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Whether it is in advertising, blog posts, or the news, video is increasingly present on the internet. While improvements in technology partially explain this increase, that is far from the whole story. One of the main reasons that videos are increasingly present in the digital world is because they are scientifically more effective than other mediums at expressing a message.

The Science of Vision

Human beings may have five senses, but that doesn’t mean that all of those senses are used equally. Studies show that 83% of our sensory input comes from vision and hearing makes up another 11% of our sensory input. We are literally biologically programmed to see more than we hear, smell, taste, and touch combined.

And when it comes to that visual sense, it is particularly effective when movement is involved. Even the tiniest amount of movement engages the eye, causing it to track that movement. That tracking instinct means that humans focus better on videos than they do on static text. This also means that scrolling text in video, like at the opening of Star Wars, is easier to focus on than static text like subtitles.

Whether or not movement is involved, visual imagery is transmitted to the brain faster than text is converted into a mental image. Humans can recognize the primary conceptual idea of a visual image in about 1/10th of a second. A description of that image takes significantly longer to read and then still requires extra time to fully process.

Visual Memory is Better

Not only do we identify and process moving images better than we do text or audio recordings, we also remember them better. One study shows that 80% of the subjects were able to recall the details of an advertisement they had watched up to one month after watching it. That rate is considerably lower for an advertisement that has been read.

Emotional Response to Video

Finally, while emotional responses are difficult to quantify, we can quantify the presence of emotional responses. Video is much more likely than other forms of media to cause neurons to fire that correlate with emotional responses. This matters greatly in the marketing world where emotional responses, even ones that are not fully positive, correlate with higher conversion rates.

More Than Just an Art

Creating the perfect video is mostly art, but choosing to use video in the first place is scientifically sound. Our knowledge of biology and psychology both prove that video is a more effective means of engaging an audience than any other form of media.


Posted in: Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

Video marketing is the must for most businesses that have an online customer base. There are many statistics that point to the benefits of video, but instead of focusing on that, consider the bottom line. Video marketing has the highest level of conversion when it comes to online marketing methods. Knowing this, the next question you need to answer is how to get started. Let’s break down how to build your online video marketing strategy.

#1: Who Is Going to Create Your Campaign?

Some businesses believe they can do this on their own – and you may be able to if you have a background in online marketing. Treat it as much as vital as any other form of advertising you do. Using a team that is skilled in this area can be a much more effective solution.

#2: Let’s Think About Why

Here’s the bottom line. Why do you want to use video? Do you want to engage with your customers, create new leads, build more traffic to your website, or achieve other goals? You need to define this component because it helps to foster the next steps of the process. Why are you making a video?

#3: What Will You Create?

This is the big question many businesses have. What are they going to create that is going to engage the viewer and provide the desired final result? Look at some videos prepared by other companies, perhaps in the same industry. Look at other examples. Use this to get some ideas. Most importantly, be creative. If someone created a video one way, look for another take even if the subject or message is the same.

#4: When and How Often Will You Create Video?

It can be said that video production companies can help you to create a consistent schedule of videos. The key here is to develop a marketing strategy that fits your goals and your industry. You will need to consider creating more than one video (in most cases) that helps to tell your company’s history over time. You want to use video, for example, to build a relationship with your customers and clients. At the same time, having hundreds of hours of video that’s just basic and not engaging isn’t going to help.

#5: Pick Your Location and Mediums

Finally, it is time to consider where you will both create your videos and then where you will use them online. Consider your goals here, again. You can use your business’s location. In some cases, you may want to choose a third party location that’s over the top to be creative. Then, consider where you will use the videos online – your website? Social media?

Working through this process allows you to create a successful, well-designed online video marketing strategy that is going to help you create the relationship and brand your customers need and want. Are you ready to put the pieces together?


Posted in: Making Decisions, Video Production

Online video advertising is becoming an increasingly popular marketing strategy. In fact, 87% of online marketers have turned to video advertising to get their message out. Unfortunately, with this boom has come a frustrating trend for digital marketers: internet users are relying on pop-up blockers with an increased frequency. On the one hand, this is great for the user, as they’re able to more easily control their online experience. On the other hand, the success of online businesses depends on their ability to reach new audiences—audiences that are, in spite of the latest technologies in online video advertising, hard to reach.

So, what’s an online marketer to do?

What Is an Influencer?

There’s a new type of celebrity in town. Most of them will never star in a television show or a movie, most of them will never grace a runway, and most will never release a single song. Nevertheless, their voices are heard by millions.

As the name suggests, influencers are those who hold influence over the opinions, buying habits, and lifestyle choices of an audience. They come in a variety of different forms, from the social activists and the agitators who stir up healthy debates to makeup and hair gurus and even families that have gained a following by allowing the internet a peek into their lives.

Bottom line: an influencer already has an audience, and if you can connect with one, you can connect with their entire following.

What Is Sponsored Influencer Content?

Sponsored influencer content does just that; it is content that is generated by these influencers in partnership with brands. Your brand may partner with an influencer to promote your product, service, message, or to simply raise brand awareness.

Brands partner with influencers to create content that will be shared on YouTube, through Facebook Live streams, podcasts, or any of the other myriad of social media platforms. For example, a stroller company may partner with a popular mommy blogger to endorse a new product, a toy company might partner with a popular toy and game reviewer to advertise a new toy line, or a cosmetics company may partner with a beauty blogger to raise brand awareness.

Why Do You Need an Influencer?

The premise is fairly simple: rather than relying on your current audience to promote your brand, you gain access to another audience through people who are already recognized and trusted by their following. Influencers have already spent time and energy building up credibility with their audience, making sponsored influencer content a powerful form of word-of-mouth marketing.

Choosing Your Influencer Wisely

The temptation may be to seek out the influencers with the biggest following, but rarely is that the most effective strategy. Just as you wouldn’t advertise for cosmetics in a hunting magazine, you need to make sure that their audience is ready for your message. Regardless of how popular an influencer is, if they don’t have credibility and expertise with your target market, your efforts will be wasted. Sure, they might be able to raise brand awareness, but how many of their followers are you going to convert?

Find an influencer who speaks the language of and has credibility with your target market.

Video marketing is more popular than ever with internet users, and by partnering with influencers, you can ensure that your message gets to the right ears.


Posted in: Video Marketing

Video marketing is still a relatively new trend, and there is quite of misinformation surrounding it. Here is a countdown of the five most common video misconceptions.

5. You Need to Look the Part

If you’re like most people, you’re more comfortable when you’re behind the camera rather than in front of it. However, one of the most beautiful things about video marketing is that it promotes authenticity. It’s a real person talking about real issues to a real audience; for that reason, it feels personal and inspires trust.

4. It’s Only for YouTube

Sure, YouTube may be oriented around providing video content, but that doesn’t mean that your video content is limited to that platform. Video is highly shareable and can be circulated in one way or another on every social media platform. In addition to that, video content is a great addition to your website, personifying your business and putting faces to names.

3. The Number of Views Matters

How many videos have you started to watch (or how many videos have automatically begun playing on your browser) before you realized about 10 seconds in that you actually weren’t interested in it? The number of views your video receives matter in that it can show you how many people you’re reaching. However, that number only tells half the story; if 10,000 people begin to play your video and only five of those people watch it in its entirety, then can you really consider that campaign to be a success? As with most marketing efforts, quality matters over quality. Focus on getting your video in front of the right audience, even if that means that your number of views seems less impressive.

2. One Video Is All You Need

The future is video. In fact, according to a new report from Cisco, 79 percent of all IP traffic will come from IP video. Video content is only going to become more popular, and more and more, your audience is going to expect your brand to connect with them through this medium. A single welcome video on your homepage won’t suffice; video content should be a regular part of your marketing strategy.

1. It’s Too Costly

Maybe you think that since video advertising is such an important tool in your marketing toolbelt, then surely it must be costly. The truth is that it can be – that is if you’re going to invest in all of the high-quality sound, video, and editing equipment yourself. However, hiring a video production company for you is a surprisingly economical alternative to doing it yourself and getting subpar results.

There’s another side to the cost analysis though, and that’s the ROI. After all, a marketing campaign is only as good as the return you get from it, right? When it comes to video marketing, 73 percent of B2B marketers say that video marketing positively impacts marketing ROI, and more than half of marketers worldwide say that this type of content has the best ROI.

Want to find out more about how video can be put to work for your brand? Connect with us today to learn more about how the services we provide can support your brand, increase brand recognition, and establish your business as an industry leader.


Posted in: Video Marketing

Car dealerships have a difficult job to do. You have to market your vehicle to a very local audience and get them to come to your location. There are many fantastic ways to do this, but using pre-made videos from the manufacturer is not the only option. It may not even be the best option. Instead, change things up. Incorporate your own video marketing into your game plan. When you do, you’ll find that you’ll have more people interested not just in a car, but also your business.

Social Media at the Heart of It

Car dealerships need to have a social media presence. Facebook is a good place to start. You need to create a business page that lets you interact with locals in your area and within your marketing segment. Here’s what’s important. Incorporate engaging photos and outstanding materials into your social media. These are opportunities for you to grow your presence – because videos are easily shareable – and it helps you to bring people in the door.

How to Make it Possible

How can you pull off creating this type of buzz and drama? It all starts with video. Here are a few ideas to get you started.

  • Show off the existing cars on your lot. Don’t make this too promotional. Instead, provide an overview of what’s on your lot and what’s coming in. Video of the vehicles being delivered can spark the interest in your viewers.
  • Showcase people who just bought from you. If you have a few stories that can tug on the heartstrings, these will get more shares.
  • Let the kids doing the talking. Everyone loves a cute message involving your customers’ children. Why not incorporate them into a few of your videos.
  • Focus on tips. A very good way to market your car dealership is to talk about how to buy, what to look for, how to maintain, and how to sell a vehicle. Do not make these promotional. Instead, make them highly educational and clear. Teach people how to change a tire. Create a video for checking out the air in the tires.
  • Showcase your business with a walkthrough. Let your agents do the talking. Give interviews with them as well. Elevate the conversation by creating videos about market conditions and how individuals can use various rebates to get more money back.

Car dealerships can create long-term customers by building this type of social media presence. You’ll want to invest wisely in a plan that is going to capture their attention. Video marketing for car dealerships can be engaging, interesting, and very helpful.


Posted in: Video Production Tips

Video marketing is one of the most powerful tools you have as a business owner to reach a diverse audience. Video consumption is growing rapidly, making the simple one-minute video one of the most important investments you can make in your growing business. But, how can you double your return on investment using video? Try these tips.

#1: Don’t focus on viral content

Many times, marketers make the mistake of believing the only videos that will get attention are those that go viral. Not only is that not true, trying to create such a viral video is rather impossible. However, video does generate about three times as many visitors to a website a month than other marketing methods such as text posts. What’s the solution? Create highly targeted messages directed right at the most likely customer for your business.

#2: Keep it real

You do not have to spend a lot of money on a complex video. Keep things as realistic and authentic as possible. You should use a professional to create the videos for you, but using them is rather easy to do. Include them in your social media campaign. Complex videos are too commercial-like. Your videos should deliver a more personal message.

#3: Use your videos to draw in qualified leads

The next step in the process is to make sure your videos are easily accessible where users want to and can see them. This means positioning them on YouTube. It also means using them on Facebook and your other social media accounts. And, you should also create videos for your website. Statistics say that 60 percent of people who visit a website will watch a video before they read the material on the page. The right content will give you the best possible outcome in turning those visitors into buyers.

#4: Test and monitor what works

To improve your ROI, you need to determine what type of video and what type of use of that video is getting attention. Look for key performance indicators, or details that indicate how well the customer responds to your videos. There are various ways to do this including:

  • Considering how much time they spend on the landing page
  • How many videos lead to consumers signing up or taking action
  • Which videos are actually converting leads
  • CTR on the landing page

If you use a site like YouTube to display your videos, you’ll find analytical tools are available to help you to see who is watching the videos, where they are coming from, and what they do after they’ve watched your video. Use this information to make decisions about future video creation.

#5: Use videos as lead positioning in your sales funnel

Videos are not just lead creators. They should also be informative tools that answer questions about the leads you get. For example, it’s important to evaluate leads based on their attention span and then insert those leads into your sales funnel based on their interest. For example, if someone watches three of your videos and signs up, they are highly interested. If someone just catches a few seconds of your video, they may not be ready for your marketing call.

Most importantly, create videos on a consistent basis and ensure they are providing the very best message. With the help of video production, you can easily create a stream of videos that keeps your customers’ attention.


Posted in: Video Marketing

Video marketing is powerful no matter where it is used. You may have heard that it is one of the most vital tools in marketing online. It’s true. Video is changing the way companies are doing business and engaging their customers online. However, it also offer incredible opportunities offline and in-person. Now, you can do more with video as well. If you have yet to launch a marketing campaign and are wondering exactly what steps you need to take are to get started, focus on these aspects first.

Where Can You Use Video Today?

In-person video marketing is expansive with numerous opportunities throughout the day to day lives of individuals. It used to be that video was left for television commercials, which are often too expensive and hard to create for a small business owner. Now, video can be used anywhere. For example, billboards are now more digitally focused than ever. Driving down the highway may allow you to see not just digital ads, but videos playing on those billboards. Because of this new opportunity and medium, it is far more simplistic to reach your audience.

Why Is In-Personal Video Marketing So Important?

The bottom line is simple. Video marketing is far more effective than statistic ads, print ads, or basic content. No matter how you use it, such as an educational seminar or on TVs playing in colleges or businesses, video marketing offers some key advantages over other medium, and those advantages simply cannot be ignored.

  1. It creates higher engagement and retention rates. Because it is grabbing the attention of the watcher, video translates those viewers into people who take action. They see the ad on the billboard because it is a moving picture. They instantly engage with it.
  2. It improves visibility in otherwise limited situations. Your videos are more accessible in digital form than they are anywhere else. And, they reach an entirely different crowd of people. More so, the same videos run on billboards or in other in-person mediums can then be used online, in seminars, and in numerous other formats.
  3. It is more accessible than ever, too. Video no longer requires being under a contract with a marketing agency or working with a commercial developer. It does not mean spending thousands and thousands of dollars on a 30 second shot. It is more accessible for all of today’s businesses.

Most importantly, video gets results. It is more affordable, cutting edge, and diverse than other marketing methods. And, with new technology such as 360 video, it is leading the way for new ways to engage with your customer base. Ultimately, video can provide all businesses with the opportunity to grab the consumer’s attention, especially important in today’s busy and digitally focused world. From TV commercials to video ads, to motion graphics, explainer videos and even corporate, in-house video use, there are many ways you can use this method to create the attention and inspiring content that you need and that your customers and clients want to see.


Posted in: Video Marketing

What is happening in the B2B market? Video is hot. In fact, it has been called the most compelling action taken on the Internet today. With that thought, you may want to tailor your B2B advertising around the use of high-quality, engaging video. Before you hit the webcam, though, there are a few things you need to know about the current marketing trends in this marketplace. Here’s what we are seeing doing well right now.

Video Needs to Create an Experience

One of the most important trends in video marketing is the experience. Instead of just providing facts and figures, ensure your video is engaging enough that the viewer actually has a positive experience. It is that engagement level that is going to help the individual watching the video to truly remember it. This is important because video can create feelings, especially when learning something the first time. It’s a virtual experience you want them to have.

Humor is Important

Video marketing to the B2B market can be somewhat boring. In some instances, we forget that real people are behind those screens not “companies.” Adding a bit of humor into the marketing can help. Laughter is good for the soul and for brand recognition. While you don’t want to create a comedy club script, adding a bit of humor throughout the video can add to the experience and ensure it is memorable.

Solve a Problem, Provide a Solution

Another key area of importance when it comes to video is ensuring the product is showcased as a solution. This is important in all forms of marketing. In video, you can actually show it being the solution, though, and that can be both memorable and effective. Videos with happy client interviews, for example, can be effective as can creating a how-to video that showcases the process of using the product.

Play on the Emotions

When making a purchase, people decide based on their emotions not on their logical need. When creating video, then, it is important to connect on an emotional level with the viewer. For example, develop a set of videos that showcase real-world issues with real people on the ground. This is a great place to incorporate social initiatives.

Your Content and Video Quality Needs to Be at the Top Level

A common mistake many smaller businesses have is creating video that’s just – video. It’s not working because the content is not relevant, useful, or done in an attractive manner. The best way to handle this is to hire a professional organization to handle the video marketing for your company. Don’t rely on just anyone, but on someone that can help to showcase the professionalism of your business.

In addition to these elements, it is also important to ensure your content is evergreen. That is, it should be able to be used over and over again without having any limitation or timestamp. For example, promotional video should be something that you can use long term. And, be sure you are including micro-content into your videos. That is, short videos can be very powerful.

How many of these marketing trends for video are you including in your B2B content? If you are not hitting all of those numbers like you want to, it may be time to up your video marketing game to achieve more.


Posted in: Video Marketing

You’ve done the hard work, or so you thought. You spend hours shooting your video. You edited it for another few hours. It’s just what you want. You are confident it is going to get interest. You put it up on YouTube and you wait. Nothing happens. You know those clicks showing views are just you and your friend looking at it over and over again. If you did not create a marketing video strategy for your vlog, chances are good it is not going to compete well against the other thousands of videos created that very day.

What Key Components Go Into your Video Strategy?

Marketing a video is much like marketing any product or service. You need to work to put it in front of people who will not only watch it, but also share it. There are various tools to help you to do that. You need to choose which of these is ideal for your unique needs.

  • Social media is essential. It is often not even an option for most video bloggers any longer. Facebook now offers video services. Twitter is getting into this market as well. Your video should be a part of Vine and any other applications that fit the genre of your audience.
  • After placing it on YouTube, be sure to go back and modify your YouTube data to ensure it is creating the right attention in the search engines. Be sure the details about your video include any keywords, product names, or other specs that could prove to be valuable.
  • When your video is important, such as an ad for your product or service, the most important part of the process is getting people to share it. To do this, ask for the share. Post a link to your video on Facebook and ask your audience – your current friends – to share it.
  • Place your video on your blog or website. And, use search engine optimization to get people to visit these spaces.
  • Don’t forget to go offline, too. Talking about your video is going to provide enough interest to get people there. Share it with friends on your phone.

Whether you are a large company or a small organization, or even just an individual looking to create an effective video to share an opinion, take the time to pull all of the components of your marketing strategy together. It takes time and a bit of effort, but going viral is possible if you’ve created an interesting video and an effective marketing campaign for it. If you are not getting the success you need on your own, you may want to reach out to a professional organization to give you that extra pop and push you need to go from doing well to going viral with your video.


Posted in: Video Marketing

Studies have shown that video traffic accounts for approximately two-thirds of the total consumer Internet traffic. It is estimated that in 3 years 79 percent of consumer Internet traffic will be taken up by video traffic. When creating campaigns using video marketing for your non-profit organization, you should consider implementing the following step and tips.

Always make sure that the video that you create fits your market effectively. To ensure that your nonprofit video marketing strategy is a success, match your cause with the right audience. For instance, if your objective involves terminal diagnoses, you may contact hospitals and other health operators to set up your base. After you acquire a list of donors, research about their characteristics and similarities to enable you to target similar groups.

Video marketing for nonprofit organizations requires a solid script. The script will allow you to outline all the necessary information about your cause in the video. Before donors commit their money, they always do in-depth research and analysis of the organization. Thus, always make sure that when you are creating your video it should highlight on your goals and targets of your organization. Moreover, a script enables you to relay all the information without omitting any important parts that you unintentionally forget.

Enhance your impact with the use of various film production techniques. As you plan to create your nonprofit organization’s video start with assembling elements that you will need for shooting and editing your video. Then, identify your ideal location, costumes, props, sets, soundtracks, and footage. After gathering all the materials that you need, make sure that your video shooting process is done professionally. A high-quality video will convince donors to assist you easily in your cause.

The video must also incorporate the visuals of people and features related to your cause. For instance, if your cause is about resource conservation, you should incorporate a shot of some water for one scene. These scenes will make your video is appealing and will convince many of the willing donors to support your cause. Video marketing for nonprofits should also be creative to spark the imagination of your audience. Make sure that you have conducted extensive research on your cause.

Your video should be informative about the benefits that will arise through the support of your cause. Giving detailed information in your video will enhance the confidence of your audience, and they will easily support your cause. A professional and informative video is considered appealing by many, and they are ready to support the cause since they deem it to be worthy.

After you have shot and edited your video, the final step for you is to devise methods on how to efficiently distribute the video. One of the most effective distribution channels for your video is the nonprofit program offered by YouTube. This program includes specialized features that are not accessible to other standard users. Some of these characteristics include the clickable donate button and call-to-action overlays. They also support you with promotional strategies and tips to enable your video marketing for the nonprofit organization to succeed.


Posted in: Video Marketing

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