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When it comes to building your business, marketing will always be a big part of the process. A component of that should be video production. This is quickly becoming a requirement when trying to reach your corporate goals.

These tips can provide you with a good starting point for building your corporate video success.

#1: Zero in on a Clear Message

It’s easy to have a problem with trying to put too much into a single video. Instead, be sure you have a well-defined message, and you stick with it throughout the video. Determine who your target is, what they need to hear, and how to convey your message to them.

#2: Produce Videos Consistently

Videos are like a good conversation. Having one with your target consumers on a routine basis helps them to connect with you and learn about your brand. Aim to set up numerous opportunities to share videos with your corporate clients.

#3: Write and Be Clear on the Script

While it can seem like a simple process, especially if you already know what you are going to say, it’s always important to have a well-defined script to your video. Be sure you speak to your video production company to learn more about your script’s goals and work to keep things short and sweet.

#4: Work to Ensure Your Video Is on Target for Your Brand

When you finalize that script, you also want to make sure the message, details, and even the overall language used is representative of your business. Is your brand image coming through? Does your company’s mission statement get lost in the mix? It’s a good idea to tweak your video until it showcases your business’s brand.

#5: Be Sure Your Video Crew Is on Board with Your Goals

It is always important to have a solid conversation with your crew about what the deliverables are. This includes the quality of the video, the length you desire, the overall theme you wish to use, and the budget. When you give them more creative liberty, be sure you finalize the final product before it starts to film.

#6: Create Corporate Videos that Incorporate Diversity

It is always important to have some level of diversity in your videos. You want to ensure you are targeting all of your customer base and creating the right message for your viewers. Are you not including some of your most likely buyers?

#7: Don’t Overlook the Details

If you are working with a video production company, learn about the options they can offer to you. While you do not need to get into all of the tech details, you do want to understand why they are using a certain type of lighting or style.

#8: Work on Good Relationships

Your video team is going to help get your brand in front of a lot of people. Be sure you keep an open dialogue with them. Share information and thoughts openly.

Working to create corporate videos can be a lot of fun, and they can offer a solid ROI when you develop them properly.


Posted in: Video Production Company

Videos are essential to your company’s success and ability to connect with your audience. It doesn’t matter if you consider your industry “boring” or don’t have a huge budget; brand video is an essential marketing tool that can provide big, positive results for your bottom line.

So the question becomes: “Should I hire a professional or DIY it?” There are arguments for both. Regardless of which you choose, there are a few things you should know.

The Real Cost of Video

Obviously, your video production budget is always a concern when doing anything business-related. When it comes to video, it’s important to consider the real cost. This doesn’t mean calculating how much it is to hire a professional versus taking a video on your phone (clearly the former is more expensive). Instead, consider the costs associated with DIYing your video, such as:

  • Man hours spent shooting and editing the video
  • Need to re-shoot the video due to poor production quality
  • Equipment failures causing video to be unusable

If you’re just shooting a quick “Hi, how are you? Check out our new blog,” then DIY may be a good option. But if you’re looking for the best ROI from your video, you need to conduct a thorough cost-benefit analysis before you break out the tripod.

Timelines Influence Your Options

In a perfect world, videos are planned out months in advance with scripts that have been nailed down and actors ready to go. But this is real life we’re talking about and not everything runs smoothly. If you’re facing a short deadline or a timeline that really doesn’t leave much room for error, you’re taking serious risks if you choose to DIY your brand’s video. In situations like these, it makes sense to work with a video production company that can guarantee a professionally edited, stunning video on a deadline.

Quality is Key for User Experience

Do you have a budding Tarantino on your staff who wants to get some real-world experience under their belt? While this may be an asset and potentially the perfect solution for a training video or quick retreat highlight reel only seen by in-house staff, it may not serve your customers well.

There are plenty of videos on the internet competing for the attention of one pair of eyes. When you’re producing video designed to be seen by your target audience, choose whichever method is going to provide the highest quality and best viewer experience.

Don’t Give Up on DIY

What? A video production company encouraging DIY?! Yes. DIY video has its place in your business. For short, spontaneous videos that are meant to quickly connect with your viewer or showcase an “in-the-moment” scene, DIY can be great. But for professional, quality videos that are directly tied to your business goals, don’t sacrifice expert prod


Posted in: Video Production Company

You may not be directing the next box office hit, but directing videos for your business is just as important. Video is directly tied to your brand’s success and can positively impact customer engagement, revenue and your brand’s identity if it is directed well. So, how do you direct actors? Put simply, directing actors takes strong leadership skills and a solid understanding of the video’s tone.

But let’s break it down a bit more. Take in these five tips for directing actors before you shoot your next take (see what we did there?).

1. Be the Expert

Part of directing a video means you’re the go-to expert on all things. From pre-production plans to coordinating technical aspects of the film and interviewing subject matter experts, it’s up to you to make the idea behind a video come to life on-screen. Do your homework before casting actors and really dive into your subject. Think about what questions or concerns actors might have once on-set and have a response ready for them.

2. Establish a Chain of Command

If there is one thing a great director is not, it’s a lone wolf. Not only do you need to have a team of people working with you to create a film, but you also need to be comfortable delegating responsibility and establishing a chain of command. When it comes to directing the actors themselves, that task is yours alone. Make sure you don’t confuse your talent by allowing members of your crew to interfere with your direction.

3. Keep Your Calm

Like a commanding officer on the battlefield, you’re the person each member of the team looks to for guidance. If you’re frustrated, tired or otherwise preoccupied with other things, your actors will notice. Following the previous tips will help keep you clear-headed and capable of leading actors to create a great video.

4. Empower Actors to Perform Well

Actors do best when they have what they need to carry out a role. Assist them by giving actors the tools they need to perform well. If your video involves scripts, let your actors become familiar with the script and ask questions well before you’re on set. Each actor is unique, so get with them one-on-one to learn what they need from you.

5. Pay Attention to Your Actors

Strong attention to detail doesn’t simply mean you need to understand all the components of making a video. It also means you need to read body language and emotions to ensure your actors feel supported and up to the task of carrying out a role. When asked about his method for working with known vs. unknown actors, Scarface’s Brian De Palma remarked, “When they see that you’re very concerned about protecting their performances, watching what they’re doing, and giving them the right suggestions at the right time, they become very easy to direct and look for all the help they can get.”

The Best Directors Direct Themselves First

Being a great director clearly requires that you understand all aspects of filmmaking, but it also requires the ability to control your own emotions and stay on task. The next time you’re planning a shoot, think about your previous video production and evaluate what went right and wrong. Aim improve yourself as a director with each new video.


Posted in: Making Decisions, Video Production, Video Production Company, Video Production Process, Video Production Tips

The goal of any business video is to ensure that you create a connection with your viewers. Engaging videos get attention. They are shared. Perhaps most importantly, this type of connection with your audience helps you achieve your goals. What should you do to make a video engaging, though? Here are some simple tips that create outstanding results.

Let Your Video Tell a Story

Don’t shoot an advertisement. Instead, let your audience learn something through a story-telling format. You’ll want to make this very clear – ensure they can follow along and “get it.”

Let Your Actors Be Themselves

The best way to engage your audience is, in fact, to let anyone in the video be themselves. Instead of trying to “act” let each member of the video shoot just act as they normally do. This helps to reduce the overall stress of the shoot and helps everyone to have a bit of fun. That comes through on the other end, too.

Make the Interactions More Genuine

Don’t follow a very hard script. Instead, let people act and interact the way they normally do. This helps to ensure that your audience sees that you are a real person and that your company is all about being authentic.

Get the Content Right

Aside from the video script, you also want the content of your video to convey a sense of fun and lightheartedness. For example, choose camera angles that are able to create the mood – don’t settle for just a direct, face-forward look. And, add some music to help drive home the emotion you hope to create in your video.

Don’t Forget the Details

Sometimes, you need to communicate actual details. Using graphics at the end of the video, for example, can help convey this information. You’ll also want to consider adding details that help to make the video more unique and stand out.

The more time you take to create an authentic experience, the better. When it comes down to it, videos are only as good as your video production company can create – and that means hiring a team that is well seasoned in creating engaging, interactive videos the audience can relate to.


Posted in: Video Production Tips

Think for a moment about the location of your next video production. Whether you are creating a promotional video or a training video, one thing often overlooked is the actual background. What’s happening behind the person speaking? What should be present in this view? Making the right decision here sets the tone for the rest of your video. What should you know about that background?

Take a look at a few options and determine which one works best for your individual needs. Where you set up your photo shoot really does matter.

Block Out the Background: The Plain, Paper Background

A plain, basic background is one of the most common forms. If you are looking to take all of the focus off what’s happening in the background and instead just want that focus on the person speaking, this is the route to take. It’s easy enough to do with a roll of photo paper. And, this solution lets you set up your photo shoot anywhere.

Add Interest Background: An Office Setting

Let’s say you want to communicate your company’s true personality. You want your customers to see where you work. You want them to be a part of your company. An office background works well. It gives a lot more depth and character to the shoot, whether it is an authentic location or not. Proper positioning and lighting are critical here. You’ll need to ensure everyone in the shoot with you should be there and is doing what you need them to do.

Providing Communication Background: The Whiteboard

Sometimes, your videos need to convey a message that is a bit more difficult to understand. You want to draw on a blackboard or be able to write down information as you go. A whiteboard is an excellent solution for this. Set up your photoshoot in this area if you want to communicate information that’s taken seriously, but you also want to ensure that you can engage one-on-one with your audience. Of course, proper lighting is essential to reduce the risk of a glare.

Setting Up Professionally

Before you move forward with choosing the right background for your project, remember the importance of details:

  • Eliminate any risk of glare. And, be sure to use as much natural light as possible.
  • Color matters. The color behind your subject influences the thoughts of the audience.
  • If you plan to choose frequently, mount your backgrounds properly to ensure they are reliable and easy to manage.

If you’re working with a trusted video production company, it goes without saying they’ll help you choose the right background for your next shot. Which method works the best for your needs?


Posted in: Video Production Tips

What are some of the most memorable videos you remember throughout your lifetime? You may be focused specifically on Super Bowl ads. They definitely capture your attention. But, think about the last few Super Bowls. You were sitting around watching the commercials. There were plenty that made you laugh and others that made you wonder what you just saw. But, there may have been a few that caused you to pause.

Here’s a good example. The 84 Lumber commercial done during a Super Bowl didn’t talk about the company’s lumber products. Instead, it pulled up incredible emotion from readers as it showed a mother and child journeying to a better life. It was so powerful it crashed the company’s website. People had to know more.

Why Did This Happen?

The video created emotion. Emotion is not fleeting like comedy. It is not boring like sales content. Rather, it creates a special memory in our minds. You don’t just see it – you feel it. And, remember, at the end of the day, it is people, who have emotion, that have to buy your product. When you create videos that pull in this type of emotion, you are able to capture their minds and their brand loyalty in one simple video.

But How Does That Happen?

Emotion is a complex thing. And, it can be very hard to convey in a video. Here are some tips to help you make it happen.

  • Utilize the affection your customers have for you. Have you ever provided a service or a product that really touched their hearts? Perhaps you saved their home, solved their costly problem, or helped them to really feel good. Find those stories and tell them.
  • Create awe. Speed for cars, for example, is impressive. What would people be in awe about when it comes to your business and product? Find a way to capture that sense of power or “wow”.
  • Let them laugh, but laugh because they agree. The key here is to pull your product in front of people who can really respond to what is happening. They’ve been there. They have experienced just what you are portraying. They feel emotion for being a part of the story.
  • Give them some excitement. Find a way to convey a message of “something really good is going to happen.” This is going to pull them in and give them a real opportunity to stay tuned into your brand long term.

What ways can you add emotion to your next video? How can you create an instance in which your customers or clients – whether B2B or B2C – to make that happen? It may not be as hard as you think. The key here is to find the right type of emotion you wish to convey. Then, you’ll want to pull in the right materials and graphics to make it possible. Working with a professional video production company is going to make that far more possible than you may realize. These are videos you will love as much as they do.


Posted in: Video Production Tips

When was the last time you purchased a car? Chances are good you’ll go through the same buying process when you invest in video production services. How can the two seemingly very different experiences really go through the process? What’s important for you to know here is that you should invest wisely in a video production company and not just buy the first option that lands in your lap. Just like a car, you’ll use this service – if you choose well – for years with outstanding benefits. Take a look at how the process is similar.

#1: Know Your Brand

For some people, buying that well-known brand is a must. For others, it is all about cutting corners for the cheapest product. When it comes to video production services, you need a true expert and professional. On the other hand, you don’t have to go with the company with the name recognition. Instead, go for:

  • The quality of the product offers.
  • The dependability of the product offered.

In other words, yes, you want the quality and dependability that a video production company can offer, but you don’t need all of the glitz and glamour that often leads to a higher price. Look for the dependable provider instead.

#2: What’s Your Need

Of course, before you step foot on a car lot you know to actually think about and create a plan for what you plan to buy. You don’t want to be upselled or find yourself in a product that doesn’t meet your needs. To do that, know what you need. Do you need 20, short videos or do you just need one full-length video? Of course, you’ll want to let your production company give you insight into what may work for you, but you also don’t want to pay more for what really doesn’t help you reach your goals.

#3: Next, Look at the Options

Oh the features! You need them all! But, really, you need just those that are going to help you to achieve your goals. The right company gives you lots of options ranging from:

  • Sound options
  • Lighting options
  • Various format choices
  • Mobile – website – and much more
  • Extra interviews
  • Travel or destination shots and much more

The bottom line here is that you need to turn to a production company that can give you more of the features you really need.

#4: Finally, Don’t Buy Just Yet

What do you do before you commit to purchasing a vehicle? You take it out onto the road to see how it feels. You can do the same thing here. Specifically, sit down and talk the company. Discuss what they do – and ask to see examples. And, be sure you look at plenty of options before you buy.

When you pull it all together, you end up with the video that not only gets your point across but one that also gives you that sense of satisfaction. You know it is the right one, as you slink down in the driver’s seat to watch where it takes you.

Here’s the good news. Kicker Video will do all of this and much more for you. Get started with us to learn more.


Posted in: Video Production Company, Working with a Video Production Company

There’s an old saying that goes, some things are best left to an expert. You’ve likely heard this over the course of your life at one time or another. You hear it when it comes to DIY home repair jobs like fidgeting with the electrical or HVAC components of your home, or fixing the engine on your car when you have no clue what you’re doing.

Yes, some things are best left to an expert. This mantra should be the same rule of thumb when it comes to video production. If you wouldn’t attempt to do any of the above without trained experience and know-how, why not leave video production to the experts as well? Let’s explain why this is your best bet for the ultimate success of the exciting debut of your new and highly-anticipated video.

A Sure Fire Tested Video Process—do you have one?

When working with a video production company on your highly-anticipated video, you want to contract with a company that has a sure fire “tested video process.” A process that’s tried and true; a process that is completely professional from the get go.

This process should include critical story telling steps—steps such as the initial research to select a story, a meeting of the minds before production, savvy fact gathering, getting the creative energies of the team flowing, expert content creation from the entire team, and finally, a review of it all, which leads to the final production. The big shebang that you’re going to proudly debut on your favorite social media platforms.

What you don’t want is a fly-by-night video production that hasn’t been carefully planned, crafted, and well-thought out. The true professional will take the time to craft a video that will be a true 60 second + masterpiece, or a 60 second epic fail. The true professional could still end up with a failure, but in the end, it’s best to take the time to plan.

Think about it like this. Would you buy a house without planning? Would you walk down the aisle without planning? Would you write a book without planning? Then you should never produce a video without planning. That’s simply asking for trouble. And where there’s trouble, there’s plenty of dislikes, hateful comments, and worse—the complete and total avoidance of the aforementioned video.

Moving On…The Real Deal

A professional video production company has your best interests at heart from the start (that rhymed?) and will work diligently to make sure the end result is a master piece. Even if it is just a 60 second masterpiece! The professional team is a team that’s reliable, highly-skilled, with upfront accurate pricing and predictability. The professional team will also give you a timeline for completion of the production, taking the guesswork out of how long it’ll take.

Your video team will be real with you and 100% on the same page with you, ensuring that your voice and your message is conveyed through this 60 second (or more) clip. In the end when the video makes its exciting debut, you’ll breathe a sigh of relief knowing that you made the right choice. Remember, anyone can pick up an iPhone and take video. But a true professional can create a 60 second masterpiece that goes viral (okay, and sometimes cute cats, dogs, and babie


Posted in: Working with a Video Production Company

2012 saw a giant increase in awareness about content marketing as the newest way for businesses to connect with people and create a lifetime customer. What’s new in 2013? Adding video to your content marketing campaign. That’s right – with the unprecedented advent of internet in our lives and YouTube becoming the second largest search engine, video is the newest, most innovative and effective means of content marketing.

What Makes Video So Appealing?

Let’s keep that answer simple – because people love it! Videos are interactive, they move, they talk. They are simply more entertaining and attractive. Plus, videos require much less effort. There is no reading, scrolling through images or typing in detailed search queries. You just press play and watch. That is how convenient videos are, and of course, a one minute video says much more than a 1000 words.

Videos Are Informative On a Whole New Level

A recent Boot Fit Fundamentals video by the retail giant Nordstrom gives its customers a quick video tutorial on how to buy perfectly fitting shoes online. This video has greatly helped boost the company’s sales, and more so, its customers’ loyalty, even though the video is devoid of a classic sales pitch and purely informative.

That is the key to good content marketing. Keeping content genuinely informational and non-salesy, one that gives real value to its customers, goes a long way. Doing so with a video makes the viewers believe in the credibility of your company and result in repeat business and ardent fans.

Two Dimensional Marketing vs. Videos

There will always be a place for text write-ups and image directories. However, video will always be the preferred choice of people. Videos bring your products to life. They can actually show how the product works, as well as showcase its remarkable results. Trying to explain in writing how a vacuum cleaner pulls out dust from the folds in your upholstery using a tiny dismountable attachment can be a lot more tedious and simply, boring. Compare this to a video that shows just how beautifully a dainty looking hostess/homemaker attached to the small brush and swiftly collects all the dust, works much better.

So if you are looking for that perfect platform to launch your online sales campaign, come to Kicker and we will craft you a perfect video that highlights all the strong things about your products and shows its value to the customers, increasing your sales by large numbers.


Posted in: Online Videos, Video Marketing, Video Production

No matter what the self-proclaimed experts tell you, the script is the king of a video, not the video quality. While a good video quality is simply indispensable, a good script is the very life of your video. You cannot possibly have good conversions without a good script that is informative and gives value to your customers.

Check out some of the businesses that have succeeded immensely from a video. The video on the Crazy Egg homepage has been driving $21,000 extra a month in revenues, all thanks to an intriguing script. Dropbox and a few hosting companies too have seen remarkable growth after the launch of their videos. And the one thing all these videos have in common is excellent, informative and engaging script.

So How Do You Nail the Script?

The first rule of creating a compelling script is to understand what your audience wants. The main idea of a video has to answer each and every doubt, question or concern your potential customers might have. To accomplish this, you must first put yourself in the shoes of the customer and think of all the possible questions you could come up with about your product. Some of these questions can be:

• What more information would you like from this page?
• What is the biggest concern you have with this product or service?
• What is the biggest apprehension that is stopping you from buying?
• How we can help solve your problems?

Once you have the questions, you can come up with targeted answers. Your customers probably still haven’t understood what your service does and how. Using a more informative, clarified and simple script, you could effectively eliminate any apprehensions the customer might have.

The Script Creation

One thing you must remember is that the company producing your video may be good at a hundred things, but the best person to write your script would be someone who knows your business inside and out. It’s good if someone within the company can formulate a good script design. If not, there are professionals and freelancers who will take the time to understand the details, values, goals and ethics of your business in detail, to generate a truly captivating script that will provide a strong backbone to your video. So make sure you get the script right and the success of your video will follow.


Posted in: Getting Ideas, Making Decisions, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

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