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The world of culinary arts is where raw ingredients are transformed into awe-inspiring feats of gastronomical genius. Whether you’re a chef, restauranteur, a catering professional or represent a culinary institute, video can bring what you do every day to life for your audience. Learn how professional video is used to captivate your target audience and increase business outcomes.

Culinary Videos that Take the Cake

Between Facebook, YouTube and Twitter, culinary videos consistently capture attention, boost engagement and drive new business. According to a Buzzsumo study, food-related content received more views and engagement than other subjects, including animals and fashion. Here are a few of the most popular types of culinary video:

  • Recipe showcase. Creating food is a personal experience that can bring anyone together. Showcasing the creation of your business’ signature recipes or behind-the-scenes processes is a great way to engage viewers.
  • Promotional videos. Set the mood of your restaurant or invite your audience to explore what it’s like to learn from best-in-class chefs when you use video to communicate your business value.
  • Event highlights. Did representatives from your restaurant recently attend a conference? Is your catering business booked for a fancy wedding or publicized event? Is your class taking a trip abroad to learn about different cooking styles? Highlighting important events is an effective way to show off your skills and capture memories.

The Secret Sauce of Culinary Videos for Business

Video can pique a viewer’s interest, earn more likes and shares, and even lead to increased conversions, but production needs to be high quality. Back in 2016, Buzzfeed’s food-centered brand, Tasty, set a new record for video views in a month by surpassing 3 billion (yes, with a ‘B’) across platforms.

You might be wondering if they have a magic wand (they don’t). What they do have is an audience that stays engaged with their videos which feature top notch production and consistent quality. Here is the secret to all those views:

  • On-brand content. Each video published includes signature branded frames and is developed to stay true to the brand’s story.
  • Varying lengths. Tasty’s videos are edited to meet the norms for each publishing platform, which essentially means one video can be repurposed to reach more people.
  • Quality production. The brand’s production team uses top-of-the-line equipment and employs skilled videographers who understand the nuances of lighting, shadows and angles.

By partnering with a professional video production company, your business benefits from creating unique content that reaches your target audience online and on television.


Posted in: Audience, Getting Ideas, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

Do captions really matter? In video posted on your website, it can be one of the most valuable steps you take to ensure you are communicating with your entire audience. Videos have become an essential component of your business. You don’t want to miss key opportunities once people get to your website.

What Does Captioning Do for You, Then?

Captioning is the process of breaking down your transcript into chunks, allowing you to add a frame by frame dialogue to them. It all syncs with your video and audio to ensure a seamless way of communicating. Captions are different from a transcript. A transcript is generally added to your page and offers a simple play by play that people can read to learn what’s in the video. Both serve a good purpose and, in most cases, both are ideal.

Captions are an exceptional tool for several reasons. Consider how they can help you with any video you post online.

#1: They help contribute to search engine rankings. These words include your keywords naturally. They also help to show the search engines what your video is about. You may know how important Google thinks the video is. This makes it easy to manage your rankings.

#2: Not everyone has the luxury of sound. For those who are unable to hear, providing a way for them to communicate and share information is simply good measure. You want your website to be accessible to everyone who wants to use it.

#3: You want to capture people who can’t listen right now. It’s easy to watch a video online if there is captioning available even if you cannot listen to it. Whether you are at work or school, or just in a crowded area, everyone has had to rush to hit the mute button on a video before. Without captioning, you miss that audience.

It is also important to recognize that captioning is also working to enhance a person’s response to your video. When they land on your site to see the video, they are more likely to stick around and watch it with captioning in place. And, while they do that, they may start to click around to find other interesting things. That’s exactly what you want them to do, after all.

Video is a key component of your marketing and audience engagement. Just make sure you do it 100 percent of the way. That means including transcriptions and captioning on your page and in your videos. It does not necessarily take long or cost much, but it can be an important step.


Posted in: Making Decisions, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Recent studies predict that worldwide internet traffic from videos will account for 80 percent of all internet traffic by 2019. According to Youtube’s own stats, there are roughly 1.5 billion users every month, and mobile users typically spend over an hour a day watching YouTube videos.

Engaging your audience on YouTube is a great way to improve marketing results. Follow these 10 tips to make the most of your internet videos.

1. Use Your Videos to Tell a Story

Stories are engaging and relatable, providing key information to your viewers that doesn’t sound like a sales pitch. Use your videos to tell a story that demonstrates why your product or services are the best.

2. Keep Your Videos Short

As of 2017, there were roughly 300 videos uploaded to YouTube every minute. There is a ton of competition for your viewers’ attention, so keep them engaged by minimizing lengthy introductions, providing pertinent information quickly and reducing the overall length of your videos.

3. Make Your Videos Easy to Find

Conduct keyword research to determine which relevant keywords are most often searched. This will make it easier for your customers to find the videos that they want to watch.

4. Choose Your Thumbnail Wisely

A great custom thumbnail provides a valuable first impression that can determine whether or not a viewer clicks through to your video, driving as much as 154 percent more clicks.

5. Make a Banner that Reflects Your Brand

YouTube channel art, which is the image that appears at the top of your YouTube channel, can be used to give your page a unique look that stands out and increase your brand identity.

6. Grow Your YouTube Channel

As with most other social media platforms, YouTube prioritizes content that performs the best. In other words, the more views your videos get, the more visible they will be. Get more views by being strategic when you’re building and organizing your playlists, ensuring that they accurately show what your brand is all about.

7. Use YouTube as Your Embed Tool

If growing your traffic on YouTube is one of your marketing goals, then you may consider using YouTube as your embed tool rather than other using other tools like Vimeo and WordPress.

8. Link Your Website to Your YouTube Page

If you have a website, then associate it to your YouTube page. This can help you engage viewers for longer, increasing their chances of clicking through to your website rather than going to another video.

9. Use Cards to Keep Viewers Engaged

Adding cards to your videos is like adding a call to action; it helps your viewers recognize what action they should take next. Engage your viewers for longer by adding cards right when they are most likely to leave.

10. Incorporate End Screens for a Lasting Impression

To create an end-of-video experience that leaves a lasting impression, incorporate end screens. These can last between five and 20 seconds and can direct viewers to other videos, websites, and playlists.

Implementing these fail-proof YouTube marketing tips can benefit your business and engage your customers.


Posted in: Video Marketing

Video marketing is a great tool for businesses of all sizes. In fact, according to research, 64 percent of consumers make a purchase after watching a branded video. Use these best practices to get the most from your video marketing efforts.

1. Create an Outline

Because video feels more casual and personable than written copy, some marketers make the mistake of “winging it” and neglecting to create an outline. Too often, the result is a rambling video that is difficult to follow. Before shooting the video, make an outline and write out the key points that you want to cover.

2. Grab Your Audience’s Attention

Your viewers have a lot competing for their attention. Social media has made it easier than ever for businesses to get their message out, and in the last year alone, Facebook video ads have increased by 258 percent. Every 60 seconds, 72 hours of video are uploaded to YouTube. With that kind of competition for your followers’ attention, it’s imperative to grab their interest quickly, preferably within the first few seconds of the video.

3. Build Value

Video marketing is a highly effective sales tool because it gives you an opportunity to build value before making the final sales pitch. Rather than keeping the focus of your video on making the sale, which can be off-putting to viewers, focus on the value of your product or service.

4. Appeal to Emotions

Emotions play a powerful role in creating memories. Rather than putting out a sales pitch, appeal to your audience’s emotions by using storytelling to get your message across.

5. Encourage Your Viewers to Take the Next Step

To you, it may seem like the next steps are logical, whether that’s signing up for a monthly newsletter, making a purchase, submitting a donation, or sharing your content. However, oftentimes, viewers need a specific call to action. Incorporate a CTA in your video to maximize engagement.

6. Understand SEO

Incorporating keywords in your video’s title, description, and tags can help you rank better on major search engines while letting your viewers know what to expect.

By fine-tuning your video marketing techniques, you can increase engagement and maximize conversion.


Posted in: All Posts

Video isn’t just a great medium for attracting and engaging customers, it’s also an effective tool for finding and hiring top talent. By thinking outside of the box and strategically using video during the hiring process, you can cut down on the time it takes to fill a position and ensure that your new hires are the right fit for your company.

Identify Interested Candidates

Thanks to job boards, a job candidate can apply for an open position at your company with just a few clicks of a mouse, regardless of their qualifications or level of interest. This can happen without the candidate talking to a recruiter, visiting your website, or even knowing the basic philosophy of your company.

To identify the candidates that are truly interested in a position, put an email gate to your video from inside your video platform. This will require that interested candidates provide their contact information before they view the video content. To gain the biggest benefit of an email gate, don’t put one on the main video of your Careers page; after all, candidates need to see an introduction of your company before they can decide if they’re interested in pursuing an opportunity. However, if you have follow-up videos, such as videos regarding your location, workplace culture, or your team, an email gate can help you gauge a candidate’s interest.

Show Them How Your Company Is Different

Chances are that the candidate that you’re interested in has applied for a position with several different companies, meaning that they will be in communication with other recruiters and hiring managers. Using video can help your company stand out, showing them why you’re different from the businesses in your industry and how a career with your company will provide incentives and opportunities that they won’t find elsewhere.

Incorporate Interactive Elements

Just as you can measure a prospective client’s engagement with interactive content, you can measure that of a job applicant as well. In the video, you can ask a viewer questions, direct them to other parts of your website, instruct them to contact a specific person or watch another video. This can help you determine their level of interest in your company and the position, letting you move the resumes of qualified applicants to the top of the stack.

By creatively using video throughout the hiring process, you can sift through the many applications and resumes of unqualified, uninterested jobseekers and identify those that will be a good fit for your company.


Posted in: Audience

The energy industry is one of the fastest growing and most diverse industries in the global market. It is also one capturing innovation at a fast rate. No matter your role in the industry, video can play an important part of sharing information, gaining investor insight, working to develop solutions, or sharing concepts with industry leaders, local government, and customers. Here are a few ways video can enhance the energy industry.

Animated Videos for Extraction and Refinement

A meeting with local government or residents about a new system or tool can be hard to explain. Using animated video, it is possible to show how extraction and refinement happen. Use this type of video to showcase how you could do something or how you are doing it right now. Give those outside of the industry a clear picture of what is happening and how.

Use Animated Videos to Showcase ROI

Provide insight to investors and others in the industry about how any new investment can improve functionality, energy efficiency, or aid in development. It is possible to display ROI of any new investment, for example, by using animated videos. This breaks it down into easy to understand content and shows why a specific investment is ideal.

Demonstrate New System and Tools

Perhaps you are an innovator trying to get your product into the hands of the energy industry. Or you may be hoping to invest in new technology. Showcasing how these tools and systems work can open the eyes of any investor or company. It also provides insight into the benefits, functionality, and even challenges that new products can bring to any workspace.

Preserve and Share Industry Knowledge

The energy industry is growing and changing quickly, requiring a need to not just obtain information but also to share it. Keeping information available to customers, clients, investors, researchers, and others is so valuable but hard to do. With video, you can capture industry knowledge and maintain it long term in a streamlined, efficient manner.

Share Experience and Build Reputation

Video – whether animated, product information, or employee-focused, provides a way to build a brand and reputation. Energy businesses generally need to be able to share their brand image with the public. Showcasing talent, attracting new workers, and even simply ensuring shared information can help any business grow and thrive.

Video plays an essential role in the day to day operations of an energy business. It can be a simple, effective method of conveying important information.


Posted in: All Posts

You’ve probably seen the stats – people are watching over a billion hours of online video per day, etc etc etc. Face it, online video content is ubiquitous. Viewers are able to watch nearly anything on any device, and they are.

Whether you operate an online e-commerce site, or traditional brick and mortar shop, if you are not getting your products and services in front of your customers via video, you can bet your proverbial last dollar that your competitors are doing just that.

Ten Ways Your Company Can Benefit Through The Use Of Video

Level The Advertising Playing Field – Online video marketing is cheaper and can reach just as many potential customers, even more than traditional advertising outlets. Budget constraints no longer limit the advertising reach of the “little guys”.

Video Can Get Your Brand And Message In Front Of Customers, You Didn’t Even Know Were There – Video is a format that is easily shareable between friends and is a huge part of part of social media.

  • More than 500 years’ worth of YouTube videos is watched daily on Facebook.
  • More than 700 YouTube videos are shared on Twitter every minute.

Video Can Hold Your Customers’ Attention While It Entertains, Educates, and Inspires

  • More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
  • A video is a great storyteller that can keep consumers glued to your site. A well-produced video can also move your customers to laugh, cry, get mad, learn, or take action, all while keeping your products and services front and center.

Video affords an opportunity to interact with and respond to your customers in real time through comments and replies.

Video Has An Eternal Online Shelf Life – This makes its production extremely cost-effective over time. This precisely why you should focus your production efforts on creating evergreen content.

“Buy Now” Is A Click Away With Video – With traditional advertising, although customers might be motivated to make a purchase, additional steps must be taken in order to close the sale. With video marketing, once inspired, the simple act of clicking a button is all it takes to seal the deal.

Video Goes Everywhere, Anytime – As mentioned previously, consumers are consuming massive amounts of video content through mobile devices. Video puts your brand and message in front of your customers everywhere, accessible at a time of their choosing.

Video allows your customers to become your best sales force through sharing and testimonials that jump off the screen.

Video allows you to showcase your products and services more creatively while adding a voice and personality that come through with ordinary text advertising.

Video Is Easily Measurable – With analytics, it is possible to get near-instant feedback as to the effectiveness of ad campaigns.

In the world of business today, video promotion for your company’s brand is as obligatory as paying taxes. Take your business to the next level. Call us today Toll-free at 1-888-294-9393, or contact us online. Get your fast and free video production proposal from Kicker Video, NOW!


Posted in: Video Production Tips

The call to action (CTA) of your videos is nothing to overlook. It ultimately takes your viewer from a bystander to taking action in your product or service. The goal of any CTA is to get a person to make a purchase or contact you. But, how you do it matters.

There Are Numerous Types

Define what your goal is before choosing a type of call to action. For example, do you want the customer to buy something right now? Do you want the customer to go to your website? Call you? Once you gather this insight, consider your audience. What have they done to this point in the purchase process? Are they ready for a true “buy it now” call to action?

Examples of Video CTAs

In a video – whether it is an explainer video or a testimonial (or anything else), you have a variety of ways to ask the customer for their information. Sometimes, a simple statement of “call us for more information” is all that is necessary. However, it pays to get creative, too.

  • Offer a free trial. Perhaps your customers can sample what you have to offer.
  • Consider a contest. Introduce it and then use an “Enter to Win” CTA to get their attention.
  • Ask a question fitting to the content of your video. For example, you may want to try to start a conversation. Use a hashtag to track answers. Then, encourage customers to “Join the Conversation.”
  • Fill out a short form – this is a common CTA for videos, but it is important to direct them to where to find the form if it is not on the same page. The key to forming success is to offer a benefit to providing their information – a free trial, free information, free information package, etc.

Most importantly, make it authentic. You want to ensure the customer knows there is some type of value in connecting with you and communicating with you when it comes to sending you their information.


Posted in: Video Production Tips

Videos are engaging, interesting, and memorable. They provide people with information using more of the senses, and as a result, they can be an excellent tool for teachers. Though schools can benefit from the use of videos as well, teachers can and should dive deeper into this area. The right video can communicate a message, share a story, answer a question, or break down complex topics into easy-to-digest content.

Why Use Video in Education?

Consider how your students engage in the world around them today. They use social media platforms such as Vimeo and YouTube every day. While this may be content that’s enjoyable, there is a strong component of this that can benefit the classroom. For example, 93 percent of teachers believe that the use of educationally based videos actually improves the learning experience, according to a study done by Kaltura. And, used in the proper format and designed well, this is exactly the type of result expected.

There are numerous benefits to using video in the classroom. Here are some of them:

  • Video allows students to engage visually. As a result, they also can retain information longer.
  • Students can watch the video more than one time, even at home to refresh their memory.
  • Video is more engaging, filled with more color, information, sound, and content. This helps to get them watching.
  • Video works in all types of classrooms. Use it in math, English, or just about any other topic where you want to communicate a message more fully.
  • Students enjoy videos. They are more willing to talk about what they watched. They can gather more insight and more willingness to share.

Video like this also allows the teacher to step back. Instead of teaching the same content day in and day out, video allows the teacher to step away from the front of the classroom to focus on other topics. And, yet, he or she is still providing incredible resources to students.

How Can You Use Videos in the Classroom?

As a teacher, your time in the classroom with students is limited. Each day is filled with more to do and balance. Video can help to alleviate some of this frustration. Here are a few ways to use it:

  • Create videos to teach specific course material. In particular, use it to help communicate a complex topic in a simple manner.
  • Use it to demonstrate outcomes to experiments or lab work. Break down the steps to a project your students need.
  • Use it to build awareness or communicate a message through a story rather than through a lecture. Sometimes, the inclusion of stories in teaching material can help to bring the message through more fully.

To be effective, video must communicate in the right format based on the topic but also on the audience. A professional video company can help to get this done. And, teachers can then turn this video into a tool they use to promote classes, refresh before a test, or engage students who need more sensory-based education more effectively.


Posted in: Getting Ideas

Business events – from luncheons with your team to large conferences – are a way to share information. Providing video that does this is essential. Imagine going to a company-wide conference only to have speakers on hand to lecture for hours on end. It is boring and hard to retain information even when the content is interesting to you. But, explainer videos can help you take information and create it in such a way as it gets a clear message out to your attendees.

How to Use Explainer Videos at Your Events

Nearly any type of business function can benefit from the introduction of explainer videos. These videos take the material and break it down to make it easy to understand. You can expect this type of content to provide education, insight, key topics, or details.

At a conference, you will want to choose numerous videos like this. It should be content that helps get your message out with the right sound and composition to grab and hold the attention of your viewers. If, on the other hand, you are hosting a smaller event, such as a board meeting or an investor summit, you will want to use more formal explainer videos. In this format, they should work more effectively than a simple PowerPoint.

You can also use explainer videos for other needs. For example, create one to help teach your employees how to handle various scenarios they come across while working with your customers. You can use them to communicate your company’s message in a fundraising video. Use them as a way to communicate directly with your customers, too, such as explaining your product or service.

Making Them Successful

In order to get the most out of your explainer videos, really work to develop the content of them. You will need to have the right type of message, but you also need the details to be just right. This should include music, lighting, and composition. It also is important to develop a well thought out script, one capable of answering all of their questions before they ask.

Finally, pull off your video with care. To do this, focus on ensuring your viewers have a great view. Be sure you have the proper equipment to showcase your video in the best format. And, consider creating several videos for larger events.


Posted in: Video Production Tips

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