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Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: Online Videos

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: All Posts

How-To videos are a popular format – because they are valuable and contain interesting content. When creating a tutorial video like this, there are a variety of steps to consider to ensure you get the most information out to the viewer in the most effective manner. There are many ways to do this, but some are simply easier than others.

Build Out the Video Script

Before pulling together everything you need, it’s important for you to have a detailed plan of what you plan to do and accomplish. This can make the video more effective and better to understand. Write down every step in the process. Write notes about what you wish to speak about what you need to convey, and details that will help you to create a how-to video that’s easy to view and understand.

Consider Camera Angles

If you are working with a professional video production company, one of the first things they will talk to you about is where you plan to shoot the video and what type of information you need to show in that video. That is because you need to be able to have multiple camera angles to communicate details. If you are taking something apart that’s intricate, for example, you need them to be able to see those individual details clearly.

Practice Each Step

Before you begin recording, make it a point to actually do the process. That is, work through the how-to off camera. Make sure you know the right way to do so – how will you show detail? What information do you need to present? What camera angles will help in this process? Then, try a few steps in your how-to video on camera. Replay and see how it looks. Consider the lighting, the location of the camera, and how well the sound is allowing you to communicate your message. It is common for this process to take several steps.

Edit It for Clarity

It’s easy to work through a how-to video if you know what you are doing. However, when you go back to edit it, you may find that some areas are not clear. You may find that you talked about something too much. It is helpful to edit out any problem areas, but don’t be surprised if you need to redo certain steps to improve the overall level of understanding.

Before you are ready to publish your video, you want to be sure that the information is presented clearly. You want to know that someone with no knowledge about how to complete the task can understand it. The key to a good how-to video is to communicate clearly so that anyone, even those with no idea what they are doing, can benefit from your video.


Posted in: Online Video Ads

Do you need to create more interesting sales videos? Perhaps you are not getting the results you want and need? These 15 tips can help you to get some new creative videos in the works for your company.

#1: Use Filters

It’s a fun thing the kids are doing. It’s also something that can be perfect for you to create an interesting look across your social media videos.

#2: Get Personal with Videos

Use your customer’s name in them. Doing this could help to boost the number of views your video gets by as much as three times. Say hello in your videos to key customers.

#3: Incorporate Music

It may not be as hard as you think to have some fun with this. Add some music to get people talking.

#4: Use a Fun Prop

Think outside of the box here. Even a plush animal can work well. The goal is to get people paying attention.

#5: Use a Pro

You can also use a camera person to help you with your videos so they can zoom in and out. Or, let a professional handle the video creation for you.

#6: Shock Them with a Performance

You may find that dragging out your theater experience could be just what you need to do to get people talking.

#7: Narrate Your Video

Instead of letting someone else do it, do it yourself. This is a fantastic way to get people to commit to your video.

#8: Use Lighting – Right

Lighting is a big turn off when you are not using it properly. Yet it does not have to be a hard aspect to master.

#9: Incorporate Humor

Every sales video can benefit from getting the audience to chuckle. Do something to make them laugh, even if just a little.

#10: Be Personable

Let your sales attitude come to life with a bit of personality. It’s always a good idea to let people see the real you!

#11: Use a Parody

If there’s a theme you love, use it here. You can copy off of movies or other companies, too.

#12: Smile in Your Videos

Sounds simple, right? Yet, it is a common problem!

#13: Incorporate Your Brand

Your brand is a big deal and something that needs to be a part of every video you do.

#14: Be Authentic

There’s no need for the gimmicks. Be real with your customers.

#15: Do an Interview

Interview a customer or anyone else who may seem interesting to you! Your customers will love it.

It’s easy to be creative in your videos. What options are right for you?


Posted in: Audience

You may not be directing the next box office hit, but directing videos for your business is just as important. Video is directly tied to your brand’s success and can positively impact customer engagement, revenue and your brand’s identity if it is directed well. So, how do you direct actors? Put simply, directing actors takes strong leadership skills and a solid understanding of the video’s tone.

But let’s break it down a bit more. Take in these five tips for directing actors before you shoot your next take (see what we did there?).

1. Be the Expert

Part of directing a video means you’re the go-to expert on all things. From pre-production plans to coordinating technical aspects of the film and interviewing subject matter experts, it’s up to you to make the idea behind a video come to life on-screen. Do your homework before casting actors and really dive into your subject. Think about what questions or concerns actors might have once on-set and have a response ready for them.

2. Establish a Chain of Command

If there is one thing a great director is not, it’s a lone wolf. Not only do you need to have a team of people working with you to create a film, but you also need to be comfortable delegating responsibility and establishing a chain of command. When it comes to directing the actors themselves, that task is yours alone. Make sure you don’t confuse your talent by allowing members of your crew to interfere with your direction.

3. Keep Your Calm

Like a commanding officer on the battlefield, you’re the person each member of the team looks to for guidance. If you’re frustrated, tired or otherwise preoccupied with other things, your actors will notice. Following the previous tips will help keep you clear-headed and capable of leading actors to create a great video.

4. Empower Actors to Perform Well

Actors do best when they have what they need to carry out a role. Assist them by giving actors the tools they need to perform well. If your video involves scripts, let your actors become familiar with the script and ask questions well before you’re on set. Each actor is unique, so get with them one-on-one to learn what they need from you.

5. Pay Attention to Your Actors

Strong attention to detail doesn’t simply mean you need to understand all the components of making a video. It also means you need to read body language and emotions to ensure your actors feel supported and up to the task of carrying out a role. When asked about his method for working with known vs. unknown actors, Scarface’s Brian De Palma remarked, “When they see that you’re very concerned about protecting their performances, watching what they’re doing, and giving them the right suggestions at the right time, they become very easy to direct and look for all the help they can get.”

The Best Directors Direct Themselves First

Being a great director clearly requires that you understand all aspects of filmmaking, but it also requires the ability to control your own emotions and stay on task. The next time you’re planning a shoot, think about your previous video production and evaluate what went right and wrong. Aim improve yourself as a director with each new video.


Posted in: Making Decisions, Video Production, Video Production Company, Video Production Process, Video Production Tips

When creating video for social media, the format and overall design needs to be a bit different than for other mediums. That’s logical, but as you work to create the next video for your company, how do you know what steps to take?

Recognize Solution Media Is Different

Perhaps the most important step is to recognize that social media is a different type of marketing than other forms. Your goal should be to promote your brand, your services, or your products – but not in the traditional sales method. Rather, you need to get social and creative.

What Do You Want Your Viewers to Do?

Before you begin the process, define what you want your customers to do at the end of the video. Are you using the video to drive people to visit your website or do you want to build your brand? Are you hoping to engage with more people? For visitors, aim to use teasers on social media with a link to the video on your site. Using a brand awareness campaign designed for Instagram can work well. Or, if you are looking to increase engagement get people talking, post the entire video on social media, especially Facebook, and interact.

Editing Your Video

There are a few key things to remember about editing your video for social media:

  • First, edit your video the way people will see it first – with the sound off.
  • Choose a thumbnail image that is interesting and attractive enough to get attention.
  • Most often, you have existing tools available to help you with video editing in the social media platform. Use them.
  • Focus on the length based on the social media site. For example, 10 to 30 seconds on Facebook is all that’s recommended. For Instagram stories, aim for 15 seconds, Twitter for 45 seconds, and LinkedIn for as long as 5 minutes.
  • Be sure the video is designed in terms of size specifically for the format you plan to use it in.
  • Remember, people are using social media on their smartphones, which means square videos tend to do better than others.
  • There are other simple things you can do to speed up the process, such as uploading the video right to the platform instead of a third party website.

When it comes to handling video for social media, it tends to be more effective and efficient to hire a video production company to help you.


Posted in: Online Videos, Video Marketing, Video Production Tips

Creating a high quality video requires a good script, good equipment, and good actors. However, even with all of these things, your video can end up looking or sounding terrible if you don’t also employ good video editing techniques. Becoming skilled at video editing takes time. You won’t get good at it overnight. Here are 7 common mistakes made by video editors who are still learning the trade.

Poor Framing

This mistake is listed first because it is primarily a mistake of the director, rather than the editor. The director should be ensuring that the framing is consistent and even while making the video. However, if the director fails, then it is up to the editor to notice the mistake and correct it. Usually, if the framing is poor, you can change to a smaller aspect ratio and make adjustments.

Jump Cuts

In specific circumstances, jump cuts can look great. But in most short videos they will simply look jarring. It is usually better to use transitions between scenes to make the video more smooth. If you do want to experiment with jump cuts, start with cuts between different camera angles of the same scene, to get a feel for them in a less jarring situation.

Incomplete Transitions

Speaking of transitions, there is also a common mistake made when using transitions. If the video between clips doesn’t overlap, you will end up with black video between the clips. This is just about as jarring as a jump cut and is something you should look for when using transitions.

Graphical Inconsistency

A foolish consistency is the hobgoblin of small minds. The key word here is “foolish.” Maintaining consistency in your graphical style isn’t foolish. It is critical to creating a good video. Font, color palettes, and line thickness should all remain consistent between graphics.

Poor Audio

Poor audio usually occurs because one of your audio tracks is either too loud or too soft. Fixing this is relatively easy. Adjust the volume of the tracks until it reaches a level that sounds “right.” This is more art than science, but it is easy to screw up if you don’t watch out for it.

Inappropriate Music

Like the first mistake, this is often a problem of bad direction. The difference, however, is that the editor is usually in control of putting in the music track. As such, you should be able to recognize when music simply doesn’t fit a scene and advise the director immediately so they can make a different choice. A poor fit is usually due to music being the wrong tempo for the scene or having inappropriate lyrics.

Leaving in Sensitive Information

Video often catches more than it intends to. Your video might have caught a brand name on an employee shirt that you don’t want visible or maybe an image of proprietary software. It is critical to carefully watch every scene and prune or blur anything that shouldn’t be visible.

Learn from Your Mistakes

Video editing takes time to master. You won’t become an expert overnight. If you want to best avoid making mistakes like these and other less common mistakes, hire the services of an experienced video company. Working with people who are more experienced will help you avoid mistakes and teach you advanced techniques that will help future projects.


Posted in: All Posts

Everybody enjoys watching a well edited and produced video. But have you ever wondered what goes into making a near-perfect video that stays on people’s lips and memory for days to come? Well, such a video has to have gone through several stages of productions. Video editing is the final stage that entails taking raw footage and then polishing it to make it appealing and ready for broadcasting. In other words, video editing refers to rearranging and manipulating video shots to create something new. This means that the person editing must choose the best shots, arrange them in order, add graphics, sound and special effects.

Nowadays, you can use the various computer software and digital technology available to edit pictures and sound. Some of this software include Final Cut Pro or avid and Adobe Premier Pro. Final cut is quite complex and it requires a lot of training to familiarize yourself with the many tools and options it avails to editors but Adobe Premier is a bit easier to maneuver. Editing with software is also referred to as non-linear editing system. You only need to install the software on your computer and import the raw footage that you want to edit, and then start editing to your desired quality.

However, this was not usually the case in the past because editors had to literary cut the reels of film using scissors. Other types of editing include linear video editing, offline editing, online editing, and vision mixing. Some of the projects that you may work on include commercials, TV programs, feature films and corporate videos.

Digital editing is the most popular tool of editing especially for commercial purposes. A video editor has to work under the guidance of a director so that they can actualize what the director had envisioned. However, things are much easier if the director or photographer doubled up as the video editor because they will know exactly what to shoot and how to edit. This is mostly the case when someone is making a personal video that they intend to upload on, Vimeo, YouTube, or any other similar site where people can upload videos.

In a nut shell, the work of a video editor involves the following activities:

  • Receiving instructions or discussing about the project with a client or director;
  • Transferring video footage/film to computer;
  • Assessing the footage and making the decision on which shots to cut and which ones to keep;
  • Cutting and combining shots using editing software;
  • Ensuring that the shots combine together to form clear storyline even if the shots do not follow the right sequence;
  • Making an assembly edit or a ‘rough cut’ out of the selected material;
  • Using digital technology to enhance picture quality;
  • Adding graphics, titles, sound and visual effects;
  • Creating a polished version.

Nowadays, video editing skills are used widely in the corporate world because companies need to create videos and advertise online. Most companies have resorted to hiring professional video editors who can attend to video related tasks. Others prefer outsourcing the work to freelance video editors or small editing companies. This way, they stay ahead of the competition by ensuring that they have a steady flow of quality promotional videos.

Ideally, video editing is not a difficult task and it requires both skills and creativity to execute well edited and produced videos. Any business doing online marketing can benefit massively from impeccable video editing.


Posted in: After Your Video is Created, Camera and Editing Services