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Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: Online Videos

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: All Posts

How-To videos are a popular format – because they are valuable and contain interesting content. When creating a tutorial video like this, there are a variety of steps to consider to ensure you get the most information out to the viewer in the most effective manner. There are many ways to do this, but some are simply easier than others.

Build Out the Video Script

Before pulling together everything you need, it’s important for you to have a detailed plan of what you plan to do and accomplish. This can make the video more effective and better to understand. Write down every step in the process. Write notes about what you wish to speak about what you need to convey, and details that will help you to create a how-to video that’s easy to view and understand.

Consider Camera Angles

If you are working with a professional video production company, one of the first things they will talk to you about is where you plan to shoot the video and what type of information you need to show in that video. That is because you need to be able to have multiple camera angles to communicate details. If you are taking something apart that’s intricate, for example, you need them to be able to see those individual details clearly.

Practice Each Step

Before you begin recording, make it a point to actually do the process. That is, work through the how-to off camera. Make sure you know the right way to do so – how will you show detail? What information do you need to present? What camera angles will help in this process? Then, try a few steps in your how-to video on camera. Replay and see how it looks. Consider the lighting, the location of the camera, and how well the sound is allowing you to communicate your message. It is common for this process to take several steps.

Edit It for Clarity

It’s easy to work through a how-to video if you know what you are doing. However, when you go back to edit it, you may find that some areas are not clear. You may find that you talked about something too much. It is helpful to edit out any problem areas, but don’t be surprised if you need to redo certain steps to improve the overall level of understanding.

Before you are ready to publish your video, you want to be sure that the information is presented clearly. You want to know that someone with no knowledge about how to complete the task can understand it. The key to a good how-to video is to communicate clearly so that anyone, even those with no idea what they are doing, can benefit from your video.


Posted in: Online Video Ads

What is so interesting about unboxing a package? To a lot of people, it’s a very cool experience. If you’re lucky enough to have a product that people are waiting in anticipation to get, then creating an unboxing video is an excellent way to increase the energy of your brand even more.

Why Unboxing Matters Today

Take a look at a few unboxing videos on YouTube. Watch them and chances are good you’ll see why so many people find them to be interesting. They involve people opening boxes, explaining what they are doing, and really building excitement about what’s inside. They can also be very educational. They answer questions about what the product is like and what the soon-to-be-buyer can expect.

These videos get attention. If you don’t have any other reason to invest in creating them than this, realize that unboxing videos are hugely popular. That’s why you need to use them. Consumers use unboxing videos for a lot of reasons:

  • They are a fun way to see what the latest product is. Everyone wants to know what the latest iPhone is or what a new toy is going to look like.
  • Many people use them for research to know if the product is really something they want to spend money on. It is quality? Is it just another version of what they have?
  • A lot of people may not be able to buy that new product. They use the videos, then, as a way to live through someone else who is lucky enough to have it.

They’re also a lot of fun to watch. Depending on who creates them, they can be an interesting watch just to see how the person in the video reacts to the video. This is a fundamentally sound way of communicating with your audience.

Why Should You Use Them?

If you are a product maker, unboxing videos are a good way to build excitement, interest, and information on your product. It doesn’t always have to be a brand new product launch, either. People want to learn all about everything – even those old products that you may have had from a few years ago. The key is to ensure that the person doing the video is going to build up interest and provide a lot of details to the viewer.


Posted in: Interactive Videos

How do you build hype for a product or company, without actually spoiling the surprise? If you are launching a new product or service, or just looking for a way to get people to sign up for your secret information, you need a hype video.

Some studies indicate that almost 3 out of every 4 people want to watch a video to learn about a product or service rather than read about it. Your video, of course, has to offer the right combination of information and creativity to get them to tune in and be interested enough to follow up. Here are some key details about creating hype videos, also known as promo videos.

#1: Create a Plan That Outlines Your Goals

Your first step will be to set some specific goals that you want your video to accomplish. Are people signing up, clicking through, making a purchase, or just being informed? Next, determine how you are going to get them to do that. Most promo videos do well when they have a solid call to action that directs people to take the next step.

#2: Determine the Best Style for Your Video

Video styles range from animation to live-action. The key here is to select what is going to get your audience’s attention. It’s okay to do something out of character for your business if that’s what’s going to give your customers and readers the insight they need.

#3: Develop Your Script

Use a storyboard or write out a script that you think is going to work. Then, have someone read it. Are they “getting” the hype you want to offer? This is perhaps the biggest challenge of the entire project. Remember that every second of your video matters, so having a plan that gets to the point, delivers the message, and gets people to react is critical. You are likely to use some level of emotion in the video but also think about ways to grab the attention of the viewer.

#4: Get a Team to Produce It

There are some companies that can handle their own video production. For others, it’s best to work with a team that specializes in this process. Because hype videos have to be done well, this is a good time to invest wisely in the pros.

#5: Get It Out There

Once your video is ready to go, you’ll need to release it. Many businesses do this across various mediums, including social media. If you have a specific market in mind, be sure to tailor your video to reach those individuals specifically.

Hype videos can be a lot of fun to create. They work well to capture attention when made well. The key here is pulling together the right script and executing it.


Posted in: Online Video Ads

Selecting the right type of video for your business is a big deal. Video needs to reach the audience in the best manner possible, creating an opportunity for the right target audience to receive it. There are a number of different video options available to you. As you work on your next marketing campaign, take a closer look at some of the key styles that you should consider within your budget.

Live Action Video

One of the options available to some businesses is a live action video. This type of video incorporates real-world footage most of the time with people in it. This is a common video option because it is easier to design. You can also use them for everything from professionally created films or just a short clip.

There are various styles such as a talking head video in which a person is seen talking to the camera. It is often used in an interview style. A Vlog is another type of video, one that is based on a series of short videos linked together and distributed over time. And, you can create a traditional interview video, which incorporates a person on camera speaking to another or to the camera.

Animated Videos

Another style of video to consider is animation. This is not always a cartoon-like, funny style of animation. Rather, you can use it to create very serious and formal messages, too. And, like with other forms of video, there are several styles available to you here. It could be a 2D or a 3D video, for example. You may want to consider typography videos or motion graphic videos. Each one is a bit different in the way it communicates, but they are all animated, meaning that real people are not used in them.

Text Overlay Video

Another form to consider is called a text overlay video in which there is text placed over the images or under them. This is a very common style of video used in social media campaigns where people may not have the sound on. Some will incorporate music or nature in the background. Others will have a video behind the words, which help to tell the story.

Streaming Video

Streaming video has become very popular today. In short, it is a live video, one where you turn on the camera and you are interacting directly with your audience in real-time. It is the most difficult to produce for some needs, but it is also one of the best ways to reach your audience on a personal level.

Which type of video is right for your business? Most often, you need a combination of each of these.


Posted in: Online Videos

You may think of video as something to invest in for your customers or even to showcase your company to brand partners, investors, and the media in general. Yet, there’s a strong place for using video internally within your company. It can be one of the most powerful tools for you to use for communication for a wide range of topics and goals. All you have to do is to know how to make it work.

Video Can Help Keep Employees Engaged

There are dozens of ways you can use video within your company. You can send messages to people individually or create productions that are used for training. In all cases, video is engaging, interesting, and far more interactive than sitting in another meeting. When you use video as a component of your business’s employee engagement, you’ll see significant improvement in their involvement.

Video Conveys Information Easily

Video is also very easy for you to use. Let’s say you have an end-of-the-day note you want to send everyone and you want to be sure everyone gets it. You can do a live video to connect with everyone at one time even at the last minute. Or, you can use any type of device to use playback videos to educate your team or to provide them with the information they need. Most people know how to use video, and it is always in hand with their phones.

Video Lets Your Employees Share Information, Too

Video can also help your employees share information back to you. They can reply to your video with their own, depending on the format. This allows you to gain more insight into what their thoughts and feelings are, well beyond what a formal email would convey.

It’s an Efficient Way to Communicate Across Large Groups

Whether you are creating training segments or quarterly upgrades, video is a good way to communicate lots of information efficiently. It is an easy tool to use to communicate across your entire team with a clear message without having to worry about taking people out of the office for meetings or seminars.

Internal Video Helps Build Brand Awareness

It’s important to have a few videos that you use as components of your brand awareness. Videos can communicate brand information and features at a much higher rate than you could expect from traditional documents or an employee guidebook. In short, it helps information be captured at a higher level than you may expect otherwise.

Video works in many ways. You can even use it as a way to gauge just how interested your employees are – where did they stop watching? Did they make it to the end? Incorporate internal videos as a way to build your company.


Posted in: Video Production

Do you need to create more interesting sales videos? Perhaps you are not getting the results you want and need? These 15 tips can help you to get some new creative videos in the works for your company.

#1: Use Filters

It’s a fun thing the kids are doing. It’s also something that can be perfect for you to create an interesting look across your social media videos.

#2: Get Personal with Videos

Use your customer’s name in them. Doing this could help to boost the number of views your video gets by as much as three times. Say hello in your videos to key customers.

#3: Incorporate Music

It may not be as hard as you think to have some fun with this. Add some music to get people talking.

#4: Use a Fun Prop

Think outside of the box here. Even a plush animal can work well. The goal is to get people paying attention.

#5: Use a Pro

You can also use a camera person to help you with your videos so they can zoom in and out. Or, let a professional handle the video creation for you.

#6: Shock Them with a Performance

You may find that dragging out your theater experience could be just what you need to do to get people talking.

#7: Narrate Your Video

Instead of letting someone else do it, do it yourself. This is a fantastic way to get people to commit to your video.

#8: Use Lighting – Right

Lighting is a big turn off when you are not using it properly. Yet it does not have to be a hard aspect to master.

#9: Incorporate Humor

Every sales video can benefit from getting the audience to chuckle. Do something to make them laugh, even if just a little.

#10: Be Personable

Let your sales attitude come to life with a bit of personality. It’s always a good idea to let people see the real you!

#11: Use a Parody

If there’s a theme you love, use it here. You can copy off of movies or other companies, too.

#12: Smile in Your Videos

Sounds simple, right? Yet, it is a common problem!

#13: Incorporate Your Brand

Your brand is a big deal and something that needs to be a part of every video you do.

#14: Be Authentic

There’s no need for the gimmicks. Be real with your customers.

#15: Do an Interview

Interview a customer or anyone else who may seem interesting to you! Your customers will love it.

It’s easy to be creative in your videos. What options are right for you?


Posted in: Audience

When it comes to creating your next business video, take into consideration how sports videos can offer some suggestions and innovative methods. Sports videos are on-the-go, fast-paced, and exciting. They are attention-grabbing, often pulling people into them just to see what happens. How can that translate into a business video for your needs? There are a couple of key takeaways to consider here.

#1: Work to Grow Your Content

In today’s video world, you really can start from nowhere and work your way up. You do not have to be a star to create a following. You just have to be unique and interesting enough to grab the attention of the fans you are hoping to create. Work to grow your content one video at a time to reach an audience that fits your company.

#2: Capture Real Time

Today’s consumer wants to know what real life is like, not a fake set or a script. Do not be afraid – as the athletes do – to pull out your phone and start recording. While there is always a time for a produced, well-designed video, that is not the requirement. Instead, get real and do it in real-time to grow your audience.

#3: Work with Influencers

Many athletes have become influencers themselves. In short, you just want to get your brand in front of those influencers’ audience. To do that, you need to connect with those people on social media with a large following that is mostly made up of your most likely customers. Be sure to create videos that include cross-overs or collaborations with social media influencers like this to grow your following and to achieve more of a reach.

#4: Work on Building the Emotional Fan Base

You want people who are not just followers of your brand, but that have an emotional attachment to your brand. That may be hard to create initially, but once you learn how to create videos that are authentic and very much realistic, you will easily see your watchers grow. Again, grab your phone, as the athletes do, and make passionate statements about who you are, what you do, and why that matters to you and to your customer base.

#5: Connect within the Community

Athletes know they have to be a part of the community to maintain their fanbase and to drive their skills. The same is true for business owners. Get into the community with your videos. Play a role in the day-to-day lives of your customers.

What can these sports videos teach you? They can most certainly teach you how to grow a strong following of loyal fans.


Posted in: Video Production

How do you reach your audience? Through print mail, email marketing tactics or strictly on your website? Are you seeing the results you want? Whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness and sales.

“But video isn’t right for my business!” you might say. That’s where we’ll have to disagree. There are a lot of misconceptions about branded video out there. Take a look at the top five video myths as we debunk them.

Myth #1: You Can’t Afford Video

Believe it or not, video is sometimes more affordable than written content (and performs better, to boot). You can snap a video from most smartphones and tablets only to upload it to social networks from the same device seconds later. Even if you shoot a video using a professional production company, the costs are far less than that TV ad spot you’re probably already funding.

Myth #2: There Is No Way to Track Success

Simply untrue. Virtually any platform you use to distribute video has built-in analytics that can give you insight into engagement metrics that can then be tracked to conversions. According to the pros, engagement is the most popular way to monitor content performance. Even if you don’t want to dive into analytics, recording likes, shares and views provides insight into how well your video is doing online.

Myth #3: You Need Professional Actors

Customers can smell phony from a mile away and using professional actors exclusively may even harm your brand’s credibility or trustworthiness. Your audience wants real. They want you, your employees, your existing customers and even your vendors (if applicable) to weigh in on your brand’s value.

Plus, they want humor. Take Dollar Shave Club’s hilarious video as a great example of melding real life with real people. The result: 26 million views and a brand that has become a household name.

Myth #4: Video Isn’t Right for Your Industry

Hogwash! There is no wrong industry for video. Whether you sell a service, a digital product or a physical product, video is the most engaging way to showcase why people should pay attention to your brand. If you’re stumped for ideas, show customers a behind-the-scenes view of your product’s production or record your team’s participation in a local volunteer event. Video is about reaching people on an emotional level, even if you sell antique buttons or oversized clown shoes.

Myth #5: There Is No Time to Create Video

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.

Video Grabs Attention

And, your business will benefit. Hubspot found that video outperformed everything from social media content to interactive articles. So, shoot a video, distribute it and see how it goes. Don’t let myths hold you back. Your ROI will thank you.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Working with a Video Production Company

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