When it comes to photo shootings we tend to forget that we could possibly film the entire process to get some insights. The beauty of behind-the-scenes footage is the naturalistic element to the whole thing, you get to capture every moment and every detail of the process. You could be very surprised about the power of behind-the-scenes video, especially if you want to show your clients about how your team is fun to collaborate with.
If you want to hear about the best ways to get an amazing behind-the-scenes video, keep reading below!
1 – Shoot as much as you can
The whole point of a behind-the-scenes video is to make the viewers feel like they were on the shooting with us. In order to do that, you must turn on your camera as soon as you get on the field, and never stop filming even if you feel like the footage seems unattractive at first: the bigger variety in shots the better chance you’ll have at shooting an effective video! The more footage you give to the editor, the better.
2 – Don’t hesitate to interact with people
Filming every moment of the day can be tiring sometimes, and you will probably have extended periods of downtime. However, you need to stay alert to capture every conversation between the cast and the crew, but also capture key moments of the shooting especially the ones that are visually appealing. The more important thing that you should keep in mind is that you should film people in their natural environment as if they were no cameras: the goal is for everyone on set to appear as comfortable as possible.
3 – Know your equipment
Due to the unpredictable nature of capturing behind-the-scenes footage, working with a camera, you are not familiar with can be very stressful over time. Moving in and out from the different areas can be difficult to capture the footage you need. Knowing your equipment will help you adjust the lights, changing lenses, or switching camera modes more easily!
4 – Stay in movement
The magic about behind-the-scenes videos is all about the dynamic you put into it. The more you will stay in movement and move around with your camera, the more you will get full of live footage. Especially if you have a camera stabilizer, you are capable of walking, running, and move fast around people. A pro tip for good footage is also to get wide angles which guarantees you a global vision!
How to plan your budget for a corporative video?
Whether you are a big company or a small one, you should always be prepared when it comes to your advertising budget. Especially when it comes to filming a video for your business needs, you should be prepared for all the eventual costs that come along. So let’s take a look at some tips and tricks for building out your video project budget.
1 – Map a time frame for your shoot
When starting off with your budget, you should start with an exact schedule for the production: it will give you a good idea about the number of days you need for the shooting. Ideally, you will also need to know what you plan on shooting for each of those days. The more you know about the time frame of your project, the more you can establish a precise budget.
2 – Evaluate your material needs
When you actually start budgeting a video shoot, you must ask yourself to right questions. What kind of material is it going to take? Do we need cameras only? Or are we also audio recording? Do we need to rent a place? Do we need actors? Asking yourself all of these questions before starting your project will save you a lot of time.
You also need to think about who will be in charge of writing the script of your video and take that factor into account for the time management of the project.
3 – Don’t forget about the post-production costs
One aspect that clients tend to neglect when budgeting a video project is the number of resources and time they will probably need for editing after producing all the visual content. Editing can take a lot of time depending on the expected outcome. Just to give you an idea of the workload of the editing process: a two-minute video can take up to 2 days of editing and adjusting to give you the expected results.
4 – Consider all the (possible) costs
After looking at all these elements of pre-production, production, and post-production, you will also have to consider all the costs involved. There are both hard and soft costs everywhere in film and video production — from location fees to production insurance, to meals and craft services, to even your time putting together this budget.
While it may feel kind of unnecessary to get into so many details when it comes to budgeting, the more precise you can get with all the costs involved, the better you will be prepared.
Posted in: Online Video Ads