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You’ve just invested in your new filming equipment and are planning your next outing to experiment with it? We’ve got you covered. Our travel experts have tested and reviewed thousands of products, so we know what works and what doesn’t. In order to avoid ending up with unusable footage because you didn’t pack the right lens or equipment, we will explain in this article everything you need to take with you!

  1. A camera bag

We don’t think about it often enough but the storage bag for your camera is essential! Remember to bring a bag that has compartments for your different lenses, battery charger, filters, etc.. A good camera bag should be waterproof, light, and remember to check the measurements so that you can take it with you wherever you go! A little extra: some bags offer special straps to hang your tripod, it’s really ideal. 

  • Different lenses

Lenses… it’s a chapter in itself. Depending on what you’re going to film, whether it’s a vlog, a cooking video, a travel video, or a wildlife video, you’ll have to bring the lenses you need. Preferably, I always take with me a wide-angle lens and another one a bit more macro for protracts and macro photography. All in all, plan a range of 15 to 80mm. 

  • A stabilizer 

Stabilizers are a must. Whether it is for a trip, a corporate video, or a wedding video, they are essential to your equipment. Even if your camera or your lens already has an integrated stabilizer, it is preferable to have an external stabilizer in order to obtain the best results on camera. Remember to check out the different models before you buy one, as some have a weight limit that should not be exceeded. 

  • NG filters

Have you ever come back from a filming trip and realized that all your footage is over-exposed? Classic beginner’s mistake. To avoid this, and to make sure you get the best possible footage, even on an island where the sun is beating down, buy non-gradient filters. 


Posted in: Video Marketing, Video Production, Video Production Process, Video Production Tips

It’s quite common for businesses to create videos using people who have little to no acting experience. And, that’s a good thing. It presents an opportunity for the business to bring real people, experiences, and interactions to the video. But, during your video shoot, you’ll need to provide these individuals with a great deal of instruction. A lack of this can make the video seem rigid and less inviting. How do you direct and coach those with little to no video experience to be actors?

Be Prepared from the Start

As the person shooting the video or creating it, the most important thing you can do to ensure it goes well is to prepare for it. You’ll reduce your actor’s concern and anxiety by being able to tell the exactly what they need to do. In short, that means you’ll want to create a script and then have them memorize it. You’ll also want to keep any lines they need to read short and to the point. Keep the blocks of text easy to read. Doing this helps ensure you don’t overwhelm your actors.

Next, map out the progress of the video, who will be involved, and how the process will unfold. You’ll want to tell people where to go and what to do. And, be sure your script outlines when a person needs to be a part of the script and when they will be offscreen. Again, it is all about making their part look easy to do.

Finally, have every sit down at a table and read through the script together, just as it will play out. This helps to take away the worry of being in front of a camera and gives them the ability to see what they will do and how their lines will play out.

Make the Location Ideal

Now that you have your team relaxed, make sure that the environment in front of the camera is just as enticing and relaxing. It is all about helping them to act normal to avoid any type of staged look.

For example, remove everyone from the scene and room that will not be a part of the shoot. You also want to schedule extra time so there is no rush. And, be sure to keep the room cool. All of this helps to give your actors the ability to just enjoy themselves. In fact, the better you are able to keep the atmosphere upbeat and positive, the more your team will thrive.

Other steps to consider is doing your job well. Working with a video production company makes this easy since they will handle the lighting, the organization, and the actual camera. Your job is to help keep everyone focused on doing their part. And, finally, work hard to ensure that every one of your actors feels good about themselves and about their role in the video shoot. You want to give them the motivation and the drive to do a fantastic job in front of the camera. They can only do this, though, if you lead the way.


Posted in: Video Production Tips

You’ve heard all of the good things about creating videos for your customers, clients, and investors. It’s a fantastic way to build your brand and to increase traffic to your website and social media pages. But, as you look around your office, you may be wondering what you were thinking. Could this location actually be the ideal place for you to create the perfect video shoot? It may not be as difficult as you think. With a bit of planning, it could actually be very successful.

Tips for the Perfect Video Shoot

Creating the right first impression is always important. You need to invest in a bit of planning and some organization to see the results you are looking for. Start with these tips:

  • The best location is one that offers the right lighting, sound and space for the video shoot. Planning out a few locations can help to ensure the best possible outcome.
  • Remember to plan for your filming crew. They will need space to set up and areas to park vehicles. They will also need areas to setup in and to watch playback. Talk to the team about their needs and plan space accordingly.
  • Give your film crew the access they need, too. That means giving them a clear opportunity to walk around your business to find great backgrounds or interesting color schemes. You’ll want to allow the team to find the best lighting, too.
  • Keep your team on board and motivated. You’ll want to talk to your employees about what is happening and discuss the length of time it will take, any interruption in the day-to-day business, and the impact it will have on the employees during the day.
  • Cleaning up and decluttering is important. As your video team will tell you, the goal is to keep everyone focused on what’s happening in the video, not on stray photos or strange looking equipment. You’ll want to remove as much as possible to create a crisp but interesting site.
  • Appoint one person within the company to work with the video team to create the best possible outcome. You’ll want a team member that’s knowledgeable and readily willing to work with and guide the film crew. This can help everyone to have the best possible experience.
  • Outline anything that’s a no-go. For example, you may have specific areas or products you do not want seen in the video. You may also have specific people that you do not want included. The key here is to review after, but to also make sure you have a game plan that outlines what shouldn’t be in the videos to start with.
  • Making some changes is often necessary. The best filming spot may require moving around desks. If a specific employee doesn’t want to be in the shoot, ask them to move for the day. It may seem like an inconvenience, but the goal is to ultimately create the best video for the betterment of the company.

With help from the video crew, you’ll be able to create a space that’s truly authentic and desirable. You’ll be able to use your space to create the message you want to convey. It’s important to plan in advance with the film team to know exactly what you can do to ensure this process goes well and the outcome is just what you want it to be.


Posted in: Video Production Tips

Shooting a video can be very exciting, but the process generally takes a lot of advance preparation. Coming up with a great idea, drafting a script, setting a scene, and deciding on a tone and an overall message can be very time-consuming, leading to a large creative commitment that must be executed precisely and properly. Prior to heading over to the set, there are many steps you must take to ensure a video shoot goes smoothly. Whether you’re in front of the camera or advising your team members from the sidelines, making sure everything is in place can be the difference between a successful shoot and a final product that misses the mark.

Know Your Lines

Even if memorization isn’t your strong suit and you’ll be using cue cards, being familiar with the script is very important. Being able to deliver your message clearly and cleanly in a natural way is a big part of a successful project, which means reading, reviewing, and practicing. Reading your lines to yourself in the mirror or out loud to a friend, going over things like the right tone and tempo and reviewing cues in the script, can be a great way to ensure your first takes go smoothly, keeping the shoot organized and on track.

Get a Feel for the Flow

Will you be the only one on camera? Are there other people in the video with you? Do you know what your responsibilities for the day of the shoot will be? By taking a look at the bigger picture, you can make sure you understand how things will unfold, allowing you to help keep the big day on track. A week or two before the shoot, review where you fit into the organizational process as well as what you need to do to keep the shoot on the right page in order to make sure your time when the cameras are rolling is spent appropriately.

Prepare the Night Before

The night before your video shoot, make sure you have everything organized to prevent any delays in filming. Have your outfit picked out and approved, go to bed early in order to ensure you get enough sleep, and set your alarm early enough to guarantee you’re ready to go when the shoot begins. Cameras can wash people out, so if necessary, prepare yourself with the necessary makeup and hairstyling products if you’re going to be on screen. Go over your details and responsibilities the night before, and try to relax as best you can during the big day.

Shooting a film, whether for internal distribution or to meet video marketing needs, can be a lot of fun, as well as serving as a way to provide a lot of value to your small business. In order to facilitate the process before the shoot begins, practice your lines thoroughly, review your role in the process, and make sure everything is organized the night before. By preparing properly for your video shoot, you can make sure every project is a smashing success.


Posted in: Working with a Video Production Company