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Sourcing prospects? Advertising open houses? Staging the perfect open house to woo guests and passersby? These tasks are the backbone of selling real estate, but real estate agents have historically been met with challenges using this process. According to the Canadian Real Estate Association, home sales are still lower than they were four years ago despite small monthly gains.

Sellers need to delve into the secret hopes, wishes, and dreams of potential buyers before convincing them that this is the property for them. The one problem? Real estate agents aren’t mind readers. But, virtual reality can go where no other agent has gone before.

Virtual Reality Video in Real Estate

By replacing the imagination and photos with technology designed to transform a boring space into a custom property, virtual reality video is taking real estate marketing to new heights. Explore five ways virtual reality is changing the game for real estate agents.

1. Expand Your Search for Interested Prospects

Thanks to the globalization of commerce, people are no longer tied to one specific area when considering real estate. Whether you’re marketing properties to potential home buyers or commercial clients, virtual reality video gives customers an in-depth, realistic view of new and developing properties without ever stepping foot in the area.

2. Map Real Estate Development (or Redevelopment)

Research conducted by PwC Canada found that a high demand for commercial and industrial space combined with the challenge of limited vacant land means that developers need to reimagine existing properties to meet the needs of businesses. Virtual reality video is a cost-effective way for architects, developers, and designers to review a property’s assets and problem-solve ways to update the space to meet current needs.

3. Capture More Attention with Crystal Clear Images

Most people search available real estate listings online before they ever reach out to an agent or attend an open house. Among the biggest turn-offs for people searching for properties online are photos with poor lighting, distorted perspective, and unclear orientation. Virtual reality video lets users view properties with or without furnishings, look at the interior and exterior of the space and even peek into the pantry if desired.

4. Let Customers Stage a Home Themselves

Even after putting in hours (or days) into staging a home or office, real estate agents can still fall short when it comes to client expectations. Virtual reality video is putting the power of imagination back into the hands of customers and taking the hassle of guesswork off of the agent’s plate. Using a combination of mobile devices and virtual reality, guests at an open house can customize their experience by virtually staging the home themselves in real time, which helps prospective buyers make an emotional connection to the property.

5. Reduce Real Estate Marketing Expenses with Technology

Let’s face it: Selling a home or property can take time, sweat and patience. But, landing a sale doesn’t have to soak up your entire marketing budget. Virtual reality video can take a chunk of the legwork out of selling a property so you can spend more time connecting with clients. When the costs of photos, online marketing, and advertising, staging furniture and supplies are accounted for, simply marketing a home can require a large investment. Virtual reality reduces the amount of time needed to create a compelling listing while simultaneously eliminating manual tasks.

Take Your Real Estate Business to the Next Level

As customers start to see virtual reality used more frequently in the real estate market, they will begin to associate this technology with credibility. To save yourself time and money while boosting your reputation for cutting-edge real estate marketing, consider adding virtual reality to your list of marketing tools.


Posted in: Getting Ideas, Video Production

As technological advancements have swept the events management field, the event-planning process has come a long way from paper-based systems and binders filled with charts and pamphlets. Today’s corporate events are expected to provide a dynamic experience that engages attendees, offering a unique experience that will educate and inspire. Here are three innovative tech trends that are changing the way companies share their story.

Engaging through Virtual Reality

While virtual reality has been on the horizon for at least a decade, the technology has finally reached the point where it can be incorporated to provide an immersive, enriching experience for event attendees. Virtual reality allows users to move and interact with computer-generated images, enabling companies to tell their brand story through 360-degree video. Major companies like Google and Sony are investing heavily in this budding technology, ensuring that it is increasingly accessible, affordable, and ready to be a part of your next event.

“Heads Up” Technology

People spend a lot of time staring down at their phones, and this has been a pain point for many companies who have hosted events. In response to this, event planners are using “heads up” technology to take advantage of attendees’ preoccupation with their mobile devices. Many events now feature large-scale interactive games, where smartphones are transformed into controllers. There are also apps like Crowd Mics turns cellphones into microphones to allow users to interact with a wide audience, as well as other dynamic video and audio interactions via smartphones. Rather than changing the habits of event attendees, consider looking for ways to optimize their experience through mobile technology.

Video Instead of Text

Consider this: 90% of the information that your brain takes in is visual, and that information is processed 60,000 times faster than text. While reading a text is active and requires our brains to do a lot of work, watching a video is passive, allowing our brains to take a break. This, in turn, frees up the mental resources to let us make an emotional connection with the information being given. When it comes to conveying chunks of information, video, not text, is the way to go. Not only is it easier and more fun to use this medium to educate your audience and promote your brand, but this format ensures that the information is more easily absorbed and has a greater impact.

Incorporating tech trends into your next event will provide a richer, more engaging experience for attendees while effectively relaying your brand message. We can help you capitalize on these event production trends in a way that will impact your attendees long after the event has concluded.


Posted in: Video Production Tips

Virtual reality videos are one of the most cutting edge types of tools available today for businesses looking to reach a larger audience in new ways. It is no longer just a type of format used by video games and movies. Today, we can create highly effective and engaging content that your business’s customers enjoy and even look for. Virtual reality, or VR, is more accessible than ever before. How can it be a part of your marketing efforts? Why does it matter?

#1: It Engages Customers

Beyond a doubt, VR is still very new and fresh. That means it is very much accessible to your reader. They want to see it. People are excited about opportunities to engage with VR. This means they are more likely to watch your videos and to learn about your company. As a result, this can translate into better sales for any organization.

#2: You Can Market Across the Board

Another way VR is changing the field is by providing an easy way for companies to connect with customers over multiple channels and through various devices. They can use VR as a way to allow for virtual shopping. It allows you to personalize the experience your customers get every time they reach for a headset.

#3: They Are Money-Saving, Too

Another way that you will reach your customers through VR is by reducing the overall costs of mistakes or miscommunications. With VR, your customers can walk through the experience of trying a product before committing to doing so. The end result can be phenomenal. For example, as a home builder, you can allow your clients to virtually walk through the home to feel the floor plan, not just see it on paper. That’s empowering and it makes your product or service truly become a real, tangible option for your buyers.

#4: It Provides a Better Way to Manage People Too

The use of VR is not just a customer-oriented tool. It can also be used in a variety of ways. In short, by creating a virtual environment, you can connect with people and manage your employees without having to think twice about their geographical location. Imagine how much this can save you time and money. Users simply need to put on their VR headsets, select their avatar, and then begin collaborating with others doing the same thing.

#5: It Gives You More Reach

VR can provide you with better access not just to your customers and employees, but to a worldwide audience. You can establish your business internationally without having to step foot into another country. You can interview a key candidate, host a meeting with a potential investor, or even just explore the setup and product of another company.

It’s important to know that virtual reality is growing and changing rapidly. It is new and exciting right now, but it is still becoming more accessible. Today, it is safe to say that more companies around the global can utilize all that it has to offer.


Posted in: Interactive Videos