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In recent years, technology and digital marketing has changed drastically the way we use our smartphones. New software and new machines have appeared, and we are referring in particular to augmented reality and virtual reality. When we’re talking about the business aspect of integrating AR into your smartphone application; you can discover plenty of opportunities to level up your business. First, let’s take a peek about the differences between the two technologies: 

Virtual reality ( VR) usually refers to digital technologies that use software to produce realistic images, sounds and other stimuli that mimic a real world (or construct an imagined setting) and simulate the actual appearance of a user in this world by encouraging the user to communicate with this space and any objects represented in it using modified display screens or projectors. 

Augmented Reality (AR), is a technology designed to enhance people’s understanding of the natural world through a computer system. This virtual information will then be inserted back into the physical world to complement computer-generated visual objects, images, or device prompts into real-life environments; the effect is an augmented reality.

As you can see, AR is usually an easier solution for any customers, since they don’t need any more material than their phones and an app to have access to augmented reality. The mobile AR provides various possibilities that will drive any company to the height of success. A visually appealing app is enough to attract consumers with your product in such a manner that it creates massive sales for your business.

AR provides a simple way to identify objects, helping users to get the most out of a business inquiry. It could be very useful if you were to develop a solid business model by leveraging the potential of AR-based applications in various sectors such as healthcare, education and information technology.

AR may be used to decorate an interior 

For all those who are still confused about using AR to produce sufficient business income; the best alternative may be the application for interior decoration. There is a strong demand for an application that can help imagine the looks of specific furniture or the perfect way to put the furniture in a household.

AR in Education 

It helps to make the objects that are very difficult to picture, and can be further converted into 3-dimensional models for improved learning. For those who are still expecting a new approach to memorise abstract concepts that is the perfect way to improve comprehension.

AR for the retail industry 

Digital dressing rooms or interactive specs check applications are perfect examples of the most effective forms of the company application to incorporate augmented reality. Besides that, the platform could also be used for ads, which again is a perfect way to advertise the business.


Posted in: Online Videos

During a doctor’s appointment, it works best if the doctor can examine the patient in person to determine the causes of the symptoms. However, in a world where social distancing is the norm, some physicians have opted to give medical advice via video for the sake of both doctors and patients. A virtual doctor appointment may seem unusual and maybe ineffective, but it is a solution many are using and may keep using in the foreseeable future.

Although virtual healthcare and video consultations cannot take care of major medical procedures such as stitching wounds or delivering chemotherapy, it has a major role to play in modern health care. Let’s look at some of the ways it is benefiting the health care industry and patients.

Virtual health care prevents the transmission of diseases

Virtual healthcare is the administration of health care at a distance using email, virtual chat, text, or video. By downloading a virtual health app, patients can set up an appointment with a nurse, upload pictures of the infected or wounded area, and within minutes receive a video call from a doctor. This way patients don’t have to risk exposure by sitting in a room crowded with other patients who may have transmittable diseases.

Patients save money and time

Virtual healthcare also results in fewer ER visits and lower hospital admissions. Patients with severe syndromes who require frequent hospital visits for in-person appointments can consult doctors via video calls and only go to the hospital when it is absolutely necessary. They don’t have to take time off work, find childcare during their consultation, travel to a clinic, or pay for parking.

Even before social distancing, there were advantages to using video for medical advice. Many people live in small rural areas far from a full-service emergency department. If the patient’s case is seemingly minor, such as scraped knee or stepping on a nail, a virtual consultation can avoid a long trip.

Doctors can reach patients at any place and any time

Patients living in long-term care homes, correctional facilities, and remote Indigenous communities can also benefit from virtual consultations. Specialists from large centers can talk to them wherever they are if they have the right video software and a good Internet connection. The specialists can play a huge role in mental health assessment, treatment and supports.

Doctors see more patients and save time

The video consultations allow doctors to see more patients by moving faster between virtual visits. They also eliminate delays caused by delayed patients whether due to weather conditions, travel issues or patients being too sick to travel.

Some doctors may have patients who are unable to come to their clinics because of heart conditions or respiratory conditions. By sending staff members to their patients’ homes, the doctors can assess their patients remotely and later do a checkup via video calls.


Posted in: Online Video Ads, Online Videos

Pushing Video to the Next Level

There are many ways you can enhance the way video is used, but new technology is making it possible to do much more than what most would expect. For example, with machine learning and artificial intelligence, it could link any person to any location within a video in a short period of time. This may allow for the video to be experiential and immersive, far more so than it has been. Consumers would then be able to go deeper, really learning and interacting within a simple video. In some cases, this could including shopping opportunities, but consider what could be if that video could embrace a true experience.

Another key benefit of this would be providing brands with the ability to learn more about their video’s viewers. Who are they and what are they encouraged by or interested in? You can see, even scene-by-scene, what consumers find as interesting and what they engage with within your video. This would allow you, as a brand, to create more personal images and messages that could capture that individual’s interests at a higher level. Imagine the interaction that could happen here. Then, consider what type of impression this would create on the consumer.

What Does This Mean for You?

When working on video for your next promotion or campaign, consider the benefits of going deeper and doing more. It is possible to link to artificial intelligence and machine learning tools that could enhance the way your customers can embrace the video.

Evolving video to the next level, away from the simple, linear type of content that we’ve seen so commonly on television commercials our entire lives, and creating more interactive and one-on-one experiences could change the way you are able to reach your customers and interact with them. It may even enhance the way those customers think of your company in the long term.


Posted in: 3D animation, Video Production, Video Production Company, Viral Video

Sourcing prospects? Advertising open houses? Staging the perfect open house to woo guests and passersby? These tasks are the backbone of selling real estate, but real estate agents have historically been met with challenges using this process. According to the Canadian Real Estate Association, home sales are still lower than they were four years ago despite small monthly gains.

Sellers need to delve into the secret hopes, wishes, and dreams of potential buyers before convincing them that this is the property for them. The one problem? Real estate agents aren’t mind readers. But, virtual reality can go where no other agent has gone before.

Virtual Reality Video in Real Estate

By replacing the imagination and photos with technology designed to transform a boring space into a custom property, virtual reality video is taking real estate marketing to new heights. Explore five ways virtual reality is changing the game for real estate agents.

1. Expand Your Search for Interested Prospects

Thanks to the globalization of commerce, people are no longer tied to one specific area when considering real estate. Whether you’re marketing properties to potential home buyers or commercial clients, virtual reality video gives customers an in-depth, realistic view of new and developing properties without ever stepping foot in the area.

2. Map Real Estate Development (or Redevelopment)

Research conducted by PwC Canada found that a high demand for commercial and industrial space combined with the challenge of limited vacant land means that developers need to reimagine existing properties to meet the needs of businesses. Virtual reality video is a cost-effective way for architects, developers, and designers to review a property’s assets and problem-solve ways to update the space to meet current needs.

3. Capture More Attention with Crystal Clear Images

Most people search available real estate listings online before they ever reach out to an agent or attend an open house. Among the biggest turn-offs for people searching for properties online are photos with poor lighting, distorted perspective, and unclear orientation. Virtual reality video lets users view properties with or without furnishings, look at the interior and exterior of the space and even peek into the pantry if desired.

4. Let Customers Stage a Home Themselves

Even after putting in hours (or days) into staging a home or office, real estate agents can still fall short when it comes to client expectations. Virtual reality video is putting the power of imagination back into the hands of customers and taking the hassle of guesswork off of the agent’s plate. Using a combination of mobile devices and virtual reality, guests at an open house can customize their experience by virtually staging the home themselves in real time, which helps prospective buyers make an emotional connection to the property.

5. Reduce Real Estate Marketing Expenses with Technology

Let’s face it: Selling a home or property can take time, sweat and patience. But, landing a sale doesn’t have to soak up your entire marketing budget. Virtual reality video can take a chunk of the legwork out of selling a property so you can spend more time connecting with clients. When the costs of photos, online marketing, and advertising, staging furniture and supplies are accounted for, simply marketing a home can require a large investment. Virtual reality reduces the amount of time needed to create a compelling listing while simultaneously eliminating manual tasks.

Take Your Real Estate Business to the Next Level

As customers start to see virtual reality used more frequently in the real estate market, they will begin to associate this technology with credibility. To save yourself time and money while boosting your reputation for cutting-edge real estate marketing, consider adding virtual reality to your list of marketing tools.


Posted in: Getting Ideas, Video Production

As technological advancements have swept the events management field, the event-planning process has come a long way from paper-based systems and binders filled with charts and pamphlets. Today’s corporate events are expected to provide a dynamic experience that engages attendees, offering a unique experience that will educate and inspire. Here are three innovative tech trends that are changing the way companies share their story.

Engaging through Virtual Reality

While virtual reality has been on the horizon for at least a decade, the technology has finally reached the point where it can be incorporated to provide an immersive, enriching experience for event attendees. Virtual reality allows users to move and interact with computer-generated images, enabling companies to tell their brand story through 360-degree video. Major companies like Google and Sony are investing heavily in this budding technology, ensuring that it is increasingly accessible, affordable, and ready to be a part of your next event.

“Heads Up” Technology

People spend a lot of time staring down at their phones, and this has been a pain point for many companies who have hosted events. In response to this, event planners are using “heads up” technology to take advantage of attendees’ preoccupation with their mobile devices. Many events now feature large-scale interactive games, where smartphones are transformed into controllers. There are also apps like Crowd Mics turns cellphones into microphones to allow users to interact with a wide audience, as well as other dynamic video and audio interactions via smartphones. Rather than changing the habits of event attendees, consider looking for ways to optimize their experience through mobile technology.

Video Instead of Text

Consider this: 90% of the information that your brain takes in is visual, and that information is processed 60,000 times faster than text. While reading a text is active and requires our brains to do a lot of work, watching a video is passive, allowing our brains to take a break. This, in turn, frees up the mental resources to let us make an emotional connection with the information being given. When it comes to conveying chunks of information, video, not text, is the way to go. Not only is it easier and more fun to use this medium to educate your audience and promote your brand, but this format ensures that the information is more easily absorbed and has a greater impact.

Incorporating tech trends into your next event will provide a richer, more engaging experience for attendees while effectively relaying your brand message. We can help you capitalize on these event production trends in a way that will impact your attendees long after the event has concluded.


Posted in: Video Production Tips

Virtual reality videos are one of the most cutting edge types of tools available today for businesses looking to reach a larger audience in new ways. It is no longer just a type of format used by video games and movies. Today, we can create highly effective and engaging content that your business’s customers enjoy and even look for. Virtual reality, or VR, is more accessible than ever before. How can it be a part of your marketing efforts? Why does it matter?

#1: It Engages Customers

Beyond a doubt, VR is still very new and fresh. That means it is very much accessible to your reader. They want to see it. People are excited about opportunities to engage with VR. This means they are more likely to watch your videos and to learn about your company. As a result, this can translate into better sales for any organization.

#2: You Can Market Across the Board

Another way VR is changing the field is by providing an easy way for companies to connect with customers over multiple channels and through various devices. They can use VR as a way to allow for virtual shopping. It allows you to personalize the experience your customers get every time they reach for a headset.

#3: They Are Money-Saving, Too

Another way that you will reach your customers through VR is by reducing the overall costs of mistakes or miscommunications. With VR, your customers can walk through the experience of trying a product before committing to doing so. The end result can be phenomenal. For example, as a home builder, you can allow your clients to virtually walk through the home to feel the floor plan, not just see it on paper. That’s empowering and it makes your product or service truly become a real, tangible option for your buyers.

#4: It Provides a Better Way to Manage People Too

The use of VR is not just a customer-oriented tool. It can also be used in a variety of ways. In short, by creating a virtual environment, you can connect with people and manage your employees without having to think twice about their geographical location. Imagine how much this can save you time and money. Users simply need to put on their VR headsets, select their avatar, and then begin collaborating with others doing the same thing.

#5: It Gives You More Reach

VR can provide you with better access not just to your customers and employees, but to a worldwide audience. You can establish your business internationally without having to step foot into another country. You can interview a key candidate, host a meeting with a potential investor, or even just explore the setup and product of another company.

It’s important to know that virtual reality is growing and changing rapidly. It is new and exciting right now, but it is still becoming more accessible. Today, it is safe to say that more companies around the global can utilize all that it has to offer.


Posted in: Interactive Videos

The idea of virtual reality used to conjure up images of gamers wearing goggles. Now, virtual reality has erupted into the mainstream thanks to its variety of practical applications — and not just for video game fans.

A recent analysis of corporate earnings reports showed a 375% increase in the use of virtual reality as part of their marketing scheme. It’s not just tech companies getting in on the fun either. The New York Times, Wayfair, and even the NBA are all planning to integrate this technology into their business plan.

Let’s take a closer look at how different industries can use virtual reality to increase their ROI.

 

Sports

In North America alone, the sports industry is reportedly worth over $60 billion. Stadiums fill up with local sports fans and those able to travel to the game. However, for every one person who is able to physically attend the game, there are thousands of others watching from another location, wishing they could get a taste of the atmosphere. Virtual reality offers the opportunity to do just that.

Imagine how amazing it would be for a Golden State Warriors fan who lives in Louisiana to experience the game via virtual reality. Being able to hear the noise of the crowd and see the players and shots up close and personal would be an indescribable feeling – and one which fans would be willing to pay a lot of money for.

 

Music

Musicians are another type of entertainer that inspire super fans who are willing to do anything to get closer to their favorite artist. Unfortunately for the fans, not all artists tour regularly, and when they do, it tends to be in the country’s largest cities. What about those living in rural areas or overseas?

Getting into a live studio recording session or attending a concert through virtual reality technology would be almost as good as being there. If fans are willing to pay $100 for concert tickets and $50 for concert DVDs, how much more would they pay for the chance to “be there”?

 

Travel

The travel industry enjoys some of the best writers of our time. Top authors and guidebook writers can paint a picture with their words, evoking the most minute details of a place. But what if someone could “stand” outside of the Trevi Fountain in Rome, hearing the water cascading into the pool below, see the tourists standing around, soaking in the Italian atmosphere? This technology could be used by travel agents, government agencies promoting their country as a travel destination, and even hotel chains who want to offer potential customers the experience of staying in their hotel before they even arrive.

 

Fashion

All of the major fashion retailers understand the importance of having an online presence. That’s why many have amped up their websites, offering multiple snaps of each piece and even videos of models showing off their clothing. However, that doesn’t help the reader get a feel for the material, the true color, or how it looks in real life. Virtual reality could really cause a boom for these retailers, especially for those who don’t live near one of their brick-and-mortar locations.

As more and more companies look to virtual reality to increase their bottom line and offer customers a new way to experience their goods and services, ask yourself how this technology might give you a competitive edge.

 


Posted in: Getting Ideas

Virtual reality is more within reach now than it ever was. There are numerous companies offering virtual reality as a within-reach solution. If you have yet had the opportunity to slip one of these devices on and try out virtual reality, now is the time to do so. You’ll find that this is one of the most exciting opportunities today for those looking for a fantastic way to create videos that not only provide information, but also provide people with a bird’s eye view of what’s happening. It is because of this that virtual reality has become an important tool for training.

How Can You Use Virtual Reality for Training?

No matter what industry you are in, you need to train your team to interact with equipment, other people, and with customers. It can be hard to do from a piece of paper. Reading how to do so isn’t going to provide enough depth of information. On the other hand, you may find that a simple video in traditional form only provides a bit more depth. Rather, when you want people to feel as though they are truly experiencing what they need to do on the job, this type of training video works well. Virtual reality makes it very real and accurate.

How can it help your business? No matter who are you are training or why, it can help you effort in a variety of ways:

  • It teaches stills in a real, life like environment. This means they are getting as close to hands on training as is possible.
  • Your actual customers or floor work isn’t being interrupted by someone that needs significant training right off the bat. In other words, your business operations don’t slow down as much.
  • You don’t put an employee in a risky situation with no idea what to do or where to go. It minimizes risks.
  • It can speed up the training process. As a direct result of this, you are going to spend less money on training itself and more time with employees working at a higher productivity level.
  • You can teach more in less time. Virtually reality is so life like, it helps to teach concepts faster and that means they have time to learn more.

Overall, as a business owner, you have to make decisions based on your specific needs. Virtual reality may not seem like the first step in training, but creating virtual reality training and using this as a key component of your training process can save you time and money while creating better qualified employees right out the door.


Posted in: Video Production, Video Production Tips, Viral Video