Content Marketing Institute provides a great deal of information on this topic. In a recent survey, it found some key facts:

  • 83 percent of B2C marketers are using video as a part of their marketing strategies.
  • 82 percent use social media site YouTube as a connection point.
  • 59 percent of these B2C marketers actually see video as an effective tool, though.
  • And, 53 percent believe YouTube is an effective platform.

Now, consider the stats from Content Marketing Institute for B2B marketers:

  • 79 percent of these marketers are using video as a type of content marketing method.
  • 74 percent are using YouTube for their launch of videos on social media.
  • 62 percent find video to be effective in this segment.
  • 51 percent say YouTube is an effective place for videos.

Now, there is a lot of room for improvement in these numbers – even if the majority of people are using the tool. But, what’s important here is to look at why so many have yet to tap into video.

What Is Your Marketing Strategy?

Many B2C and B2B marketers see the company’s website as the heart of their marketing campaign. Social media channels, including YouTube are often thought of as secondary and feeding into the website. And, when you look at the actual numbers, YouTube doesn’t seem to be the place to go to convert viewers into buying customers. So, why would they invest in video?

However, you know the importance of video if you are a marketer. If you are a business owner, it is clear that your customers really do want to see video. But, how do you turn the page and actually start seeing improvement through the use of more video? Here’s where it needs to start:

  • There’s a significantly important detail that’s hard to drill down – just how many people watch video and use it, over and over again to influence the decision to buy. It’s important to understand how your users interact with the videos at your site and YouTube.
  • It’s important to ask customers where they heard of the company as well. To see this, it’s important to provide options on customer services for “YouTube” or online videos.
  • Define what the most important metric is for your organization. When Content Marketing Institute asked this question, they found that 30 percent of respondents said it was sales, the highest number.

The bottom line, though not always clear, is that most B2B and B2C marketers need to better embrace video as it relates to their organizations. When you do, you’ll see that it really does impact sales and grow business brands. Though it may not seem like the only option, it is one of the best ways to connect today.


Posted in: Video Marketing

Testimonials, price quotes, feature highlits, e-books, Youtube personalities – they all harness the power of video content marketing in some way. Many have understood the prevalence and influence of video – with results to show how effective and versatile it can be. Marketing and science typically do not overlap, but there are very concrete factors that make video one of the most effective mediums for marketing:

1. Vocal Inflictions Say A Lot

Vocalization can bring out sympathy, happiness, excitement, and even a sense of familiarity. Not only does the added voice act as a stimuli that can help increase retention metrics, it is used to convey and deliver a message. It transforms emotionless text, into breathing content that has the power to influence.

2. Personalization of Brands

Video allows business to become “human”, forging trust with prospective customers and creating brand loyalist from regular customers. Customers are simply drawn towards video due to its human element, especially when juxtaposed over written text. Video marketing that is effectively used can bring about strong ROI, while allowing the customer feel familiar with your product or service. It is a win-win situation.

3. Emotions Are Contagious

When you are highlighting the features of your products, you can convey excitement by using a person’s face. People are wired to relate to a human face, making video marketing highly effective.
According to 70 percent of marketers, video converts far better than other types of marketing. Internet users are consuming more and more video. The current attention-driven economy demands content that is interactive, educational, and direct. Video content beats text-based content when it comes to engagement.

One of the positive aspects of video content is that it works well with other forms of marketing. Videos can be used as a promotional platform to catapult your website, newsletter, or email subscriptions. Attaching a video into a newsletter tends to reinforce subscribers, increasing click-through rates. Video marketing also forces the viewer to sit on your website for longer, which is an element that Google and other search engines favor.

Video is also more accessible than ever. Over are the days of primitive video players on flip phones. Prior to the evolution brought about by the original iPhone, it is deemed a manufacturer’s suicide to not include a dedicated video player on all cell phones. Powerful desktop and laptops, and the onslaught of tablets, has made video content more popular than ever. A video creation team will allow small and large businesses to harness the persuasive power of video content. Long gone are the large production budgets needed to make testimonial videos, many video content curators are able to work within the means of your budget.


Posted in: Video Marketing