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Filming interviews can be tricky sometimes, especially if you feel more comfortable behind the camera rather than in front of it. Interviews can also be challenging because of all the factors that you have to take into consideration: all the technical aspects of the setup, such as the lighting, the camera angles, and making sure that every second are correctly recorded. Sometimes, we tend to think less about making the person we are interviewing comfortable, which is a key element for a quality tape. 

Here are a few tips to help you through that process:

1 – Start by connecting with your interviewees as soon as they arrive on set. 

You can achieve that by sharing a bit more about yourself, and about the project. Be honest about your expectations and give the maximum details about the shoot, which will help them understand what emotional reactions you are looking for. The more you give details about your project, the more they will be likely to articulate their answers towards what you want. 

2 – Always have your micro recording 

Even if you didn’t start the interview yet, you can start recording the audio before recording the video. While you are connecting with the person in front of you, the off-the-cuff audio can withhold very useful information!

3 – Smile and make jokes 

It is well-known fact that human beings get more comfortable and more relaxed when they smile and laugh. The same goes for you as the interviewer: smile, laugh and relax to put your interviewee at ease. This way, the person in front of you will feel in a safe environment where he or she can be him/herself. 

4 – Make their body language talk as well 

Depending on your interview set-up, the person you are interviewing may be sitting or standing. Both have their advantages when it comes to technical aspects such as lighting, but it may not be the most comfortable position for your interviewee. If you have to keep your interviewee in one spot, encourage them to use their hands as they speak. It helps them convey information and it certainly helps them be more expressive.

5 – Get them in a conversation 

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations, because people respond best when they are in a conversation with another human being. It’s much more natural to explain ideas or processes to another person than it is to simply speak to a camera or a light.


Posted in: Online Videos

Given how every phone now comes equipped with a quality camera and the prevalence of video editing software, it is easy for anyone to make any kind of video online. A sales video is a more specific type of assignment as the videographer has one goal in mind: convincing viewers to become buyers.

Having that objective in mind makes the planning of the video easier, but videographers should also know what kind of sales videos they want to make. A different type of video will fit a different goal and fit at different points in the sales cycle.

Let’s have a look at the kinds of professional sales videos marketers can use and their effectiveness. 

Screen Share Videos

These types of videos are ideal for explanations. Sales representatives often use screen share videos to review a prospect’s LinkedIn profile and explain why they would be an ideal customer. They can also record demo videos to walk prospective customers through a certain feature or benefit.

Screen share videos are recorded on webcams with the face of the salesperson in the corner of the screen. This gives space to convey complex information such as pricing proposals or demos, while letting the potential customers see the face of the person doing the sale pitch.

Webcam Videos

Webcam videos are great for a salesperson to introduce herself, perform some email prospecting, and build relationships. For these videos, the salesperson speaks directly to the camera, creating a sense of familiarity between them and the prospective customers. Props could also help capture viewers’ attention and personalize the video.

The salesperson should also intrigue viewers into clicking the video by choosing an interesting thumbnail that is personalized, such as the salesperson showcasing a company product. 

Marketing-Personalized Videos

These videos help salespersons achieve personalized outreach on a huge scale. With marketing-personalized videos, personalized information such as the potential customer’s name, are inserted in a pre-recorded video as well as a link to the salesperson’s calendar. This way the video feels like it was created for that one customer and hopefully leads them to make a call. Several elements can be personalized quickly for any individual recipient.

Video Playlists

Video playlists make pre-recorded videos feel personal while also saving time. To make them salespersons record personalized introductions to explainer videos that have already been recorded. They can also record introductions to marketing videos and lay out why they are relevant for viewers.

Salespersons then incorporate all these videos into a playlist, which gives them a wide selection of material to use for their prospective customers.


Posted in: All Posts

Video has a huge potential for lead generation. If you are an experienced salesperson, you know leads are people who can become your future clients, or it can be the data that identifies your potential buyers. You access this information through advertising, emailing, third parties, or other marketing efforts.

Even if today is somehow your first time going online, you probably know videos are one of the most used features on the Internet. It then makes sense advertisers would use it to advertise their products or services and generate leads.

There are two main ways to use videos and generate leads: by adding a video to a landing page with a form, and by collecting leads in the video player.

Let’s take a closer look.

Choose the right video

No matter which method of generating leads with video you use, choosing the right video can be tricky. One way to help you determine this is by categorizing the video according to each step in the marketing funnel. The marketing funnel is not a cooking instrument, but a way of describing a buyer’s journey with a business.

At the top of the funnel knows nothing about a business and the goal is to change that. You should make videos whose goal is to create awareness about your business and explain your products or services. These videos are usually informational or educational videos designed to appeal to a wide audience. They can be placed on the blog or other informational places of the website. Most visitors spend more time on a website that has a video and one of the best places to install one is on the landing page.

The bottom of the funnel is where you want to have videos that lead to conversion and hopefully customer loyalty. These can be product or purchase related videos and are designed to appeal to users who are deeper in the buying process. They are usually placed on a website’s product or purchase page.

Place the form in the right place in the video

Where to place the form in the video to generate your leads depends on its location on the website, the goals of the video and its content. The form could be a demo request, an e-book, a brochure download, or a contact us form. Once leads have downloaded these types of document, they are thinking more about a company’s product and are closer to the decision stage of the buyer’s journey.

A clear call-to-action (CTA) included in videos will increase the chances of converting visitors into strong leads. It guides them where they want to go, whether by adding it into the video itself, having a “Click Here” button, or a thumbnail leading to another video. With most video platforms it’s possible to insert annotations so the viewers can click on the CTA wherever they want.


Posted in: All Posts

Video thumbnails are small still images that give viewers a preview of your video’s content. Think of it as a poster of coming attractions that gives viewers an idea of what to expect.

Video platforms generate thumbnails automatically, but they are much more effective when they are customized. Viewers will click on images that catch their attention, but they will ignore bland thumbnails.

Let’s look at some of the best ways to inspire viewers to click on your videos with attention-grabbing thumbnails.

Emphasize faces and emotions

If your video features people, the thumbnail should use their facial expressions to give viewers a preview of the video’s emotional content. If your video has comedic content, use a frame of someone laughing or with a big smile on their face. To make sure you have these frames, take pictures while shooting your video.

Use bright and contrasting colours

Viewers will avoid dark images but gravitate towards thumbnails with bright and contrasting colours. Even if your video has neither, you can image editing tools to adjust the background colours and give all your thumbnails a consistent palette.

You should also use high resolution for your thumbnails, so they are visible for viewers who watch them on a large monitor or a TV screen.

Avoid clutter

Your video thumbnail images should be easy to understand, clear, and simple. Place your content following photography’s rule of thirds, which imagines the photos are divided into nine equal parts using two vertical and two horizontal lines. The most important elements should be placed along the gridlines or at the intersections where the lines meet.

The main subject should be off-centre, and you should be able to see their faces or the fine details of an object if you are using a photo of a product. If you add text to the thumbnail, make sure it is concise and with a font that is easy to read.

Animate your thumbnails

If you have browsed YouTube recently you may have noticed that when your cursor is above one of the many videos in the main menu you will get a short preview of the video’s content. These animated GIFs (Graphics Interchange Format) help you stand out from the other videos if your content is original and shows some action.

Be honest about your content

Don’t you hate it when you click on image of Nicolas Cage going crazy but instead you get Nicolas Cage in The Weather Man? Thumbnails should be an honest preview of a video’s content and not trick viewers into only watching the first few seconds of your video. You can highlight an eye-catching moment from your video, but don’t manipulate your content to draw in viewers otherwise you will lose them.  


Posted in: All Posts

During a doctor’s appointment, it works best if the doctor can examine the patient in person to determine the causes of the symptoms. However, in a world where social distancing is the norm, some physicians have opted to give medical advice via video for the sake of both doctors and patients. A virtual doctor appointment may seem unusual and maybe ineffective, but it is a solution many are using and may keep using in the foreseeable future.

Although virtual healthcare and video consultations cannot take care of major medical procedures such as stitching wounds or delivering chemotherapy, it has a major role to play in modern health care. Let’s look at some of the ways it is benefiting the health care industry and patients.

Virtual health care prevents the transmission of diseases

Virtual healthcare is the administration of health care at a distance using email, virtual chat, text, or video. By downloading a virtual health app, patients can set up an appointment with a nurse, upload pictures of the infected or wounded area, and within minutes receive a video call from a doctor. This way patients don’t have to risk exposure by sitting in a room crowded with other patients who may have transmittable diseases.

Patients save money and time

Virtual healthcare also results in fewer ER visits and lower hospital admissions. Patients with severe syndromes who require frequent hospital visits for in-person appointments can consult doctors via video calls and only go to the hospital when it is absolutely necessary. They don’t have to take time off work, find childcare during their consultation, travel to a clinic, or pay for parking.

Even before social distancing, there were advantages to using video for medical advice. Many people live in small rural areas far from a full-service emergency department. If the patient’s case is seemingly minor, such as scraped knee or stepping on a nail, a virtual consultation can avoid a long trip.

Doctors can reach patients at any place and any time

Patients living in long-term care homes, correctional facilities, and remote Indigenous communities can also benefit from virtual consultations. Specialists from large centers can talk to them wherever they are if they have the right video software and a good Internet connection. The specialists can play a huge role in mental health assessment, treatment and supports.

Doctors see more patients and save time

The video consultations allow doctors to see more patients by moving faster between virtual visits. They also eliminate delays caused by delayed patients whether due to weather conditions, travel issues or patients being too sick to travel.

Some doctors may have patients who are unable to come to their clinics because of heart conditions or respiratory conditions. By sending staff members to their patients’ homes, the doctors can assess their patients remotely and later do a checkup via video calls.


Posted in: Online Video Ads, Online Videos

Schools have had to shut their doors because of the global pandemic, but the education process must continue. Many educators are therefore turning to virtual teaching to reach their students at home.

Unfortunately, some teachers are more accustomed to teaching in front of a group of students while writing instructions on a whiteboard. They have limited experience teaching in a virtual environment and must adapt quickly so their students are not left behind.

This situation is having parents worry about whether their children will be able to finish the school year or if they will even be able to graduate. Although we are not quite yet living in the world of Ready Player One, virtual technology is offering solutions to these problems.

Virtual classrooms are the new norm

Video tools like Zoom allow teachers to deliver live lessons to their students. However, there is still the issue of teachers being able to maintain control of their students or accommodate their schedule if they have limited access to the home computer.

A solution to these issues is the video platform Vidyard, which allows users to host, record and share videos with no expertise required. In response to the pandemic, it has released free early access to a new video messaging tool to help users stay connected with their team. This allows teachers to communicate with their students whenever they need and record teaching videos.  

Benefits of teaching in virtual classrooms

By using on-demand video, teachers can easily create video content from their web browser. They can also give more verbal and visual guidance, and curate a video playlist of content that focuses on bits of information that add variety to difficult lessons. Another benefit is flexible sharing options for recorded videos that let teachers post assignments and video lessons or share videos directly with students and parents via email.

For students, this tool allows them to watch the material whenever they want. They can also watch at their own pace with speed control.

How schools can use video for communication

Until the world returns to normal, live video or video messages allow schools and districts to provide timely and efficient messages to their teachers.

Video allows schools to keep communication channels open by sending recorded video announcements and updates, delivering formal training sessions, sending personal videos to share knowledge, and record tutorials for the best practices associated with distant education. For any teacher worried about the wrong video being accessed by the wrong person, video security controls ensure only the intended audience will have access.


Posted in: Online Videos

How do you get the most out of your video marketing efforts to make the ROI worthwhile? There are various strategies to doing so, but a few key tips can make all of the difference for most videos created today. To get the most bang for your investment, consider these ways to maximize ROI on video marketing.

Define Why You Are Creating Videos

Video marketing has gotten a lot of attention over the last few years because of how profoundly beneficial it can be. However, to make it profitable, you need to know why you are doing it. What do you hope to gain? For example, do you want to target customers or investors with your videos? What do you want this video specifically to do for your business? Defining the why in your video is important because otherwise, you don’t know how well it is producing the ROI you desire.

Develop a Full Strategy

Next, to boost your marketing ROI, you need to have a comprehensive strategy. This goes beyond just creating a video and posting it. It should include videos created with a specific goal, and that are a component of your overall marketing plan. If you are lacking in creative strategy here, you’re going to miss key opportunities to market your video. If there’s no way for your customers to interact with your product after watching a video, that’s going to cut into its success.

Put the Time Into It

It is also important for businesses to develop videos in a professional manner. While going “live” is a less personal format, most of the training videos, corporate videos, and other forms need to be done properly. That means ensuring they create the right visuals, lighting, and sound. It also means placing them on the right platforms to gain the best possible outcome for your marketing campaign. If you fail to meet the goal here, you may be missing key opportunities for ROI.

Overall, you need the right message delivered to the right group at the right time. You also need to have a method in place to measure your ROI. Video marketing can be very effective and highly profitable with a good ROI if you put the time into creating a quality product.


Posted in: Online Videos

More companies than ever need to find ways to engage their employees in meaningful ways – in remote settings. Training videos can help you to do this if you can find a way to execute the process with some level of flare or interest. Even if the material is boring and mundane, the right approach can make all of the difference in the results you see. How can you dress up training videos to make them interesting?

Consider Animation

Moving to 2D and 3D illustrations can provide you with one of the best ways to add interest. People respond to animation in a much more effective manner. You can do this with virtually any type of topic as well. Implementing more graphics and color can help to make this type of animation truly a standout. It helps to catch a person’s eye and encourages them to pay closer attention.

Provide Detailed Breakdowns

Detailed views can help to provide more information. Using special effects and professional filming, it is possible to create videos that are more effective. Detail shots can help to give your employees a more in-depth understanding of even more complex topics and tasks. This can help them to explore the inner workings of how something works. This particular method can also help with training videos when you need employees to demonstrate how something works to a customer. By providing this type of hands-on and engaging format, they gain more insight.

Use a Cartoon Character

It may seem somewhat childish to do this, but that doesn’t have to be the case. In fact, a professional character in animated form can provide a very approaching and less worrisome way of interacting. Characters like this can have human-like expressions, which can help to create a unique connection with video watchers. This is an effective manner for providing information that may not be exciting but is very important for your viewer to understand.

Interactive Components

Another valuable way to add more interest into training videos is to make them interactive. There are various ways to do this. You can incorporate a simple game-like format that someone has to play along with to move through the video. You can also use interactive quizzes that not only keep them interested but force the viewer to listen and learn as they go. Surveys and polls during videos are another good way to keep people engaged.

Training videos can sometimes seem very boring, but they often contain valuable information you need your readers to pick up on and use. Implementing a few strategies for doing this in an entertaining and engaging manner makes all the difference.


Posted in: Online Video Ads

Should your next video include stock footage? It is not always thought of as the ideal thing to do, but stock footage really does have its place in brand videos and can offer a variety of benefits. Stock footage is a valuable resource that can increase not only the quality of your video but also the diversity of it.

Stock Footage Can Reduce Costs

There are some situations where a basic video with simplistic messaging may be very cost-effective to create from scratch. However, the more complex the footage needs to be, the more costly it can get. When you need to display multiple uses and purposes of your product or service – or more in-depth information in each area – that becomes more costly to film. Custom films like this can become time-consuming as well. Imagine having to go to numerous locations to film onsite. That adds up when you factor in equipment and crew.

This is when stock footage comes into play. You can use high-quality stock footage to create interesting elements in your videos. The good news is this can offer several other benefits. For example, there are new libraries of stock footage available all of the time. It is not likely that you’ll pick the same images someone else has, and that means you still get the branding qualities to your videos. More so, with so many new libraries available, there are lower costs associated with stock images all of the time.

Limited Access Solutions

Another key benefit of using stock footage is that it allows you to get industry-specific footage even if the access to shooting these images is not available. For example, if you need an image of a situation where you know you are not going to get permission, stock footage is likely to offer the solution you need. In this way, stock footage can provide you with more access to shots that you could not get any other way.

Stock footage may seem like something you had not considered before. However, it can prove to be very valuable to you in a variety of ways. You can incorporate it into your branding videos and even corporate videos with ease. How can this enhance the videos you are creating?


Posted in: All Posts

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: Online Videos

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