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Video seems to be everything today. It is for anyone marketing a product. It is a draw for those using social media or mobile marketing. But, what about websites? Have you thought about how video plays a role in your website’s functionality and overall appeal? It should be an integral part of your web design from the ground up.

Why Video Matters on Websites

Long gone are the days when consumers took the time to read through a marketing message to gather information and then make a decision. People lack time today. Video helps to present a message in a matter of seconds. It creates an impression. It draws people in. And, it also keeps people on the website longer. For all of this to occur, it needs to be built into your website’s design.

Where Video Goes and How it Works

A good place to start then is to understand where you should place video. You have options, of course. A good rule of thumb is to ensure your video is one of the first things your website visitors see when they land on your page. Video content that’s going to draw them in and make an impression needs to be front and center. This is the case when you want people to experience the video as the first thing they see – place it right on the homepage.

The technology you use matters, too. You need to be able to use a video player that is going to work reliably without the need to buffer numerous times. You also need a product that is installed properly to give your viewers the very best access and experience. Wistia is one of the most recommended solutions for its well-designed layout and functionality.

Don’t Forget to Customize Solutions

You will always want to customize your video to fit your specific goal. For example, some video players are far more effective at allowing you to choose colors and styling features. This may seem simple, but depending on your website’s design, it may make a big difference. Look for a player that gives you the ability to create video embedded professionally.

How to Get Started

Before you get started adding video to your website, there are a few things to keep in mind.

  • Determine why you want video. You want to make sure there is a real benefit to your readers and visitors by offering it.
  • Determine the best type of content for your homepage. This isn’t the place for a sales message. Be sure it adds real value to the page.
  • Place the video where it can be seen, but also without detracting from the overall page design and flow – people need to see your logo first, of course.
  • Use video for branding on this page. You’ll want to choose a video message that clearly communicates this.
  • And, be sure to use a customizable, but reliable player. If you are unsure, test out a few options.

A professionally designed video is also important. Be sure you work closely with your video production team to craft one.


Posted in: Online Videos

How many remote workers do you have? Many of today’s businesses are turning to a remote workforce – those that work from home or separate locations – because it is cost effective and highly desirable to their employees. As of 2017, as much as 90% of the workforce in the United States says they telework – remote work – at least sometimes, according to the American Community Survey from the US Census Bureau. But, remote working doesn’t mean a company has to give up its culture or its brand identity. It does mean it is necessary to come up with new ways to connect. Video can help to do that.

Create Brand-Focused Videos

When your company sits and talks, it likely has a very specific focus. For example, when you are hosting a group chat, you’re all about getting the task at hand done. But, what about those office interactions that don’t typically happen in a traditional remote workplace?

Video can help.

  • Create videos that showcase a “Monday office party” or a “Friday weekend kick-off event.” The key here is simply to bring a few people to show what your company’s culture is.
  • Use video as a way to communicate across all locations. Ask each employee to send in a short video of what they are working on. Then, compile them to showcase what your company is doing.
  • Use interactions and interviews. Create customized interviews with each member of the team. Link these to their profiles on services such as Slack – or whatever communication tool available. It helps to a face to a name.

Video can be used in a variety of ways, but one thing is for sure. You need to make sure that you are allowing your company’s culture to come through. Due to this, bring some people together to chat, discuss important topics, or pose questions. Encourage every member of your team, no matter where they are working, to share comments and interact.

What Can Video Do For You?

When you create a customized video for your remote workers and your team overall, you accomplish a few key things. Done well, you’ll see benefits such as:

  • You’ll be able to boost company morale. People feel more like a cohesive team even when they are not working together.
  • You can get people excited and boost their motivation through video. Skip the boring speeches and instead get creative.
  • Use them to showcase the company’s values and goals. Instructional video in this area is often very important to brands.
  • Spread a message of happiness or share exciting news. Launch a weekly video series that provides information and gets people excited.
  • Use video to provide step by step instructions or other meaningful information they need.

Video is fantastic for many reasons, but it needs to be done well. When it comes to choosing the videos for your company focus on using a video production team to help you. You’ll love the intensity and opportunity that videos can create, which can easily help bring your team together.


Posted in: Online Videos

Corporate videos are everywhere, from television commercials to social media news feeds. With their unique ability to humanize a business and provide valuable information in a digestible format, not to mention the ease with which they can be shared, it’s not hard to see why videos have become so popular among marketing teams.

On the surface, creating a video may seem like an easy undertaking, but don’t be deceived; it’s far more complicated than it looks. Here are three reasons that you shouldn’t waste your time on internal video production.

There’s No Substitute for an Expert’s Eye

If you’re like most people, you can spot a commercial shot by a local business from a mile away. The sound quality is lacking, the lighting is all wrong, and the whole thing just seems “off.” What kind of impression of their business does that leave you with? Does their amateur effort inspire feelings of trust? Are you motivated to find out more about them?

Now think about a marketing video put out by a large corporation. There’s no comparison, is there? So what’s the difference?

The difference, of course, is that one commercial is shot by an expert video production team who knows how to use equipment, lighting, and editing software to get polished results, and the other was shot by someone’s camcorder-wielding nephew.

When it comes to crafting a video that will establish your business as an industry expert, there’s just no substitute for an expert’s eye.

Good Equipment is Expensive

Sure, smartphone technology has come far. The camera on today’s smartphone is far superior to the camcorder of even five years ago. However, your smartphone’s camera is still limited by a fixed lens and built-in microphones. In other words, they’re fantastic for capturing your son’s piano recital, but they’re not going to produce a corporate video that you’ll be proud to share. Your computer’s editing software can help iron out some of the rough spots of your video, but you need a solid grasp on the finer points of video editing to make the most of the tools available. Once again, there’s no substitute for the knowledge and experience of an expert.

To achieve today’s standard of audio and visual quality, you’ll need to invest in thousands of dollars of professional equipment. And because video technology is constantly improving, that won’t be a one-time investment.

You’ll Save Time and Money by Turning to Experts

It may sound counter-intuitive, but when you take into account the expense of a hiring an in-house videographer and investing in all of that pricey equipment, not to mention the countless hours of shooting and editing your video, it’s unlikely that you’ve saved even a penny by attempting to produce the video yourself. You certainly won’t achieve the quality level that you’d receive from a video produced by an expert. By hiring a professional video team, you can ensure that your resources aren’t being wasted.

Video marketing is becoming increasingly popular, giving businesses an opportunity to make a memorable first impression. Whether you’re creating an explainer video, a promotional video, or a testimonial, make sure that first impression is a great one by hiring a professional video team.


Posted in: Video Production Company, Working with a Video Production Company