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Though the financial industry isn’t one that is known for its ability to interact with consumers as other companies do in terms of marketing, there is a place for video here. When creating video for the finance industry – whether it is banking, investing, or insurance, it’s always essential to create a level of trust. Consumers need to trust their investors and lenders at the highest level. However, video can help to create these opportunities.

Why Video Matters to Finance

Over the last few years, we’ve seen a significant change in the way banks and other financial industry players are interacting with their consumers. They’ve moved to provide more of the digital tools consumers desire. That’s a good thing. Yet, one of the worst parts of this is that these tools limit the intimate interactions that the financial industry has with their consumers. In losing this connection, it has become clear that there’s more of a disconnect between the consumer and the lender. In this industry, that connection is critical.

Video provides a way of fixing that. It helps to bring back the “face” of the bank to the consumer. There are many ways that video can create this type of emotional connection again.

Where Video Fits in Finance

Consider these key examples of how video is working to create the desired outcome within the financial industry especially as it becomes more digital.

  • Video is an excellent tool for teaching and advising clients. Some of the largest investment firms are using video conferencing with advisors to connect with investors. Video can help to explain the product, the way the service works, the features, and much more.
  • It’s also an important part of marketing. In most cases, marketing video needs to create that connection with the investor. Connecting with your audience through YouTube stories or social media marketing is critical to reaching the Millennial audience.
  • Video can help to provide consumers with better experiences. For example, let’s say that a consumer needs to file an insurance claim. A video can show them how to do so and what steps the agent is taking. This improves their overall experience, solves a problem, and even makes the process a bit more efficient.
  • Digital banking may even be enhanced with video. When you consider the ways that consumers are moving towards virtual banking, you need the connection video offers.

Video within the finance industry has to be done properly. There are compliance requirements that must be considered. Yet, across the board, the ROI here is high because video is able to give the finance industry back some of the personalization that consumers are seeking from it while still remaining the digital medium they are used to and want to use.


Posted in: All Posts, Video Marketing, Video Production, Video Production Company, Video Production Tips

video small marketing business

Video marketing is associated with numerous benefits for businesses of all sizes, but small businesses may have the most to gain from utilizing this powerful medium. Here are ten big benefits of video marketing.

10. Tell a Better Story

Customers can record their testimonial on their smartphone or webcam and send it to you, and then you can share it on your website or social media page.

9. Meet Your Consumers Where They Are

Videos are your audience’s preferred medium, and delivering your message in the package that they want allows you to meet them where they are.

8. Boost Understanding of Your Product

In an era where customers conduct more and more of their shopping online, video marketing is the prime way to boost your audience’s understanding of your product by letting them experience it before they buy.

7. Improve Email Click-Through Rates

An email subject line that includes the word “video” is 19% more likely to be opened, and including video in the email can boost click-through by as much as 300%.

6. Foster a Strong Connection with Your Brand

The audio and visual stimulation that results from viewing a video has been shown to engage viewers and foster a deeper sense of connection than words on a page.

5. Get Big Bang for Your Buck

Website visitors are 64% more likely to make an online purchase after watching a video, and companies that use video report that they are growing revenue nearly 50% faster than businesses that are not.

4. Get Noticed on Social Media

Videos tend to rise to the top of social media newsfeeds due to their popularity, and site users are more likely to stop scrolling to watch an eye-catching video than to read the same content in print form.

3. Boost Your Conversion Rate

According to experts, doubling your website’s conversion rate may be as simple as adding video content.

2. Track Your Audience’s Patterns

Video allows you a peek into your audience’s consumption patterns by letting you see what parts of the video were skipped or what parts were re-watched. This gives you the opportunity to further tweak your marketing efforts to deliver what your customers want to see.

1. Take Advantage of Its Ease and Affordability

Contrary to popular belief, creating video content isn’t expensive, and it’s not just for large companies. With help from Kicker, your small or medium-sized business can harness the power of video and reach a larger audience.

Kicker works with your business to help you produce powerful video content to tell your brand’s story and reach more customers.


Posted in: All Posts, Making Decisions, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

create good video training

Creating a training program is an essential part of building your business, as it provides your team with important information they need to know. How do you do it? There are a number of different formats that can work for you, depending on the industry and the type of training you are doing. With video training courses, the following are a few examples of how you can create an effective solution for your team.

Live Action Videos

One of the training video formats to consider is live action. This isn’t big thriller, movie-level stuff. Rather, you just need an employee that is comfortable working in front of the camera to provide instruction and information. They should be someone that’s relatable to the person you re onboarding. People like to feel a connection with those they will work with and this type of video can make that effective.

Role Playing Videos

Depending on the type of business you are in, you may benefit from the role-playing training video. This is a great way to show how to handle problems and resolve situations as they arrive. The video has at least two people who interact based on the content you will present. Keep it as realistic as possible to ensure your audience is truly learning what they need to.

Other Options

Depending on the situation, your company may also benefit from a few other types of video training formats. Consider these options:

  • If you want to provide a video and narration over it, a screencast works well. This is an excellent way to provide information without having to demonstrate.
  • Animation can work in some situations, but you don’t want to have your team think that the information you are providing is anything less than valuable. This isn’t the time for humor, but it can show steps in a more complex process.
  • Onsite videos are another option but can be more complex to create. The goal here is to present your audience with the actual location they will be working in and to communicate a clear message to them about the process – a tour, demonstration, or even just a way to familiarize themselves with the location is possible here.

Many times, you’ll need to create more than one training video. Try out a few different formats to determine which one is going to provide your audience with the best possible outcome. It is well worth spending some time getting these videos right. They can serve as a training tool for years.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Process, Video Production Tips

Many companies use email marketing. It is a fantastic way to reach your previous customers or those who have shown interest in your company. What is even better is that email can incorporate video, which makes it more engaging and a better way to reach your audience. Email has to be easy – it needs to open quickly, be interesting, and provide a simple way for your customers to get information. Here are some tips for linking video and email.

It’s Worth It

Emails with videos in them get read more than those that do not. Clickthrough rates on videos tend to be significantly higher because people like video and engage in it more readily. Any investment you make into video is going to be well worth it in most cases.

How to Make it Work

Incorporating video into email is an important step. Here are a few tips for doing so:

  • Be sure the subject line and first lines of email text indicate there’s a video. Doing this will encourage people to open it.
  • Use it as a way to introduce your customers to your business. It’s a good option for a welcome message and a thank you, for example.
  • Always include a thumbnail – that’s the picture in the email that lets them know they can click to watch the video. It has to be attractive and interesting enough to click.
  • Always include a call to action within your email. Tell them you want the audience to watch the email to get more information, work with you, or otherwise get the service they want.
  • Make sure that your email is easy to open and fast. People do not want to wait to get to the good stuff.

Once the person opens the email and clicks to watch the video, be sure it is an easy transition for them to get to your landing page. And, that landing page, which may be the home for your video, needs to also include the proper call to action. It’s important to keep the content of the email short but to elaborate on your landing page about what your company has to offer.

Using video and email together can be one of the best ways to pull people into your website and your page. If you’re not doing so yet, now is the time to incorporate this medium.


Posted in: Audience, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

When making videos to promote your business, there are plenty of things you need to do from ensuring proper lighting to creating a strong story. Yet, there are also a few must-avoid situations. You don’t want to make these faux pas to limit the success of your videos. Here’s a look at the biggest mistakes to avoid.

#1: Avoid the green screen

Let’s be honest here. The green screen is necessary in some cases, but if you can find a set instead, that’s the route to take. Green screens are too time-consuming and don’t offer the best results.

#2: Don’t have music fade at the end of the video

It’s great when a backing track stops at the same time as your video, but the mistake to avoid is the fading out of that music at the end of the video. Bring the music and the video to the same stop.

#3: Jump cuts do not always work

Many people use jump cuts, and in many cases, they can be ideal. However, it does not have to be the only option. Instead, put some thought into your shots before you shoot to help you avoid this editing problem.

#4: Too little time

When you are working with a video production company, you need to ensure there is plenty of time available for the entire shoot. That includes a good amount of time for setup, lighting, and prepping your team. Don’t put too little time into this type of background work.

#5: Good enough during the shoot isn’t okay

It’s common to put too much demand on the editing process. You don’t want to have to fix a great deal during the post-shoot. Instead, you want to get it as close to right during your video shooting.

#6: Too much acting

Avoid putting the pressure on your talent to act. You want them to really be able to convey a specific emotion and to create a very real level of feeling. The best way to do this is to use people who really do get the company.

#7: Not picking the right location for the time of day

It’s easy to make this mistake when you have a business schedule, but it will cost you. You want to consider things like lighting well in advance to avoid the complications later.

#8: Not hiring a pro

You can do some of the lighting, setup, and production yourself, but you’ll save time and money by hiring a pro.

Are you making these critical mistakes? Avoiding them allows you to have a better finished product.


Posted in: After Your Video is Created, All Posts, Audience, Choosing Actors, Making Decisions, Video Production Company, Video Production Tips, Working with a Video Production Company

Perdonalized videos

As a business owner, you know your company is unique. It stands out and does something the competition does not. How do your customers know this? Many times, they may know about your products or service, but the lump them together with every other company offering what they think is the same. One way to break away from this is to create personalized video content. This content can be exactly what you need to really give your brand a new look and to get more attention from your would-be customers.

We’re Moving Towards Automation

One of the key reasons we need some type of personalization within our video content is because we are moving so far away from the typical sales model it is necessary. For example, many businesses have spent a great deal on automation of their customer service steps. The customer interacts fewer times than ever before with your sales team or with any employee of your company. While digitizing your business is necessary, you still need a way to create a bond and a relationship with your customer. Personalized video can create that.

 

You Stand Out

Another key reason to invest in personalization of your video content is that it allows your company to stand out among the competition. For example, each video is a unique experience, not just a sales message or a basic video. It has real characters within it that create a fantastic level of interest. And, as a result, your customers engage with you and with your brand. Personalized content can help you to make the impression you need to on your customers.

 

Building Relationships

Brands today have to move away from the focus on the sale. Just getting that single sale is not enough to bring in your customer again. Rather, you need to work on creating an experience for the would-be buyer and even beginning to create a relationship with that buyer before you actually sell to them. This is what brings them in and helps your brand to stand out. Personalized video content can help make that possible.

The key focus here needs to be on creating content that represents your brand and company but that also creates some level of engagement or interest for your customer. You want to connect with your audience on a personal level so they recognize your company. When you create this type of bond using content that’s personalized to them, you may see more brand recognition, more shares on social media, and more sales in the long term. What can you do to make your personalized video content stand out?


Posted in: Audience, Making Decisions, Online Videos, Video Production, Video Production Company, Video Production Tips

When you’re on social media or browsing YouTube, what catches your eye about a video? Is it the thumbnail, design elements or the fact that the title seems to be speaking directly to you? Most likely, it’s a little bit of all three.

You see, successful business videos share three key elements: audience, aesthetics and appeal. Do your videos have what it takes to be successful? Let’s find out.

Target the Right Audience

There is truth in the saying “You can’t please everyone all the time” because, in fact, you’re not supposed to. This is particularly important for businesses trying to reach customers with video. Before hitting the power button on your camera, you need to think deeply about who you’re making the video for and what would want out of it.

What pain points can you address? Which emotions are the most powerful? In what ways will your video be useful and memorable?

Stay True to Your Brand

While it’s important to think a little outside of the box when planning brand videos, it’s equally important to help viewers instantly attribute a video to your company. Visual elements, such as logos or script, within a video should be carefully chosen and consistent with your company’s branding that would otherwise be found on a business card, emblem or product. For example, Coca-Cola keeps the content in this video on-brand by tying the product colors into the animation.

Give Your Title and Thumbnail Some Pizzazz

If you’ve ever gone to an open house, you know it’s easy to be reeled in with pristine landscaping, the smell of cookies baking in the oven and furniture that looks like it was just delivered that day. Much like the appeal of a staged home, video titles and thumbnails work for your brand to grab attention and entice casual viewers to click.

Choose titles that are funny (but appropriate), clear about your message and on-brand. With the magic of video editing and design, add elements to your thumbnail that help it stand out from the pack and capture attention.

Is Your Brand the Next Big Thing?

Brands that have made their way to the top can often credit a great video or two to their rise in global recognition. Perfect examples include Canadian Tires’ 2016 ad campaign ‘Wheels’ and Always’ #LikeaGirl campaign. These videos connect with the viewer, evoke emotion and are beautifully produced. Now that the secret’s out, how will you use video to make your brand the next big thing?


Posted in: All Posts, Audience, Interactive Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

Can video enhance your sales efforts? With the right tools and resources, you’ll find video can help to minimize at least some of your workload as a sales professional while also allowing you to reach your ideal customer a bit more effectively. Here are a few key examples.

Use Video to Educate In the Sales Process

Used at the right time, video can help to significantly enhance the sales process. It can work to help educate the buyer on a product or service right when they are making the decision to buy. Remember, people are buying more than just a product – they are buying a living or an attitude. Let your video showcase what your product can do for them.

Video Tells You How Engaged Your Customer Is

Another key way to see a significant improvement in your marketing efforts is to use video as a way to understand where your customer is in the buying process. For example, with video, you can see where they are getting stuck in the process. You can determine just how interested they are by noting how far they go in the process of watching or sharing your videos. This can help you to put more of your attention into the most likely customers to buy from you.

Use Video to Minimize Wasted Time

You know that at some point during the buying process, the customer has to engage with you. Yet, it can seem frustrating when you are working with the wrong people who really never had the intention of buying. One way to reduce some of this frustration is by incorporating video into the sales process. If – and until – the prospective buyer clicks on the video or interacts with the video, you don’t invest any additional sales efforts into that buyer. In short, until the prospect takes some action, you minimize the amount of time you invest in that particular individual.

Video does more than just tell others about your products and services. It also helps you to know where your potential buyer is at any stage of the buying process. This insight allows you to make better sales and marketing decisions for your customers.


Posted in: All Posts, Audience, Online Video Ads, Online Videos, Video Marketing, Video Production Company

The world of culinary arts is where raw ingredients are transformed into awe-inspiring feats of gastronomical genius. Whether you’re a chef, restauranteur, a catering professional or represent a culinary institute, video can bring what you do every day to life for your audience. Learn how professional video is used to captivate your target audience and increase business outcomes.

Culinary Videos that Take the Cake

Between Facebook, YouTube and Twitter, culinary videos consistently capture attention, boost engagement and drive new business. According to a Buzzsumo study, food-related content received more views and engagement than other subjects, including animals and fashion. Here are a few of the most popular types of culinary video:

  • Recipe showcase. Creating food is a personal experience that can bring anyone together. Showcasing the creation of your business’ signature recipes or behind-the-scenes processes is a great way to engage viewers.
  • Promotional videos. Set the mood of your restaurant or invite your audience to explore what it’s like to learn from best-in-class chefs when you use video to communicate your business value.
  • Event highlights. Did representatives from your restaurant recently attend a conference? Is your catering business booked for a fancy wedding or publicized event? Is your class taking a trip abroad to learn about different cooking styles? Highlighting important events is an effective way to show off your skills and capture memories.

The Secret Sauce of Culinary Videos for Business

Video can pique a viewer’s interest, earn more likes and shares, and even lead to increased conversions, but production needs to be high quality. Back in 2016, Buzzfeed’s food-centered brand, Tasty, set a new record for video views in a month by surpassing 3 billion (yes, with a ‘B’) across platforms.

You might be wondering if they have a magic wand (they don’t). What they do have is an audience that stays engaged with their videos which feature top notch production and consistent quality. Here is the secret to all those views:

  • On-brand content. Each video published includes signature branded frames and is developed to stay true to the brand’s story.
  • Varying lengths. Tasty’s videos are edited to meet the norms for each publishing platform, which essentially means one video can be repurposed to reach more people.
  • Quality production. The brand’s production team uses top-of-the-line equipment and employs skilled videographers who understand the nuances of lighting, shadows and angles.

By partnering with a professional video production company, your business benefits from creating unique content that reaches your target audience online and on television.


Posted in: Audience, Getting Ideas, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

Do captions really matter? In video posted on your website, it can be one of the most valuable steps you take to ensure you are communicating with your entire audience. Videos have become an essential component of your business. You don’t want to miss key opportunities once people get to your website.

What Does Captioning Do for You, Then?

Captioning is the process of breaking down your transcript into chunks, allowing you to add a frame by frame dialogue to them. It all syncs with your video and audio to ensure a seamless way of communicating. Captions are different from a transcript. A transcript is generally added to your page and offers a simple play by play that people can read to learn what’s in the video. Both serve a good purpose and, in most cases, both are ideal.

Captions are an exceptional tool for several reasons. Consider how they can help you with any video you post online.

#1: They help contribute to search engine rankings. These words include your keywords naturally. They also help to show the search engines what your video is about. You may know how important Google thinks the video is. This makes it easy to manage your rankings.

#2: Not everyone has the luxury of sound. For those who are unable to hear, providing a way for them to communicate and share information is simply good measure. You want your website to be accessible to everyone who wants to use it.

#3: You want to capture people who can’t listen right now. It’s easy to watch a video online if there is captioning available even if you cannot listen to it. Whether you are at work or school, or just in a crowded area, everyone has had to rush to hit the mute button on a video before. Without captioning, you miss that audience.

It is also important to recognize that captioning is also working to enhance a person’s response to your video. When they land on your site to see the video, they are more likely to stick around and watch it with captioning in place. And, while they do that, they may start to click around to find other interesting things. That’s exactly what you want them to do, after all.

Video is a key component of your marketing and audience engagement. Just make sure you do it 100 percent of the way. That means including transcriptions and captioning on your page and in your videos. It does not necessarily take long or cost much, but it can be an important step.


Posted in: Making Decisions, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

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