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Schools have had to shut their doors because of the global pandemic, but the education process must continue. Many educators are therefore turning to virtual teaching to reach their students at home.

Unfortunately, some teachers are more accustomed to teaching in front of a group of students while writing instructions on a whiteboard. They have limited experience teaching in a virtual environment and must adapt quickly so their students are not left behind.

This situation is having parents worry about whether their children will be able to finish the school year or if they will even be able to graduate. Although we are not quite yet living in the world of Ready Player One, virtual technology is offering solutions to these problems.

Virtual classrooms are the new norm

Video tools like Zoom allow teachers to deliver live lessons to their students. However, there is still the issue of teachers being able to maintain control of their students or accommodate their schedule if they have limited access to the home computer.

A solution to these issues is the video platform Vidyard, which allows users to host, record and share videos with no expertise required. In response to the pandemic, it has released free early access to a new video messaging tool to help users stay connected with their team. This allows teachers to communicate with their students whenever they need and record teaching videos.  

Benefits of teaching in virtual classrooms

By using on-demand video, teachers can easily create video content from their web browser. They can also give more verbal and visual guidance, and curate a video playlist of content that focuses on bits of information that add variety to difficult lessons. Another benefit is flexible sharing options for recorded videos that let teachers post assignments and video lessons or share videos directly with students and parents via email.

For students, this tool allows them to watch the material whenever they want. They can also watch at their own pace with speed control.

How schools can use video for communication

Until the world returns to normal, live video or video messages allow schools and districts to provide timely and efficient messages to their teachers.

Video allows schools to keep communication channels open by sending recorded video announcements and updates, delivering formal training sessions, sending personal videos to share knowledge, and record tutorials for the best practices associated with distant education. For any teacher worried about the wrong video being accessed by the wrong person, video security controls ensure only the intended audience will have access.


Posted in: Online Videos

A woman food photographer in the background leans down to take a close-up, in a modern kitchen, of autumn fruits and vegetables - mushrooms, garlic, rosemary, and cranberries.

Food, whether cooking or eating it, can bring people together. Video and photography websites have allowed all would-be chefs to share their kitchen skills for a global communal experience.

With the need to consume food at home growing every day, along with the need to watch videos online, lets have a look at the top video food trends of 2020.

Show off the texture

A food’s texture enhances its appeal by offering dimension, contrast, details and by adding a fun and surprising element. A good way to highlight a food’s texture is by showing condensation for beverages such as sparkling water. It can also work for seaweed, edible flowers, or dehydrated powders.

Baking

Professional food websites have led a growing number of home cooks to try their hands at baking. The focus of these step-by-step instructional videos is to demystify the baking process while offering visuals cues for cooking indicators.

These videos focus on the instructional micro-moments of baking and on details while offering a clear context. They can be used to illustrate how to make bread, sourdough, tea loves, scones, and pastries.

Fermentation

Fermented foods such as sauerkraut, kimchi, tepache, and koji are becoming common kitchen ingredients. Fortunately, the fermentation process is very visual because it can add texture and details to your videos. You can also add an audio element if you record the “burping” fermented food sometimes release.

Your video could also trend under “science” if you explain in detail what is happening during the fermentation process.   

Takeout Culture

Even before going out to a restaurant became a health risk in 2020, takeout culture was already becoming more and more popular. Consumers can order food through a variety of delivery services, a trend that is expected to grow in years to come according to statista.com.

This trend can be captured on video by showing the safe, friendly, and responsible delivery of food.

Travel Although flying is off the table for the moment, it is still possible for consumers to experience global food through videos. Without leaving the safety of your home you can learn how to make Taiwanese beef noodle soup, Mexican Tajin, or Japanese teriyaki. These videos should focus on the specific ingredients that make these international dishes stand out.


Posted in: Online Videos

More companies than ever need to find ways to engage their employees in meaningful ways – in remote settings. Training videos can help you to do this if you can find a way to execute the process with some level of flare or interest. Even if the material is boring and mundane, the right approach can make all of the difference in the results you see. How can you dress up training videos to make them interesting?

Consider Animation

Moving to 2D and 3D illustrations can provide you with one of the best ways to add interest. People respond to animation in a much more effective manner. You can do this with virtually any type of topic as well. Implementing more graphics and color can help to make this type of animation truly a standout. It helps to catch a person’s eye and encourages them to pay closer attention.

Provide Detailed Breakdowns

Detailed views can help to provide more information. Using special effects and professional filming, it is possible to create videos that are more effective. Detail shots can help to give your employees a more in-depth understanding of even more complex topics and tasks. This can help them to explore the inner workings of how something works. This particular method can also help with training videos when you need employees to demonstrate how something works to a customer. By providing this type of hands-on and engaging format, they gain more insight.

Use a Cartoon Character

It may seem somewhat childish to do this, but that doesn’t have to be the case. In fact, a professional character in animated form can provide a very approaching and less worrisome way of interacting. Characters like this can have human-like expressions, which can help to create a unique connection with video watchers. This is an effective manner for providing information that may not be exciting but is very important for your viewer to understand.

Interactive Components

Another valuable way to add more interest into training videos is to make them interactive. There are various ways to do this. You can incorporate a simple game-like format that someone has to play along with to move through the video. You can also use interactive quizzes that not only keep them interested but force the viewer to listen and learn as they go. Surveys and polls during videos are another good way to keep people engaged.

Training videos can sometimes seem very boring, but they often contain valuable information you need your readers to pick up on and use. Implementing a few strategies for doing this in an entertaining and engaging manner makes all the difference.


Posted in: Online Video Ads

Should your next video include stock footage? It is not always thought of as the ideal thing to do, but stock footage really does have its place in brand videos and can offer a variety of benefits. Stock footage is a valuable resource that can increase not only the quality of your video but also the diversity of it.

Stock Footage Can Reduce Costs

There are some situations where a basic video with simplistic messaging may be very cost-effective to create from scratch. However, the more complex the footage needs to be, the more costly it can get. When you need to display multiple uses and purposes of your product or service – or more in-depth information in each area – that becomes more costly to film. Custom films like this can become time-consuming as well. Imagine having to go to numerous locations to film onsite. That adds up when you factor in equipment and crew.

This is when stock footage comes into play. You can use high-quality stock footage to create interesting elements in your videos. The good news is this can offer several other benefits. For example, there are new libraries of stock footage available all of the time. It is not likely that you’ll pick the same images someone else has, and that means you still get the branding qualities to your videos. More so, with so many new libraries available, there are lower costs associated with stock images all of the time.

Limited Access Solutions

Another key benefit of using stock footage is that it allows you to get industry-specific footage even if the access to shooting these images is not available. For example, if you need an image of a situation where you know you are not going to get permission, stock footage is likely to offer the solution you need. In this way, stock footage can provide you with more access to shots that you could not get any other way.

Stock footage may seem like something you had not considered before. However, it can prove to be very valuable to you in a variety of ways. You can incorporate it into your branding videos and even corporate videos with ease. How can this enhance the videos you are creating?


Posted in: All Posts

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: Online Videos

What makes a webinar successful? This type of educational format is an excellent way for companies to build their reputation and brand while also allowing them to provide something valuable to their customers. By recording valuable content and recording it properly, it’s possible to have a resource that’s valuable and shared many times over.

What goes into successful webinars? There are a few key components that really define just how effective a webinar will be. As you work to build yours, take a closer look at these key factors.

Deliver a Clear Message

It’s essential to ensure a goal or message is clearly present in any webinar used. That is, you want to be sure that the webinar gives the end-users something valuable and interesting. It shouldn’t be rambling on and on, but a well-structured, easy to understand and follow guide.

Choose the Right Speaker

Those speaking in your webinar need to be able to pronounce words clearly, but they also need to be interesting to listen to. You want the person who can tell a story and really hold the audience’s attention. After all, you want people to engage with your webinar. Be sure you are choosing a partner, thought leader, or someone that’s an expert – the person speaking makes a big difference.

Utilize the Right Tools

While it is important to consider hiring a professional to help you with the video and development of your webinar, it’s also important to learn how to use the software available today. There are various types of programs out there. Any of them can be a good choice if you plan to do the webinar yourself. However, you’ll want to ensure they are really easy to use.

Create Graphics and Images

It’s not easy to hold the attention of any person, but online it is even more difficult. Luckily, with a webinar, you can add in a lot of value to the video and really keep people paying attention. For example, you can incorporate graphics and images that are different or interesting based on the topic. This can help to keep people paying attention to what you’re saying. A single person talking in front of the camera isn’t going to cut it.

Go Live or Pre-Record

Both options can work, and sometimes doing both works well, too. The key here is to create a script that really outlines every detail you want to convey. During a live, it’s going to be essential for you to stay on track.

A webinar can be a very helpful and valuable tool today. To make it worthwhile, though, you need to pull together all of the necessary pieces and create something truly special and unique. This can make sure your webinar is watched over and over again.


Posted in: Video Production Tips

Are you looking for new ways to meet your customers’ needs? Perhaps you want a promotional offer that is really going to turn heads and provide something new to drive traffic. The media can prove to be one of the most effective resources for interesting and diverse promotional campaigns. Take a look at a few key examples and try to apply these to your business.

Use Viral Social Media Trends

One of the most effective ways for you to have success like the media does is to use viral social media trends – stories, conversations, and ideas that are taking off on social media. You can use these to create new and interesting content. It doesn’t have to be something too political or newsworthy. If you see a meme about an 80s TV show, use that as an idea for a new campaign. What’s going on in the world of social media that you can utilize?

Start the Conversation with Your Customers

Before you launch your next campaign, product, or service, get in and do some customer engagement first. For example, you can identify one of your video’s most interesting components. Highlight it, talk about it, make it relatable to the audience who has yet to see the full length of your video. Talk about what you did to make that component of your video stand out.

Go Behind the Scenes

To make the media personable, it is very common for industry experts to make it real. For example, you can see a news team behind the scenes talking with each other about day-to-day life or learn about an ongoing joke in the office. You may have some running gags taking place during the production work that gives you some content here. Or, you can just pull back the curtain to give customers a look at what’s happening behind the scenes.

Share Your Feedback

The media is all about sharing as much as they can about any topic they are discussing. Whether you are launching a video or using an older one, you can really get more leverage and mileage out of it if you keep the conversation going.

For example, you may want to share the good and bad feedback you’ve received about the video. You can share insights into the thoughts you have on why some of the feedback hasn’t been good or why that critical acclaim is so valuable to you. In other words, you want to share content that helps to showcase what other people are saying about your film or promotional content.

When you want to market like a media company, you need to talk – a lot – about your video. That means connecting with a lot of people, sharing on social media, and engaging with customers in many ways. When you do this, you draw more and more attention to your video and promotion.


Posted in: Online Video Ads

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: All Posts

How-To videos are a popular format – because they are valuable and contain interesting content. When creating a tutorial video like this, there are a variety of steps to consider to ensure you get the most information out to the viewer in the most effective manner. There are many ways to do this, but some are simply easier than others.

Build Out the Video Script

Before pulling together everything you need, it’s important for you to have a detailed plan of what you plan to do and accomplish. This can make the video more effective and better to understand. Write down every step in the process. Write notes about what you wish to speak about what you need to convey, and details that will help you to create a how-to video that’s easy to view and understand.

Consider Camera Angles

If you are working with a professional video production company, one of the first things they will talk to you about is where you plan to shoot the video and what type of information you need to show in that video. That is because you need to be able to have multiple camera angles to communicate details. If you are taking something apart that’s intricate, for example, you need them to be able to see those individual details clearly.

Practice Each Step

Before you begin recording, make it a point to actually do the process. That is, work through the how-to off camera. Make sure you know the right way to do so – how will you show detail? What information do you need to present? What camera angles will help in this process? Then, try a few steps in your how-to video on camera. Replay and see how it looks. Consider the lighting, the location of the camera, and how well the sound is allowing you to communicate your message. It is common for this process to take several steps.

Edit It for Clarity

It’s easy to work through a how-to video if you know what you are doing. However, when you go back to edit it, you may find that some areas are not clear. You may find that you talked about something too much. It is helpful to edit out any problem areas, but don’t be surprised if you need to redo certain steps to improve the overall level of understanding.

Before you are ready to publish your video, you want to be sure that the information is presented clearly. You want to know that someone with no knowledge about how to complete the task can understand it. The key to a good how-to video is to communicate clearly so that anyone, even those with no idea what they are doing, can benefit from your video.


Posted in: Online Video Ads

Selecting the right type of video for your business is a big deal. Video needs to reach the audience in the best manner possible, creating an opportunity for the right target audience to receive it. There are a number of different video options available to you. As you work on your next marketing campaign, take a closer look at some of the key styles that you should consider within your budget.

Live Action Video

One of the options available to some businesses is a live action video. This type of video incorporates real-world footage most of the time with people in it. This is a common video option because it is easier to design. You can also use them for everything from professionally created films or just a short clip.

There are various styles such as a talking head video in which a person is seen talking to the camera. It is often used in an interview style. A Vlog is another type of video, one that is based on a series of short videos linked together and distributed over time. And, you can create a traditional interview video, which incorporates a person on camera speaking to another or to the camera.

Animated Videos

Another style of video to consider is animation. This is not always a cartoon-like, funny style of animation. Rather, you can use it to create very serious and formal messages, too. And, like with other forms of video, there are several styles available to you here. It could be a 2D or a 3D video, for example. You may want to consider typography videos or motion graphic videos. Each one is a bit different in the way it communicates, but they are all animated, meaning that real people are not used in them.

Text Overlay Video

Another form to consider is called a text overlay video in which there is text placed over the images or under them. This is a very common style of video used in social media campaigns where people may not have the sound on. Some will incorporate music or nature in the background. Others will have a video behind the words, which help to tell the story.

Streaming Video

Streaming video has become very popular today. In short, it is a live video, one where you turn on the camera and you are interacting directly with your audience in real-time. It is the most difficult to produce for some needs, but it is also one of the best ways to reach your audience on a personal level.

Which type of video is right for your business? Most often, you need a combination of each of these.


Posted in: Online Videos

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