Blog

51posts


Choosing the right music for corporate videos should be the priority for video creators. Producing a video is all about telling your story and setting a mood, and this cannot be done without choosing the right track. 

When planning the narrative of the video, the music you choose has a dramatic impact on the feeling that you convey. 

Here are some pro tips to help you choose the perfect track!

1 – Pick the right genre 

In order to pick the right genre for your video, you must ask yourself the right questions first. What is the nature of your video? Is it a corporate video? Is it a dramatic short movie? Or a youtube tutorial? Choosing the appropriate genre of music will immediately help set the mood of your video. 

Luckily, you can easily filter by genre the music library of free online music bank, which is way easier for you to find the right track. You can search for Acoustic, Classical, Electronica, Country, Jazz, Latin, and many more genres.

2 – Match the energy of your video content

It is very important to match the energy of the visual content with the energy of the music. Songs with an upbeat tempo can inject a lot of energy into your video if, let’s say, you are filming a sports competition for example. On the contrary, slower instrumental music without lyrics could fit perfectly for a romantic video. The soundtrack can make a huge difference when it comes to setting the proper mood. You wouldn’t play some Michael Jackson’s songs at a memorial, would you?

3 – Mix it up!

There’s no rule that says you need to use one song for the whole duration of your video. In fact, using distinct songs would be a great way to convey the energy of your work. You could also totally try to mix different music tracks or add some sounds effects to your video. Have some fun! 

4 – Use music libraries 

Music libraries that produce royalty-free music give you the polished feel of the big production houses. You want your work to sound professional, not like a make-up tutorial from Youtube. Personalized tracks are the best way to level up your video!


Posted in: Online Videos

When it comes to photo shootings we tend to forget that we could possibly film the entire process to get some insights. The beauty of behind-the-scenes footage is the naturalistic element to the whole thing, you get to capture every moment and every detail of the process. You could be very surprised about the power of behind-the-scenes video, especially if you want to show your clients about how your team is fun to collaborate with. 

If you want to hear about the best ways to get an amazing behind-the-scenes video, keep reading below!

1 – Shoot as much as you can

The whole point of a behind-the-scenes video is to make the viewers feel like they were on the shooting with us. In order to do that, you must turn on your camera as soon as you get on the field, and never stop filming even if you feel like the footage seems unattractive at first: the bigger variety in shots the better chance you’ll have at shooting an effective video! The more footage you give to the editor, the better.

2 – Don’t hesitate to interact with people

Filming every moment of the day can be tiring sometimes, and you will probably have extended periods of downtime. However, you need to stay alert to capture every conversation between the cast and the crew, but also capture key moments of the shooting especially the ones that are visually appealing. The more important thing that you should keep in mind is that you should film people in their natural environment as if they were no cameras: the goal is for everyone on set to appear as comfortable as possible.

3 – Know your equipment 

Due to the unpredictable nature of capturing behind-the-scenes footage, working with a camera, you are not familiar with can be very stressful over time. Moving in and out from the different areas can be difficult to capture the footage you need. Knowing your equipment will help you adjust the lights, changing lenses, or switching camera modes more easily!

4 – Stay in movement 

The magic about behind-the-scenes videos is all about the dynamic you put into it. The more you will stay in movement and move around with your camera, the more you will get full of live footage. Especially if you have a camera stabilizer, you are capable of walking, running, and move fast around people. A pro tip for good footage is also to get wide angles which guarantees you a global vision!

How to plan your budget for a corporative video?

Whether you are a big company or a small one, you should always be prepared when it comes to your advertising budget. Especially when it comes to filming a video for your business needs, you should be prepared for all the eventual costs that come along. So let’s take a look at some tips and tricks for building out your video project budget. 

1 – Map a time frame for your shoot

When starting off with your budget, you should start with an exact schedule for the production: it will give you a good idea about the number of days you need for the shooting. Ideally, you will also need to know what you plan on shooting for each of those days. The more you know about the time frame of your project, the more you can establish a precise budget. 

2 – Evaluate your material needs

When you actually start budgeting a video shoot, you must ask yourself to right questions. What kind of material is it going to take? Do we need cameras only? Or are we also audio recording? Do we need to rent a place? Do we need actors? Asking yourself all of these questions before starting your project will save you a lot of time.

You also need to think about who will be in charge of writing the script of your video and take that factor into account for the time management of the project. 

3 – Don’t forget about the post-production costs 

One aspect that clients tend to neglect when budgeting a video project is the number of resources and time they will probably need for editing after producing all the visual content. Editing can take a lot of time depending on the expected outcome. Just to give you an idea of the workload of the editing process: a two-minute video can take up to 2 days of editing and adjusting to give you the expected results.

4 – Consider all the (possible) costs 

After looking at all these elements of pre-production, production, and post-production, you will also have to consider all the costs involved. There are both hard and soft costs everywhere in film and video production — from location fees to production insurance, to meals and craft services, to even your time putting together this budget.

While it may feel kind of unnecessary to get into so many details when it comes to budgeting, the more precise you can get with all the costs involved, the better you will be prepared.


Posted in: Online Video Ads

Filming interviews can be tricky sometimes, especially if you feel more comfortable behind the camera rather than in front of it. Interviews can also be challenging because of all the factors that you have to take into consideration: all the technical aspects of the setup, such as the lighting, the camera angles, and making sure that every second are correctly recorded. Sometimes, we tend to think less about making the person we are interviewing comfortable, which is a key element for a quality tape. 

Here are a few tips to help you through that process:

1 – Start by connecting with your interviewees as soon as they arrive on set. 

You can achieve that by sharing a bit more about yourself, and about the project. Be honest about your expectations and give the maximum details about the shoot, which will help them understand what emotional reactions you are looking for. The more you give details about your project, the more they will be likely to articulate their answers towards what you want. 

2 – Always have your micro recording 

Even if you didn’t start the interview yet, you can start recording the audio before recording the video. While you are connecting with the person in front of you, the off-the-cuff audio can withhold very useful information!

3 – Smile and make jokes 

It is well-known fact that human beings get more comfortable and more relaxed when they smile and laugh. The same goes for you as the interviewer: smile, laugh and relax to put your interviewee at ease. This way, the person in front of you will feel in a safe environment where he or she can be him/herself. 

4 – Make their body language talk as well 

Depending on your interview set-up, the person you are interviewing may be sitting or standing. Both have their advantages when it comes to technical aspects such as lighting, but it may not be the most comfortable position for your interviewee. If you have to keep your interviewee in one spot, encourage them to use their hands as they speak. It helps them convey information and it certainly helps them be more expressive.

5 – Get them in a conversation 

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations, because people respond best when they are in a conversation with another human being. It’s much more natural to explain ideas or processes to another person than it is to simply speak to a camera or a light.


Posted in: Online Videos

Given how every phone now comes equipped with a quality camera and the prevalence of video editing software, it is easy for anyone to make any kind of video online. A sales video is a more specific type of assignment as the videographer has one goal in mind: convincing viewers to become buyers.

Having that objective in mind makes the planning of the video easier, but videographers should also know what kind of sales videos they want to make. A different type of video will fit a different goal and fit at different points in the sales cycle.

Let’s have a look at the kinds of professional sales videos marketers can use and their effectiveness. 

Screen Share Videos

These types of videos are ideal for explanations. Sales representatives often use screen share videos to review a prospect’s LinkedIn profile and explain why they would be an ideal customer. They can also record demo videos to walk prospective customers through a certain feature or benefit.

Screen share videos are recorded on webcams with the face of the salesperson in the corner of the screen. This gives space to convey complex information such as pricing proposals or demos, while letting the potential customers see the face of the person doing the sale pitch.

Webcam Videos

Webcam videos are great for a salesperson to introduce herself, perform some email prospecting, and build relationships. For these videos, the salesperson speaks directly to the camera, creating a sense of familiarity between them and the prospective customers. Props could also help capture viewers’ attention and personalize the video.

The salesperson should also intrigue viewers into clicking the video by choosing an interesting thumbnail that is personalized, such as the salesperson showcasing a company product. 

Marketing-Personalized Videos

These videos help salespersons achieve personalized outreach on a huge scale. With marketing-personalized videos, personalized information such as the potential customer’s name, are inserted in a pre-recorded video as well as a link to the salesperson’s calendar. This way the video feels like it was created for that one customer and hopefully leads them to make a call. Several elements can be personalized quickly for any individual recipient.

Video Playlists

Video playlists make pre-recorded videos feel personal while also saving time. To make them salespersons record personalized introductions to explainer videos that have already been recorded. They can also record introductions to marketing videos and lay out why they are relevant for viewers.

Salespersons then incorporate all these videos into a playlist, which gives them a wide selection of material to use for their prospective customers.


Posted in: All Posts

Online videos have been steadily replacing television as the way people get any kind of information, including basic information about businesses. If used correctly, video can be an effective marketing strategy tool that engages and delights audiences.

Let us look at some helpful ways to market video just like a fortune 500 company.

Customize your YouTube channel

A YouTube channel is not just a platform to watch the latest viral cat video, it is the world’s second biggest search engine, right behind Google.

To professionally present your company to your audience, start by customizing your YouTube channel. This means having a branded header with links to your other social media channels, have a channel trailer near the top that auto-plays when visitors arrive, and offer playlists by bucketing together liked-themed videos.

Produce educational content

Focus on making content that will educate your target audience. To keep the audience from tuning out it helps to make the videos entertaining as well.

Keep your audience’s search habit in mind when creating your YouTube video content since people do not limit themselves to YouTube in their searches. Google owns YouTube and often showcases video content above the number one non-paid website listing.

If your videos have a good ranking, they will be pulled from YouTube and appear in the featured snippet zero position spot above the top 10 website listings on Google. A featured clip will auto-start and stop at the exact section of the video that answers the question asked by the audience.

Incorporate videos on your website

To increase the chances of your videos showing up at the top of Google’s search result, add a video to your website, preferably near the top of your educational website pages.

If people take the time to watch your video it will reduce your website’s bounce rate, which is the percentage of people who land on one of your webpages then leave quickly without clicking on anything. If you have a low bounce rate, this will tell Google people are interested in your content. Consequently, Google may give you first page ranking in its search results.  

Get creative with your Instagram stories

Just like with YouTube, Instagram is a visual social media platform that allows you to post videos and images. By customizing your highlighted Instagram Stories, you are telling your audience a compelling story that will attract attention.

Instagram Stories are basically slideshows made up of photos and videos focused on a particular subject that is visible to followers of your account. They disappear after 24 hours, but highlighted Instagram Story can live permanently on your profile. They are like curated collections of stories your followers can see any time. In addition to text, video, or photos, you could include a link to a specific webpage on your company’s website if it is relevant to the story.


Posted in: Online Videos

How do you get the most out of your video marketing efforts to make the ROI worthwhile? There are various strategies to doing so, but a few key tips can make all of the difference for most videos created today. To get the most bang for your investment, consider these ways to maximize ROI on video marketing.

Define Why You Are Creating Videos

Video marketing has gotten a lot of attention over the last few years because of how profoundly beneficial it can be. However, to make it profitable, you need to know why you are doing it. What do you hope to gain? For example, do you want to target customers or investors with your videos? What do you want this video specifically to do for your business? Defining the why in your video is important because otherwise, you don’t know how well it is producing the ROI you desire.

Develop a Full Strategy

Next, to boost your marketing ROI, you need to have a comprehensive strategy. This goes beyond just creating a video and posting it. It should include videos created with a specific goal, and that are a component of your overall marketing plan. If you are lacking in creative strategy here, you’re going to miss key opportunities to market your video. If there’s no way for your customers to interact with your product after watching a video, that’s going to cut into its success.

Put the Time Into It

It is also important for businesses to develop videos in a professional manner. While going “live” is a less personal format, most of the training videos, corporate videos, and other forms need to be done properly. That means ensuring they create the right visuals, lighting, and sound. It also means placing them on the right platforms to gain the best possible outcome for your marketing campaign. If you fail to meet the goal here, you may be missing key opportunities for ROI.

Overall, you need the right message delivered to the right group at the right time. You also need to have a method in place to measure your ROI. Video marketing can be very effective and highly profitable with a good ROI if you put the time into creating a quality product.


Posted in: Online Videos

More companies than ever need to find ways to engage their employees in meaningful ways – in remote settings. Training videos can help you to do this if you can find a way to execute the process with some level of flare or interest. Even if the material is boring and mundane, the right approach can make all of the difference in the results you see. How can you dress up training videos to make them interesting?

Consider Animation

Moving to 2D and 3D illustrations can provide you with one of the best ways to add interest. People respond to animation in a much more effective manner. You can do this with virtually any type of topic as well. Implementing more graphics and color can help to make this type of animation truly a standout. It helps to catch a person’s eye and encourages them to pay closer attention.

Provide Detailed Breakdowns

Detailed views can help to provide more information. Using special effects and professional filming, it is possible to create videos that are more effective. Detail shots can help to give your employees a more in-depth understanding of even more complex topics and tasks. This can help them to explore the inner workings of how something works. This particular method can also help with training videos when you need employees to demonstrate how something works to a customer. By providing this type of hands-on and engaging format, they gain more insight.

Use a Cartoon Character

It may seem somewhat childish to do this, but that doesn’t have to be the case. In fact, a professional character in animated form can provide a very approaching and less worrisome way of interacting. Characters like this can have human-like expressions, which can help to create a unique connection with video watchers. This is an effective manner for providing information that may not be exciting but is very important for your viewer to understand.

Interactive Components

Another valuable way to add more interest into training videos is to make them interactive. There are various ways to do this. You can incorporate a simple game-like format that someone has to play along with to move through the video. You can also use interactive quizzes that not only keep them interested but force the viewer to listen and learn as they go. Surveys and polls during videos are another good way to keep people engaged.

Training videos can sometimes seem very boring, but they often contain valuable information you need your readers to pick up on and use. Implementing a few strategies for doing this in an entertaining and engaging manner makes all the difference.


Posted in: Online Video Ads

Should your next video include stock footage? It is not always thought of as the ideal thing to do, but stock footage really does have its place in brand videos and can offer a variety of benefits. Stock footage is a valuable resource that can increase not only the quality of your video but also the diversity of it.

Stock Footage Can Reduce Costs

There are some situations where a basic video with simplistic messaging may be very cost-effective to create from scratch. However, the more complex the footage needs to be, the more costly it can get. When you need to display multiple uses and purposes of your product or service – or more in-depth information in each area – that becomes more costly to film. Custom films like this can become time-consuming as well. Imagine having to go to numerous locations to film onsite. That adds up when you factor in equipment and crew.

This is when stock footage comes into play. You can use high-quality stock footage to create interesting elements in your videos. The good news is this can offer several other benefits. For example, there are new libraries of stock footage available all of the time. It is not likely that you’ll pick the same images someone else has, and that means you still get the branding qualities to your videos. More so, with so many new libraries available, there are lower costs associated with stock images all of the time.

Limited Access Solutions

Another key benefit of using stock footage is that it allows you to get industry-specific footage even if the access to shooting these images is not available. For example, if you need an image of a situation where you know you are not going to get permission, stock footage is likely to offer the solution you need. In this way, stock footage can provide you with more access to shots that you could not get any other way.

Stock footage may seem like something you had not considered before. However, it can prove to be very valuable to you in a variety of ways. You can incorporate it into your branding videos and even corporate videos with ease. How can this enhance the videos you are creating?


Posted in: All Posts

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: Online Videos

What makes a webinar successful? This type of educational format is an excellent way for companies to build their reputation and brand while also allowing them to provide something valuable to their customers. By recording valuable content and recording it properly, it’s possible to have a resource that’s valuable and shared many times over.

What goes into successful webinars? There are a few key components that really define just how effective a webinar will be. As you work to build yours, take a closer look at these key factors.

Deliver a Clear Message

It’s essential to ensure a goal or message is clearly present in any webinar used. That is, you want to be sure that the webinar gives the end-users something valuable and interesting. It shouldn’t be rambling on and on, but a well-structured, easy to understand and follow guide.

Choose the Right Speaker

Those speaking in your webinar need to be able to pronounce words clearly, but they also need to be interesting to listen to. You want the person who can tell a story and really hold the audience’s attention. After all, you want people to engage with your webinar. Be sure you are choosing a partner, thought leader, or someone that’s an expert – the person speaking makes a big difference.

Utilize the Right Tools

While it is important to consider hiring a professional to help you with the video and development of your webinar, it’s also important to learn how to use the software available today. There are various types of programs out there. Any of them can be a good choice if you plan to do the webinar yourself. However, you’ll want to ensure they are really easy to use.

Create Graphics and Images

It’s not easy to hold the attention of any person, but online it is even more difficult. Luckily, with a webinar, you can add in a lot of value to the video and really keep people paying attention. For example, you can incorporate graphics and images that are different or interesting based on the topic. This can help to keep people paying attention to what you’re saying. A single person talking in front of the camera isn’t going to cut it.

Go Live or Pre-Record

Both options can work, and sometimes doing both works well, too. The key here is to create a script that really outlines every detail you want to convey. During a live, it’s going to be essential for you to stay on track.

A webinar can be a very helpful and valuable tool today. To make it worthwhile, though, you need to pull together all of the necessary pieces and create something truly special and unique. This can make sure your webinar is watched over and over again.


Posted in: Video Production Tips

Older posts