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How do you reach your audience? Through print mail, email marketing tactics or strictly on your website? Are you seeing the results you want? Whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness and sales.

“But video isn’t right for my business!” you might say. That’s where we’ll have to disagree. There are a lot of misconceptions about branded video out there. Take a look at the top five video myths as we debunk them.

Myth #1: You Can’t Afford Video

Believe it or not, video is sometimes more affordable than written content (and performs better, to boot). You can snap a video from most smartphones and tablets only to upload it to social networks from the same device seconds later. Even if you shoot a video using a professional production company, the costs are far less than that TV ad spot you’re probably already funding.

Myth #2: There Is No Way to Track Success

Simply untrue. Virtually any platform you use to distribute video has built-in analytics that can give you insight into engagement metrics that can then be tracked to conversions. According to the pros, engagement is the most popular way to monitor content performance. Even if you don’t want to dive into analytics, recording likes, shares and views provides insight into how well your video is doing online.

Myth #3: You Need Professional Actors

Customers can smell phony from a mile away and using professional actors exclusively may even harm your brand’s credibility or trustworthiness. Your audience wants real. They want you, your employees, your existing customers and even your vendors (if applicable) to weigh in on your brand’s value.

Plus, they want humor. Take Dollar Shave Club’s hilarious video as a great example of melding real life with real people. The result: 26 million views and a brand that has become a household name.

Myth #4: Video Isn’t Right for Your Industry

Hogwash! There is no wrong industry for video. Whether you sell a service, a digital product or a physical product, video is the most engaging way to showcase why people should pay attention to your brand. If you’re stumped for ideas, show customers a behind-the-scenes view of your product’s production or record your team’s participation in a local volunteer event. Video is about reaching people on an emotional level, even if you sell antique buttons or oversized clown shoes.

Myth #5: There Is No Time to Create Video

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.

Video Grabs Attention

And, your business will benefit. Hubspot found that video outperformed everything from social media content to interactive articles. So, shoot a video, distribute it and see how it goes. Don’t let myths hold you back. Your ROI will thank you.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Working with a Video Production Company

Pushing Video to the Next Level

There are many ways you can enhance the way video is used, but new technology is making it possible to do much more than what most would expect. For example, with machine learning and artificial intelligence, it could link any person to any location within a video in a short period of time. This may allow for the video to be experiential and immersive, far more so than it has been. Consumers would then be able to go deeper, really learning and interacting within a simple video. In some cases, this could including shopping opportunities, but consider what could be if that video could embrace a true experience.

Another key benefit of this would be providing brands with the ability to learn more about their video’s viewers. Who are they and what are they encouraged by or interested in? You can see, even scene-by-scene, what consumers find as interesting and what they engage with within your video. This would allow you, as a brand, to create more personal images and messages that could capture that individual’s interests at a higher level. Imagine the interaction that could happen here. Then, consider what type of impression this would create on the consumer.

What Does This Mean for You?

When working on video for your next promotion or campaign, consider the benefits of going deeper and doing more. It is possible to link to artificial intelligence and machine learning tools that could enhance the way your customers can embrace the video.

Evolving video to the next level, away from the simple, linear type of content that we’ve seen so commonly on television commercials our entire lives, and creating more interactive and one-on-one experiences could change the way you are able to reach your customers and interact with them. It may even enhance the way those customers think of your company in the long term.


Posted in: 3D animation, Video Production, Video Production Company, Viral Video