Blog

10posts


Given how every phone now comes equipped with a quality camera and the prevalence of video editing software, it is easy for anyone to make any kind of video online. A sales video is a more specific type of assignment as the videographer has one goal in mind: convincing viewers to become buyers.

Having that objective in mind makes the planning of the video easier, but videographers should also know what kind of sales videos they want to make. A different type of video will fit a different goal and fit at different points in the sales cycle.

Let’s have a look at the kinds of professional sales videos marketers can use and their effectiveness. 

Screen Share Videos

These types of videos are ideal for explanations. Sales representatives often use screen share videos to review a prospect’s LinkedIn profile and explain why they would be an ideal customer. They can also record demo videos to walk prospective customers through a certain feature or benefit.

Screen share videos are recorded on webcams with the face of the salesperson in the corner of the screen. This gives space to convey complex information such as pricing proposals or demos, while letting the potential customers see the face of the person doing the sale pitch.

Webcam Videos

Webcam videos are great for a salesperson to introduce herself, perform some email prospecting, and build relationships. For these videos, the salesperson speaks directly to the camera, creating a sense of familiarity between them and the prospective customers. Props could also help capture viewers’ attention and personalize the video.

The salesperson should also intrigue viewers into clicking the video by choosing an interesting thumbnail that is personalized, such as the salesperson showcasing a company product. 

Marketing-Personalized Videos

These videos help salespersons achieve personalized outreach on a huge scale. With marketing-personalized videos, personalized information such as the potential customer’s name, are inserted in a pre-recorded video as well as a link to the salesperson’s calendar. This way the video feels like it was created for that one customer and hopefully leads them to make a call. Several elements can be personalized quickly for any individual recipient.

Video Playlists

Video playlists make pre-recorded videos feel personal while also saving time. To make them salespersons record personalized introductions to explainer videos that have already been recorded. They can also record introductions to marketing videos and lay out why they are relevant for viewers.

Salespersons then incorporate all these videos into a playlist, which gives them a wide selection of material to use for their prospective customers.


Posted in: All Posts

The need to work from home is now more present than ever, which is proving challenging for any business that wishes to make team building activities. Fortunately, it is still possible for a group of people to see each other and enjoy team building activities by using video software. Here are some creative ways to keep your employees engaged and connected using some well-organized Zoom calls.

Help your team members get to know each other

Video calls can be used for all aspects of a business and not just to organize formal work meetings. You can organize activities in which employees show off some of their home life such as their work area, their cooking skills, introduce their pets or any other interesting details that helps the team feel connected. One way to keep everyone engaged is to have different team members lead fun games during the meetings. Employees can then stay focused and have a laugh together.

Introducing new team members

Instead of just saying their names and their work experience when new employees join the team, have them share some fun facts during an introductory video so they can each highlight their particular personality. This way people will not be having the same first conversation every time a new person comes onboard, and the employees can relate to each other through fun conversations. 

Just relax and have some fun

Michael Scott of TV’s The Office would be the first to encourage having some fun in the workplace and this would be one of the instances where he would be right. Human resources company CIPHR has found that happy employees are more productive and healthier. One way to make sure employees are having fun each week is to host social Zoom calls hosted by volunteer team members. During these calls you can host dance parties, organize indoor competitive sports tournaments, or host a discussion on whatever show everyone is watching, whether it is The Mandalorian or Stranger Things.

Whatever you choose to do, these activities should be inclusive and allow everyone to participate. For parents this could be a way of keeping their children entertained, and for anyone else it could be a way to keep their social life active. These stress-free activities will keep your team socially active, happy, and unified.


Posted in: Online Videos

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: Online Videos

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: All Posts

How-To videos are a popular format – because they are valuable and contain interesting content. When creating a tutorial video like this, there are a variety of steps to consider to ensure you get the most information out to the viewer in the most effective manner. There are many ways to do this, but some are simply easier than others.

Build Out the Video Script

Before pulling together everything you need, it’s important for you to have a detailed plan of what you plan to do and accomplish. This can make the video more effective and better to understand. Write down every step in the process. Write notes about what you wish to speak about what you need to convey, and details that will help you to create a how-to video that’s easy to view and understand.

Consider Camera Angles

If you are working with a professional video production company, one of the first things they will talk to you about is where you plan to shoot the video and what type of information you need to show in that video. That is because you need to be able to have multiple camera angles to communicate details. If you are taking something apart that’s intricate, for example, you need them to be able to see those individual details clearly.

Practice Each Step

Before you begin recording, make it a point to actually do the process. That is, work through the how-to off camera. Make sure you know the right way to do so – how will you show detail? What information do you need to present? What camera angles will help in this process? Then, try a few steps in your how-to video on camera. Replay and see how it looks. Consider the lighting, the location of the camera, and how well the sound is allowing you to communicate your message. It is common for this process to take several steps.

Edit It for Clarity

It’s easy to work through a how-to video if you know what you are doing. However, when you go back to edit it, you may find that some areas are not clear. You may find that you talked about something too much. It is helpful to edit out any problem areas, but don’t be surprised if you need to redo certain steps to improve the overall level of understanding.

Before you are ready to publish your video, you want to be sure that the information is presented clearly. You want to know that someone with no knowledge about how to complete the task can understand it. The key to a good how-to video is to communicate clearly so that anyone, even those with no idea what they are doing, can benefit from your video.


Posted in: Online Video Ads

A key component to making any video worthwhile is to make it personal. If you are not using video yet, you may recognize just how valuable it is with that first production your rollout. People interact with video and they engage with it more commonly than any other media method. Yet, video can get boring if you do not make it personal to your audience.

The most successful videos for businesses are those that reach your audience intimately. These are the videos they remember. How can you add that type of personalisation to your videos? Here are some strategies.

Use Video to Connect with Your Audience

To create a video that is watched by many, it is important for you to incorporate content that your audience wants to hear. They may need to know about your product and service, but what they want to also hear is that you understand the customer. For example, are you connecting with the people who are on the other side by sharing their stories and struggles? Your videos can incorporate a personal message to viewers or offer a simple way that you recognize viewers on an individual note.

Go Live

Though many business owners shy away from this process, it is one of the best ways to reach your audience. Live video does not just allow you to reach your audience outright in real time, but it lets you connect to them. You can answer questions, communicate directly to people using their names based on who is online, and discuss topics that are important to your audience. This type of live video – even when scripted, gives you the ability to step down, say hi to real people, and communicate directly with those who are interested.

Close Sales More Readily

When it comes to marketing, the end result is that you need to increase your sales. Video can help you to do that. When you create personalized messages, you are targeting individuals at a specific point in the sales journey. At each stage of the process, people need information that is specific to those individual and specific needs. What information they need at the very start of their buyer’s journey – such as information about the product or service – is different from what they need later, such as when they are making the decision to buy. Create videos at each stage to communicate key content at that moment.

When you create a personal series of videos like this, you reach more people at the right time with the best possible message for them at that moment. This is what helps to get them to turn the page and buy from you or connect with your brand more effectively.


Posted in: Camera and Editing Services

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

You have a lot to communicate in your next blog or directly to your customers. It seems like a good idea to write a nice article or blog about it. They’ll read it because it is valuable to them. But, sometimes, what you have to write is too long, too complex, or simply too much information to include in a small space. And, the small attention span of today’s internet user also limits your ability to communicate all you need to through a written piece.

There are times when video is simply better. Video allows you to provide a far more thorough amount of information in a shorter about of time. You can communicate in a more effective manner, too. For this reason, it is often best to put some messages into video rather than trying to type out that message to the group. Your key to when to do this depends on a variety of factors.

When to Use Video

There are a few key situations in which video is simply the better method for communicating information. Here are some examples.

The Long Email

An email more than about 300 words is too much for your readers to take in. They will not get to that mid section but will read the first and last portions. And, there is no doubt that creating an effective, attention grabbing email is not easy.

Video offers a solution. With just three minutes of length, you can get in the content and message you need to. People respond better to it as well.

Onboarding or Set Ups

There are some situations where you may need to communicate steps. You want to provide your readers with information on how to do something. In these cases, it is critical to communicate with screenshots as well as with words. Video helps to make this possible.

Confidential Information

There are some situations where what you need to share has to be communicated in a safe manner. Creating a paper trail may not be ideal. A securely hosted video platform, on the other hand, can be the ideal solution.

Adding Feeling and Emotion

Sometimes, words can only go so far to communicate a message. Video allows for emotion, human connection, and engagement to come through more effectively. When you want to explain something, show something, or demonstrate something, video creates a better result.

Video should be a key component of any business arsenal of communication. Are you using it enough to communicate in the best manner possible?


Posted in: Video Production Tips

Having a vast amount of data and video can be a very good thing for business owners. You know the importance of video content. It is at the heart of your business’s success in any marketing campaign. It provides the heart for your business, but it does much more as well. It helps to brand your business. It aids in your lead-building campaigns. And, it even helps you to get customers back in the door. But, that’s a lot of content. What can you do to better manage it and streamline the process? While working with a video production company is a start, there’s much more you can do to achieve your underlying goals as well.

How Do You Organize Your Video Content?

Initially, many companies have just a handful of video content to manage and the process of doing so tends to be rather easy at that point. Yet, as you see the growth and benefit of video in your marketing campaigns, you’ll quickly want to add more. There are several key things to remember that can help you to keep your content organized, easily accessible, and always ready to be published whenever and wherever you want it to be.

  • Use metadata as a tool to help you to organize your content. Use clear but simple enough descriptions that make it easy to locate what you need.
  • Choose titles for your videos that are easy to remember or those that provide a clear idea of what’s actually in the video – misleading titles rarely provide any help to viewers or to you no matter how creative they are.
  • Create categories for storing your content. You may wish to break this down by what the content is going to be used for (lead generation, education, etc.). Create categories that are easy to understand by anyone working in your organization.
  • Focus on managing your video content in bite-sized pieces. Long form videos can be useful in many applications, but you’ll find that you can cut that 1-hour long video into something shorter, even six smaller videos, you can use them more readily and get more from them.
  • Let the first moments of the video really help you to understand what’s to come. Create a splash screen, for example, for each of your videos. This can give you the information you need to know what to do with your content.

There is much more to the process of managing your video content. You’ll need to come back to the videos from time to time to ensure they are still accurate. A change in a contact detail, for example, could make a video seem worthless. However, you can maintain the content and build on it over time if you have a solid plan in place to accomplish this.

And, keep a log of how you use each video. You don’t want to share the same video to the same audience too many times. It helps to have a sizable library of content at your disposal to use, but you also need to be sure you know when you shared it, who viewed it, and what it accomplished for you.

These steps can help you to make video far more effective and usable. Work closely with your production company to ensure you always have the very best content to present to your audience.


Posted in: All Posts

Incorporating video into your business model is essential in today’s digitally connected world. Yet, many businesses are on the edge of their seats wondering what type of video is best. What type of content should you be providing to your social media users or to those visiting your website, subscribing to your email list, or otherwise engaging with your company? The good news is video is highly effective.

What Do Millennials Really Want from Brands?

Most likely, your ideal customer is the Millennial, one of the most valuable of all marketing demographics today. These individuals are at the heart of your question. What do they want (and what do they) consume?

If you turn to some in the marketing industry, especially those who use Twitter and other short form marketing tools, the goal is to create short and to-the-point, but catchy content. One example of this type of advertising is that which is used by Buzzfeed. There’s no doubt you’ve found yourself reading through those endless lists of “what you didn’t know” type of content. This type of content definitely seems to be what Millennials want, from the outside.

What we are now seeing, though, through research and comparing various marketing platforms, is that Millennials actually are more likely to engage with a brand and buy from brands that provide more information. Specifically, long form but high quality content really is delivering to this group more effectively. This isn’t necessarily the written word, but rather engaging, content rich videos, podcasts, and webinars. In fact, for some companies, the longest episodes and the more in depth pieces are the ones that are seen more frequently, shared, and acted upon than shorter pieces.

Why Isn’t Short Form the Way to Go?

It sounds interesting but you still don’t see the value in long form content and still want to provide those snackable, bite-sized pieces? Here are three reasons why you don’t want to do that.

  • Short content isn’t as engaging. Social media’s 140-character count updates just are not enough to create real relationships with customers or clients. Higher quality, longer form creates a more lasting and intimate experience.
  • It’s truly authentic and that is something that Millennials appreciate and value. Some studies indicate that Millennials value authentic company ads and content than they value the content itself. Millennials are less likely to respond to content that is short, basic, or simplified. They want value, longer pieces that provide more information.
  • It’s trust building to provide more, not less. Let’s face it, many Millennials are coming into an age where they don’t trust anyone especially marketing. Less than 20 percent of people of this age actually believe that most people can be trusted. When providing quality content, well created material, you are more likely to build trust with your customer base.

While short form content and marketing is still valuable and should be a part of your marketing, you should not overlook the value and importance of investing in true long-form content, especially engaging videos for podcasts or ads.


Posted in: Video Production Tips