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Recent studies predict that worldwide internet traffic from videos will account for 80 percent of all internet traffic by 2019. According to Youtube’s own stats, there are roughly 1.5 billion users every month, and mobile users typically spend over an hour a day watching YouTube videos.

Engaging your audience on YouTube is a great way to improve marketing results. Follow these 10 tips to make the most of your internet videos.

1. Use Your Videos to Tell a Story

Stories are engaging and relatable, providing key information to your viewers that doesn’t sound like a sales pitch. Use your videos to tell a story that demonstrates why your product or services are the best.

2. Keep Your Videos Short

As of 2017, there were roughly 300 videos uploaded to YouTube every minute. There is a ton of competition for your viewers’ attention, so keep them engaged by minimizing lengthy introductions, providing pertinent information quickly and reducing the overall length of your videos.

3. Make Your Videos Easy to Find

Conduct keyword research to determine which relevant keywords are most often searched. This will make it easier for your customers to find the videos that they want to watch.

4. Choose Your Thumbnail Wisely

A great custom thumbnail provides a valuable first impression that can determine whether or not a viewer clicks through to your video, driving as much as 154 percent more clicks.

5. Make a Banner that Reflects Your Brand

YouTube channel art, which is the image that appears at the top of your YouTube channel, can be used to give your page a unique look that stands out and increase your brand identity.

6. Grow Your YouTube Channel

As with most other social media platforms, YouTube prioritizes content that performs the best. In other words, the more views your videos get, the more visible they will be. Get more views by being strategic when you’re building and organizing your playlists, ensuring that they accurately show what your brand is all about.

7. Use YouTube as Your Embed Tool

If growing your traffic on YouTube is one of your marketing goals, then you may consider using YouTube as your embed tool rather than other using other tools like Vimeo and WordPress.

8. Link Your Website to Your YouTube Page

If you have a website, then associate it to your YouTube page. This can help you engage viewers for longer, increasing their chances of clicking through to your website rather than going to another video.

9. Use Cards to Keep Viewers Engaged

Adding cards to your videos is like adding a call to action; it helps your viewers recognize what action they should take next. Engage your viewers for longer by adding cards right when they are most likely to leave.

10. Incorporate End Screens for a Lasting Impression

To create an end-of-video experience that leaves a lasting impression, incorporate end screens. These can last between five and 20 seconds and can direct viewers to other videos, websites, and playlists.

Implementing these fail-proof YouTube marketing tips can benefit your business and engage your customers.


Posted in: Video Marketing

Videos are engaging, interesting, and memorable. They provide people with information using more of the senses, and as a result, they can be an excellent tool for teachers. Though schools can benefit from the use of videos as well, teachers can and should dive deeper into this area. The right video can communicate a message, share a story, answer a question, or break down complex topics into easy-to-digest content.

Why Use Video in Education?

Consider how your students engage in the world around them today. They use social media platforms such as Vimeo and YouTube every day. While this may be content that’s enjoyable, there is a strong component of this that can benefit the classroom. For example, 93 percent of teachers believe that the use of educationally based videos actually improves the learning experience, according to a study done by Kaltura. And, used in the proper format and designed well, this is exactly the type of result expected.

There are numerous benefits to using video in the classroom. Here are some of them:

  • Video allows students to engage visually. As a result, they also can retain information longer.
  • Students can watch the video more than one time, even at home to refresh their memory.
  • Video is more engaging, filled with more color, information, sound, and content. This helps to get them watching.
  • Video works in all types of classrooms. Use it in math, English, or just about any other topic where you want to communicate a message more fully.
  • Students enjoy videos. They are more willing to talk about what they watched. They can gather more insight and more willingness to share.

Video like this also allows the teacher to step back. Instead of teaching the same content day in and day out, video allows the teacher to step away from the front of the classroom to focus on other topics. And, yet, he or she is still providing incredible resources to students.

How Can You Use Videos in the Classroom?

As a teacher, your time in the classroom with students is limited. Each day is filled with more to do and balance. Video can help to alleviate some of this frustration. Here are a few ways to use it:

  • Create videos to teach specific course material. In particular, use it to help communicate a complex topic in a simple manner.
  • Use it to demonstrate outcomes to experiments or lab work. Break down the steps to a project your students need.
  • Use it to build awareness or communicate a message through a story rather than through a lecture. Sometimes, the inclusion of stories in teaching material can help to bring the message through more fully.

To be effective, video must communicate in the right format based on the topic but also on the audience. A professional video company can help to get this done. And, teachers can then turn this video into a tool they use to promote classes, refresh before a test, or engage students who need more sensory-based education more effectively.


Posted in: Getting Ideas

It is estimated that more than half of all video content will be watched on mobile devices. This isn’t just movies and the games your kids watch. It’s everything from the marketing content you are sending your client in an email to the social media content you are posting for your brand awareness and development. However, the way video is designed matters. If the content is not optimized for use on mobile devices, it simply cannot be viewed easily in that way. That hurts the way your business operates because it directly impacts how nearly half (or more) of your audience is viewing that video.

How, Then, Can You Optimize Video to Ensure It Is Mobile Friendly?

Realize that, whenever you create a video, it needs to be mobile friendly. This means that when you work with a video production company, you’ll want to ensure your content is designed from the start with a mobile advantage.

Some websites, such as Vimeo and YouTube are already mobile friendly when it comes to the video player size. However, most marketers are extending their video libraries beyond these platforms. Here are some tips to keep in mind as you create mobile-ready videos for your marketing campaigns.

  • Start with your landing or splash page. The image you place here needs to look good no matter if the viewer is on a desktop or a mobile device.
  • Embed content on your own site rather than on third party websites whenever possible. This allows you to ensure the content is on par with your goals and designed properly. It also means people are on your site viewing the content – and that’s the end goal.
  • Ensure the video player you use on your site is responsive. You’ll want to ensure the video player you use fits the screen properly.
  • It is possible to create unique content for each application. For example, you may want your tablet users to see a different version of your video than those using their mobile phone. That’s possible and can be ideal for some applications.
  • Incorporate a clickable CTA if the video is hosted at your site. You don’t want to do this if it is on YouTube. Remember, you want to have clickable CTAs whenever possible and that is not something you can do when using a third party website to host your content.

What’s important to remember when it comes to mobile viewing of videos is that you need to start from the beginning with the goal of creating content that’s capable of being viewed in all platforms. This is what will ultimately drive your results.

To achieve this goal, start with who you are working with. The video production company or service you use needs to understand the importance of optimizing content for the mobile audience. They can help you to ensure you are creating responsive web design, adaptive streaming and HTTP live streaming solutions, and creating effective, actionable calls to action. With the right design from the start, your video not only can be viewed by anyone and on any device, but it can also be received in the manner you want. And, your customers or clients can then take the action you want them to with your product or your service.


Posted in: Video Marketing