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Using videos as a marketing tool is a great way to drive sales or bring awareness to your brand. Videos send a clear message to your target audience while being interesting and effective, while boosting conversions and sales. In addition, posting videos on your website or on social media will also help you appear on search engines, which will also help you drive sales and boost engagement.

Want to post some video content on your business’s social media but don’t know where to start? Here are some video ideas that every business should post for more engagement.

1. How-to videos

Showing your audience how to use your product or how it works is a great way for them to discover your business. Film a step-by-step video to explain key features of what you are selling.

2. Testimonial videos

Testimonials are a great way to build trust with your target audience. A lot of customers will search for testimonials when they visit your website. It’s a good way to show them that what you are selling will work for them. 

3. Brand/culture videos

These types of videos are great for showing what your brand stands for. It’s a moment where you can share your business’s values to your audience and connect with them.

4. Product demo videos

Product demo videos will help you drive your customers to complete their purchase during the buyer’s journey. Ultimately, the goal is to show what they expect to receive by purchasing from you and to show how your product works. You could film an unboxing video showing what the package looks like.


Posted in: Audience, Getting Ideas, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

Video Director

There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to work with the director and camera crew to capture all of the shots needed for an entire film or commercial.

This article will tell you everything you need to know about working with your DP to get those perfect shots!

  • Before you get to set, fill in your DP about the project thoroughly. They love a good script. Talk it out ahead. Discuss the gear, and how you want to shoot the story. Don’t leave it up to your Line Producer or Production Manager to do a debrief. You know the story.
  • If you need to scout and you can afford it, take your DP. Take the pressure off and do as much with her before you get to shoot day. Your team can carve out time to talk out concerns and what’s working while scouting. He knows how to work with daylight, and where and what time you can shoot, especially if you’re outdoors. He’ll be happy to get ahead of the shoot day too (and get paid), and have a sense of what he’ll need to pack. Sometimes photos and videos aren’t enough.
  • Make that shot list tight. If you know the script, you know the shots. It’s okay to have more B-roll than you may be able to accomplish. Prioritize the must-haves. Anything extra will be bonus!
  • Set the tone, that’s your job. Everyone wants an easy-going set. It doesn’t mean you aren’t working hard. Make it enjoyable no matter what needs to be done for the day.
  • Be sensitive—he’s an artist too. You want him off sticks, but have you noticed he’s been handheld since 9am? Be mindful of the physical impact of filming and the strength required.
  • A pro-DP wants and cares about your feedback. They want the praise and they want to have input. Give them both. When you have a difference of opinion, keep it professional. If we didn’t vibe, it simply wouldn’t go well for anyone. Remember, it’s about the product. Stand firm in your direction, but be kind and stay cool. This matters as a leader on set, as well as for your reputation.
  • Look out for your DP, down to the tiniest crumb. A hangry DP isn’t cute. Feed him well! It may sound like a small detail that you’ll remember, but catering is king. Give him and the crew enough time to eat. Let them decide if they want to get back to set earlier. Keep him hydrated and caffeinated, if he needs it.

The more compassion and respect you show the DP, the greater the synergy between you until the moment you bump elbows and wrap out. The manifestation of a solid collaboration and deep connection is your gorgeous, smart footage that’s ready to head to post!

Source: https://www.premiumbeat.com/blog/working-with-director-of-photography/ 


Posted in: All Posts, Camera and Editing Services, Online Videos, Video Production, Video Production Tips, Working with a Video Production Company

During a doctor’s appointment, it works best if the doctor can examine the patient in person to determine the causes of the symptoms. However, in a world where social distancing is the norm, some physicians have opted to give medical advice via video for the sake of both doctors and patients. A virtual doctor appointment may seem unusual and maybe ineffective, but it is a solution many are using and may keep using in the foreseeable future.

Although virtual healthcare and video consultations cannot take care of major medical procedures such as stitching wounds or delivering chemotherapy, it has a major role to play in modern health care. Let’s look at some of the ways it is benefiting the health care industry and patients.

Virtual health care prevents the transmission of diseases

Virtual healthcare is the administration of health care at a distance using email, virtual chat, text, or video. By downloading a virtual health app, patients can set up an appointment with a nurse, upload pictures of the infected or wounded area, and within minutes receive a video call from a doctor. This way patients don’t have to risk exposure by sitting in a room crowded with other patients who may have transmittable diseases.

Patients save money and time

Virtual healthcare also results in fewer ER visits and lower hospital admissions. Patients with severe syndromes who require frequent hospital visits for in-person appointments can consult doctors via video calls and only go to the hospital when it is absolutely necessary. They don’t have to take time off work, find childcare during their consultation, travel to a clinic, or pay for parking.

Even before social distancing, there were advantages to using video for medical advice. Many people live in small rural areas far from a full-service emergency department. If the patient’s case is seemingly minor, such as scraped knee or stepping on a nail, a virtual consultation can avoid a long trip.

Doctors can reach patients at any place and any time

Patients living in long-term care homes, correctional facilities, and remote Indigenous communities can also benefit from virtual consultations. Specialists from large centers can talk to them wherever they are if they have the right video software and a good Internet connection. The specialists can play a huge role in mental health assessment, treatment and supports.

Doctors see more patients and save time

The video consultations allow doctors to see more patients by moving faster between virtual visits. They also eliminate delays caused by delayed patients whether due to weather conditions, travel issues or patients being too sick to travel.

Some doctors may have patients who are unable to come to their clinics because of heart conditions or respiratory conditions. By sending staff members to their patients’ homes, the doctors can assess their patients remotely and later do a checkup via video calls.


Posted in: Online Video Ads, Online Videos

Creating a high quality video requires a good script, good equipment, and good actors. However, even with all of these things, your video can end up looking or sounding terrible if you don’t also employ good video editing techniques. Becoming skilled at video editing takes time. You won’t get good at it overnight. Here are 7 common mistakes made by video editors who are still learning the trade.

Poor Framing

This mistake is listed first because it is primarily a mistake of the director, rather than the editor. The director should be ensuring that the framing is consistent and even while making the video. However, if the director fails, then it is up to the editor to notice the mistake and correct it. Usually, if the framing is poor, you can change to a smaller aspect ratio and make adjustments.

Jump Cuts

In specific circumstances, jump cuts can look great. But in most short videos they will simply look jarring. It is usually better to use transitions between scenes to make the video more smooth. If you do want to experiment with jump cuts, start with cuts between different camera angles of the same scene, to get a feel for them in a less jarring situation.

Incomplete Transitions

Speaking of transitions, there is also a common mistake made when using transitions. If the video between clips doesn’t overlap, you will end up with black video between the clips. This is just about as jarring as a jump cut and is something you should look for when using transitions.

Graphical Inconsistency

A foolish consistency is the hobgoblin of small minds. The key word here is “foolish.” Maintaining consistency in your graphical style isn’t foolish. It is critical to creating a good video. Font, color palettes, and line thickness should all remain consistent between graphics.

Poor Audio

Poor audio usually occurs because one of your audio tracks is either too loud or too soft. Fixing this is relatively easy. Adjust the volume of the tracks until it reaches a level that sounds “right.” This is more art than science, but it is easy to screw up if you don’t watch out for it.

Inappropriate Music

Like the first mistake, this is often a problem of bad direction. The difference, however, is that the editor is usually in control of putting in the music track. As such, you should be able to recognize when music simply doesn’t fit a scene and advise the director immediately so they can make a different choice. A poor fit is usually due to music being the wrong tempo for the scene or having inappropriate lyrics.

Leaving in Sensitive Information

Video often catches more than it intends to. Your video might have caught a brand name on an employee shirt that you don’t want visible or maybe an image of proprietary software. It is critical to carefully watch every scene and prune or blur anything that shouldn’t be visible.

Learn from Your Mistakes

Video editing takes time to master. You won’t become an expert overnight. If you want to best avoid making mistakes like these and other less common mistakes, hire the services of an experienced video company. Working with people who are more experienced will help you avoid mistakes and teach you advanced techniques that will help future projects.


Posted in: All Posts