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Traditional marketing and written social media posts can only take your brand so far online. If you really want to resonate with your customers, you need video. Whether short or long, live or scripted, video is king online.

If contemplating video’s ability to produce positive ROI, don’t fret for another minute. Branded video is among the most valuable assets you can have. Here’s why your brand needs video now.

Video is the Preferred Media Type Online

More than one billion hours of video are watched on YouTube every day, according to Brandwatch, and video is the most engaging type of content on the web. It receives more shares and likes than written content or images and has the power to entertain, uplift and communicate like no other form of media.

It Doesn’t (Have to) Take a Village

With video, your brand can start with a smaller budget and build up the production value once you begin to see ROI. Too many brands make the mistake of thinking that “doing video right” requires Hollywood-level equipment and scores of staff members. Consider this: One of the highest-earning channels on YouTube is by a 7-year old who reviews toys in his house. It doesn’t have to take a village to create great video.

Forge an Emotional Connection with Customers

If you’ve ever seen a Hallmark or Dove commercial, you know just how powerful video can be when it comes to connecting to your customers. It’s a great medium to use when you want to show off your brand’s human side and appeal to your audience emotionally. Take this Dove video “Real Beauty” for example. Millions of men and women (68 million, according to the current view count) were inspired by this video since 2013.

Showcase Your Brand’s Creativity

Video opens up a world of creativity that can be utilized by your brand to everything from product promotion to communicating company values. Use video to craft scripted skits, air live events and conferences, or document your brand’s community service efforts.

Tie Video to Different Audience Segments

When created with purpose, video can be used to target different audience demographics at various points along the sales funnel. For example, your branded video documenting the good work your company is doing in the community may help retain existing customers while showcasing your presence at an industry conference can boost your brand’s position as an expert when viewed by new leads.

Video Can Take Your Brand to New Heights

Regardless of your current budget or market share, video can take your brand to new and exciting levels. Whether you plan to release traditional marketing videos on television or are going a digital-only route, you can expect increased ROI from your efforts when you create and promote branded video.


Posted in: Online Videos

Do you need to create more interesting sales videos? Perhaps you are not getting the results you want and need? These 15 tips can help you to get some new creative videos in the works for your company.

#1: Use Filters

It’s a fun thing the kids are doing. It’s also something that can be perfect for you to create an interesting look across your social media videos.

#2: Get Personal with Videos

Use your customer’s name in them. Doing this could help to boost the number of views your video gets by as much as three times. Say hello in your videos to key customers.

#3: Incorporate Music

It may not be as hard as you think to have some fun with this. Add some music to get people talking.

#4: Use a Fun Prop

Think outside of the box here. Even a plush animal can work well. The goal is to get people paying attention.

#5: Use a Pro

You can also use a camera person to help you with your videos so they can zoom in and out. Or, let a professional handle the video creation for you.

#6: Shock Them with a Performance

You may find that dragging out your theater experience could be just what you need to do to get people talking.

#7: Narrate Your Video

Instead of letting someone else do it, do it yourself. This is a fantastic way to get people to commit to your video.

#8: Use Lighting – Right

Lighting is a big turn off when you are not using it properly. Yet it does not have to be a hard aspect to master.

#9: Incorporate Humor

Every sales video can benefit from getting the audience to chuckle. Do something to make them laugh, even if just a little.

#10: Be Personable

Let your sales attitude come to life with a bit of personality. It’s always a good idea to let people see the real you!

#11: Use a Parody

If there’s a theme you love, use it here. You can copy off of movies or other companies, too.

#12: Smile in Your Videos

Sounds simple, right? Yet, it is a common problem!

#13: Incorporate Your Brand

Your brand is a big deal and something that needs to be a part of every video you do.

#14: Be Authentic

There’s no need for the gimmicks. Be real with your customers.

#15: Do an Interview

Interview a customer or anyone else who may seem interesting to you! Your customers will love it.

It’s easy to be creative in your videos. What options are right for you?


Posted in: Audience