Video Marketing: the basics

July 17, 2014

  • How much time do you spend on looking for new customers?
  • Does your current marketing strategy activate all of the potential clients’ senses?
  • Would you be interested in being miles ahead of the competition?
  • Are you open to innovative and bold ideas when it comes to enhancing your business idea?

If thinking about these four simple questions made you feel anything but excited and optimistic about your marketing and sales, we should talk. You may be trying print advertising, the radio, social media marketing and intensive networking (indeed, these approaches to marketing may be eating up a large portion of your time and your budget), but the outcome is not always what you were hoping for. If you are wondering why you seem to be missing out on a significant customer segment, the answer may very well lie in two simple words: video marketing.

How is video marketing different, anyway?

We asked you above if you were catering to the different senses through which customers gather and interpret information – you may have heard that focus on and interest in visuality is currently at its highest level in the history of human evolution. From the marketing point of view, you may try to use visuality as a photo or graphic element in an ad, but this is only halfway to success. A sound and well-organized video marketing strategy has the potential to grasp the website or blog visitors’ attention like nothing else. Just consider: your average customer is currently being bombarded by the bright and loud information stream of a hundred or more television channels. As a result, people are getting accustomed to seeing the product or service demonstrated to them as directly as possible, with the video presentation accompanied by helpful numbers, quotes, animation and so on and so forth. Thus you may have the best product or service there is, but still not convince a large group of potential customers that are looking for a video on your website (ironically, even the sheer presence of a video playback box on a page can have a positive effect on your company’s credibility and technological development in the eyes of the visitor).

Where do you come in?

Whether you are looking to launch a new website, product line, branch or service, video marketing can work miracles on your customer conversion rates. The Kicker team of experienced professionals can turn your brilliant ideas into reality through top quality seamless videos that impress, inspire and, importantly, lead to sales. Our videographers have the skills and the knowledge required to make your video marketing campaign unique, active and vibrant, taking the time to listen to your input and feedback in order to produce materials that follow your guidelines and not only meet, but exceed your expectations. We take pride in working with every customer on an individual basis, walking you through the details of what video marketing involves and how it can be employed to your competitive advantage. Are you ready to start the adventure? We thought so. Give us a call today.


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