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Video made a big splash in 2018 and it looks like 2019 will be even bigger. It’s ability to reach customers and convey messages has really come through this year. And, if you are like most marketers, you are already looking at plans for next year. What’s ahead for video in the coming year? Here are five big predictions.

#1: Social-Media Live Stories

One of the things growing in importance is live video. And, to go along with it are short video clips made popular by Instagram Stories and Tick Tock. In the coming year, expect to see more of this, but with a marketing flair. Short and sweet, and right to the point is all your customer needs.

#2: Virtual Presentation Videos

For those in the B2B market, virtual presentations will continue to be an important trend for the coming year. These work to bring people together in a global online community. It’s likely you’ll see more of this in two formats. First, you’ll see more recorded and playback presentations that give people the ability to watch them when and where they want. And, online conferences are also likely to grow in importance.

#3: Mobile, Mobile, Mobile

There’s little doubt that mobile will continue to be the deciding factor in video marketing in the coming year. You already know the importance of ensuring your media is in a format easily digestible for the mobile consumption trends, but now you are going to need to focus on mobile first. Instead of adapting commercials and large-scale video down, you’ll likely spend more money on your mobile-first video.

#4: Email Video

Email typically offers the same basic format it has for a decade, but video email is likely to be an important change for companies looking to capture more customers. In fact, we are already seeing an increase in email open rates just when you add the word “video” to the subject line. Expect to see more marketing focused on video rather than basic templates.

#5: Video Courses

People are learning and growing at a rapid pace, but they are just as busy as ever. Paid video courses are likely to provide an opportunity to learn on the go. Imaging all of those recipes you see playing out on your Facebook page, but instead of food, the product is yours.

Video is likely to continue to be one of the most valuable tools you own. The key here, though, will be on modernizing the methods you use to reach your audience. Expect big things to happen here.


Posted in: Video Marketing, Video Production

 

You have seen people “going live” on social media before. It looks interesting and you like to find out what they have to say. However, you may be unsure how this type of service can actually help your business. Livestreaming is an important tool for companies who want to capture business in one of the fastest growing methods possible. Yet, there are a few rules to keep in mind as you do so.

#1: Make Sure You Have a Point

The most important first step is to always have a well-defined point. You do not have to script out your livestreaming (that’s why it is so personal after all). However, you do want to have a clear path to go from thought to thought. You want to have a specific message to provide within the event. Do this before you log on.

#2: Choose the Right Medium

Many of the social media websites offer livestreaming now. Which one is right for you? The easy answer is that the best one is the location with the highest percentage of your most likely buyers. Facebook Live is perhaps the easiest one to use with built-in analytics that help make it ideal. Instagram Stories and YouTube Live are also ideal if this is where your customers are.

#3: Be Professional with Your Tech and Setup

While livestreaming can happen from any location, when doing this as a part of your business, you really need to be sure it looks and feels professional. To do that, be sure you have considered the location carefully. Do a test run to ensure the visuals and the sound are good. You also want to ensure you have a strong, steady internet connection. Live video does not work without it. Then, set the stage to be impressive. Be sure you look good and are a clear representation of your brand.

#4: Practice Makes Perfect

If you have never used livestreaming before, test it out before you try to go live for the first time. Set up something on your personal social media page to give yourself an opportunity to try out the medium, adjust the cameras, and to get comfortable with the methods. Keep in mind – it is all you. Be sure you can properly represent your company.

#5: Don’t Forget to Promote It

Once you are ready to go, you’ll want to have a big audience. Yet, if you haven’t marketed your event any prior to going live, you may not have much of an audience. Instead, be sure to do some marketing before and during your event. Encourage viewers to share your page, too.

Livestreaming can be a lot of fun and very effective if you work at making the pieces come together. Why not give it a shot?


Posted in: Online Video Ads, Online Videos, Video Marketing

Creating a high quality video requires a good script, good equipment, and good actors. However, even with all of these things, your video can end up looking or sounding terrible if you don’t also employ good video editing techniques. Becoming skilled at video editing takes time. You won’t get good at it overnight. Here are 7 common mistakes made by video editors who are still learning the trade.

Poor Framing

This mistake is listed first because it is primarily a mistake of the director, rather than the editor. The director should be ensuring that the framing is consistent and even while making the video. However, if the director fails, then it is up to the editor to notice the mistake and correct it. Usually, if the framing is poor, you can change to a smaller aspect ratio and make adjustments.

Jump Cuts

In specific circumstances, jump cuts can look great. But in most short videos they will simply look jarring. It is usually better to use transitions between scenes to make the video more smooth. If you do want to experiment with jump cuts, start with cuts between different camera angles of the same scene, to get a feel for them in a less jarring situation.

Incomplete Transitions

Speaking of transitions, there is also a common mistake made when using transitions. If the video between clips doesn’t overlap, you will end up with black video between the clips. This is just about as jarring as a jump cut and is something you should look for when using transitions.

Graphical Inconsistency

A foolish consistency is the hobgoblin of small minds. The key word here is “foolish.” Maintaining consistency in your graphical style isn’t foolish. It is critical to creating a good video. Font, color palettes, and line thickness should all remain consistent between graphics.

Poor Audio

Poor audio usually occurs because one of your audio tracks is either too loud or too soft. Fixing this is relatively easy. Adjust the volume of the tracks until it reaches a level that sounds “right.” This is more art than science, but it is easy to screw up if you don’t watch out for it.

Inappropriate Music

Like the first mistake, this is often a problem of bad direction. The difference, however, is that the editor is usually in control of putting in the music track. As such, you should be able to recognize when music simply doesn’t fit a scene and advise the director immediately so they can make a different choice. A poor fit is usually due to music being the wrong tempo for the scene or having inappropriate lyrics.

Leaving in Sensitive Information

Video often catches more than it intends to. Your video might have caught a brand name on an employee shirt that you don’t want visible or maybe an image of proprietary software. It is critical to carefully watch every scene and prune or blur anything that shouldn’t be visible.

Learn from Your Mistakes

Video editing takes time to master. You won’t become an expert overnight. If you want to best avoid making mistakes like these and other less common mistakes, hire the services of an experienced video company. Working with people who are more experienced will help you avoid mistakes and teach you advanced techniques that will help future projects.


Posted in: All Posts

It’s time to get your company’s next video produced. You’ve spent a lot of time working on some ideas or you just want the production company to step up and do it all for you. You set up a meeting. You discuss your thoughts and needs. Then, the production company starts talking. What did they say? What does all of this mean?

There are a lot of terms and unique phrases you’ll learn during the video production process. You should know them all so you can play a role in making decisions about your product. But, let’s break down some of those that relate not just to video production but also to video marketing. Are you ready to get started?

Are we filming yet?

It’s a common phrase used by non-production companies. First, there’s no film involved anymore. It is all done using digital video. That’s a good thing because it means it’s more accessible and something we can meld into the right product. When it is time to get the process underway, you’ll hear the phrase “shoot” used. That’s the most common term used to start the recording process.

What is a videographer?

Today, you won’t work with a producer but a videographer. This is a person that operates the camera itself. This professional is one part of the larger production team.

All of that equipment

There’s much of it. Here’s a rundown of a few common terms you’ll hear:

  • Sticks – these are the tripods used to hold up the camera.
  • Sound bites – these are specific phrases or terms we pull in to create the film.
  • B-roll – this term describes additional footage that will go along with what we’re filming at that point to create a finished product.
  • Diffusion – a transparent sheet that helps to reduce the brightness of light.
  • Supers – this term describes the text or graphic that appears during a video presentation.
  • Cutaway shot – this is a shot that breaks away from the continuously filming shot and allows for the inserting of something else before going back to the continuous shot.

What does all of this mean to you, the company looking to have a video produced? Not necessarily much. In most cases, you do not have to play a significant role in the video production process, though your ideas are always gathered to ensure the final result is what you need and want it to be. Today, digital video production focuses on creating a stunning product in the most cost effective manner. Working with the right team helps ensure that you always get the features you want, but knowing a few things about the video shoot, like this terminology, is never a bad thing for your company.


Posted in: Video Production Process