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Given how every phone now comes equipped with a quality camera and the prevalence of video editing software, it is easy for anyone to make any kind of video online. A sales video is a more specific type of assignment as the videographer has one goal in mind: convincing viewers to become buyers.

Having that objective in mind makes the planning of the video easier, but videographers should also know what kind of sales videos they want to make. A different type of video will fit a different goal and fit at different points in the sales cycle.

Let’s have a look at the kinds of professional sales videos marketers can use and their effectiveness. 

Screen Share Videos

These types of videos are ideal for explanations. Sales representatives often use screen share videos to review a prospect’s LinkedIn profile and explain why they would be an ideal customer. They can also record demo videos to walk prospective customers through a certain feature or benefit.

Screen share videos are recorded on webcams with the face of the salesperson in the corner of the screen. This gives space to convey complex information such as pricing proposals or demos, while letting the potential customers see the face of the person doing the sale pitch.

Webcam Videos

Webcam videos are great for a salesperson to introduce herself, perform some email prospecting, and build relationships. For these videos, the salesperson speaks directly to the camera, creating a sense of familiarity between them and the prospective customers. Props could also help capture viewers’ attention and personalize the video.

The salesperson should also intrigue viewers into clicking the video by choosing an interesting thumbnail that is personalized, such as the salesperson showcasing a company product. 

Marketing-Personalized Videos

These videos help salespersons achieve personalized outreach on a huge scale. With marketing-personalized videos, personalized information such as the potential customer’s name, are inserted in a pre-recorded video as well as a link to the salesperson’s calendar. This way the video feels like it was created for that one customer and hopefully leads them to make a call. Several elements can be personalized quickly for any individual recipient.

Video Playlists

Video playlists make pre-recorded videos feel personal while also saving time. To make them salespersons record personalized introductions to explainer videos that have already been recorded. They can also record introductions to marketing videos and lay out why they are relevant for viewers.

Salespersons then incorporate all these videos into a playlist, which gives them a wide selection of material to use for their prospective customers.


Posted in: All Posts

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: All Posts

How-To videos are a popular format – because they are valuable and contain interesting content. When creating a tutorial video like this, there are a variety of steps to consider to ensure you get the most information out to the viewer in the most effective manner. There are many ways to do this, but some are simply easier than others.

Build Out the Video Script

Before pulling together everything you need, it’s important for you to have a detailed plan of what you plan to do and accomplish. This can make the video more effective and better to understand. Write down every step in the process. Write notes about what you wish to speak about what you need to convey, and details that will help you to create a how-to video that’s easy to view and understand.

Consider Camera Angles

If you are working with a professional video production company, one of the first things they will talk to you about is where you plan to shoot the video and what type of information you need to show in that video. That is because you need to be able to have multiple camera angles to communicate details. If you are taking something apart that’s intricate, for example, you need them to be able to see those individual details clearly.

Practice Each Step

Before you begin recording, make it a point to actually do the process. That is, work through the how-to off camera. Make sure you know the right way to do so – how will you show detail? What information do you need to present? What camera angles will help in this process? Then, try a few steps in your how-to video on camera. Replay and see how it looks. Consider the lighting, the location of the camera, and how well the sound is allowing you to communicate your message. It is common for this process to take several steps.

Edit It for Clarity

It’s easy to work through a how-to video if you know what you are doing. However, when you go back to edit it, you may find that some areas are not clear. You may find that you talked about something too much. It is helpful to edit out any problem areas, but don’t be surprised if you need to redo certain steps to improve the overall level of understanding.

Before you are ready to publish your video, you want to be sure that the information is presented clearly. You want to know that someone with no knowledge about how to complete the task can understand it. The key to a good how-to video is to communicate clearly so that anyone, even those with no idea what they are doing, can benefit from your video.


Posted in: Online Video Ads

When it comes to building your business, marketing will always be a big part of the process. A component of that should be video production. This is quickly becoming a requirement when trying to reach your corporate goals.

These tips can provide you with a good starting point for building your corporate video success.

#1: Zero in on a Clear Message

It’s easy to have a problem with trying to put too much into a single video. Instead, be sure you have a well-defined message, and you stick with it throughout the video. Determine who your target is, what they need to hear, and how to convey your message to them.

#2: Produce Videos Consistently

Videos are like a good conversation. Having one with your target consumers on a routine basis helps them to connect with you and learn about your brand. Aim to set up numerous opportunities to share videos with your corporate clients.

#3: Write and Be Clear on the Script

While it can seem like a simple process, especially if you already know what you are going to say, it’s always important to have a well-defined script to your video. Be sure you speak to your video production company to learn more about your script’s goals and work to keep things short and sweet.

#4: Work to Ensure Your Video Is on Target for Your Brand

When you finalize that script, you also want to make sure the message, details, and even the overall language used is representative of your business. Is your brand image coming through? Does your company’s mission statement get lost in the mix? It’s a good idea to tweak your video until it showcases your business’s brand.

#5: Be Sure Your Video Crew Is on Board with Your Goals

It is always important to have a solid conversation with your crew about what the deliverables are. This includes the quality of the video, the length you desire, the overall theme you wish to use, and the budget. When you give them more creative liberty, be sure you finalize the final product before it starts to film.

#6: Create Corporate Videos that Incorporate Diversity

It is always important to have some level of diversity in your videos. You want to ensure you are targeting all of your customer base and creating the right message for your viewers. Are you not including some of your most likely buyers?

#7: Don’t Overlook the Details

If you are working with a video production company, learn about the options they can offer to you. While you do not need to get into all of the tech details, you do want to understand why they are using a certain type of lighting or style.

#8: Work on Good Relationships

Your video team is going to help get your brand in front of a lot of people. Be sure you keep an open dialogue with them. Share information and thoughts openly.

Working to create corporate videos can be a lot of fun, and they can offer a solid ROI when you develop them properly.


Posted in: Video Production Company

Videos are essential to your company’s success and ability to connect with your audience. It doesn’t matter if you consider your industry “boring” or don’t have a huge budget; brand video is an essential marketing tool that can provide big, positive results for your bottom line.

So the question becomes: “Should I hire a professional or DIY it?” There are arguments for both. Regardless of which you choose, there are a few things you should know.

The Real Cost of Video

Obviously, your video production budget is always a concern when doing anything business-related. When it comes to video, it’s important to consider the real cost. This doesn’t mean calculating how much it is to hire a professional versus taking a video on your phone (clearly the former is more expensive). Instead, consider the costs associated with DIYing your video, such as:

  • Man hours spent shooting and editing the video
  • Need to re-shoot the video due to poor production quality
  • Equipment failures causing video to be unusable

If you’re just shooting a quick “Hi, how are you? Check out our new blog,” then DIY may be a good option. But if you’re looking for the best ROI from your video, you need to conduct a thorough cost-benefit analysis before you break out the tripod.

Timelines Influence Your Options

In a perfect world, videos are planned out months in advance with scripts that have been nailed down and actors ready to go. But this is real life we’re talking about and not everything runs smoothly. If you’re facing a short deadline or a timeline that really doesn’t leave much room for error, you’re taking serious risks if you choose to DIY your brand’s video. In situations like these, it makes sense to work with a video production company that can guarantee a professionally edited, stunning video on a deadline.

Quality is Key for User Experience

Do you have a budding Tarantino on your staff who wants to get some real-world experience under their belt? While this may be an asset and potentially the perfect solution for a training video or quick retreat highlight reel only seen by in-house staff, it may not serve your customers well.

There are plenty of videos on the internet competing for the attention of one pair of eyes. When you’re producing video designed to be seen by your target audience, choose whichever method is going to provide the highest quality and best viewer experience.

Don’t Give Up on DIY

What? A video production company encouraging DIY?! Yes. DIY video has its place in your business. For short, spontaneous videos that are meant to quickly connect with your viewer or showcase an “in-the-moment” scene, DIY can be great. But for professional, quality videos that are directly tied to your business goals, don’t sacrifice expert prod


Posted in: Video Production Company

Video seems to be everything today. It is for anyone marketing a product. It is a draw for those using social media or mobile marketing. But, what about websites? Have you thought about how video plays a role in your website’s functionality and overall appeal? It should be an integral part of your web design from the ground up.

Why Video Matters on Websites

Long gone are the days when consumers took the time to read through a marketing message to gather information and then make a decision. People lack time today. Video helps to present a message in a matter of seconds. It creates an impression. It draws people in. And, it also keeps people on the website longer. For all of this to occur, it needs to be built into your website’s design.

Where Video Goes and How it Works

A good place to start then is to understand where you should place video. You have options, of course. A good rule of thumb is to ensure your video is one of the first things your website visitors see when they land on your page. Video content that’s going to draw them in and make an impression needs to be front and center. This is the case when you want people to experience the video as the first thing they see – place it right on the homepage.

The technology you use matters, too. You need to be able to use a video player that is going to work reliably without the need to buffer numerous times. You also need a product that is installed properly to give your viewers the very best access and experience. Wistia is one of the most recommended solutions for its well-designed layout and functionality.

Don’t Forget to Customize Solutions

You will always want to customize your video to fit your specific goal. For example, some video players are far more effective at allowing you to choose colors and styling features. This may seem simple, but depending on your website’s design, it may make a big difference. Look for a player that gives you the ability to create video embedded professionally.

How to Get Started

Before you get started adding video to your website, there are a few things to keep in mind.

  • Determine why you want video. You want to make sure there is a real benefit to your readers and visitors by offering it.
  • Determine the best type of content for your homepage. This isn’t the place for a sales message. Be sure it adds real value to the page.
  • Place the video where it can be seen, but also without detracting from the overall page design and flow – people need to see your logo first, of course.
  • Use video for branding on this page. You’ll want to choose a video message that clearly communicates this.
  • And, be sure to use a customizable, but reliable player. If you are unsure, test out a few options.

A professionally designed video is also important. Be sure you work closely with your video production team to craft one.


Posted in: Online Videos

How many remote workers do you have? Many of today’s businesses are turning to a remote workforce – those that work from home or separate locations – because it is cost effective and highly desirable to their employees. As of 2017, as much as 90% of the workforce in the United States says they telework – remote work – at least sometimes, according to the American Community Survey from the US Census Bureau. But, remote working doesn’t mean a company has to give up its culture or its brand identity. It does mean it is necessary to come up with new ways to connect. Video can help to do that.

Create Brand-Focused Videos

When your company sits and talks, it likely has a very specific focus. For example, when you are hosting a group chat, you’re all about getting the task at hand done. But, what about those office interactions that don’t typically happen in a traditional remote workplace?

Video can help.

  • Create videos that showcase a “Monday office party” or a “Friday weekend kick-off event.” The key here is simply to bring a few people to show what your company’s culture is.
  • Use video as a way to communicate across all locations. Ask each employee to send in a short video of what they are working on. Then, compile them to showcase what your company is doing.
  • Use interactions and interviews. Create customized interviews with each member of the team. Link these to their profiles on services such as Slack – or whatever communication tool available. It helps to a face to a name.

Video can be used in a variety of ways, but one thing is for sure. You need to make sure that you are allowing your company’s culture to come through. Due to this, bring some people together to chat, discuss important topics, or pose questions. Encourage every member of your team, no matter where they are working, to share comments and interact.

What Can Video Do For You?

When you create a customized video for your remote workers and your team overall, you accomplish a few key things. Done well, you’ll see benefits such as:

  • You’ll be able to boost company morale. People feel more like a cohesive team even when they are not working together.
  • You can get people excited and boost their motivation through video. Skip the boring speeches and instead get creative.
  • Use them to showcase the company’s values and goals. Instructional video in this area is often very important to brands.
  • Spread a message of happiness or share exciting news. Launch a weekly video series that provides information and gets people excited.
  • Use video to provide step by step instructions or other meaningful information they need.

Video is fantastic for many reasons, but it needs to be done well. When it comes to choosing the videos for your company focus on using a video production team to help you. You’ll love the intensity and opportunity that videos can create, which can easily help bring your team together.


Posted in: Online Videos

Corporate videos are everywhere, from television commercials to social media news feeds. With their unique ability to humanize a business and provide valuable information in a digestible format, not to mention the ease with which they can be shared, it’s not hard to see why videos have become so popular among marketing teams.

On the surface, creating a video may seem like an easy undertaking, but don’t be deceived; it’s far more complicated than it looks. Here are three reasons that you shouldn’t waste your time on internal video production.

There’s No Substitute for an Expert’s Eye

If you’re like most people, you can spot a commercial shot by a local business from a mile away. The sound quality is lacking, the lighting is all wrong, and the whole thing just seems “off.” What kind of impression of their business does that leave you with? Does their amateur effort inspire feelings of trust? Are you motivated to find out more about them?

Now think about a marketing video put out by a large corporation. There’s no comparison, is there? So what’s the difference?

The difference, of course, is that one commercial is shot by an expert video production team who knows how to use equipment, lighting, and editing software to get polished results, and the other was shot by someone’s camcorder-wielding nephew.

When it comes to crafting a video that will establish your business as an industry expert, there’s just no substitute for an expert’s eye.

Good Equipment is Expensive

Sure, smartphone technology has come far. The camera on today’s smartphone is far superior to the camcorder of even five years ago. However, your smartphone’s camera is still limited by a fixed lens and built-in microphones. In other words, they’re fantastic for capturing your son’s piano recital, but they’re not going to produce a corporate video that you’ll be proud to share. Your computer’s editing software can help iron out some of the rough spots of your video, but you need a solid grasp on the finer points of video editing to make the most of the tools available. Once again, there’s no substitute for the knowledge and experience of an expert.

To achieve today’s standard of audio and visual quality, you’ll need to invest in thousands of dollars of professional equipment. And because video technology is constantly improving, that won’t be a one-time investment.

You’ll Save Time and Money by Turning to Experts

It may sound counter-intuitive, but when you take into account the expense of a hiring an in-house videographer and investing in all of that pricey equipment, not to mention the countless hours of shooting and editing your video, it’s unlikely that you’ve saved even a penny by attempting to produce the video yourself. You certainly won’t achieve the quality level that you’d receive from a video produced by an expert. By hiring a professional video team, you can ensure that your resources aren’t being wasted.

Video marketing is becoming increasingly popular, giving businesses an opportunity to make a memorable first impression. Whether you’re creating an explainer video, a promotional video, or a testimonial, make sure that first impression is a great one by hiring a professional video team.


Posted in: Video Production Company, Working with a Video Production Company